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ADvertising portfolio
www.connie-zhou.com

TABLE OF CONTENTS
ONE-OFFS KitchenAid PRINT Jones Soda Panama City Beach Tesla Motors Crest Revlon CAMPAIGNS Amazon Rainforest L.L. Bean DIGITAL Nikon AMBIENT Coppertone Jones ABOUT ME 36 3 4 7 10 13 16 19 30

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KitchenAid

ONE-OFF
Excuses KitchenAid Many people only bake when theres a special occasion like a birthday or anniversary. The idea is that KitchenAid mixers make people want to bake therefore never running out of excuses to bake. Copy: Happy Tuesday every moment is worth baking for
every moment is worth baking for.

JONES SODA

PRINT
Defy the Ordinary Jones Soda Jones Soda is not your typical soda. With vibrant colors and bold flavors, anyone who drinks Jones Soda is anything but ordinary.

Copy: Defy the Ordinary For the go-getters, loud-mouthed, pants made of leather, opinionated, free spirited trendsetter.

JONES SODA

Copy: Defy the Ordinary For the truth seeker, nocturnal, idea generator, wont take no for an answer, headbanging, nonconformist, trailblazing pioneer

JONES SODA 6

Copy: Defy the Ordinary For the up and coming, I dont care its my life, ironic, unrestricted independent

PANAMA CITY BEACH

PRINT

Its Time to Get Away Visit Panama City Beach There are equivalents or substitutions to the benefits of Panama City Beach, but theyll never be as great as the real thing. These are signs that maybe its time to get away to Panama City Beach.

Its time to get away. Theres something called paradise, and its better than any desktop background. The white sandy beaches and soothing ocean waves reside in a place called Panama City Beach. So quit wishing you were here, and get here.

Copy: Its time to get away. Theres something called paradise, and its better than any desktop background. The white sandy beaches and soothing ocean waves reside in a place called Panama City Beach. So quit wishing you were here, and get here.

PANAMA CITY BEACH

Copy: Its time to get away. Theres a place where the sound of real waves calm your soul and the rays of the real sun warm more than your skin. Its called Panama City Beach, and if you havent seen the sun in days, then its time for you to get away.

Its time to get away.

Theres a place where the sound of real waves calm your soul and the rays of the real sun warm more than your skin. Its called Panama City Beach, and if you havent seen the sun in days, then its time for you to get away.

PANAMA CITY BEACH

Copy: Its time to get away. Nothing can compare to Panama City Beach. The seemingly never ending ocean is home to a countless variety of fish and sea life. Explore the vast wonders of the ocean, youll never see the same sight twice.

Its time to get away.

Nothing can compare to Panama City Beach. The seemingly never ending ocean is home to a countless variety of fish and sea life. Explore the vast wonders of the ocean, youll never see the same sight twice.

TESLA MOTORS 10

PRINT
Never Settle Tesla Motors Tesla Motors has got it all, style, speed, safety, luxury, and completely electric. Its not your typical styleless environmentally friendly car nor is it your gas guzzling sports car. Its everything a car needs to be. Tesla customers shouldnt have to settle, and with a Tesla they dont.

Copy: Never Settle Maybe this car is not for you.* *If you accept things the way they are or if you dont believe you can cross to the other side where the grass is greener. Unless you are a dreamer who is past dreaming and into doing, this car is not for you. We know having dreams is important, but more than having them, we believe achieving them is what matters more. Have it all, the Tesla Model S with 0-60mph in 4.2 sec, 416hp, and 0 emissions. Your dream car is here, do you dare to have it?

11 TESLA MOTORS

Copy: Never Settle We couldve made a less expensive car.* *But that would mean compromising, and we dont believe in that. You deserve the best. A car that is fast, powerful, and environmentally friendly. So while your friends are showing off their cars and killing our Earth, you, without a guilty conscience, can show off yours. This is why we created the Tesla Motor S, for people like you who can, and should have it all.

