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DB 2 4 6 8 10 12 quantity of chocolate bars (per week)
2
1 0
(a) A movement along the demand curve, caused by a change in price, is called a change in quantity demanded P
(b) A shift of a demand curve, caused by a change in a determinant of demand, is called a change in demand P change in demand
P1 P2
change in
quantity demanded decrease in D increase in D
B D D3 Q 0 D1 Q
D2
Q1
Q2
P$ 5 Sm
+ 3
2 1 0 200 400 600 quantity of chocolate bars (per week)
= 3
2 1 0 2 4 6 8 10 12 quantity of chocolate bars (thousands per week)
(a) A movement along the supply curve, caused by a change in price, is called a change in quantity suppied
(b) A shift of the supply curve, caused by a change in a determinant of supply, is called a change in supply
P P2 P1 A B
S
change in quantity supplied
S3
decrease in supply
S1
increase in supply
S2
P1
Q1
Q2
Q3
Q1
Q2
5 4 3 2 1 0
equilibrium price
S
surplus
market equilibrium
shortage
D
equilibrium quantity
14
P P1 P3
final equilibrium
S a
initial equilibrium
b c D3
b D2 D1
D1
Q1
Q2
Q3
Q1
Figure 2.10 Changes in demand and the new equilibrium price and quantity
S3 S1
P P1 P2 a
final equilibrium
initial equilibrium
D 0 Q1 Q2 Q 0 Q3 Q1
D Q
Figure 2.11 Changes in supply and the new equilibrium price and quantity
Q2 Q
P ($)
Qd = 19 2P 5 4 Qd = 14 2P Qd = 14 4P
absolute value of b increases
4 Qd = 10 2P 3 2 1 0
a decreases
a increases
3 2 1
Figure 2.13 Changing the slope of the demand curve (changes in b in the function Qd = a bP )
P ($)
5 4 3 2 1
Qs = 1 + 2P
Qs = 2 + 2P Qs = 6 + 2P
P($) 5 4
Qs = 2 + 2P Qs = 2 + 4P
c decreases
c increases
3 2 1
value of d increases
Figure 2.14 Shifts of the supply curve (changes in c in the supply function Qs = c + dP )
Figure 2.15 Changing the slope of the supply curve (changes in d in the function Qs = c + dP )
Chapter 3 Elasticities
(a) Price inelastic demand: 0 < PED <1 Frequently encountered cases (b) Price elastic demand: 1 < PED <
P 5% P2 10% P1 D 0 Q2 Q1 5%
(c) Unit elastic demand: PED = 1
P P2 P1
D Q
Special cases (d) Perfectly inelastic demand: PED = 0
Q2 Q1 10%
P2 5% P1 D Q2 Q1 5%
Figure 3.1 Demand curves and PED
P1
Q1
P ($) 50 45 40 35 30 25 20 15 10 5 0 f PED = 4 e d
elastic portion of demand curve
PED = 1 c
b PED = 0.25 a
P2 P1 0
C A Q2 B Q1 Q D
S2 P P2 P1 P3 D 0 Q2 Q1 Q3 Q 0 Q2 Q1 Q3 S1 S3 P P2 P1 P3
S2 S1 S3
D Q
Figure 3.6 Price uctuations are larger for primary commodities because of low PED
final equilibrium
S2
tax per unit
P S1 Pt P1
final equilibrium tax per unit
S2 S1
Pt P1
initial equilibrium
initial equilibrium
D 0 Qt Q 0 Qt
D Q
D2 D3 D1 Q
D2
D1
D3
D4 Q
Figure 3.9 Demand curve shifts in response to increases in income for different YEDs (b) Complements and XED : demand for tennis balls
P P2 P1 0
P S 10% P2 P1 0
Special cases (d) Perfectly inelastic supply: PES = 0
10%
Q1 Q2 5%
Q1 15%
Q2
S1 S2 S3
P1 Q 0 Q1 Q 0
S Q
0
Figure 3.11 Supply curves and PES
P P2 P1 P3 D3 D1
P P2 P1 P3 D3 D1 Q S D2
D2 Q
Figure 3.13 Price uctuations are larger for primary commodities because of low PES
Pc P* Pp 0
Q t Q*
D Q
(b) Ad valorem tax P S2 (= S1 + tax) tax per unit tax per unit 0 Q S1
Pc P* PP 0
D Qt Q* Q
P Pp P* Pc
S1
subsidy per unit
S2 = S1 subsidy
D 0 Q* Qsb Q
S
welfare loss a Pe
shortage = excess demand
Pe Pc D Q
0 Pc
S = MC
c e
b d D = MB Qs Qe Qd Q
Qs
Qe
Qd
P Pf Pe
P Pf Pe
D+ government purchases
D 0 Qd Qe Qs Q 0 Qd Qe Qs
D
