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Benjamin Franklin was one of the Founding Fathers of the United States, a polymath and a statesman. Committed to self-discipline, he worked hard every day, and this is where his greatness came from. Once just an apprentice printer, he became a man whose ideas remain alive hundreds of years after his death. Although he taught many others, he never stopped learning himself. He was the one to say: Tell me and I forget. Teach me and I remember. Involve me and I will learn. It is on this idea that the Wrocaw School of Banking, in collaboration with its American Partner Franklin University, built its Master of Business Administration Program. In launching this Program, the School aims to help managers and business leaders learn and get better throughout their professional careers. Hoping that one day they will be, like Benjamin Franklin was, transforming the way we do business and making a difference to the world around them.
KNOW USA
Leadership in rankings
The Wrocaw Schools Franklin University MBA Program garnered 1st place in the 2011 Home & Market nationwide ranking of MBA programs in terms of internationalization of study. Further, the Wrocaw School of Banking is the only higher education institution in the region to have won six European Medals. The Medal, a honorable distinction indicative of superior quality in education, was awarded to the Schools MBA Program in 2011 and in 2012. The Wrocaw School has also received two Lower Silesian Griffins, conferred by the Western Chamber of Business for unparalleled contribution to Lower Silesian economic prosperity through education. In the 2011 ranking by the Academic Information Center, the Wrocaw School of Banking was named one of the most innovative and creative higher education institutions in Poland. In the Book of Lists, the WSB School in Wrocaw comes 2nd among Polands biggest schools of business, while the WSB School in Pozna ranks 1st. The excellence of Wrocaw Schools MBA programs has also been acknowledged by the Perspektywy ranking (2013), with its Franklin University MBA Program rated 8th and its MBA Program 15th countrywide. This makes them the highest ranking programs of this type available in Wrocaw. For many years, WSB has been one of the highest valued brands in opinion polls and rankings conducted among employers in 2013, the School moved up three places in the relevant category of the Wprost ranking to become employers choice among Wrocaws non-state higher education institutions. In addition, the Wrocaw School of Banking is a proud member of the Business Centre Club an association committed to promoting entrepreneurial attitudes in the Polish society. Franklin University has been named an Honorable Mention winner in the prestigious Institute of International Educations (IIE) Andrew Heiskell Awards for Innovation in International Education (2014). Franklins Honorable Mention designation recognizes the Universitys best practices within its international Partnership with the Schools of Banking, Poland.
Grzegorz Tutkaj
Marketing Manager Szef promocji Radia ESKA Wrocaw i Radia WAWA Wrocaw Absolwent programu Franklin University MBA w WSB we Wrocawiu
Po studiach magisterskich dugo szukaem programu, ktry w moim mniemaniu speni opisane w zapamitanym artykule cechy, ale i dodatkowo da mi to co. W przypadku Franklin University MBA tym dodatkiem, a zarazem wyzwaniem, byo studiowanie w midzynarodowym rodowisku, wycznie po angielsku, zgodnie z amerykaskimi wymaganiami i systemem oceniania. Myl, e dyplom Franklin University MBA jest nie tylko gwarancj bogatej wiedzy na temat zarzdzania, ale daje te umiejtno poszukiwania nowych rozwiza i dalszego rozwoju.
Powd by prozaiczny. Jeszcze jako licealista przeczytaem artyku na temat studiw MBA. Wypowiadali si w nim polscy menederowie, ktrzy jako prekursorzy ukoczyli takie studia na zagranicznych uczelniach. Opowiadali o ile szersz perspektyw w zarzdzaniu daje zdobyta wiedza. Opisywali rwnie, e dziki tym studiom poznali wielu fachowcw zarwno wykadowcw, jak i osoby, ktre razem z nimi studioway, jak doskonaa bya to sposobno do wymieniania si wiedz i dowiadczeniem.
American flavor
all courses taught in English a unique curriculum developed entirely by Franklin University classes led by international faculty including, in the first place, academics from Franklin University continuous access to rich educational content via myFranklin platform a study visit to Franklins US campus as part of the Franklin University MBA curriculum a genuine American university diploma awarded on completion of the Program.
