:search for a logo

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
browse

Adidas Logo Design & Identity

Adidas - a name that stands for competence in all sectors of sport all over the
world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in
the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe
company PUMA AG. Adi Dassler's aim was to provide every athlete with the best
possible equipment. For this he followed three guiding principles: design the best
shoe for the requirements of the sport, protect the athlete from injury, and make
the product durable. Today, the Adidas brand product range extends from shoes,
apparel and accessories for basketball, soccer, fitness and training to adventure,
trail and golf. The company's clothing and shoe logo designs typically feature three
parallel stripes, and this same motif is incorporated into Adidas's current official
logo. For years the only symbol associated with Adidas was the trefoil (flower) logo
design. The 3 leaves symbolize the Olympic spirit, linked to the three continental
plates as well as the heritage and history of the brand. The "Trefoil" was adopted as
the corporate logo design in 1972. In 1996, it was decided that the Trefoil corporate
identity would only be used on heritage products. Examples of products featuring
the Trefoil logo design include the Stan Smith, Rod Laver, A-15 Warm-Up, and
Classic T-Shirt. In January 1996, the Three-Stripe brand mark became the
worldwide Adidas corporate logo. This logo represents performance and the future
of the Adidas branding identity. It has become synonymous with Adidas and its
dedication to producing high-quality athletic products to help athletes perform
better.

free logo download eps

 Adobe Logo Design
Adobe's triangular abstract A is widely known today. In December 1982, Adobe
Systems was formed by Chuck Geschke and John Warnock who were trying to start
up a new company. The two forty-something men were confident in the software
language they developed and its natural applications. The programing language
became known as PostScript and featured several innovations. Communications
between printer and PC no longer needed a hotchpotch of specialized application
protocols and drivers but one software language only. Also the language could
describe both graphics and text on one page. Graphic designer Marva Warnock
designed the company's first identity. The stylization of the A is carried through all
glyphs in a rather accomplished and aware way. The original logo also offers a
glance of what the future logo would look like. The new stylized A logo sets an
example of how a company extends and respects its own graphic history.

free logo download eps

AEG logo design

AEG - When Peter Behrens (1868-1940) became the Artistic Director of the business
in 1907, it heralded a new dawn of product devices and a new day in marketing and
advertising. Within a very short space of time, Behrens began to formulate and
implement a new standardised appearance for the branding that was associated
with the products across a variety of media including letterheads, packaging,
posters and folders. Further on in his career, Behrens also set out the style for a
whole range of infrastructure and company assets, including but not limited to
manufacturing and production facilities, sales showrooms, the residences of workers
and also continued on with his commitment to branding across catalogues and
product price lists amongst other things. During his employment with AEG right up
until 1914, Behrens became a leader in branding and marketing industrial
consumables for the mass market like never before. The sheer numbers of new and
innovative products made it economical for the average person to purchase and for
the company to produce at an economic and affordable price. In line with the
constantly changing nature of the business, the initial hexagonal form of the logo
design was also temporary and only lasted until 1908.

free logo download eps

 Alfa Romeo Corporate Brand Identity
This logo is the official branding of the Anonima Lombarda Fabbrica Automobili,
which is designed to directly represent the family coat of arms of the Visconti, one
of the most influential and respected families out of Milan.

free logo download eps

Allianz logo
This is the Logo of the largest European insurance company, Alliance 0, which has
been in business since 1890. This company uses its logo as a coat of arms. In 1923
the logo was developed into a graphical representation of the coat of arms, and later
it was further designed into three simple lines which represented the birds in the
same way.

American Broadcasting Company

Paul Rand 's 1965 redesign of the trademark for the American Broadcasting
Company reduced the information to its simple essence while achieving a
memorable and unique image. The continuing legacy of the Bauhaus and Herbert
Bayer's universal alphabet informs this trademark, in which each letterform is
reduced to its most elemental configuration.
Animal Planet: New Logo
The Animal Planet channel recently revised its logo in order to match their new
programs that now carry wild themes. The Discovery-owned channel decided to
eliminate the globe and the elephant, replacing them with the "animalistic boldness"
of a new identity. The new logo made its debut on February 3, 2008 during the
channel's popular "Puppy Bowl". The new "jungle-like" design uses three shades of
green to create the channel’s name in different size fonts. A new tagline - "Same
planet, different world" was added to reflect the changes. The intention of the
makeover was to attract more adult viewers with television shows that emphasize
animals’ feral nature – a theme that blends in with the Channel's animal
orientation. The network also talked about presenting animals peeking from the
letters but this has not yet materialized. Many members of the logo design
community were very disappointed and believed that the new design was a good
intention gone wrong. The new identity was developed by London screen specialist
Dunning Eley Jones with other UK-based companies - Lipsync, Duke and Milton
Mordue. The consultancy's task was to create a look that expressed the network's
values: playful, instinctive, emotional, immersive and entertaining. DEJ is also
known for having created the identity of the new Military Channel.

Apollinaris corporate logo

A year after water was found in 1852 under one of the vineyards in Neuenahr
Ahrweiler in the Ahrtal, and a Mineral Water Spring was uncovered, the company
began to promote and sell the water under the brand of the name of Italian bishop
Apollinaris (of Raveanna in Italy). When the business set up a subsidiary in England
in 1892, the business operations then began to move with a primary focus to Great
Britain, and hence, this is where the new logo was developed. This logo represents
the company's reputation and recognition for excellence and quality and in some
senses acts as a quality seal.
 Apple Logo Design
Based on its company name, they selected an apple as its main form of branding.
Initially, the logo depicted a small apple shape sitting under a tree with Apple
Computer Co set into the frame of the picture. It is this apple that has continued to
be used. The firstlogo design was perceived to be a bit too complex and hard to
view, so Regis McKenna worked on the logo some years later and added a "bite
mark" to symbolize the concept of seduction of the customers and the marketplace
in general. Next, the monochrome version was replaced with the rainbow-colored
logo as a reference to the Biblical story of Adam and Eve in which the apple
represents the fruit of the Tree of Knowledge. It brings to mind that people must
pursue their dreams. While this was not initially a deliberate goal, it did encourage
business and consumers to consider the Apple brand for the first time and was
successful in generating increased profits.

free logo download eps

Audi logo design

It is believed that the use of the four rings logo is most likely to generate back to
the date of Claus Detlof of Oertzen, who described the idea as being something
related to Olympia and the Olympiad which fuses the coming together of groups.
This is in line with the coming together of the four Audi companies - AUDI, DKW,
Horch and Wanderer.

free logo download eps