Prepared by Research and Development Division

Definitions
For reasons of comparability and consistency the Zimbabwe Tourism Authority
uses International definitions as given by World Tourism Organisation. Some
of the definitions used are:

Tourist:

A visitor who stays at least one night in a collective or private

accommodation in the country visited (Recommendations on
Tourism Statistics WTO/United Nations 1993).

Visitor:

Any person who travels to a country other than that in which

he/she has his/her usual residence but outside his/her usual
environment for a period not exceeding 12 months and whose
main purpose of visit is other than the exercise of an activity
remunerated from within the country visited (recommendations
on Tourism Statistics - WTO/United Nations 1993

Same day visitor: A visitor who does not spend the night in a
collective or private accommodation in the country
visited.

Arrivals: All data refer to arrivals and not actual number of

People travelling. One person visiting the same country several
times during the year is counted each time as a new arrival.
Likewise the same person visiting several countries during the
same trip is counted each time as a new arrival.

Receipts: These figures exclude receipts for International transport.

Zimbabwe Tourism Trends

Tourism has experienced rapid growth since the country gained independence
in 1980. During the decade 1989 1999, tourist arrivals grew at an average
growth rate of 17.5% whilst tourism receipts increased at an average annual
growth rate of 18% in US$ terms and 25% in Z$. However, the prevailing
economic, social and political environment has seen the sector experiencing
the worst performance since independence. The country has experienced
11% drop in tourist arrivals (1999 2000) and 38% drop in receipts (US$)
within the same period.

Tourist Arrivals 1990 - 20001

2,500,000

2,093,289
1,866,280

1,986,474

2,000,000

1,577,005
1,363,412

1,500,000
1,000,000

1,281,205

552,989
237,668

500,000
0

1980

1990

1995

1996

1997

1998

1999

2000

Tourist Arrivals, Jan Sept 2001 compared to 2000

2,000,000

1,798,250

1,663,907
1,342,601

1,500,000
1,000,000
500,000
0
1999

2000

2001

Source: Central Statistics Office

Tourist Arrivals Overseas Market

(1995 2001)
1995
UK & Ireland

1996

1997

1998

1999

2000

Jan - Sept

Jan - Sept

% Change

2000

2001

2001/2000

66346

84 001

108 100

128 816

189 436

135 643

97 636

131 123

34%

Germany

31 165

54 119

44 729

64 907

65 391

32 971

24 903

23 703

-5%

Netherlands

16 025

25 967

17 675

27 555

39 491

23 311

15 087

8 301

-45%

Switzerland

14 511

24 072

14 717

28 091

24 726

11 798

9 029

15 329

70%

Other Europe

23 682

41 829

42 385

52 515

58 333

65 257

54 210

27 457

-49%

USA & Canada

36 081

38 227

56 001

95 795

100 291

78 592

52 867

73 357

39%

Other America

4 228

10 223

6 223

23 726

14 574

37 536

35 409

15 941

-55%

Australia &
NewZealand

22 609

35 564

42 481

42 743

64 984

56 053

37 379

53 065

42%

Asia

11 693

21 176

13 805

36 552

34 968

23 477

17 919

17 881

0%

Total

226 340

335 178

346 116

500 700

592 194

464 638

344 439

366 157

6%

Overseas Market Share (2000)

Australia/
NewZealand
12%
Asia
5%

UK & Ireland
29%

Other America
8%
Germany
7%

USA & Canada

17%

Netherlands
5%
Other Europe
14%

Switzerland
3%

Tourist Arrivals Regional Market

(1995 2000)
1995

1996

1997

1998

1999

2000

Jan - Sept

Jan - Sept

% Change
2001/2000

2000

2001

South Africa

475 653

567 135

394 188

686 876

550 318

812 370

556 422

511 755

-8%

Zambia

518 795

443 909

348 600

511 909

598 759

365 695

306 586

718 797

134%

Mozambique

98 331

157 139

128 954

211 011

206 572

111 970

55 027

136 979

149%

East Africa

10 198

13 212

12 006

24 460

40 523

30 440

22 764

17 941

-21%

Other Africa

34 095

60 432

51 341

51 518

112 154

83 299

57 755

46 714

-19%

1 137 072

1 241 827

935 089

1 485 774

1 508 326

1 403 774

998 554

1 432 186

43%

Total

* South Africa includes; Botswana, Lesotho & Swaziland

Regional Market Share (2000)

