Welcome Industry research on Unique Innovation Note: We are the Students of GIFT University department of GIFT Business School

preparing Final Project for the year 2013. This document has been written with the consent of the Director of Welcome Industries MR. Malik Shamas which will be accomplished accordingly input given by the director of the company as well as our respected supervisor Mr. Sulenman Kamwani from GIFT UNIVERSITY. Objective of the Business Plan: The Objective fixed by the Welcome Industries is to conduct a Comprehensive survey for various parts of the Punjab province regarding in addition of cooking range with existing product line as well as introduce an industrial water Cooler within Industrial customers. Apparently no one done before this build-in microwave in cooking range as well as introduce Industrial water Cooler unique innovation with lower magnetic material for not affected by rust. Task to be performed: To a comprehensive survey conducting to acquire data this will help to introduce Cooking range within product line. To a comprehensive survey conducting to acquire data this will help to introduce Industrial water Cooler within product line. Analytical tasks to be performed: Analysis the data through Reliability and Validity:

Reliability is used to measure the internal consistency and stability of the Questionnaire. In this measure we check that all the questions of a single variable follow in the same direction. All the results of the respondents are hanged together in a set or not. Correlation Analysis: The correlation coefficient tells us about the goodness or the fitness of the model. Through the correlation coefficient we consider the relationship between the different independent variables and the relationship of that independent variable with the dependent variable Regression Analysis: Regression analysis describes the relationship between independent and dependent variables.

Factor Analysis: Exploratory factor analysis (EFA) could be described as orderly simplification of interrelated measures.

Descriptive Analysis: The descriptive analysis is applied on the data to check that the data is normally distributed. The mean, standard deviation and the Skewness are important in the descriptive analysis. The mean of the variable describe the average data of the variable. Standard Deviation indicates the normality of the data under discussion.

ANOVA: ANOVA is the Analysis of the Variance. It is conducted to observe the means of different characteristics or different independent variables. ANOVA is also conducted to compare the means of different variables.

Mr. Malik Shamas (Director)

Mr. Suleman Kamwani (Assistance Prof.)

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