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WOMEN are more impressive than their male peers.

They build better teams; theyre more liked and respected as managers; they tend to be able to combine intuitive and logical thinking more seamlessly; theyre more aware of the implications of the their own and others actions; and they think more accurately about the resources needed to accomplish a given outcome In USA, nearly 11 million privately held companies are now majority-owned (50 % stake or greater) by women. This is according to the Center for Women Business Research, based in Washington, D.C. This figure accounts for nearly half (47.7 %) of all private companies. In addition, these women-owned companies now generate $2.5 trillion in annual sales and employ 19 million people. Women are better listeners than men, and this is exactly the skill that is most critical for managing employees and customers. According toDr. Susan Sherwood, this is a result of women being more discussion oriented and men wanting to just take action. Men communicate through activities rather than conversations. HARDVARD BUSINESS REVIEWS STUDY SHOWS WOMEN ARE GOOD COMMUNICATOR, AVE WONDERFUL POWER OF PERSUASION, AND POSSESS EMOTIONAL INTELLIGENCE,WHICH MAKES THEM BETTER MANAGERS THAN MEN Communication Firms with more women on their boards have 42% higher sales returns, 66% higher return on invested capital, and 53% higher return on equity. Take Yahoos new CEO Marissa Mayer who laid out a strategic outline for the declining company and watched the stock gain 5.7% closing at $16.67, its highest level in over a year. These success rates are often linked to superior communication skills. Studies show while women speak fewer words in a day than men they actually have a better command of the language for getting their point across. Initiative In a study by Harvard Business Review, women in management were rated 11.58 percentile points above their male peers at taking initiative in the workplace. Indra Nooyi, CEO of PepsiCo. forged ahead with a plan to focus on more nutritious drinks despite criticism. Its a risk that could turn a 10 billion dollar business into 30 billion dollars in just ten years. Emotional Intelligence Daniel Goleman, author of The Brain and Emotional Intelligence: New Insights, states that truly effective leadership is distinguished by a high degree of emotional intelligence. And according to Goleman women on average outdo men when it comes to sensing a person's feelings in the moment. Meg Whitman, former CEO of ebay and current CEO of HP was featured in Psychology Today for leading with emotional intelligence. Under her eight year reign, ebay was the fastest growing company in history. In her book The Power of Many, she writes: "I believe that being willing and able to actively

listen is a vital skill for any leader. Not only is listening the right thing to, an antidote to arrogance, it also leads to all sorts of competitive advantages."

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