Practical focus
use of interactive instruction methods: workshops, authentic business case studies, panel discussions, simulation to deliver relevant knowledge and practical skills that can be readily applied in the workplace work experience as an admission requirement creates ample opportunities for networking and knowledge sharing with other professionals in your line of business classes held at weekends, once in two months, Friday afternoon through Sunday t uition payments that can be scheduled into convenient installments to meet each students preferences 24/7 contact with the School from wherever you are via myFranklin and Extranet.
Prestige
top positions in Polands most influential MBA program ranking (by Perspektywy) 8th place in 2013 the WSB in Wrocaw is among the strongest brands in the local market, which is reflected in honorable awards received from the business community t he Wrocaw School of Banking is part of the WSB Group whose strength is underpinned by 14 years of experience in the delivery of MBA programs the international IACBE accreditation VIP lectures held regularly within the Programs framework; the list of former speakers includes such celebrities as Prof. Cialdini or Prof. Zimbardo.
! A B M K THIN
Curriculum structure
those who need to obtain or upgrade their managerial skills to be able to cope in typical business situations. The Program furnishes them with in-depth and up-to-date knowledge while emphasizing competences that are key to effective performance in an international environment where a good command of English is essential.
ranklin University MBA students attend classes led by American faculty by the same academics that teach at Franklins US campus. All of the modules are taught in English. odern teaching methodology applied in the delivery of the Franklin University MBA Program stimulates the development of strategic thinking, problem solving and decision making skills. Interactive forms of instruction workshops, business case analyses and simulation permit students to instantly validate any newly acquired knowledge. Heavy reliance on groupwork enables experience sharing, which is a most effective mode of learning among managers.
T E
he Franklin University MBA Program takes 2 years to complete. The Program comprises 10 compulsory modules accounting for a total of 480 hours of instruction and addressing a wide array of areas and issues pertinent to efficient business management in the international marketplace.
tudents can access educational content and keep in touch with their Franklin University teachers through myFranklin portal the American universitys distance education platform. The platform is a gateway to a wealth of lectures and presentations alongside a multimedia library containing more than 40 million volumes. he curriculum involves individual work to be done in preparation for each class. Under American standards, the pursuit of the MBA degree is based primarily on self-study. To earn an American degree, students are expected to devote a total of 1200 hours to self-preparation. The effort results in the acquisition of relevant knowledge and skills, promoting them to the ranks of the best educated managers in Poland and worldwide.
ach module involves written assignments and groupwork projects as well as examinations which the students are obliged to accomplish. The Program is run jointly with Franklin University and in collaboration with experienced practitioners from a number of US industries. Meetings are scheduled at weekends, Friday afternoon through Sunday, usually every other month. he Franklin University MBA Program is targeted at executive staff for whom relevant education is a prerequisite for career advancement as well as at all
raduates from the Franklin University MBA Program are awarded a prestigious Franklin University degree and a certificate of completion of the Postgraduate Course in Business Management from the WSB School in Wrocaw.
Najwikszymi atutami studiw Franklin University MBA s angielski jako jzyk wykadowy oraz kontakt z przedstawicielami amerykaskiego rodowiska naukowego i biznesowego. Nie bez znaczenia jest take wyjazd do USA w ramach ostatniego moduu studiw. Franklin University MBA daje wiedz przydatn w pracy zawodowej w szczeglnoci jzyk biznesowy, dyplom midzynarodowy i znajomo realiw ekonomicznych od strony globalnej. So, just do it!
Bartosz Jachym
Absolwent programu Franklin University MBA w WSB we Wrocawiu
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MBA Foundations
COURSE DESCRIPTION
More than ever before, the ability to understand and be understood is critical for success in the corporate world. Communication is no longer limited by the narrow definitions of the past. Achieving a business leadership position today means not only being adept at both oral and written communication, but also understanding communication from a strategic point of view and knowing how to effectively organize and present information to audiences of all sizes. In this course, you will develop and refine these capabilities. What students gain from this course will be of value throughout your MBA program, as well as in the workplace.
OUTCOMES
demonstrate an ability to write and communicate at a level consistent with the expectations of an MBA student
Master of Business Administration WYSZA SZKOA BANKOWA
demonstrate effective presentation skills u se relevant electronic business databases available through the library apply writing style guidelines to an applied business research paper apply spreadsheet skills to analyze business data.