TESLA MOTORS 12
Copy: Never Settle Some news for the man who has everything. You dont.* *Not yet at least. Its always been fast but low fuel mileage, or the other way around. Maybe you invested in a hybrid or electric car, but we all know that doesnt quite suit your look. So we created a car that is not only fast and stylish, but its all electric, the Tesla Motor S. Let the numbers speak, 0-60 in 4.2 seconds, 416 hp, and 0 emissions. Youre basically James Bond, saving the earth while looking good doing it. Now you can have it all.

13 crest

PRINT

Doesnt matter who you are, no one can stand bad breath Crest Complete You could be the President, but if you have bad breath, no one will want to be close to you. Bad breath repels people despite who you are.

Copy: Doesnt matter who you are, no one can stand bad breath

crest 14

Copy: Doesnt matter who you are, no one can stand bad breath

15 crest

Copy: Doesnt matter who you are, no one can stand bad breath

revlon 16

PRINT
Be Remembered Revlon In life, many times its most important to just be remembered. Revlon lipstick can help you stand out in the crowd.

Copy: Be Remembered Countless first dates later, the search ended with her.

17 revlon

Copy: Be Remembered Multitude of interviews later, her name is now the one on the door

revlon 18

Copy: Be Remembered Endless auditions later, the coveted role was awarded to her.

19 AMAZON RAINFOREST

CAMPAIGN
Unleash Your Spirit Travel the Amazon Print: The Amazon is a destination unlike any other; it offers visitors the opportunity to explore a vast world virtually untouched by man. It grants visitors the ability to experience nature and wildlife in a powerful and intimate way. This campaign captures the breathtaking, awe-inspiring magnificence of this unique foreign land. The beauty of the Amazon is that you immerse yourself in the landscape, and there is no barrier between you, the wildlife, and ultimately, your adventures. You havent started living until youve been to the Amazon. Copy: Unleash Your Spirit Dont Forget to Breathe

AMAZON RAINFOREST 20

Copy: Unleash Your Spirit Take a second, then another

21 AMAZON RAINFOREST

Copy: Spirit

Unleash

Your

Remember to blink

AMAZON RAINFOREST 22
Digital: Here is an interactive social media campaign centered on #unleashyourspirit. The competition awards a winner with a trip to the Amazon for a month and provides them with the gear they will need to complete the journey. The winner will be followed by a camera crew that will document his/her adventures in the Amazon to be uploaded on a web series, much like a reality show. In order to win this, users will upload a video onto the website www.traveltheamazon. com, and others will vote for who they want to win the chance to experience the Amazon. The videos must depict why the person wants to unleash their spirit. Tweeting and posting on Facebook #unleashyourspirit and the username counts as a vote for whoever users want to win.

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AMAZON RAINFOREST 24

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AMAZON RAINFOREST 26

Ambient: Our airport executions further stress this idea of becoming a part of this wondrous Amazonian environment by completely transforming the terminals into Amazonian terrains. The visually stunning dcor will remind the weary, weathered travelers that a world of unparalleled beauty is only a flight away. Through the visual modification of the moving walkways, the walls, the floors, and the baggage carousels, we will remind the travelers from the moment they land until the moment they leave the airport that the Amazon is only a ticket away. It also makes the travelers feel like they are fully immersed in the Amazon, and actively experiencing it as they would if they actually made the journey.

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AMAZON RAINFOREST 28

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l.l. bean 30

CAMPAIGN
Adventure Awaits - L.L. Bean Print: L.L. Bean has gear for both everyday life (targeting business/working individuals) and outdoor life. The idea is L.L. Bean can support both lifestyles, while reminding people to go outdoors and enjoy nature. In this digital campaign, the goal is to get people in all walks of life to step out and be more adventerous, however small the activity may be. Its about the everyday adventures.

There are many reasons to stay indoors, but only one to get outdoors. L.L. Bean can help you prepare for the corner office or the top of the world.

Copy: Adventure Awaits The view from 478 stories. There are many reasons to stay indoors, but only one to get outdoors. L.L. Bean can help you prepare for the corner office or the top of the world.

