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DATA ANALYSIS AND INTERPRETATION

Table no:-1 TABLE SHOWING Particulars No. of respondents Percentage % Yes 78 78% No 22 22% Particulars No. of respondents Percentage % Yes 38 38% No 62 62%

4. No. of Particulars Percentage %

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respondents Friends 28 28% Children 12 12% Colleagues 9 9% Relatives 11 11% Home Salesmen 3 3% Advertisements 37 37%

5. Particulars No. of respondents Percentage % Online shopping 32 32% Tele shopping 12 12% Direct marketing

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46 46% Automatic Vending machines 10 10%

. Particulars No. of Respondents Percentage % Store Non store Store Non store 41 49 41% 49% Garments 100 100% Vegetables 89 11 89% 11% Grocery 83 17

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83% 17% FMCG 93 7 93% 7% Utensils 22 78 22% 78% Books 12 88 12% 88% Electronics 39 61 39% 61% Magazine

7. Particulars No. of respondents Percentage % Store

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Non store Store Non store Budget 43 57 43% 57% Quality 29 61 29% 61% 77 Price 29 29% 77% Timing 22 77 22% 77% Comfort level 18 82 18% 82% Convenience 21 77 21% 77% Quantity

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84 16 84% 16% Promotion Offers 76 22 76% 22% Service features 32 66 32% 66%

8. Particulars No. of respondents Percentage % Yes 39 39% No 61 61%

9.

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Particulars No. of respondents Percentage % Time savings 28 28% Quality 12 12% Quantity 8 8% Quick delivery 8 8% Customer service 3 3% Price range 10 10% Variety 12 12% User friendly 19 19%

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10. Particulars No. of respondents Percentage % Touch and feel 20 20% Product range/choice 11 11% Fear of transaction 32 32% Uncomfortable with technology 21 21% Unknown sales personnel 9 9% Difference in price 7 7%

11. Particular s (Very much

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Satisfied) 1 (Satisfied) 2 (Neither Satisfied nor Dissatisfied )3 (Dissatisfie d) 4 (Very much Dissatisfied) 5 Quality of Service 18 12 10 18 42 Attraction of Promotion s 42 26 14 8 10 Visibility of promotion s

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46 21 12 9 12 Informatio n regarding promotion s 61 18 9 11 1 Safety of shopping 29 12 13 22 24 Particular s (Very much Satisfied) 1 (Satisfied) 2 (Neither Satisfied nor Dissatisfied

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)3 (Dissatisfie d) 4 (Very much Dissatisfied )5 Quality of Service 18% 12% 10% 18% 42% Attraction of Promotion s 42% 26% 14% 8% 10% Visibility 46% 21% 12% 9% 12% of promotion s Informatio n

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regarding promotion s 61% 18% 9% 11% 1% Safety of shopping 29% 12% 13% 22% 24%

12. Particulars No. of respondents Percentage % Store Non store Store Non store Food 32 68 32%

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68% Personal care 20 80 20% 80% Medical/medicines 52 48 52% 48% Household 63 37 63% 37% Durables 54 46 54% 46% Cosmetics 31 69 31% 69%

13. Particulars No. of respondents Percentage %

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Frequently 23 23% Rarely 18 18% Never 42 42% On requirement 17 17%

14. Particulars No. of respondents Percentage % Availability 16 16% Freshness of Products 12 12% Customer Friendliness website 12 12% Sales personnel 7 7%

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Packaging 19 19% Range of products available 12 12% Quality of the products 4 4% Discount and Incentives 18 18%

15. Particulars No. of respondents Percentage % Excellent 24 24% Very good 21 21% Good 22 22% Bad

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15 15% Very bad 18 18%

16. Particulars No. of respondents Percentage % Yes 41 41% No 23 23% Not sure 36 36%

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