NATIVE

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A PRIMER FOR MARKETERS
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t's one of the hottest buzzwords in
marketing, but what exactly does
native mean7 s it a sponsorship7
An advertorial7 Branded content7
At its core, native is about
advertising that aligns itself
stylistically with the content of its
host publication: it's commercial
content that is native to its editorial
surroundings.
However, depending on those
surroundings and on the context in
which it appears, it can take many
forms:
Editorial Native
Appears in a similar style and
content to the articles that
surround it
Social Native
Advertising that is within the user's
social feed
Display Native
ntegrated content within an
advertiser's display unit
While these approaches all difer
in execution and strategy, they
share one important element: they
leverage big, beautiful images.
The Web is becoming a more visual
medium. Adoption of new devices
and technology are creating a
world where videos and photos are
more widely shared than they have
have ever been. Marketers are
primed to take advantage of visual
storytelling.
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While content has become a
strategic weapon in the battle for
customer attention, the brands
who know how to tell visual stories
are the ones who will stand apart.
Consumers have a visceral
connection to pictures. For
marketers, focusing a ma|ority of
the creative on an image alone
makes it feel less like an ad and
more like an experience. The
image sells itself.
90% of the information sent to
the brain is visual*
The brain can process images
seen for |ust 13 milliseconds**
mages are processed 60,000
times faster than text*
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While images will be the driving
force behind increasing consumer
engagement, the context that
image lives within is key.
A site and its native ad should
appeal to a like-minded
consumer and possess a
similar level of cultural cache
The ad should provide value.
The image should entice the
user, but the message behind
it should be relevant to the site
the user is on
The format of the ad should
feel like it is part of the page,
no matter what device it is
being viewed on
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Understanding the who, what, when, where, why and
how people share content online should be a critical
insight for your brand. Not only does it inform your
tactical decisions for your advertising campaigns, it
predicts the future of overall marketing success as
consumer behavior is trending away from mainstream
advertising efectiveness and more toward word-of-
mouth marketing, even online.
Therefore, it is important to identify exactly what
product images are being shared. By doing so, you'll
be able to discover the images that engage audiences
so you can give your customers and prospects more of
what they want.
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Forget responsive design. The key to winning the nternet will be how
quickly and efortlessly you can cast the widest net with your content.
That means reaching the customer surfng blogs on her desktop,
while simultaneously engaging the user scrolling through news on his
smartphone - using the same, solitary piece of creative. That's adaptive
content, and that's the future of advertising.
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The combination of leveraging highly compelling imagery coupled with premium integrated native placement
resulted in users expressing the massive probability of making a purchase.

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TripleLift has run successful image-driven native campaigns for Fortune
1000 brands including Nissan, The Cap, Kohler, among others. Below is
a summary of some of the key things we've seen to ensure you drive the
most success from your advertising.
mages are the most important factor (over text) when trying to garner
shares to social media. Users like images that are product in action
rather than product in isolation when sharing these images
f sharing is the most important metric for a campaign, TripleLift found
that the right product/image can mean around a 130% lift in share
rate
Showroom images or images in the real world performed much better
than stock images when it relates to engagement rates. n some cases
we've seen CTR rates that are 15% higher when using showroom
images, producing 6% stronger mouse-over rates
The image and the title is the most important part of the ad, long body
text can often be ignored
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So what's the key take-away7 When seamlessly integrated alongside
relevant content, visual ads help drive interaction and engagement. As
the experts in delivering sponsored images, TripleLift can turn your drab,
native content into visually stimulating ads that will drive eye-opening
results.
Your best content transforms into great, memorable experiences
mage-driven advertising creates a better, more visual web for users
Deliver integrated ads that consumers actually en|oy
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NATIVE
ADVERTIS-
ING ON
THE VISU-
AL WEB
TripleLift is the leading native advertising solution built for the visual web.
Leveraging pioneering ad and computer vision technology, TripleLift's
platform is designed to instantaneously integrate a brand's most engaging
imagery alongside contextually relevant content, across any device at
scale, and is the frst company to marry native with programmatic. The
use of beautiful brand images has delivered meaningful interaction and
engagement for Fortune 1000 brands, agencies, and publishers.
AW
TRIPLELIFT.COM
INFO@TRIPLELIFT.COM