Q
Figure 4.16 An agricultural product market with price oor and government purchases of the surplus
P a Pf Pe b d
c e
welfare loss
Qd
Qe
Qs
Figure 4.17 Welfare impacts of a price oor (minimum price) for agricultural products and government purchases of the surplus
10
Wm We
Wm We
demand for labour
a b d
welfare loss c e
Qd Qe Qs quantity of labour
Q
0 Qd Qe Qs
D Q
Pc P* Pp
consumers producers
S1
Pc P* Pp Q 0
consumers producers
D 0 Qt Q*
Qt Q*
S1
S2 = S1 + tax Pc P* Pp D 0
consumers producers tax per unit
Pc P* Pp 0
consumers producers
S1
Qt
Q*
Qt
Q*
D Q
Figure 4.6 Incidence of an indirect tax with inelastic and elastic demand
Figure 4.7 Incidence of an indirect tax with inelastic and elastic supply
11
S1 = MC
P*
welfare loss = a + b
D = MB Qt Q* Q
(a) Consumer and producer surplus in a competitive free market: maximum social surplus
Q*
(b) Consumer and producer surplus with an indirect (excise) tax: welfare loss
(a) Consumer and producer surplus in a competitive free market: maximum social surplus
P
P*
Pp
D = MB 0 Q* Qsb Q
12
P Popt Pm
MSC
external cost
S = MPC
P Popt Pm
MSC
external cost S = MPC
Qopt Qm
D = MPB = MSB Q
Qopt Qm
P Popt Pm
MSC S = MPC
Qopt Qm
D = MPB = MSB Q
13
P P2 P1
S of tradable permits
D2 D1
D = MPB = MSC Q
Q1
P Pm Popt
P
welfare loss
S = MPC = MSC
external cost
Pm Popt
MSB Qopt Qm Q
Pc Pm Pp
Qopt
Qm
14
P Pm Popt
S = MPC
external benefits
MSC
Pm Popt
welfare loss
Qm Qopt
D = MPB = MSB Q
0 Qm Qopt
D = MPB = MSB Q
P Pm Popt
S = MPC
spillover benefit
S = MPC
subsidy = spillover benefit
MSC
Pm Popt
MSC
Qm Qopt
D = MPB Q
Qm Qopt
D = MPB Q
15
S = MPC = MSC
Qm Qopt
D = MPB Q
Figure 5.13 Welfare loss (deadweight loss) in a positive consumption externality S = MPC = MSC
D1 = MPB 0 Qm Qopt Q
(b) Direct government provision P S = MPC = MSC S + government provision Pm Pc D = MPB 0 Qm Qopt Q MSB
MPC subsidy
16
units of output
TP
(c) Total cost, total variable cost and total xed cost curves
units of output
costs
TFC 0 AP output, Q
MC
(d) Marginal and average product curves Figure 6.1 Total, marginal and average products
AFC 0 output, Q
(d) Average cost and marginal cost curves Figure 6.2 Total, average and marginal cost curves
MC AVC
output, Q
Figure 6.3 Product curves and cost curves are mirror images due to the law of diminishing returns
17
a costs
SRATC2
SRATCm
costs
SRATC1
LRATC
economies of scale
diseconomies of scale
LRATC
0 0 Q1 Q2
output, Q
output, Q
(b) Prot-maximising rm produces at Q2 and makes zero economic prot: TR TC = 0 (it earns normal prot)
(c) The loss-minimising rm produces at Q2 (if it produces) and makes a loss = TC TR = a b (negative economic prot since TR < TC )
costs, revenues
a b
c d
e f
costs, revenues
TR a
costs, revenues
TC TR
TC
TC a b TR
Q1 Q2 Q3
Q1 Q2 Q3 Q
Q1
Q2 Q3
Figure 6.10 Prot maximisation using the total revenue and total cost approach when the rm has no control over price
TC, TR
TC b TR a
TC, TR
TC
TR Q Q
max
Q1min
Figure 6.11 Prot maximisation using the total revenue and total cost approach when the rm has control over price
18
P S
Pe
Pe
D 0 (a) Individual rm
Figure 7.1
0 (b) Market/industry
Market (industry) demand and supply determine demand faced by the perfectly competitive rm
TR 70 60 50 40 30 20 10 0
P, MR, AR TR 40 30 20 10 1 2 3 4 5 6 7 Q 0 D = P = MR = AR 1 2 3 4 5 6 7 Q