East Africa
2%

Other Africa
6%

Mozambique
8%

Zambia
26%

S. Africa
58%

Tourist Arrivals % Change 2000/1999

African Market

60
40
20
0
South Africa

Zambia

Mozambique

East Africa

Other Africa

-20
-40
-60

200

Overseas Market

150
100
50
0
an
y

ew

nd
la
I re

/N
lia
ra
st
Au

&

d
an
al
Ze

ia
a
As
ic
er
Am
er
th
a
O
ad
an
C
&
SA
U
pe
ro
Eu
er
th
O
nd
la
er
itz
Sw
s
nd
rla
he
et

er

-100

-50

Visitor Arrivals 1990 - 20002

2,500,000
2,249,615
2,087,407
1,966,581

2,000,000
1,596,696
1,415,535

1,500,000

1,335,580
1,039,013
879,501

1,000,000
582,602

636,676

703,279

1991

1992

500,000

1990

1993

1994

1995

1996

1997

1998

1999

Visitor Arrivals, Jan Sept 2001 compared to 2000, 1999

1,858,989

2,000,000

1,784,862

1,800,000

1,414,500

1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0

1999

2000

2001

Source: Central Statistics Office

2000

Visitor Arrivals Overseas Market

(1995 2001)
1995

1996

1997

1998

1999

2000

Jan - Sept

Jan - Sept

% Change

2000

2001

2001/2000

UK & Ireland

67 576

84 966

109 179

130 155

190 642

136 808

98 522

131 749

33.7%

Germany

31 831

54 512

45 208

65 733

66 084

33 379

25 215

23 895

-5%

Netherlands

16 130

26 024

17 798

27 749

39 606

23 430

15 158

8 301

-45%

Switzerland

14 511

24 072

14 717

28 091

24 726

11 799

9 029

15 426

71%

Other Europe

24 888

42 457

43 349

53 762

59 055

66 154

56 327

28 783

-49%

USA & Canada

36 791

38 689

56 840

97 325

101 445

79 941

53 796

74 357

38%

Other America

4 300

10 248

6 262

23 779

14 664

37 591

35 456

15 983

-55%

Australia &
NewZealand

23 117

36 097

44 069

43 480

65 281

56 631

37 858

53 230

41%

Asia

11 986

21 425

14 243

36 990

35 507

24 047

18 302

18 240

0%

231 130

338 490

351 665

504 064

597 010

469 779

349 663

369 964

6%

Total

Overseas Market Share (2000)

Australia/
NewZealand
12%

Asia
5%
UK & Ireland
29%

Other America
8%
Germany
7%
USA & Canada
17%

Other Europe
14%

Netherlands
5%
Switzerland
3%

Visitor Arrivals Regional Market

(1995 2001)
1995

1996

1997

1998

1999

2000

Jan - Sept

South Africa

498 555

572 125

405 846

718 832

598 051

848 963

Zambia

532 309

448 507

376 085

567 754

676 696

409 532

Mozambique

105 663

161 190

132 394

213 187

215 948

East Africa

10 488

13 311

12 365

25 013

Other Africa

37 390

63 073

57 225

1 184 405

1 258 206

Total

983 915

Jan - Sept

% Change

2000

2001

2001/2000

581 862

535 453

-8%

339 201

745 342

120%

117 735

59 625

138 519

132%

41 334

36 551

25 853

22 595

-13%

58 557

120 576

84 021

58 296

47 116

-19%

1 583 343

1 508 326

1 496 802

1 064 837

1 489 025

40%

* South Africa includes; Botswana, Lesotho & Swaziland

Regional Market Share (2000)

East Africa
2%

Mozambique
8%

Other Africa
6%

South Africa
57%

Zambia
27%

Tourism Receipts US$ (1990 2000)3

US$ 000

250,000

231,797
204,795

201,600

200,000
158,459

144,641

150,000

124,698

100,000
60,234

54,655

1990

1991

95,614

96,402

1992

1993

124,700

50,000
0
1994

1995

1996

1997

1998

1999

2000

Tourism Receipts, 1st Half 2001 compared to 2000

US Million
75.80

80.00
43.40

60.00
40.00
20.00
0.00
1st half 2000

1st half 2001

Source: Reserve Bank of Zimbabwe

10

Tourism Receipts Z$ 000

(1990 2000)
4

9,000,000
7,712,150

8,000,000
7,000,000
6,000,000

5,337,796

5,000,000
3,723,566

4,000,000
3,000,000

2,392,488

2,000,000
668,548

1,000,000
158,804

276,067

1990

1991

2,480,333

1,045,856 1,346,734

524,107

0
1992

1993

1994

1995

1996

1997

1998

1999

2000

Tourism Receipts Z$000

1st Half 2001 compared to 2000

2,894,124

3,000,000

2,388,273

2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
1st Half 2000

1st Half 2001

Source: Reserve Bank of Zimbabwe

11

Facility Utilisation

Average Bed Occupancy rates 2000

Region

Jan

Feb

Marc

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Avg.

