ai

GIFT UNIVERSITY
Gujranwala

Project :
MARKETING RESEARCH ON NESTLE MILK PACK

Submitted By:

Submitted To:

SIR SHOAIB UL HAQ

Date: 04jJune/ 2007

TABLE OF CONTENTS

ACKNOWLEDGEMENT
First, we pay our thanks to GOD Almighty, who made us able to complete our task. Our kind teacher SIR S OAI! "#$ A% has always remained supporti&e to us, throughout our report. er guidelines ha&e been bene'icial to us and who taught us so well that we were in such a position to work 'or the pro(ect with our own work. )e pay our compliments to all those persons who are cooperati&e to us in the completion o' this pro(ect and who directly or indirectly helped us in completing our pro(ect

*+*,"-I.* S"//AR0

I1-ROD",-IO1 A1D !A,2GRO"1D OF ,O/3A10

-he (oint &enture between /ilkpak #td. And 1estl4 S.A. came about in 5677 and the company was renamed as 1estl4 /ilkpak #td. 3rior to that, /ilkpak #td., produced " - milk, butter, cream, desi ghee and 'ruit drinks at Sheikhupura 'actory. 85 branded product lines were added during 5669 to 5667. 1estl4 /ilkpak operates the largest and an e:tremely e''icient milk collection system in the country, which enables it to collect the highest ;uality milk 'or production o' " and powder milks as well as other milk based products. -he company &oluntarily pro&ides e:tension ser&ices o' 'armers in the area o' animal husbandry and li&estock breed impro&ement. 1estl4 /ilkpak entered the e:port market in 566< with e:ports o' Rs.<.8 million to A'ghanistan. Growing steadily o&er the years, its e:ports stood at Rs.<85 million by =une, 5667. ,urrently, it>s o&erseas markets include the "A*, "2, "SA, Sri #anka, /alaysia, !angladesh, A'ghanistan and ,entral Asian States. In the social sector, the company pro&ides o&er 5,599 (ob opportunities 'or skilled, unskilled and pro'essional manpower. It plays a remarkable role in &itali?ing the rural economy by disbursing o&er Rs.5.<@ billion annually against milk purchases, bene'iting o&er 'i&e million household members o' the dairy 'armers. In line with its uni&ersal commitment, 1estl4 /ilkpak 'ully complies with its

responsibilities 'orwards the protection o' the en&ironment. !y making a&ailable the processed and packaged dairy products to consumers 1estl4 is one o' the largest packaged milk producers and sellers in 3akistan, with an e:ceptionally strong supply chain. It has operations and 'actories throughout the world. In addition, the 'irm dominates the 3akistani bottled water market as well. )ith 3akistanAs continued population growth coupled with increased le&els o' urbani?ation and increased health awareness, we e:pect packaged milk sales to continue growing strongly. Furthermore, gi&en the likely e:it o' some competitors 'rom the packaged milk sector, strong growth in water based re&enues, lower costs 'rom lower milk prices and operational e''iciencies 'rom the companyAs new computer system, we pro(ect a ,AGR o' 5@B in 1estl4As pro'its o&er the ne:t C years on the back o' an 57B ,AGR in the 'irms re&enues. -he ;uantity o' milk collected increased by o&er 58B, while the ;uality impro&ed considerably, thanks to the substantial in&estments made in chilling lines o&er the last years. )e employ around 8C9,999 people and ha&e 'actories or operations in almost e&ery country in the world. In 3akistan, the ,ompanyAs core business is milk products. O&er the past 'ew years, 1estl4As prime concern has been to impro&e the ;uality and &olume o' milk 'or " processing and 'or milk based products. Dri&en by its commitment to ;uality, the ,ompany success'ully established its own collection system and e:panded its operations o&er a &ery large milk shed area is 3un(ab. -oday, 1estl4 /ilkpak can boast o' the largest milk collection network in the country, unmatched in si?e, producti&ity and e''iciency.

3RO!#*/ I1 1*S-#* /I#2 3A,2 3A2IS-A1

-he main problem is nestle milk pack is this thatA there is a &ery tough competition in the milk industry and due to this there sale is becoming low

/ISSIO1D $ EGood 'ood good li'eF G1estl4 is the largest 'ood company in the world. !ut, more important to them is to be the world>s leading 'ood company. One o' the ways that they measure leadership is through 'inancial per'ormance. -his section enables you to measure their progress as they seek continually to impro&e their returns.G

.ISIO1D $ *:plore all o&er the worlds$'rom baker to babies, parents to pet owners single ser&ings to cateringD pro&iding 'or all their needs always with the assurance o' outstanding ;uality.