price, revenue, costs P > ATC firm makes economic (supernormal) profit ATC > P > AVC firm makes loss but continues to produce P < AVC firm makes loss and shuts down P1 P2 P3 P4 P5 0 4 5 Q5 Q4 Q3 Q2 Q1 output, Q 3 2 1
ATC MC AVC
P = minimum ATC = break-even price firm makes normal profit, or zero economic profit P = minimum AVC = shut-down price firm is indifferent between producing at a loss or not producing
Figure 7.4 Summary of the perfectly competitive rms short-run decisions, and the rms short-run supply curve
19
(b) Zero economic prot (normal prot) price, revenue, costs ATC AVC P1 = MR1 = AR1 = D1
profit
a b Q1
MC
ATC
AVC
P2 Q2
(d) Loss in the short run and the shut-down price price, revenue, costs MC e
total loss
ATC
AVC
ATC
AVC
P3 0
d Q3
P3 = MR3 = AR3 = D3
loss Q
P4 0
f Q4
loss = AFC Q
(e) The loss-making rm that will not produce price, revenue, costs MC g P5 0 ATC
AVC
Q5
P5 = MR5 = AR5 = D5 Q
LRATC D = MR Pe
D 0 Qf Q 0 Qi Q
Figure 7.5 The rm and industry long-run equilibrium position in perfect competition
20
(a) The rm
costs, revenue, P MC P1 P2 a b ATC
P1 P2
Q2 Q1
(c) The rm
costs, revenue, P MC P1 P2 a ATC
b Q1 Q2 Q
Q2
Q1
costs, revenue, P
MC ATC Pe P = MR = Pe
P S = MC Pe
consumer surplus producer surplus
0 (a) The rm
Qe
D = MB Q
Figure 7.7 Productive and allocative efciency in perfect competition in the long run
21
total revenue ( )
a
b
ATC
TR
MR
max
D = AR Q
MC Pe loss c d ATC
10 5
MR Qlmin
D = AR Q
P = AR = D 0 -5 MR 1 2 3 4 5 6 7 8 9 10 11 Q
Figure 7.11 Prot maximisation and loss minimisation in monopoly: marginal revenue and cost approach
MC
costs
P Pr
LRATC D
D = AR 0 Q Qr MR Q
Figure 7.12 Comparison of prot maximisation and revenue maximisation by the monopolist
22
Ppc
P = MRpc
D = MB 0 Qpc Q
D = MB 0 Qm MRm Qpc Q
(b) Monopoly S = MC P Pm C E F
producer surplus consumer surplus
MC
Ppc
D D = MB
D = MB Q
Qpc
Qm
Qpc MRm
Figure 7.15 Consumer and producer surplus and welfare (deadweight) loss in monopoly compared with perfect competition
(b) Monopoly
price, costs
MC Pe
ATC
MC Pe
ATC
D 0 Q MR at long-run equilibrium production takes place at greater than min ATC (productive inefficiency), and Pe > MC (allocative inefficiency) Qm
Qpe
at long-run equilibrium production takes place at min ATC (productive efficiency), and Pe = MC (allocative efficiency)
Figure 7.16 Allocative and productive inefciency in perfect competition and monopoly
23
(c) Losses
losses Pe MC ATC
MC Pe
ATC
D = AR 0 Qe MR Q
D = AR 0 Qe MR Q
MC Pe ATC
Universal Space Lines price Low price High price
70 million Zs
4 10 million Zs
2 20 million Zs
D = AR 0 Qe Qc MR Q
70 million Zs
20 million Zs
a
b
P1 ATC
MC1 MC2
MR
max
D = AR Q 0 Q1
D Q MR
24
P2 D2 D1 MR = MR1 + MR2 Q3 Q
Q1
MR1
Q2
MR2 Q
(a) Market 1
Figure 7.26 Third-degree price discrimination
(b) Market 2
25
en pr
land , la bo
ur ,
ip rsh eu
uc
ho
n tio
households (consumers)
in (
firms (businesses)
go o
ou pe sehol d nd itur e
ds
an ds erv
product markets
ices
ds goo
ic rv se d n a
factor incomes
households (consumers)
(wages, rents, interest, profit)
es
s nue reve
ex
firms (businesses)
consumer expenditure
tax es
ni mp
ng o
government
ern gov
me
or t
other countries
savi
ng
financial markets
t en st m inve
di en sp
26
0 time (years)
Figure 8.4 The business cycle
actual GDP > potential GDP; there is an output gap: unemployment < natural rate of unemployment actual GDP expansion: unemployment falls contraction: unemployment increases
d real GDP b a e
c
long term growth trend, or potential GDP = full employment GDP; unemployment = natural rate of unemployment