Bulawayo

32%

35%

31%

27%

35%

22%

33%

33%

34%

30%

28%

43%

32%

Harare

29%

36%

40%

31%

28%

26%

28%

30%

30%

27%

27%

22%

30%

Hwange

29%

25%

21%

27%

12%

13%

16%

33%

24%

15%

11%

19%

20%

Kariba

35%

30%

33%

43%

27%

18%

33%

38%

32%

26%

28%

34%

32%

Masvingo

24%

30%

29%

26%

24%

24%

27%

29%

22%

29%

30%

30%

27%

Midlands

35%

38%

39%

35%

27%

27%

38%

39%

40%

43%

47%

48%

38%

Mutare/Vumba

25%

23%

20%

27%

21%

17%

24%

22%

23%

21%

19%

24%

22%

Nyanga

34%

24%

43%

58%

36%

18%

22%

31%

32%

41%

32%

49%

35%

Beitbridge

22%

21%

24%

32%

26%

17%

21%

30%

26%

20%

22%

33%

24%

Victoria Falls

35%

36%

32%

40%

24%

16%

23%

39%

26%

33%

31%

33%

31%

Average

30%

30%

31%

35%

26%

20%

27%

32%

29%

29%

28%

33%

29%

Average Bed Occupancy rates 1999

Region

Jan

Feb

Marc

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Avg.

Bulawayo

42%

54%

45%

53%

43%

41%

46%

53%

40%

44%

43%

49%

46%

Harare

40%

49%

47%

42%

44%

45%

54%

51%

47%

47%

43%

36%

45%

Hwange

31%

30%

29%

46%

35%

28%

51%

59%

44%

42%

30%

40%

39%

Kariba

43%

41%

47%

62%

48%

46%

54%

67%

52%

45%

34%

46%

49%

Masvingo

32%

29%

32%

34%

38%

40%

45%

45%

37%

41%

35%

34%

37%

Midlands

31%

39%

39%

38%

35%

40%

44%

41%

51%

42%

45%

38%

40%

Mutare/Vumba

35%

37%

31%

57%

33%

34%

39%

42%

41%

34%

33%

34%

38%

Nyanga

35%

34%

40%

43%

34%

32%

46%

49%

43%

40%

53%

52%

40%

Beitbridge

19%

28%

29%

38%

29%

25%

33%

37%

41%

29%

22%

38%

31%

Victoria Falls

52%

58%

60%

64%

46%

49%

59%

70%

63%

57%

50%

42%

56%

Average

36%

40%

40%

48%

39%

38%

47%

51%

46%

42%

37%

41%

42%

Source: Zimbabwe Tourism Authority (Levy Remittance Form)

12

Average Room Occupancy rates 2000

Region

Jan

Feb

Marc

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Avg.

Bulawayo

47%

53%

52%

38%

58%

37%

56%

44%

48%

45%

45%

55%

48%

Harare

43%

61%

59%

47%

45%

44%

45%

49%

46%

43%

47%

48%

48%

Hwange

31%

31%

23%

29%

15%

17%

19%

39%

24%

18%

14%

22%

23%

Kariba

37%

34%

39%

44%

30%

23%

36%

46%

39%

33%

35%

29%

35%

Masvingo

37%

50%

42%

40%

40%

38%

45%

43%

36%

49%

48%

42%

43%

Midlands

52%

55%

56%

45%

40%

42%

53%

56%

51%

64%

67%

63%

54%

Mutare/Vumba

43%

41%

41%

49%

34%

34%

46%

40%

42%

37%

35%

39%

40%

Nyanga

42%

31%

27%

44%

35%

27%

33%

44%

38%

59%

39%

43%

38%

Beitbridge

22%

27%

31%

40%

23%

22%

34%

40%

35%

30%

35%

51%

33%

Victoria Falls

41%

41%

38%

46%

32%

19%

28%

48%

35%

39%

37%

39%

37%

Average

39%

42%

41%

42%

35%

30%

40%

45%

39%

42%

40%

43%

40%

Average Room Occupancy rates 1999

Region

Jan

Feb

Marc

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Avg.