31 l.l. bean

Adventure Awaits L.L. Bean Digital: The social media presence will start conversation. Social media will engage the users onto the L.L. Bean page. There will be Adventurers of the week (highest earned score of the week), Top Adventurers of all time (highest earned score of all time), Peoples Choice (most liked video/photo), and Traveller (most travelled) awards. Winners of the awards will receive a prize such as free L.L. Bean gear as well as the recognition. At the end of the campaign, the Top 3 Adventurers of all time will receive a trip to an exotic location with many opportunities for adventure and L.L. Bean gear to accompany their trip.

l.l. bean 32

The digital ads will be GPS located. They will be placed on websites where people are killing time on, i.e. YouTube. The animated ad will explode on the screen. Based on the weather of the location the user is in, the ad will then suggest an activity and location. The banner ad will link to the adventureawakts.com site where users can get more information and download the app. The activity is meant to get people outdoors and active, making everyday an adventure.

33 l.l. bean

The app will integrate the digital ads. On the app, users can socialize with their friends to do activities together, also known as adventure meetups. There will be a checklist of activities based on the weather and by uploading a photo or short video, the user can check off and earn points for their adventure. There can also be done on the adventure awaits website.

l.l. bean 34

www.adventureawaits.com home page

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Adventure Awaits L.L. Bean Guerilla: L.L.Bean provides clothing and gear both for outdoors and everyday life. The idea is to combine both lifestyles into one. This guerilla ad is to transform a very urban scene into a naturelike environment. Hopefully people will be reminded to get outdoors and enjoy nature using L.L. Bean gear.

NIKON 36

DIGITAL
Nikon Hunt Nikon 1. Frames: Scattered throughout NYC are Nikon picture frames where participants have to find the frames and take a photo behind it.

2. Social Media: Nikons Twitter page will tweet clues as to where the frames are. For example, this one is a clue for SoHo.

37 NIKON
3. Snapshot Once the participant finds a Nikon frame, they will take the photo with themselves behind the frame. Then, they will tweet the photo using the hashtag #NIKONHUNT.

4. Jumbotron Once they tweet their photo with the hashtag #NIKONHUNT, their photo will appear on the Times Square Jumbotron for everyone to see as well as their tweet!

Coppertone 38

AMBIENT
City Beach Party Coppertone Many people only wear sunscreen when theyre out on the beach, but as for everyday activities like walking around the city, people dont wear sunscreen. With that in mind, this guerilla ad transforms Times Square (or any other major citys plaza) into a beach party to remind people to put sunscreen on throughout. In order to enter into the party, attendees must put on sunscreen from the giant Coppertone Sport sunscreen dispenser.

Copy: City Beach Party Get closer to the sun No matter where you are, the sun doesnt stop shining

39 JONES SODA

DIGITAL/ AMBIENT
Defy the Ordinary - Jones Soda Jones photo booths will be placed in malls, sporting events, movie theaters, and other public spaces. The photo booths are attached to a vending machine where the user will take a photo and it will print on the label of the bottle. Users can select their flavor. Not only will they have fun taking photos, but receive a personalized ice-cold Jones soda reflective of their personality and customized to their liking.