actual GDP < potential GDP; there is an output gap: unemployment > natural rate of unemployment
0 time (years)
Figure 8.5 Illustrating actual output, potential output and unemployment in the business cycle
27
price level
AD1
price level
SRAS
price level
price level
Ple
AD
Ple
AD
price level
SRAS
SRAS
Ple
AD
Ye Yp real GDP
Yp
Ye
Yp = Ye real GDP
real GDP
28
SRAS1
price level
price level
SRAS2
Y3 Y1 Y2 real GDP
Y3 Y1 Y2 real GDP
price level
price level
Yrec Yp Yinfl
0
recession with inflation ('stagflation')
Y2 Yp Y3
real GDP
AD 0 Yp real GDP
Figure 9.7 The LRAS curve and long-run equilibrium in the monetarist/ new classical model
29
price level
price level
a c
SRAS2
c a
b
AD1
AD1 AD2
real GDP
AD2
Figure 9.8 Returning to long-run full employment equilibrium in the monetarist/new classical model
price level
price level
Pl1 Pl2
section III
section II section I
Yp
real GDP
Yp Ymax
real GDP
Figure 9.9 Changes in long-run equilibrium in the monetarist/new classical AD-AS model
price level
price level
Ye real GDP
AD
AD
price level
AD
Yp
Yp Ye real GDP
Yp = Ye real GDP
Figure 9.12 Three equilibrium states of the economy in the Keynesian model
30
price level
Pl2 Pl3
AD1
AD3 AD2
price level
Pl1
AD1
AD2 Y2
AD3
AD4
Yp
real GDP
Y1
Y3 Yp real GDP
Figure 9.13 Effects of increases in aggregate demand on real GDP and the price level
price level
Yp1
price level 0
Yp1
Figure 9.14 Increasing potential output, shifts in aggregate supply curves and long-term economic growth
AS1
AS2
AD1
AD2
Y2
Figure 9.15 Long-term economic growth: achieving potential (full employment) output in a growing economy
31
Keynesian AS
price level
Pl2 Pl1
AD1 AD2 AD3 AD4
AD1
AD2
$32 million
AD3
Y1
Y2 real GDP
Y3
Y1
Y2 real GDP
Y3
Figure 9.17 Aggregate demand, real GDP and the multiplier in the Keynesian model
Figure 9.18 How the effect of the multiplier changes depending on the price level
32
Chapter 10 Macroeconomic objectives I: Low unemployment, low and stable rate of ination
P S price P1 P2 price P2 P1 D P S2
price of labour (wage) P
S1
supply of labour
D1 D2
Q2
Q1
Q2
Q1
(a) Fall in demand for a product produced in a declining industry, or produced in a local industry that relocates, causes a fall in Q produced; employers re workers with inappropriate skills or local workers no longer needed due to relocation Figure 10.1 Structural unemployment
(b) Labour market rigidities lead to an increase in costs of production (supply shifts to the left), causing a fall in Q produced; employers hire fewer workers
Qd Qe Qs quantity of labour
(c) Minimum wage legislation and labour union activities lead to higher than equilibrium wages and lower quantity of labour demanded
price level
Pl1 Pl2
price level
SRAS
AD1 AD2
Pl1 Pl2
AD2
AD1
Yrec
Yp
real GDP
LRAS
SRAS2
price level
price level
price level
Pl2
AD2 AD1
Pl2 Pl1
SRAS1
Pl1
AD1
Yp
Yinfl
Yrec
Yp
33
(b) The reasoning behind SRAS shifts in terms of the AD-AS model
SRAS3
rate of inflation
price level
c b a
SRAS2 SRAS1
AD 0 Y3 Y2 Y1 real GDP
Figure 10.7 Stagation: outward shifts of the short-run Phillips curve due to decreasing SRAS
(b) The reasoning behind the two curves in terms of the AD-AS model
LRAS SRAS2
rate of inflation
9% 7% 5% 0
c b a
SRPC2 SRPC1
price level
c a
b SRAS1
AD2 AD1
34
Chapter 11 Macroeconomic objectives II: Economic growth and equity in the distribution of income