Bulawayo

54%

60%

63%

73%

62%

61%

70%

63%

63%

67%

59%

66%

63%

Harare

62%

725

68%

63%

64%

66%

72%

70%

70%

71%

67%

53%

67%

Hwange

41%

35%

35%

55%

43%

38%

60%

68%

50%

49%

38%

42%

46%

Kariba

55%

51%

54%

76%

65%

58%

71%

77%

54%

47%

43%

54%

59%

Masvingo

46%

44%

44%

45%

53%

53%

61%

57%

54%

61%

51%

47%

51%

Midlands

49%

61%

63%

54%

66%

69%

69%

78%

75%

60%

62%

45%

63%

Mutare/Vumba

52%

56%

52%

62%

47%

48%

60%

65%

65%

56%

50%

46%

55%

Nyanga

42%

40%

53%

51%

46%

40%

59%

58%

54%

52%

52%

61%

51%

Beitbridge

41%

39%

37%

62%

39%

40%

39%

46%

60%

31%

30%

42%

42%

Victoria Falls

58%

69%

68%

72%

51%

54%

63%

75%

71%

69%

56%

43%

62%

Average

50%

53%

54%

61%

54%

53%

62%

66%

62%

56%

51%

50%

56%

13

Average Bed Occupancy rates 2001

Region

Jan

Feb

Marc

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Avg.

Bulawayo

24%

31%

33%

36%

31%

35%

44%

40%

47%

44%

31%

36%

Harare

27%

31%

28%

25%

27%

33%

31%

34%

29%

31%

44%

31%

Hwange

17%

11%

12%

15%

9%

21%

16%

26%

24%

12%

10%

16%

Kariba

29%

25%

28%

36%

24%

42%

31%

41%

30%

27%

30%

31%

Masvingo

24%

29%

25%

30%

26%

30%

29%

22%

25%

29%

29%

27%

Midlands

27%

35%

32%

23%

34%

27%

25%

36%

36%

28%

35%

31%

Mutare/Vumba

21%

21%

19%

28%

20%

26%

25%

28%

37%

31%

25%

26%

Nyanga

32%

22%

24%

34%

26%

29%

25%

39%

40%

39%

40%

32%

Beitbridge

27%

27%

25%

35%

32%

30%

24%

47%

35%

52%

60%

36%

Victoria Falls

29%

24%

31%

30%

26%

33%

43%

54%

43%

41%

34%

35%

Average

26%

26%

26%

29%

25%

31%

29%

37%

35%

33%

34%

30%

Average Room Occupancy rates 2001

Region

Jan

Feb

Marc

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Avg.

Bulawayo

36%

47%

48%

49%

47%

54%

57%

36%

61%

67%

65%

52%

Harare

33%

47%

48%

38%

42%

53%

56%

49%

53%

53%

69%

49%

Hwange

18%

16%

14%

18%

11%

24%

19%

29%

24%

13%

10%

18%

Kariba

32%

30%

42%

36%

32%

53%

37%

43%

37%

41%

45%

39%

Masvingo

39%

47%

44%

48%

43%

48%

45%

33%

30%

45%

43%

42%

Midlands

37%

52%

50%

32%

52%

39%

38%

50%

53%

44%

55%

46%

Mutare/Vumba

34%

37%

36%

44%

37%

49%

43%

36%

58%

39%

35%

41%

Nyanga

37%

27%

29%

34%

35%

43%

35%

49%

49%

52%

58%

41%

Beitbridge

44%

40%

40%

51%

52%

41%

34%

59%

25%

58%

60%

46%

Victoria Falls

32%

28%

36%

41%

30%

40%

49%

62%

53%

51%

42%

42%

Average

34%

37%

39%

39%

38%

44%

42%

46%

44%

46%

48%

41%

* Please note: August and September figures are still preliminary

14

Tourist Arrivals Projections

(2001 2005)
Year

Projections

2001

1,700,000

2002

1,600,000

2003

1,900,000

2004

2,300,000

2005

2,800,000

The %change for 2000/1999 (-10.8%) was used to calculate the

projections for 2001 on the assumptions that the sectors
performance would not have improved much from of year
2000.be as bad as year 2000. For 2002, the %change of
2001/2000 was also used, again on the same assumption.

