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People in Samao are increasing in mass. !

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As a result, they are taking more space and causing conicts in ights. This means that the company receives more customer complains and dissatisfaction in the ights causing more problems. The problems hence means that less people are going to take the service. Leading to less revenue and hence less prots. ! More mass takes more money to carry. As a result, the company has to pay more money in terms of fuel for the plane to operate properly. ! People nowadays take discrimination very seriously. This discrimination may affect the brand image of the company. Discriminating people may affect the brand image of the company and hence persuading people not to buy the service. !

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Samoa Air defends 'pay-asyou-weigh' pricing


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BBC
A Samoan airline that says it is the world's first carrier to charge passengers by their weight rather than per seat has defended the plan as the fairest way to fly.! ! The airline!defended its decision by!saying!that!in some cases!flight costs!ended up cheaper than conventional tickets. Advantage of policy! ! "The industry has this concept that all people throughout the world are the same size," Samoa Air CEO Chris Langton told the Reuters news agency on Wednesday. "Aeroplanes always run on weight, irrespective of seats.

Economic effect of heavy people.! ! Though the airline instituted the plan last November, it caught attention last week when the carrier began international! flights to neighbouring American Samoa. Plane is planning to fly greater distance increasing the problem. ! ! ! 'Concept of the future'! Samoa Air, which opened in 2012, asks passengers to declare their personal weight during booking, which is then charged per kg (2.2 lb) at a rate dependent on flight length.
"People who are up around 200kg recognise ... they're paying [for] 200kg, so they deserve to get 200kg of comfort"!

- Chris Langton, Samoa Air CEO - Providing customers with more comfort. !

The customers!will also be weighed at the check-in counter.! ! "There is no doubt in my mind that this is the concept of the future. This is the fairest way of you travelling with your family, or yourself, " Langton

said.! ! The Pacific Islands contain some of the world's most prevalent countries for obesity,!many ranking in the top 10, according to the World Health Organisation (WHO). Social problem of Somoa! ! Samoa is ranked number four, with 59.6 percent of the population considered obese,!said the!most recent WHO report released in 2008.! ! According to Samoa Air's latest schedule, the airline charges up to WS $1.32 ($0.57) per kg for domestic flights and! WS $2.40 ($1.03) per kg for its only international flight to American Samoa, around 402km (250 miles). A 150kg person! flying one-way internationally would be charged $154.50. Charging per weight in order to combat ! ! Children under 12 are charged 75 percent of the adult rate, with fares also based on weight. Any overweight baggage is!

calculated at the same rate as the passenger's personal weight.! ! The plan could actually prove cheaper in some cases, such as for families travelling with small children, and Langton said! customer feedback has mainly been "amazingly positive".! ! "When the initial shock has worn off, there's been nothing but support," Langton said. "People who are up around 200kg! recognise...they're paying [for] 200kg, so they deserve to get 200kg of comfort," he added.

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Samoa Air boss defends charging passengers by weight Al Jazeera


2 April 2013 Last updated at 12:28 GMT!

Air Samoa said the policy meant some people would end up paying less to y!

The head of Samoa Air has defended the airline's decision to start charging passengers according to their weight. Chris Langton told Australia's ABC Radio that it was "the fairest way of travelling". Rather than pay for a seat, passengers pay a fixed price per kilogram, which varies depending on the route length.

Samoa Air flies domestically and to American Samoa. It is thought the move could encourage other airlines to introduce similar policies. "Airlines don't run on seats, they run on weight, and particularly the smaller the aircraft you are in the less variance you can accept in terms of the difference in weight between passengers," Mr Langton told ABC radio. Social implication of weight on the company
Start Quote
People generally are bigger, wider and taller than they were 50 years ago Chris Langton Samoa Air boss!

"Anyone who travels at times has felt they have been paying for half of the passenger next to them." Under the new model, Mr Langton described how some families with children were now paying cheaper fares. "There are no extra fees in terms of excess baggage or anything - it is just a kilo is a kilo is a kilo," he said.

Air Samoa's rates range from $1 (65p) to around $4.16 per kilogram. Passengers pay for the combined weight of themselves and their baggage. Mr Langton also suggested that the move had helped promote health awareness in Samoa, which has one of the world's highest levels of obesity. Affect of economic strategy on social problem "People generally are becoming much more weight conscious. That's a health issue in some areas," he told ABC Radio. Mr Langton said he believed that charging by weight was "the concept of the future." "People generally are bigger, wider and taller than they were 50 years ago," he said. "The industry will start looking at this.

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