PROJECT SYNOPSIS

PROJECT SYNOPSIS

Details of the Student:

Name: Batch: Specialization: - Human Resource Email: Area of Research: - Human Resource in Retail Industry

Title of Project: Competency mapping of front-line staff-A study in relation to the Retail

Problem Definition: Understanding retail staff in terms of knowledge, skill, attributes and to design exercise for testing competencies

Scope of the Thesis:

To measure the employees performance against expected skills knowledge and competencies for the assigned positions. This will help in reducing the gap between performance and the goals previously set.

Competencies are becoming a frequently-used and written-about vehicle for organizational

 Defining the factors for success in jobs (i.e., work) and work roles within the organization

Assessing the current performance and future development needs of persons holding jobs and

Mapping succession possibilities for employees within the organization.

Assigning compensation grades and levels to particular jobs and roles

Selecting applicants for open positions, using competency-based interviewing techniques

Research Methodology:

a. Research type: Qualitative exploratory research and quantitative conclusive research

b. Research Method:

In depth interviews- done for customer associates and area sales manager. Focus group method Structured Questionnaire

Tools of data collection: Primary data:-The questionnaires will be used to gauge the preference of the customers associate whether they are satisfied with their own behavior and are they given the required attention. Area sales manager will also be informally interviewed for 10-15 min.

Focus group discussion:-It would be done to identify the behavior of customers whether they are satisfied with the behavior of the customer associates and sales managers. It will consist of a panel of approx (8 to 10) people.

Secondary data: - The secondary data will be collected through internet and literature from books and various companies report.

Reason for choosing a particular research proposal: Over the past 10 years, human resource and organizational development professionals have generated a lot of interest in the notion of competencies as a key element and measure of human performance Competencies include the collection of success factors necessary for achieving important results in a specific job or work role in a particular organization. Evaluation of performance is an important dimension. Evaluation systems should be designed to motivate people to perform better and it should be fare and transparent.

Details of the External guide:

Name: Area of specialization: Brief introduction of External guide