From 2003 onwards, the sector is expected to have recovered.

Benefits will also start accruing from the marketing/promotional
investments currently going into the new markets (Asia). The
average growth rate of 21.8% for the period 1995 1998 when
the tourism industry was performing better than the current
performance was used to calculate the projections.

15

National Parks & Wildlife

Visitor Arrivals to National Park Areas
2001 Compared to 2000,1999

Locals
Station

1999

2000

Foreign
2001

1999

2000

2001

Change

Chimanimani

%
Change

6,200

2,979

4,670

57%

5,151

909

1,215

34%

42,797

34,554

35,253

2%

6,676

2,151

2,227

4%

4,532

2,658

4,039

52%

1,345

131

376

187%

42,447

39,116

35,152

-10%

1,358

550

3,418

521%

403

180

245

36%

808

251

222

-12%

55,972

31,017

51,690

67%

66

30

10

-67%

9,410

5,016

6,037

20%

109

23

67

191%

13,774

8,568

10,349

21%

3,959

870

983

13%

753

450

732

63%

490

91

197

116%

Main Camp

31,511

17,609

16,952

-4%

63,717

27,223

17,835

-34%

Mana Pools

4,283

4,267

5,873

38%

4,667

1,878

2,758

47%

Matusadona

4,557

3,110

-100%

3,434

1,140

Mushandike

3,074

2,306

2,395

4%

129

44

37

Ngezi

1,676

1,593

2,220

39%

29

Nyanga

15,327

20,471

26,620

30%

2,601

1,006

836

-17%

Osborne

27,711

9,353

6,367

-32%

196

2,512

819

-67%

Rainforest

63,413

56,955

38,609

-32%

152,814

90,831

84,237

-7%

Robins

1,478

753

562

-25%

4,496

1,635

1,079

-34%

Sebakwe

4,378

4,071

3,747

-8%

21

40

15

-63%

Sinamatela

5,530

3,788

2,699

-29%

10,393

3,668

3,024

-18%

Bvumba

9,281

7,840

5,769

-26%

4,214

3,425

1,637

-52%

Zambezi

16,274

7,354

5,967

-19%

12,892

7,562

4,402

-42%

364,781 264,008 265,947

1%

279,565 145,970 125,394

-14%

Chinhoyi
Chipinda Pools
Chivero
Chizarira
Darwendale
Ewanrigg
Kyle
Mabalauta

Grand Total

-100%

Source: Department of National Parks & Wildlife

16

-16%

Revenue Generated by National Park Areas

2001 compared to 2000, 1999

Revenue
Station

1999

2000

2001

%
Change

Chimanimani

3,744,195

509,396

942,697

85%

Chinhoyi

1,991,911

1,418,473

1,856,818

31%

Chipinda Pools

2,535,947

1,363,453

1,246,182

-9%

Chivero

8,138,327

1,811,738

3,779,057

109%

706,462

44,011

429,552

876%

1,687,558

1,431,263

2,092,760

46%

304,544

269,082

502,228

87%

1,916,488

980,703

1,177,128

20%

Mabalauta

277,564

93,132

243,529

161%

Main Camp

31,116,278

19,056,041

23,003,690

21%

Mana Pools

17,208,054

3,648,977

4,126,252

13%

Matusadona

5,596,212

2,247,912

Mushandike

215,654

282,429

318,150

13%

Ngezi

668,872

358,341

417,987

17%

7,604,720

7,356,666

10,287,479

40%

235,268

1,070,871

876,711

-18%

75,499,905

59,479,102

89,464,567

50%

2,176,952

1,218,790

1,107,413

-9%

153,248

653,296

562,010

-14%

Sinamatela

4,581,657

3,048,211

3,478,397

14%

Bvumba

1,757,110

1,152,517

1,347,903

17%

Zambezi

7,369,269

4,996,380

7,619,588

53%

175,486,195

112,490,784

154,880,098

38%

Chizarira
Darwendale
Ewanrigg
Kyle

Nyanga
Osborne
Rainforest
Robins
Sebakwe

Grand Total

Source: Department of National Parks & Wildlife

17

Regional Tourism Trends (RETOSA)

Tourist Arrivals (1998 2000)
000
1998

1999

% Change
2000

2000/1999

Angola
Botswana
DRC
Lesotho
Malawi
Mauritius
Mozambique
Namibia
Seychelles
South Africa
Swaziland
Tanzania
Zambia
Zimbabwe
Total Arrivals

