My Business Plan (Intro to Business assignment) Executive Summary Custom PCsaims to offer its customers the flexibility of a custom

built computer while providing afriendly and personal shopping experience. Unlike its competitors, Custom PCs will give each customera personally tailored computer based on their particular needs, so that customers will not have to pay forwhat they dont need. By carefully analyzing a customers needs and preferences, Custom PCs can providea perfect fit based on the customers intended uses, and the computer will be built instantly in the store.Custom PCs also aims to assist the elderly and less informed computer shopper to make their shoppingexperience as pleasant as possible.Custom PCs is a privately held corporation run by its owner, Jack Gray. Jack has six years of experiencein computer building and repair, with two years of employment atComputer Renaissance, where he sold,repaired, and built computers and accessories. He has also maintained a private computer repair servicefor two years. He will be supported in daily operations by an assistant manager/computer technician anda part-time assistant manager, both with extensive experience in computer repair, sales, andmanagement.With technology growing rapidly and a large generation still knowing so little about computers, there is astrong need for personal computer shopping. With specialized technology and graphic and speed intensivePC games and software, the lack of power in shelf bought computers calls for a more needs based methodof computer shopping. One that doesnt require the consumer to spend more money than necessary onfeatures he or she will never use. Because computers have so many uses, many consumers spend a lot of energy trying to find an affordable computer that will do what they need, and no more. Custom PCs willcompete well in our market by providing the leading edge in computer technologies, high-quality, reliablemachines built by competent, certified technicians, by delivering the highest quality in customer supportwhile offering a friendly and pleasant atmosphere at competitive prices, as well as building a strongreputation with clients through unmatched service and customer satisfaction.Custom PCs will focus on one major shopping center: Lakeside Village, which is a dynamic lifestylecomplex located in Lakelands upscale Grassland area, and offers a total of 610,000 square feet of mixed-use space. The outdoor mall also includes a movie theater, hotel, restaurants, and second-floorcommercial office space. Our target customers will be a wide range of ages, seeing as how nearlyeveryone uses computers. However the elderly, who generally know too little about computers toefficiently shop for one, and teenagers/young adults thatplay PC games that require more power than theaverage computer, will be our primary focus. Our services can be suited for consumers of nearly everyincome class, from the lower middle-class through the high-class consumer.We will open for business onJune 1, 2008. We project healthy revenues by the end of the first year, andexpect to triple that by the end of 2010. Our biggest operating expenses will be rent on our facilities andthe first stocking of a wide range of computer parts and accessories. We would eventually like to grow intoa franchise, but growth will be determined based on future cash flow and earnings. We anticipate a netprofit beginning in our second year.Such a proposed business requires a considerable amount of investment. Consequently, sufficient fundingin the form of an SBA loan would be a vital step in the startup for this business. Company Description 1.1 Goals 1.

Sales increasing to almost double first year sales by the end of Fiscal 2009. 2. Maintain a high raw gross margin by the end of Fiscal 2008. 3. Begin franchise effort by end of Fiscal 2010. 1.2 Mission In this day in age, computers have too many different uses for consumers to purchase computersintended for a general market.Technology changes rapidly, and so do the prices. Often consumers end up paying too much for acomputereither due to lack of knowledge or lack of options. Most computers available off the shelf todayhave more features than some would ever use, especially the elderly. With an all custom PC store, aperson with little or no knowledge in computers can purchase a totally new and reliable computerpersonally suited just for them and spend the least amount of money possible. This method of computershopping would offer the advantages of a shelf bought computer, such as warranties, quality, andreliability. And with a more personal than ever customer relationship and premium customer service,customers know they will have a reliable support service to go to if they have a problems or questionsabout their product. No more calling a technical support hotline or sending computers back to themanufacturer.Custom PCs is a one-stop shop for virtually any computer shopper. The store dedicates its efforts andresources toward ensuring top-notch customer satisfaction while meeting the needs and budgets of everyshopper, from old folks to gamers. 1.3 Company Summary Custom PCs will be located in Lakeland, FL. The store will apply 8 key principles that will define thebusiness and its services: High Quality Custom Built Computers World Class Customer Service and Support Up To Date Technology, Parts, and Equipment Skilled, Competent, and Friendly Staff Full Range of Peripherals, Games, and Services for Gaming Customers Patience, Understanding, and Guidance for the Less Computer Literate Shopper In-Store, Same Day Repair Warranties on All Custom PCs Machines A Relaxed, Friendly Atmosphere and A Pleasant Shopping Experience 1.4 Company Ownership Custom PCs is a privately held proprietorship owned by its founder, Jack Gray. The company intends toeventually expand into a franchise, when it will re-register as a limited liability company. 1.5 Location

Custom PCs will focus on one major shopping center: Lakeside Village, which is a dynamic lifestylecomplex located in Lakelands upscale Grassland area, and offers a total of 610,000 square feet of mixed-use space. The outdoor mall also includes a movie theater, hotel, restaurants, and second-floorcommercial office space. 1.6 Financial Overview Initial working capital requirements will be $50,000, which will consist of owners capital and a businessline of credit from a financial institution. 1.7 Effective Date of Business We will open for business on June 1, 2008. We project healthy revenues by the end of the first year, andexpect to triple that by the end of 2010. Industry Analysis 2.1 Description of Industry The personal computer industry is a vast and rapidly growing market. With very few, if any, businessesoffering our services, there is little or no competition in the custom computer niche. However, we will haveto compete on some level with off-the-shelf retailers. Personal computer sales have been expanding sincethe 1980s, and further growth in the industry is almost guaranteed. 2.2 Trends Older baby boomers are beginning to buy computers, especially for basic functions such as banking andemailing. In addition, gaming is becoming very popular among the younger generation. 2.3 Strategic Opportunities Off the shelf computers do not meet the needs for these groups. Custom PCs will take advantage of these unmet needs while redefining the standards of computer retailing.