MARKETING MANAGEMENT PROJECT

WOMEN MAGAZINE

NEHA CHUDASAMA (50310) HEENA SINGH (50265) NEETU MEENA (50308)

PRODUCT

It basically describes what customer wants, needs and what

sort of product the marketer has created to satisfy those wants.

It contains: -Development -branding -features

On the basis of need based marketing we have segmented the market into teenagers as in todays life youths have keen interest in reading magazines for exploring what is going on in fashion world or issues in cinema industry etc. as we would be targeting on teens and developed a magazine called "Teen magazine" which covers almost all aspects of teens.

On the basis of tastes and preferences of our targeted customers we will be focussing broadly on four points which are described below. Therefore our topics would be as follows:

CONTENTS
1. Fashion stuff As females are always interested in dressing up themselves and physical appearance is the first thing that everybody look at, so this section will be giving attention on how to make yourself look good physically. So these are the four things that will build up your outlook. -apparel/clothing -hairstyles -accessories -makeup

2. Entertainment In this modern age of extreme pressures where everyone is expected to deliver results beyond their capabilities, one has to have a way of defusing the pressure. Any sort of relaxation will give them brain energy to perform better and efficiently, so this section would be focussing on entertainment which will make them happy. Therefore below there are four different things to make you de stress depending on individuals heterogeneous needs.

-movie -movie reviews -books -places to visit with friends

3. New/update stuff As is the 21st century and in this modern world everyone needs creativity and innovation and people are so busy in their life that they do not have a time to do work manually so the need improved technologies to make things efficient. Cell phones, computers, GPS devices and many other inventions have greatly improved and moreover having a branded phone or computer adds to your social status as well. so this will make you up to date to match your advanced society. -technology -trends

4. Celebrity followers

In todays life everyone is celebrity obsessed as to know what is going on with high-status individuals which would enable you to navigate their social scene. they do follow their fans on twitter as they are keenly interested in knowing their juicy information. so, this section will provide granular about their star, standout or idol. -celeb makeup tips -celeb fashion

5. BRIGHT SPOT This special section will contain a specific issue to grab readers attention. It will be focussing on -"peoples perception regarding girls being molested." "If a girl is drunk or she dressed proactively most of the people say that she 'brought it on herself' but why dont people blame men as they are not animals, they are human beings with self-control. Rapists dont have to rape they do as they choose to do so and most of the girls dont even report as they know they will not get justification and if there are some victims who want to file FIR they are not being heard just because they are poor.This is very irrational view of people, instead of helping them and supporting them they

themselves held victim liable and moreover we are living in 21st century where people should think rationally.

PROMOTION

It tells the marketer how he can send his message to the

targeted audience and how he can promote his product. Since the product is new( introduction stage )of product life cycle and people are not aware of the product so it must be promoted through advertisement, sales promotion etc.

It can be done in following ways: 1. Free samples: We can provide free samples of magazines brochures or full version at beauty parlours, hospitals, libraries so that people can read this in their time of leisure and to entice consumers to make a trial purchase and explain its features, uses, benefits.

2. "Pop images on facebook pages" As in today's life almost every teen uses social website so it will be easy for them to access the product.

3."Gorgeous catalogue" A great catalogue will be catchy to viewers eyes and it will be showing all the details of the magazine like: -what a magazine will provide to the customer -how it will help those consumers -why should they purchase it. This will enable them to think make their decision quite easily.

4." Stunning collage" At a trendy as well as local coffee shop we can display it as people usually come there may be alone or with their friends, lovers, families so they can have a glance of it having a cup of coffee and in their time of fun. Seeing this they will have a brief idea of this magazine and probably they will relate to this which will make them to buy this.

5."Posters" We can post posters of magazine in metro, on allevaters of shopping malls and on bus stands as no of people travel through this so they will at least have a look at it and if it sees attracting to them they may purchase it.

PRICE

It mention or shows the range of perceived value of the

product to the customer. Whether we are launching a new product in established market or we are promoting an existing product in a market, prize has a dramatic impact on profitability. So, there can be different ways for setting prices for our magazine-

1. Choose added value over lower price If we want to make our product more appealing to our customers by adding value to the package or by lowering price we can go ahead with added value like -making our magazine thicker -adding a special section to our magazine, this way we can increase our sales and can lower our prices

2. Going for Rs.99 price point Customers are likely to buy magazine priced at 59 or 99 as they are below the next rupee point. It provokes them to buy as they think its a little cheaper.

3. Consider the competitive market

Before setting my cover price i have competitors should be taken into consideration as they might be offering lower prices with higher publications and m charging higher prices for lower publications, this might loose our chances of success. For eg: if there are three publications of over 100 pages priced at Rs.80, we should not go with launch of 80 pages priced at Rs.100, regardless of any value our publication may add to the category.

4. Penetraton pricing We can go with offering an initial low price, in an attempt to gain market share before price rises or to attract loyal readers. If the readers will like it they will probably buy it even at a higher prices for subsequent issues as they might get addicted to it or they will act true.

5. Discriminatory pricing We can offer higher prices in those areas/geographic locations where there is less competition. As we can offer the magazine even at a low price as there is no threat of competitors being grabbing our market share.

PLACEMENT

Product placement is a form of advertising and promotion in

which products are placed in television shows or in movies to gain exposure. It has two questions where the consumer will look for your product and how will i sell my product? So the first answer would be given by availability of my magazine: -every book shop -every college library -parlours -coffee shops -waiting rooms -showrooms The second answer would be given by my sales force and it can be done in many ways: 1.USAGE PLACEMENT Television shows: the teenagers can be shown using this magazine for knowing their trendy apparels, fashionable accessories so that targeted audience can be attracted to buy the product.

Movies: the on screen personality (teenagers) in movies can be shown using this magazine to look glamorous n up to date so that customers will be willing to purchase the same to look like celebrities

2.SPOKEN PLACEMENT The magazine can be mentioned during the movies by the celebs in a way that it describes how good or useful this magazine would be for the targeted market, this has a greater effect than visual placement on viewers as they can process the information even when they are not looking at the movie screen.

3.VISUAL PLACEMENT The product can simply be observed in movies or tv shows for few minutes or seconds which could create an impact in the minds of the viewers that if the magazine is shown there, it would definitely be a good one.

4.VIDEO GAMES The product (magazine)can be shown in cartooned video games.

5.BOOKS The catalogue of the magazine can be pasted on every shelf of college library so that the students would be willing to read it at least once.