Professional Documents
Culture Documents
SECTION: 07
Department:BBA
CRITICAL THINKING
BYP5-5
Three years ago, Debbie Sells and her brother in law Mike Mooney
opened FedCo Department Store .For the first two years, business was
good, but the following condensed income results for 2004 were
disappointing.
700000
560000
--------------140000
100000
20000
----------- 120000
--------------20000
=========
Debbie believes the problem lies in the relatively low gross profit rate
(gross profit divided by net sales) of 20%.Mike believes the problem is
that operating expenses are too high.
Debbie thinks the gross profit rate can be improved by making
both of the following changes:
1.Increase average selling prices by 17%.This increase is expected
to lower sales volume so that total sales will increase only 8%.
2.Buy merchandise in larger quantities and take all purchase
discounts.These changes are expected to increase the gross profit rate
by 3%.
Debbie does not anticipate that these changes will have any effect on
operating expenses.
Mike thinks expenses can be cut by making both of the following
changes.
1.Cut 2004 sales salaries of $60000 in half and give sales personnel a
commission of 2% of net sales.
2.Reduce store deliveries to one day per week rather than twice a
week,this change will reduce 2004 delivery expenses of $40000 by 40%.
Mike feels that these changes will not have any effect on net sales.
Debbie and Mike come to you for help in deciding the best way to
improve net income.
Instructions:
a) Prepare a condensed income statement for 2005 assuming
1) Debbies changes are implemented and
2) Mikes ideas are adopted
b) What is your recommendation to Debbie and Mike?
c) Prepare a condensed income statement for 2005 assuming both sets of
changes are made.
------0------
Net sales
Cost of goods sold
Gross profit
Operating expenses
Selling expenses
Administrative expenses
Net income
$756000
582120
--------------173880
$100000
20000
-----------
120000
--------------$53880
=========
Net sales
Cost of goods sold
$700000
560000
----------140000
Gross profit
Operating expenses:
Selling expenses:
Salaries expense ($60000*1/2)
Sale commission expense ($700000*2%)
Delivery expense ($40000*60%)
Total selling expenses
Administrative expenses
Total operating expenses
Net income
$30000
14000
24000
68000
20000
88000
--------------$52000
=========
The above income statement is completed using Mikes ideas as all of his
idea are implemented .But Debbies ideas are not used.
RECOMMENDATION
From both of the income statement we find that the first income
statement net income of $53880, which is increased 169.4% than
the previous net income.
The second income statement shows net income of $52000, which
is increased 160% than the previous net income.
After analyzing the net income of both of the income statement ,we
can say that increasing average selling prices instead of, decreasing
operating expense results more net income.
Net sales
Less: Cost of goods sold
756000
582120
-----------173880
Gross profit
Less: Operating expenses
Selling expenses:
Salaries expense
Sales personnel commission
Delivery expense
30000
15120
24000
69120
Administrative expenses
Net income
20000
89120
--------------84760
=========