UNITED STATES DISTRICT COURT FOR THE MIDDLE DISTRICT OF TENNESSEE

BRIDGESTONE AMERICAS TIRE OPERATIONS, LLC, Plaintiff, V. TREADWRIGHT, LLC (formerly TREADWRIGHT, INC.), Defendant. Civil Action No.: JURY TRIAL DEMANDED

COMPLAINT FOR DESIGN PATENT INFRINGEMENT AND UNFAIR AND DECEPTIVE TRADE PRACTICES
Plaintiff Bridgestone Americas Tire Operations, LLC (hereinafter "Bridgestone"), for its complaint against Defendant TreadWright, LLC (formerly TreadWright, Inc.)(hereinafter collectively "TreadWright"), hereby alleges, upon personal knowledge as to itself and on information and belief as to all other matters, as follows:

Nature of the Action

1. This action arises as a result of TreadWright's infringement of United States

Design Patent No. D475,009 (hereinafter "009 patent"), attached as Exhibit A, in violation of the Patent Act of the United States and TreadWright's unfair and deceptive acts and practices in violation of the Tennessee Consumer Protection Act. Bridgestone seeks damages for TreadWright's infringement and other wrongful conduct, enhancement of damages due to TreadWright's willful and knowing tortious actions, reasonable attorney's fees and costs, a permanent injunction barring TreadWright from further tortious actions, and other appropriate relief.

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The Parties 2. Bridgestone Americas Tire Operations, LLC is a limited liability company

organized and existing under the laws of the State of Delaware, with its principal place of business at 535 Marriott Drive, Nashville, Tennessee 37214. 3. TreadWright, LLC, formerly TreadWright, Inc., is a limited liability company

organized and existing under the laws of the State of Delaware, having a principal place of business at 27024 US Highway 385, Hot Springs, SD 57747 with administrative offices being relocated to 6501 Navigation Blvd., Suite 100, Houston, TX 77011. Jurisdiction and Venue 4. This is an action for design patent infringement arising under the Patent Act, 35

U.S.C. 101 et seq., and for unfair and deceptive trade practices arising under the Tennessee Consumer Protection Act, 47-18-101 et seq. The Court has subject matter jurisdiction over this action pursuant to, inter alia, 28 U. S.C. 1331 (federal question); 28 U. S.C. 1338(a) (action arising under the Patent Act); 28 U. S.C. 1338(b) (unfair competition joined with claims under Patent Act); and 28 U.S.C. 1367 (supplemental jurisdiction). 5. The Court has personal jurisdiction over TreadWright for one or more of the

following reasons: a. The exercise of personal jurisdiction over TreadWright by this Court is

consistent with the Federal Due Process Clause, TreadWright having established minimum contacts with this forum such that the exercise of jurisdiction over TreadWright would not offend traditional notions of fair play and substantial justice; b. TreadWright has done and continues to do business in the State of

Tennessee and with one or more residents of the State of Tennessee, including in this District; 2
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c.

TreadWright directs into the State of Tennessee, including in this District,

commerce, goods and services, and advertising including by mail, electronic communications, and other means; d. TreadWright has entered into contracts with one or more residents of the

State of Tennessee to supply products or services within the State of Tennessee, including in this District; e. TreadWright has offered, and continues to offer, products constituting

patent infringement and services and products that constitute unfair and deceptive trade practices relating to this complaint in the State of Tennessee, including in this District; f. TreadWright has made substantial sales and shipments of infringing goods

within the State of Tennessee, including in this District; g. TreadWright maintains warranty services, such as those referenced at its

website, www.treadwright.com , on infringing products within the State of Tennessee, including in this District; and h. TreadWright has committed tortious injury to Bridgestone and to

Bridgestone's business operations within this District. 6. Venue is proper in this district pursuant to 28 U.S.C. 1391 because TreadWright

has transacted and continues to transact business within this District, has sold and continues to offer for sale in this District products that constitute infringement, and has sold and continues to offer for sale services and products within this District that constitute unfair and deceptive trade practices which are a substantial part of the events giving rise to this action. In addition, venue is proper because Bridgestone's principal place of business is in this District, and Bridgestone has suffered and is suffering harm in this District. 3
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Background

7.