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Business Environment
COURSE DESCRIPTION
This course systematically explores the external environment in which businesses operate legal and regulatory, macroeconomic, cultural, political, technological, and natural. Additionally, the course will examine the critical opportunities and threats that arise from an analysis of external business conditions. Students will apply scenario planning to a selected industry and synthesize trends in the external environment in the presence of risk and uncertainty.
OUTCOMES
OUTCOMES
a nalyze the environment of a business from the internal, political, economic societal, and technological perspectives a ssess the business environment of an organization using selected strategic tools construct scenarios that synthesize business environment information present scenarios that synthesize business environment information.
d iscuss how an organization uses operations management to have a competitive advantage evaluate a process using a systematic approach to improve efficience and cost of quality evaluate the impact of product and service design on operations management a nalyze the impact a companys organizational structure and outside suppliers have on managing a process evaluate an organizations planning strategy d iscuss how total quality management, six sigma, and lean systems can improve overall performance and quality of processes apply project management concepts to a business scenario a nalyze a business situation to recommend changes for improvement based on operations and project management concepts.
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Marketing Management
COURSE DESCRIPTION
In todays business world, success can often be attributed more to the genius of a companys marketing efforts than to the genius of its products or services. A clear understanding of the importance of marketing, as well as a grasp of effective marketing practices, is essential for anyone who wishes to achieve a position of leadership. Students will gain a working knowledge of both marketing theory and the practical application of innovative marketing strategies. Students will come to understand how product, price, place, and promotion contribute to the marketing mix as you explore research-based insights into consumer behavior. As your final course assignment, you will prepare and present a marketing plan of your own.
OUTCOMES
Master of Business Administration WYSZA SZKOA BANKOWA
OUTCOMES
formulate overall marketing strategy within the context of the organizations, mission, and goal develop a compelling message to present a nalyze marketing opportunities relative to the competition and the environment using information gathering, measurement, and analysis c reate marketing strategies to position and differentiate offerings and brands develop marketing strategies in support of a product innovation introduction plan evaluate the key marketing elements on the basis of product/service and customer type.
evaluate financial data utilizing various financial statement analysis techniques a nalyze the impact of corporate governance regulations compare managerial accounting strategic-planning techniques assess managerial accounting decision-making techniques evaluate managerial accounting performance techniques.
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Managerial Economics
COURSE DESCRIPTION
This course surveys the fundamental concepts and methods of economic analysis for managers. Real-world decision making is emphasized. Application of key economic concepts such as market demand, market supply, market equilibrium, marginal analysis, production, costs, revenue, profit, and market structure constitute the core material of the course.
OUTCOMES
OUTCOMES
examine the major drivers behind organizational effectiveness describe methods for enhancing human capital and employee motivation to ensure organizational success a nalyze the primary functions of a human resources department and how it interacts within an organization evaluate strategies for collaborating with a human resources depertment to attract, develop, sustain, and retain employees in a competitive marketplace develop a plan for collborating with human resources to maximize the human capital of an organization.
d iscuss the underlying philosophical principles of the economic way of thinking apply the concepts of supply & demand and elasticity in real-business situations d iscuss the concepts of profits, losses, and cost and their implications for business decisions compare and contrast the different economic systems interpret economic indicators evaluate the concepts of money and banking and their impact on businesses and households.
Corporate Finance
COURSE DESCRIPTION
Financial decisions made at the higher levels of a business organization can have farreaching effects. Intended to achieve firm operating goals and create shareholder value, they must be made judiciously, with a thorough understanding of all the factors involved. In this course, students will learn to apply the analytical techniques required for developing effective and workable financial solutions at the executive level. Students will gain an overall understanding of the workings of the Polish financial system. Additionally, students will study the concepts of financial risk, the return and the valuation of bonds, and both common and preferred stock, cost of capital, capital budgeting, capital structure, and the evaluation of investment opportunities.