B.S. Advertising (creative) showcasing and promoting products Art Director . Help people learn about, shop Minor: Psychology for, and getVoice the most out of Apple products The Student . . Provided S.I. Newhouse School of Public Deans ListAssist all semesters customers in purchase and use of Applegraphics, productsand illustrations for 16-page, bi-we photos, . Communications Achieved Apple Product Professional magazinelevel on campus . Syracuse University | 20112015SKILLS Created content, oversaw contributing artists, edited photog B.S. Advertising (creative) Art Director 08/1205/13 and presented ideas relating to content of magazine and des Software: Minor: Psychology The Student Voice . Adobe Creative Suite, Adobe Deans List all semesters Provided photos, graphics, and illustrations for 16-page, bi-weekly student run Publicist Lightroom, Final Cut Pro, magazine on campus Syracuse Cru I attend the S.I. Newhouse School of Public Communications at . Oce, . Microsoft Simmons Created content, oversaw contributing artists, edited photographs/artwork, Design promotional content such as brochures and posters a SKILLS in Advertising, with a creative Syracuse University majoring emphasis, OneView, MRI+, Mintel, Apple, and presented ideas relating throughout to content of magazine and design Syracuse University and a minor in Psychology. Software: . Maintain social media presence iLife Suite Adobe Creative Suite, AdobeSocial Media: Publicist of 01/12present I love the art of advertising as well as the endless opportunities Lightroom, Final Cut Pro, Facebook, Syracuse Cru Art Director Twitter, Pinterest, perceiving media in both traditional and nontraditional manners. . Microsoft Oce, Simmons Design promotional content suchNewHouse as brochures and posters advertising Cru The Agency Advertising is one of the most powerful influencers in the worldWordPress, and LinkedIn, Tumblr, OneView, MRI+, Mintel, Apple, . Worked with team of 5 to come up with creative ideas to adv throughout being able to be a part of this vivacious industry that shapes cultureSyracuse University YouTube, Instagram, . iLife Suite . Currently on Syracuse Universitys advertising team for the E and society is thrilling. Maintain social media presence Foursquare Partners national competition for client American Petroleum Social Media: Technology: I seek to gain experience in the creative realm of advertising as an art Art Director 08/11present Facebook, Twitter, Pinterest, Photography, Apple director whether it be through internships or Digital classes. Im constantly The NewHouse Agency Marketing Intern 08/100 LinkedIn, Tumblr, WordPress,OSx, Windows OS learning and trying new things in order to keep up (and sometimes . Worked with team of 5 to come up with creative to advertise Galaxy Stores Sportsideas & Gaming Cards clients. YouTube, Instagram, be ahead) of the latest trends in the media. Languages: . . Currently on Syracuse Universitys advertising team for the EdVenture Created email marketing campaign collected over 500 email Foursquare American English, Mandarin Partners national competition for client American Institute. organized mailing list, Petroleum and created content/design of emails, s As Bill Bernbach said All of us who professionally use the mass media Technology: Chinese (listening/speaking) emails a month are the shapers of society. We can vulgarize Digital Photography, Apple that society. We can . Marketing Intern Designed logo for store 08/1008/11; 05/1208/12 brutalize it. Or we can lift it onto OSx,help Windows OS a higher level, and I aim for the . Galaxy Stores Sports & Gaming Cardsadvertising listings on eBay and online store Created latter. INTERESTS . Created email marketing campaign collected over 500 email addresses, Languages: . music with anything English, Mandarin Im from the city ofAmerican ketchup-less hotdogs, pizzaCreating eaten with a knife and organized mailing list, and created content/design of emails, sent at least 2 CONTACT that makes sound. Chinese fork, the best sports teams,(listening/speaking) most bipolar weather, and a beach with a emails a month . Capturing skyline. If you havent guessed already, its Chicago, IL. . Designed photographic logo for store 1308 E. Bailey Rd. Naperville 630.632.4621 . moments. Created advertising listings on eBay and online store INTERESTS I love cheesecake, classy celebrities, indie music, and bike I love . Ranting in riding. blog form. linkedin.com/in/czhou626 czhou07@syr.edu playing pick up games of any sport, playing the piano, the guitar, and . Creating music with anything . Raising my blood pressure the drums. I especially love the hour right before the sun begins to CONTACT that makes sound. from watching sports. www.connie-zhou.com set, skiing really fast, and reclaimed furniture/architecture. I also love . Capturing photographic video games (especially first-person shooters), films, fiction literature, 1308 E. Bailey Rd. Naperville, IL 60565 630.632.4621 moments. comedies, babies, the dimple in a tie, and beautiful people (which is . Ranting in blog form. linkedin.com/in/czhou626 everyone). czhou07@syr.edu . Raising my blood pressure from watching sports. www.connie-zhou.com

EDUCATION

ABOUT ME 40

Lets knock out the basics.