Bridgestone is a world leader of innovation in the field of vehicle tires and tire

tread designs. Bridgestone traces its roots in the United States to Harvey S. Firestone, a pioneer in the development of pneumatic tires whose close friendship with the famed innovators Thomas Edison and Henry Ford helped propel the advancement of the American automotive industry. 8. For more than 100 years, Bridgestone has been devoted to bringing cutting-edge

designs and technology to the consuming public. Bridgestone spends significant resources cultivating its research and development in the United States. Bridgestone and its affiliated companies have been granted thousands of patents by the U.S. Patent and Trademark Office. 9. Tires manufactured and sold by Bridgestone are specifically designed to provide

unique and distinctive tread designs that differentiate one tire from another. Consumers, retail providers, and others associate Bridgestone tread designs with Bridgestone, as such tread designs visually set Bridgestone's products and services apart from those of its competitors. Bridgestone has received awards and other innovation recognition for its distinctive tread designs. 10. On May 27, 2003, United States Design Patent No. D475,009 was duly and

legally issued by the United States Patent and Trademark Office. The '009 patent has remained in force since that time and continues to be in force. 11. Bridgestone Americas Tire Operations, LLC is the exclusive licensee of the '009

patent with all substantial rights in and to the '009 patent, including the right to bring this action for any past or present infringement of the '009 patent, collect past and present damages and obtain injunctions, such conveyance having been memorialized in an agreement dated March 17, 2014, with Bridgestone Corporation. Bridgestone Corporation is named as the assignee on the face of the '009 patent, having become owner of the patent through an assignment from the 4
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inventor dated April 9, 2002, which was recorded on April 30, 2002, at reel and frame number 012856/0020. 12. The '009 patent covers an ornamental design for the tread portion of an automobile tire. Bridgestone has practiced the '009 patent in connection with the commercialization of its Dueler A/T Revo products and services, as shown for example in the side-by-side comparison below:
'009 Patent Bridgestone's Dueler A/T Revo

13. Bridgestone has extensively promoted, advertised and used the tread design of the '009 patent and Bridgestone's DUELER A/T REVO products and services in a variety of media throughout the United States, including, but not limited to, product labeling and packaging, brochures, point of purchase display materials, signage, trade magazine advertisements, trade show displays and on the web to distinguish its products and services from those offered by others. 5
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14.

The Bridgestone DUELER AlT REVO products and services have been

commercially successful with their distinctive tread design providing differentiation to other competitors' tread designs and being associated with Bridgestone as a distinctive and proprietary Bridgestone tread design. 15. As a result of Bridgestone's substantial advertising and promotional efforts, as

well as the high quality of the products and services associated with the tread design of the '009 patent and Bridgestone's DUELER A/T REVO line of tires, such distinctive tread design has earned valuable and residual goodwill and reputation for Bridgestone being the sole source for such goods and services in the United States.

TreadWright's Infringement and Other Wrongful Conduct

16. In recognition of the commercial success of the tread design of the '009 patent

and Bridgestone's DUELER A/T REVO line of tires, TreadWright began manufacturing and selling a SENTINEL tire in competition with Bridgestone. 17. TreadWright copied the SENTINEL tread design from the tread design of the

'009 patent and Bridgestone's DUELER A/T REVO line of tires. TreadWright's SENTINEL tire has been characterized as a "knock-off' of Bridgestone's DUELER A/T REVO tire line. 18. The tread design of the SENTINEL tire is the same or substantially the same as

the tread design of the '009 patent and Bridgestone's DUELER A/T REVO line of tires. The tread designs are so similar as to be nearly identical such that an ordinary observer, giving such attention as a purchaser usually gives, would be so deceived by the substantial similarity between the designs so as to be induced to purchase TreadWright's products believing them to be substantially the same as the tread design protected by the '009 patent.