OUTCOMES
Master of Business Administration WYSZA SZKOA BANKOWA
OUTCOMES
formulate a perspective about the internationalization of markets and economies evaluate the leadership and business challenges of managing people and organizations across borders conduct a comprehensive analysis of specific geographic locations in terms of setting up operations in the locale c reate an organizational strategy that synthesizes all requirements for doing business globally.
apply time-value-of-money techniques to the valuation of bonds and both common and preferred stock estimate the relevant cash flows and the appropriate discount rates in making capital budgeting decisions examine the factors that drive a companys need for external financing and for determining the optimal mix of debt and equity financing a nalyze the relationship between risk and return in the evaluation of investment opportunities.
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Strategic Management
COURSE DESCRIPTION
One of the keys to success in todays organizations is the ability to develop, implement, and accurately evaluate effective business strategies. In this course, students will integrate the knowledge gained from prior MBA courses to develop and sharpen their skills for formulating, deploying and assessing an organizations strategy for achieving competitive advantage in the marketplace. This course will enable students to merge theirknowledge of all of these individual disciplines into a comprehensive and meaningful whole.
OUTCOMES
develop an effective business strategy that gives a company a competitive advantage i mplement a companys strategy evaluate a companys performance and initiate corrective adjustments evaluate a companys competitive forces to sustain a competitive advantage evaluate a companys resources and competitive position conduct a competitive business analysis of an international business to provide new directions to the board of directors.
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In order to compete successfully, the global leaders of tomorrow will need an advanced degree. The Franklin MBA is designed so that both during and after the Programs our students make more meaningful contributions to their work, their organizations, and to society.
Agnieszka Piotrowska
Sourcing & Purchasing Process Improvement Leader - WABCO Polska sp. z o.o. Absolwentka programu Franklin University MBA w WSB we Wrocawiu
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MBA DAYS
The MBA Days event is organized twice a year, featuring open lectures that allow prospective students to try out Franklin University MBA classes and talk with teachers, tutors, and alumni.
The Franklin University MBA curriculum envisages a study visit to the United States to attend the final module at the home campus of Franklin University. Expenses incurred in the visit are covered by the Wrocaw School of Banking.
NETWORKING
Attendees represent a variety of business sectors, and many of them hold high-ranking management positions. The Franklin University MBA Program has already been completed by senior executives of such companies as e.g.: Hewlett Packard (Global e-Business Operations sp. z o.o.), Siemens Nokia Networks, Exact Systems Capital Group, Silicon & Software Systems Polska sp. z o.o., Fortum Power and Heat Polska sp. z o.o., WABCO Polska sp. z o.o., Dozamel sp. z o.o., IBM Global Services Delivery Centre Polska sp. z o.o., the municipality of Wrocaw, Neonet, Hicron, 3M Poland, Credit Suisse, and Faurecia. Valuable business contacts and experience sharing among the students represent unquestionable benefits of the Program that are highly appreciated by future business leaders.
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VIP LECTURES
VIP lectures are regularly held for the benefit of Franklin University MBA students within the framework of the Program. VIP lectures have already been given by such acclaimed guests as Prof. Robert Gwiazdowski, Prof. Dariusz Rosati, Prof. Robert Cialdini, or Prof. Philip Zimbardo. Prof. Cialdinis lecture at the 2013 graduation ceremony of the Franklin University MBA and the MBA programs From left to right: Ms Dagmara Berny, Ms Justyna Wojtu, Prof. Robert Cialdini, Ms Monika Kowalczykowska, Dr Doug Ross
www.klubmba.wroclaw.pl
Grzegorz Posacki
Dyrektor Zakadu UNIPAP Strzegom St-Majewski Spka Akcyjna sp.k. Absolwent programu Franklin University MBA w WSB we Wrocawiu
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Jak najbardziej byo warto! Poza oczywistymi efektami studiw, takimi jak zdobycie dodatkowej wiedzy i umiejtnoci, uczestnictwo w programie utwierdzio mnie (i chyba nie tylko mnie, ale take naszych wykadowcw) w przekonaniu, e polscy menederowie posiadaj naprawd wysokie kwalifikacje, s otwarci, pomysowi i szybko przyswajaj now wiedz. Co wane, dziki wyjazdowi do USA, ze wzgldu na organizacj ostatniego moduu zaj we Franklin University, udao mi si pozna inn, ciekaw kultur. Warto, bo im wicej wkadamy trudu w dotarcie do jakiego celu, tym wiksza satysfakcja z jego osignicia. Brzmi to jak truizm, ale tak wanie jest w przypadku studiw MBA w Wyszej Szkole Bankowej.
