SUBMITTED TO: Prof. Saroop Anwer SUBMITTED BY: Farhan tanveer 12105 Malik M.

Sufyan 12139 Waseem Ali Khan 12137 Rana Ali Habib 12125 M Shahbaz 12138 Arslan Ashraf 12135

Introduction:
After water, tea is the most widely-consumed beverage in the world! How this precious plant discovered in China came to be treasured around the globe is a story that takes us across many centuries and many continents. The discovery of tea has its origins in China in the third millennium BC, making it about 5000 years old. Yunnan province is considered the birthplace of tea and also where tea was first cultivated and the earliest tea plants found were 3200 years old. Shen Nong, one of the most far sighted rulers of his day is reputed to have discovered the tea plants leaves as an infusion by accident. As a result, Shen Nong is called the "Father of Tea" as well as the inventor of agriculture. For 3000 years or more, tea was used as a medicinal treatment for a number of disorders. However in 581 AD, tea first started being used for its taste, and not just for its medicinal properties. In 800 AD, the first book was written about tea, Cha Ching (the Holy Scripture of Tea). By this time, tea drinking had become an elaborate ceremony, which was supposed to mirror the universal particular. This would later become part of the Zen Buddhist tea ceremonies that were exported to Japan along with the Zen philosophy by the monks. In the Sung Dynasty (690 - 1279 AD), tea houses came into being, where people would sit and do blind taste tests of various types of tea leaves and water. Elaborate ceremonies were conceived and put into practice in these tea houses, often to the accompaniment of music and art. Japan in the 16th century experienced a growth in Chado (the way of Tea), along with tea houses and elaborate tea ceremonies. Tea ceremonies were meant to help people understand the three elements of harmony, respect, and purity leading to tranquility. In India tea has been regarded as a medicinal plant for millennia. The consumption of tea was first clearly documented in the ancient epic Ramayana (circa 500 BC). Research shows that the tea plant is also indigenous to eastern and northern India, and was cultivated there for thousands of years. However, commercial production of tea in India did not begin until the arrival of the British East India Company, at which point large tracts of land were converted for mass tea production. The earliest mention of tea in European literature is in 1559, when Chai Catai (tea of China) appears in records of the spice trade, between China, Arabia and Europe. With the advent of missionaries into the Chinese area, and the spread of Dutch, Portuguese and English influence through their trading companies, it was only a matter of time before the Europeans learned the art of drinking tea. By 1880 the Dutch were growing their own tea in Indonesia, while the British had started to take afternoon tea. In the 1800s, tea was being grown in plantations in Ceylon and India as well. America was also introduced to tea in 1800 and many traders like Lipton started working on both sides of the Atlantic. Today tea is consumed in large quantities in Asia, Africa and the Middle East, while Europe and America have declining patterns of tea consumption. Today tea is grown in Sri Lanka, Indonesia, India, Bangladesh, Kenya and other places, making the tea trade truly global.

Brands of Tapal:

TAPAL DANEDAR
Tapal Danedar is the flagship brand of the company and the name has become synonymous with Tapals reputation as a market leader and innovator. First introduced in Pakistan in 1987, this unique blend retains its leadership position because of an extremely loyal following of tea connoisseurs across Pakistan and the globe. The name Danedar is evocative and suggests a blend consisting of premium quality Kenyan BP1s danas or granules. These curled leaves are considered to be the most premium form of tea and the Danedar blend is especially created to suit the local taste buds combining a lively flavor with a rich color and a distinct aroma making it a nationwide best seller. Its quality can be judged by the fact that a cup of Danedar tea today tastes exactly the same as it did 30 years ago. Tapal Danedar enjoys a leadership position in the Tapal portfolio by catering to diverse income segments, from single serving sachet users to large households. Every dana of this unique blend delivers the wholesome richness of flavor and taste that has become an essential part of the Danedar experience. So whether its your morning pick me up or a relaxing evening cup, it is the preferred choice of millions. No wonder Tapal Danedar is one of the biggest multinational brands of Pakistan, with a growing fan base around the world.

TAPAL FAMILY MIXTURE

1947 was a momentous year for Tapal and it celebrated the birth of the nation of Pakistan, by creating a pioneering blend of tea called Tapal Chai, later renamed Family Mixture. Nurtured by 3 generations of the Tapal family, the brand that launched the Tapal success story is an innovative and unique mix of leaf and dust teas. It combines the aroma and full bodied flavor of a leaf tea with the strength and color of dust tea, to create a true bestseller.

Today its superb quality and inimitable taste ensures Tapal Family Mixture enjoys a unique status in every household. It is more than just a tea; its an experience and over the years the

brand has helped build bonds of family and friendship, bringing people together to savor a heritage of excellence.

Tapal Family Mixture continues to be the pride of the company because it appeals to an evergrowing section of the market and commands a leadership position in Pakistans tea industry. It is regarded as one of the premier brands in the southern parts of the country and is growing rapidly in popularity in Central and Northern Punjab as well.

TAPAL TEA BAGS

TAPAL MEZBAN

TAPAL TEZDUM

There are basically two departments of supply chain in tapal. 1. Tea Supply Chain Department 2. Supply chain Department

TEA SUPPLY CHAIN

SUPPLY CHAIN

Sale and operating Plan: This is done