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19.

In 2013, Bridgestone Corporation asserted its rights in the tread design against

TreadWright through written communications which, among other things, demanded that TreadWright stop making, using, offering to sell, or selling the SENTINEL tire within the United States. 20. TreadWright apparently ceased selling the SENTINEL tire on or about June 2013

including pulling the SENTINEL tire from TreadWright's website. 21. While TreadWright's correspondence from June 2013 identified the SENTINEL

tire and made several references to the discontinued SENTINEL tire, TreadWright withheld its plans to infringe the '009 patent and engage in new unfair and deceptive trade practices with a future tire tread design. 22. On or after June 2013, TreadWright began manufacturing and selling a new tire

under the name WATCHMAN. 23. TreadWright copied the WATCHMAN tread design from the tread design of the

'009 patent and Bridgestone's DUELER A/T REVO line of tires. A side-by-side comparison of the '009 patented design and exemplary specimens of Bridgestone's DUELER A/T REVO tire and TreadWright's WATCHMAN tire is shown below, the photograph of the exemplary WATCHMAN tire being taken from TreadWright's website:

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'009 Patent

Bridgestone's Dueler A/T Revo

TreadWright's WATCHMAN (example)

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Ar la '7 1i ow pato 4411 ili iP, 'I

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* Photograph is shown in the same orientation as the '009 patent drawing

24. A side-by-side comparison of the '009 patented design and an exemplary specimen of TreadWright's WATCHMAN tire focusing on a portion of the tread is shown below:

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'009 Patent

TreadWright's WATCHMAN (example)

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OA 01"41hit kco 44 el. 1,0 A 06. AP iiy, r tigN Or 1ril ilop IL.01 ad Alb it
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25.

As shown in the pictures, the WATCHMAN tire has a tread design that is the

same or substantially the same as the tread design of the '009 patent and Bridgestone's DUELER A/T REVO line of tires. The tread designs are so similar as to be nearly identical such that an ordinary observer, giving such attention as a purchaser usually gives, would be so deceived by the substantial similarity between the designs so as to be induced to purchase TreadWright's products believing them to be substantially the same as the tread design protected by the '009 patent. 26. Bridgestone has not granted a license or any other authorization to TreadWright to

make use, offer for sale, sell or import tires that embody the tread design patented in the '009 patent and which is proprietary to Bridgestone, particularly in relation to its DUELER A/T REVO line of tires. 27. In spite of the rights of Bridgestone, TreadWright willfully and knowingly

infringed Bridgestone's rights, including as to the '009 patent. Further, TreadWright committed

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wrongful acts that constitute unfair and deceptive trade practices in relation to the WATCHMAN tire and the tread design of Bridgestone's DUELER Aff REVO products and services. 28. Bridgestone has been damaged by the foregoing infringing and wrongful acts of

TreadWright, including, without limitation, suffering actual damages. 29. By manufacturing and selling the WATCHMAN tire with a tire tread design that

is the same as, or substantially similar to, Bridgestone's unique and distinctive tread design from Bridgestone's DUELER A/T REVO line of tires and the design protected by the '009 patent, TreadWright willfully and knowingly caused a likelihood of confusion or misunderstanding as to, inter alia, the sponsorship and approval of the WATCHMAN products and services being offered and sold by TreadWright. Such wrongful conduct also caused a likelihood of confusion or misunderstanding as to the affiliation, connection or association of the WATCHMAN products and services with Bridgestone. 30. TreadWright did nothing to discourage consumers from believing that the

WATCHMAN products and services were sponsored, approved or sold in affiliation, connection or association with Bridgestone despite knowing of Bridgestone's rights and having previously terminated the sale of the SENTINEL tire. TreadWright's wrongful actions and practices in connection with the WATCHMAN products and services were deceptive to consumers and others including Bridgestone. 31. TreadWright's unlawful manufacturing and selling of the WATCHMAN tire was

not discovered by Bridgestone until on or after June 2013, less than one year from the filing of this complaint. 32. TreadWright's wrongful conduct and infringing activities will continue unless

enjoined by this Court. 10

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Count I (Infringement of United States Design Patent No. D475,009)

33. 32 above. 34.