(a) Economic growth as an increase in actual output caused by reductions in unemployment and productive inefciency
cumulative percentage of income
Y
100
60
B A 0
40 f 20 e a 0 b
g Belarus
(b) Economic growth as an increase in production possibilities caused by increases in resource quantities or improvements in resource quality
Y
c
Bolivia 100
C B A
Figure 11.3 Lorenz curves: Belarus achieves greater income equality than Bolivia
100
0 PPC1 PPC2 PPC3 X
80
Figure 11.1 Using the production possibilities model to illustrate economic growth
60
40
20
before redistribution
100
Figure 11.4
35
price level
price level
Pl2 Pl1
SRAS
SRAS
AD2 AD1
Pl1 Pl2
AD1 AD2
Yrec Yp
real GDP
price level
price level
Pl2 Pl1
AD1
Pl1 Pl2
AD2
AD1 AD2
Yrec
Yp real GDP
(a)
(b)
price level
price level
due to G
SRAS
SRAS
due to G
due to I
AD2
AD1
AD3
due to I
AD2
Y1 Y3 real GDP
Y2
36
i Dm 0 Qe quantity of money
Figure 12.4 The money market and determination of the rate of interest
37
good Y
good X
Figure 13.3 Absolute and comparative advantage Production possibilities when each country produces only cotton or only microchips (1) Cotton Cottonia Microchippia 20 25 or or (2) Microchips 10 50 Opportunity cost of cotton Opportunity cost of microchips
Table 13.2 Comparative advantage (a) Cottonia exports 10 units of cotton and imports 10 units of microchips
25
25 20 cotton 15 10 5 0
Cottonias PPC Microchippias PPC cotton
10 20 30 40 50 60 microchips
Figure 13.4 The gains from specialisation and trade based on comparative advantage: both countries consume outside their PPC
38
P
Sd =
domestic supply government revenue world price + tariff
Sd = domestic supply
quota revenue quota
P Pd Pw + t Pw 0 Q1 Q2 Q3
Pq Pw 0
tariff
Q4
Dd = domestic demand
Q1
Q2
Q3
Q4
Dd = domestic demand
Sd =
P a Pq Pw g 0 b c d e e f
quota
Pw + t Pw g 0
a c d
b e
tariff
Dd = domestic demand
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Dd = domestic demand
P Ps Pw
Dd = domestic demand 0 Q1 Q3 Q2 Q
39
excess supply of $
(dollars)
D for $
(dollars)
D1 for $ 0 Q of $ (dollars)
Q of $ (dollars)
excess supply of
(euros)
S1 of D E F D for 0 Q of (euros) S2 of
1.50 1.11
D for
(euros)
Q of (euros)
Figure 14.1 Exchange rate determination in a freely oating exchange rate system
Figure 14.2 Exchange rate changes in a freely oating exchange rate system
S of boples
2. central bank buys excess boples, increasing demand for boples
S2 B A
S1 of boples
2. imports are reduced, therefore the supply of boples falls 1. fall in demand for Bopland's exports reduces demand for bople
2.00 1.50
B C
A
1. fall in demand for Bopland's exports reduces demand for boples
2.00
D1 for boples
D2 for boples 0
D1 for boples
Q of boples
Figure 14.3 Fixed exchange rates: maintaining the value of the bople at 1 bople = $2.00
40
C good A
PPC
good B
good A
D PPC
good B
Figure 14.6 Using a PPC to illustrate a trade decit and a trade surplus
41
(a) Changes in global demand: terms of trade and balance of trade change in same direction
P2 P1 P3 D3 0 Q3 Q1 Q2
S3 P3 P1 P2
Q3 Q1
Q2
Figure 15.1 Changes in global demand or supply: terms of trade impacts on the balance of trade
S1
S2
P1 P2 D2 D1 0 Q
Figure 15.2 Long-term declines in primary product prices due to low growth in demand (due to low YEDs) and high growth in supply (due to technological advances)
42
industrial goods
C A B PPC1 PPC2 D E
merit goods
low income
low savings
low investment
43