ANURAJ JAIN

C107, Gowri Apartment, Bangalore-54 Ph: +91-9686500371 Email: anuraj.jain@gmail.com

EDUCATION
Indian Institute of Management, Lucknow Jun 2007 -
Mar, 2009
P.G.D.M.(Focus Areas – Entrepreneurship and Marketing) C.G.P.A –
6.5

Copenhagen Business School, Copenhagen Sep

2008 - Oct, 2009
Exchange Program(Focus Areas – Innovation and Entrepreneurship)

Shah & Anchor Kutchhi Engineering College, Mumbai Jul 2001 -

May, 2005
B.E.(Computers) Percentage –
65
PROFESSIONAL EXPERIENCE

THOLONS (A boutique advisory firm specialized in outsourcing) Bangalore, India

Consultant Apr 2009 – Till Date
Key Engagements
o Led a team of consultants and analysts on a Best Practices Analysis for a global top 3
outsourcing firm – Recommended best practices in key impact areas, to enable the firm retain its
competitive advantage

o Growth strategy for a mid-tier Indian IT firm – Prepared a strategic plan for achieving 150% growth
in 3 years through a combination of new markets, service offerings and industries

o Sector analysis on Payroll Services for an US Private Equity client

Key Responsibilities

o Supported senior management in business development activities – Prepared proposals for

multiple mid-tier IT services firms, an Australian bank and a private equity firm

o Project Manager for development of a proprietary consulting solution – Prepared a business plan
for a radical consulting offering and currently managing the development of the application

ATOS ORIGIN INDIA PVT. LTD. (A top tier European IT Services firm) Mumbai, India
Software Developer Aug 2005 – May 2007
o Module leader & single point of contact for the client Renault, guiding a team of experienced
software developers

o Awarded Star Performer in Dec ’06 and among Top 10% employees during both yearly
appraisals.

o Suggested training improvements which triggered a set of internal training initiatives being
announced for 2007

INTERNSHIPS

TECTRA (Commercialization and IP Management Organization)Copenhagen, Denmark (Sep 2008 – Dec

2008)
• Market development project – Designed an innovation competition to build Tectra’s brand
equity in its target segment and increase the volume of business
• Developed the communication strategy and sample content for the campaign
HINDUSTAN UNILEVER LIMITED (Top Global FMCG Organization) Mumbai, India (Apr 2008 – May
2008)
• Designed an Activation Campaign for LUX Soap in Southern India to raise its Share of Wallet of
non-core users
• Post Launch Evaluation of LUX Crystal Shine, a variant of Lux
• Conducted market research through field visits to multiple locations in the north and south India
• Developed quick proficiency in extracting and analyzing data from market research softwares by AC
Nielson and IMRB
TATA CONSULTANCY SERVICES (Largest Indian IT Services Organization) Mumbai, India (Aug
2004 – Apr 2005)
• Developed an enterprise-wide process mapping software to facilitate decision making at the
managerial level
RESEARCH

Research paper on ‘Integrated Tourism Management & Destination Branding’

Whitepaper on ‘Contract Research Outsourcing Market in Eastern Europe’
Research paper on ‘Designing a Corporate Innovation Camp’
KEY LEARNINGS & EXPERIENCES

INNOVATION CAMPS, COPENHAGEN BUSINESS SCHOOL – (Organizations: Interim

Competence & FDB)
o Formulated an expansion strategy and implementation plan for a recruitment consultancy firm –
Interim Competence
o Developed a sustainable business model for the most widely read Danish magazine, FDB group’s
Samvirke

CONSULTING CLUB, IIM LUCKNOW

o Created a student consulting entity – Aetius which witnessed a growth of over 100% in student
projects in 2009
o Forged long-term collaboration with private organizations like ZenEsys and government entities
like SIDBI

OTHER ACTIVITIES
o Organized various events like Red Cross Blood Donation Drive as Social committee member of
Atos Origin
o Working with Prof. Abhishek Nirjhar in creating the framework for the IIM Lucknow incubation
centre

EXTRA-CURRICULAR ACTIVITIES

• Founded a community-based website on budget travel – www.budgettraveller.info

• CRY(Child Relief and You) –Volunteered for awareness campaigns & organized an event for
children living in slums
• Member of the O-Group, an international group with focus on sustainable innovation
• Active member of the Paragliding club – SpaceApple & passionate about adventure sports such as
rappelling, hiking