Bridgestone incorporates by reference the allegations contained in paragraphs 1-

Bridgestone provided actual notice to TreadWright of its infringement on repeated

occasions at least as early as June 2013, including without limitation the filing of this complaint. 35. In spite of such repeated notices, TreadWright has engaged in a pattern of conduct

demonstrating: TreadWright's awareness of the '009 patent; the objectively high likelihood that TreadWright's actions constitute infringement of the '009 patent and that the '009 patent is valid and enforceable; and that this objectively-defined risk was so obvious that TreadWright knew or should have known it. 36. TreadWright has infringed and continues to infringe the '009 patent by, inter alia,

making, using, offering to sell, or selling in the United States, including in the State of Tennessee and within this District, products infringing the ornamental design covered by the '009 patent in violation of 35 U.S.C. 271, including but not limited to TreadWright's SENTINEL and WATCHMAN products. 37. TreadWright infringes the '009 patent because, inter alia, in the eye of an

ordinary observer, giving such attention as a purchaser usually gives, the tread design of the '009 patent and the tread designs of TreadWright's products including without limitation the tread designs of the SENTINEL and WATCHMAN products are substantially the same, the resemblance being such as to deceive such an ordinary observer, inducing him to purchase one supposing it to be the other.

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38.

TreadWright's acts of infringement of the '009 patent were undertaken without

authority, permission or license from Bridgestone. TreadWright's infringing activities violate 35 U.S.C. 271. 39. TreadWright's infringement has damaged and continues to damage and injure

Bridgestone. The injury to Bridgestone is irreparable and will continue unless and until TreadWright is enjoined from further infringement. 40. Bridgestone is entitled to a complete accounting of all revenue and profits derived

by TreadWright from the unlawful conduct alleged herein, including without limitation, TreadWright's total profit pursuant to 35 U.S.C. 289. 41. TreadWright has engaged and is engaged in willful and deliberate infringement of

the '009 patent. Such willful and deliberate infringement justifies an increase of three times the damages to be assessed pursuant to 35 U.S.C. 284 and further qualifies this action as an exceptional case supporting an award of reasonable attorney's fees pursuant to 35 U.S.C. 285. 42. Bridgestone is entitled to a permanent injunction preventing TreadWright from

further infringing the '009 patent.

Count II
(Violation of the Tennessee Consumer Protection Act) 43. 42 above. 44. Less than one year before the filing of this complaint, TreadWright began Bridgestone incorporates by reference the allegations contained in paragraphs 1-

manufacturing and selling the WATCHMAN tire with a tread design that copied and was substantially similar to Bridgestone's proprietary and distinctive tread design utilized on Bridgestone's DUELER A/T REVO line of tires and the design protected by the '009 patent. 12
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Bridgestone first discovered TreadWright's wrongful actions with respect to the WATCHMAN tire tread design on or after June 2013. 45. TreadWright's making, using, offering to sell and selling of WATCHMAN

products and services causes a likelihood of confusion or misunderstanding as to the source, sponsorship, approval or certification of goods or services associated with WATCHMAN, including without limitation, that Bridgestone has approved or sponsored such WATCHMAN products and services. TreadWright's making, using, offering to sell and selling of