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Admissions requirements
Eligible candidates for the Franklin University MBA Program will: hold higher a education degree with good grades (final assessment good or above) h ave 3 years of prior professional experience, preferably in a managerial post. To be admitted into the Program, a candidate must be successful at a test of English administered by the School. For the first round of enrolment, the test will be given on June 10, 2014. For the second round of enrolment, the test is scheduled on September 30, 2014. Candidates may be exempt from the test upon presentation of an approved certificate of proficiency in English. A list of certificates against which candidates may be excepted from the English proficiency test is available at www.studiamba.wsb.pl
Cost of tuition
The total charge includes: a registration fee at PLN 500 a recruitment fee at PLN 200 a tuition fee
Number of payments
single down payment 2 annual installments 4 semi-annual installments 20 monthly installments
Amount payable
PLN 36 500 PLN 18 500 PLN 9 650 PLN 1 975
Aggregate tuition
PLN 36 500 PLN 37 000 PLN 38 600 PLN 39 500
Required documents
To enroll into the Franklin University MBA Program, candidates are required to submit the following documents:
an application form and a personal questionnaire form downloadable from www.studiamba.wsb.pl a photocopy of their higher education diploma and diploma supplement (the original to be presented for review) a valid certificate of proficiency in English a rsum in English along with 3 academic or professional references a covering letter (at www.studiamba.wsb.pl) evidence of 3-years relevant work experience a recent photo (35 x 45 mm) proof of payment of the non-refundable recruitment fee a photocopy of the personal ID.
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2014 2012 2009 2005 2006 2002 2010 2007 2013 2011 2008
2003 2004
WROCAW
WROCAW
BYDGOSZCZ
CHORZW
GDASK
POZNA
POZNA
SZCZECIN
TORU
3 FOREIGN PARTNERS
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FINLAND
Justyna Wojtu
Dyrektor Programu MBA W dobie dynamicznie zmieniajcego si otoczenia biznesowego cige ksztacenie si jest wymagane w pracy kadego menedera. Na anglojzycznych studiach Franklin University MBA suchacze szlifuj posiadane ju umiejtnoci oraz maj okazj zapozna si z nowymi, zawsze aktualnymi trendami i rozwizaniami ze wiata biznesu. Jest tak m.in. dziki zajciom prowadzonym przez wykadowcw praktykw i specjalistw w swoich dziedzinach.
Joanna Nogie
Dyrektor Naukowy Programu MBA Program studiw skonstruowany jest tak, aby nie tylko poszerza wiedz suchaczy, ale take ich umiejtnoci. Chcemy, aby najlepsze amerykaskie dowiadczenia przenoszone byy na polski rynek. Wymiana opinii, dzielenie si dobrymi praktykami, wspdziaanie w wybranych projektach, to atuty, ktre wyrniaj nasz ofert.
Monika Kowalczykowska
Koordynator Programu MBA Biuro MBA dokada wszelkich stara, aby wyj naprzeciw oczekiwaniom naszych suchaczy. Zaley nam, aby mogli skupi si na tym, co jest dla nich najwaniejsze, czyli zdobywaniu wiedzy, dlatego pomagamy w uregulowaniu wszelkich spraw formalnych. Jestemy take obecni na wszystkich zjazdach, wic mamy stay kontakt ze suchaczami i zawsze dbamy o przyjazn atmosfer.
Building A, Room #217 ul. Fabryczna 29-31, 53-609 Wrocaw phone: 71 376 23 75, 71 376 23 92 e-mail: mba@wsb.wroclaw.pl
www.studiamba.wsb.pl
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Wszelkie dane statystyczne dotyczce dziaalnoci uczelni przedstawiaj stan na koniec roku 2013. Informacje zawarte w niniejszym informatorze nie stanowi oferty w rozumieniu art. 66 Kodeksu cywilnego.