52
750
53
150
220
558
53
614
128
5, 898
319
450
362
1, 986
11, 593

45
799
53
186
254
578
45
565
125
6, 026
330
585
456
2, 103
12, 150

45
863
55
231
228
656
55
570
130
6, 001
341
603
574
1, 868
12, 220

0.0
8.0
3.8
24.2
-10.2
13.5
22.2
0.1
4.0
0.4
3.3
3.1
25.9
-11.2
0.6

RETOSA
Other Africa
Rest of the world

11, 593
13, 411
601, 696

12, 150
13, 938
623, 770

12, 220
14, 280
669, 176

0.6
7.9
7.3

25, 004
626, 700

26, 430
560, 200

27, 624
697, 600

4.5
7.2

AFRICA
WORLD

The Southern Africa region experienced a modicum growth of 0.6% arrivals in

the year 2000 compared with an 8.3% growth in 1999. This was largely a
result of intense negative press publicity of the region internationally during
the period resulting in negative perceptions by travellers on the destination
regarding the safety and security of tourists.

18

Tourist Arrivals Market Share

RETOSA (2000)

Botswana
7%
Angola
0%

D.R.C
0%
Lesotho
2%

Zimbabwe
15%

Malawi
2%

Zambia
5%

Mauritius
5%
Mozambique
0%

Tanzania
5%

Namibia
5%

Seychelles
1%

Swaziland
3%

South Africa
50%

19

Tourism Receipts US$ Million

(1998 2000)
US$Million
1998
Angola
Botswana
DRC
Lesotho
Malawi
Mauritius
Mozambique
Namibia
Seychelles
South Africa
Swaziland
Tanzania
Zambia
Zimbabwe
Total Arrivals

RETOSA
Other Africa
Rest of the world

1999

% Change
2000

2000/1999

8
175
2
18
15
503
*
288
111
2, 738
37
570
75
177
4, 717

13
234
2
19
20
545
*
336
112
2, 526
35
733
85
202
4, 999

10
162
2
27
27
585
*
278
110
2, 125
36
850
91
124
4, 483

-23
-30.7
0
42.1
35
7.3
*
-17.3
1.7
-15.8
2.8
15.9
7
-38.6
-10.3

4, 717
5, 183
441, 800

4, 999
5, 501
455, 500

4, 483
5, 831
477, 300

-10.3
5.9
4.7

20

Tourism Receipts Market Share

RETOSA (2000)

Zimbabwe
3%

Angola
0%

Botswana
4%

D.R.C
0%
Lesotho
1%

Zambia
2%

Malawi
1%

Tanzania
19%

Mauritius
13%

Swaziland
1%

Namibia
6%

Seychelles
2%

South Africa
48%

21

International Tourist Arrivals

Tourism is the worlds fastest growing industry with no signs of slowing down
in the 21 Century. International tourism is the world s largest export earner
and an important factor in the balance of payment of many countries. On the
employment front, tourism is an important Job creator providing employment
to an estimated 100million people worldwide. The vast majority of tourism
jobs are in smaller or medium sized, family owned enterprises. Job creation in
tourism is growing 1.5 times faster than any other industrial sector.
International tourism receipts increased by 7,9% annually over the last 10
years whilst arrivals worldwide grew at an average annual rate of 4,5%.
Tourism generates up to 10% of the world GDP.
In the year 2000, Africa received an estimated 28million international tourist.

22

Source: World Tourism Organisation (WTO).

23

International Tourism Receipts

In 1999, According to preliminary results, international tourism
generated an estimated US$ 455 billion (in current prices) worldwide in
receipts and a further US$ 93 billion in international fare receipts.8

Source: World Tourism Organisation

24

Africa Tourist Arrivals

In 1999, Africa showed a growth rate of 7.8% in arrivals nearly twice the
world average. The polarisation of international tourism in this region,
towards destinations in the north and south of the continent, has been
maintained.
The best performing countries including Morocco (18%), Zimbabwe (11%)
and Zambia (26%), while the important tourism destinations of Tunisia
(3.4%) and South Africa (6%) continued to show steady gains.

2000 Africa Tourist Arrivals

Share of Africa total (%)
South Africa
15%
Zambia
1%

Other Africa
69%

Zimbabwe
5%

Morroco
10%

25