WATCHMAN products and services also causes a likelihood of confusion or misunderstanding as to the affiliation, connection or association with, or certification by, Bridgestone. TreadWright's actions are deceptive to the consumer and other persons. Such wrongful actions are in violation of the Tennessee Consumer Protection Act, TENN. CODE ANN. 47-18-104. 46. TreadWright's wrongful actions have been undertaken without permission or

authorization from Bridgestone. 47. TreadWright's wrongful actions have caused Bridgestone to suffer ascertainable

actual monetary damages, and TreadWright continues to damage and injure Bridgestone. The injury to Bridgestone from such wrongful actions is irreparable and will continue unless and until TreadWright is enjoined from further and continued wrongful actions. 48. Bridgestone is entitled to recover its actual damages, and, since TreadWright's

use and employment of such unfair and deceptive actions and practices has been a willful and deliberate violation, Bridgestone should be awarded three times the actual damages sustained as provided in the Tennessee Consumer Protection Act, TENN. CODE ANN. 47-18-109. 49. Bridgestone is entitled to recover its reasonable attorney's fees and costs as

provided in the Tennessee Consumer Protection Act, TENN. CODE ANN. 47-18-109. 13
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50. Bridgestone is further entitled to a permanent injunction preventing TreadWright from further unfair and deceptive trade practices, and any other relief as this Court considers necessary and proper.
Prayer for Relief

WHEREFORE, Plaintiff, Bridgestone, prays for the following relief: A. A judgment entered in favor of Bridgestone on its claim that TreadWright has

infringed the '009 patent and has violated the Tennessee Consumer Protection Act; B. A permanent injunction enjoining TreadWright, its respective officers, directors, agents, and employees and all those in concert or participation with it who receive notice of judgment by personal service or otherwise, from: (1) making, importing, using, selling, and offering to sell infringing products practicing the '009 patent and from otherwise infringing, contributing to infringement of, and actively inducing infringement of the '009 patent; and, (2) holding out in any manner whatsoever that TreadWright or TreadWright's products and services, such as the WATCHMAN products and services, are in any way sponsored, approved, sourced, certified, affiliated, connected or associated with Bridgestone, or Bridgestone's products and services; C. A judgment and order that TreadWright deliver to Bridgestone for destruction all

tire molds, treads, tires, sales literature, customer literature, and other trade pieces used in the infringement of the '009 patent and in the violation of the Tennessee Consumer Protection Act; D. A judgment and order that TreadWright make an accounting to Bridgestone and

pay over to Bridgestone:

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(1) the extent of TreadWright's total profit and revenue realized and derived from its infringement of the '009 patent, and actual damages to Bridgestone in an amount not less than a reasonable royalty for TreadWright's infringement; (2) all damages suffered by Bridgestone in accordance with the law pursuant to

TENN. CODE ANN. 47-18-109 and other applicable laws; and,

(3) treble damages in accordance with TENN. CODE ANN. 47-18-109, pursuant to 35 U.S.C. 284 for TreadWright's willful and deliberate infringement, and as permitted under other applicable laws; E. An award of costs of this action together with Bridgestone's reasonable attorney's

fees in accordance with TENN. CODE ANN. 47-18-109, pursuant to 35 U.S.C. 285 for this

case being exceptional, and as permitted under other applicable laws; F.

G.

An award of interest, including prejudgment interest, on all damages; and

An award to Bridgestone of such further relief as the Court deems just and proper.

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Demand for Trial by Jury Bridgestone hereby demands a trial by jury as to all issues so triable.

Respectfully submitted,

Dated: April 17, 2014 ert E. Boston (TN Bar No. 97' 4) Heather J. Hubbard (TN Bar No. 023699) WALLER, LANSDEN, DORTCH & DAVIS, LLP Nashville City Center 511 Union Street, Suite 2700 Nashville, TN 37219 (615) 244-6380 (phone) (615) 244-6804 (fax) -andEley 0. Thompson (pro hac vice application forthcoming) Paul J. Filbin (pro hac vice application forthcoming) Leonard Z. Hua (pro hac vice application forthcoming) LEYDIG, VOIT & MAYER, LTD. Two Prudential Plaza, Suite 4900 180 N. Stetson Ave. Chicago, IL 60601-6731 (312) 616-5600 (phone) (312) 616-5700 (fax) Attorneys for BRIDGESTONE AMERICAS TIRE OPERATIONS, LLC

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