Professional Documents
Culture Documents
April 2014
Executive Summary
Indian ready to eat market was valued at INR x1 mn in 2013 and is estimated to reach INR y2 mn by 2018 With changing consumer behavior due to various factors such as increasing income levels and hectic lifestyle, these products are gaining popularity among them
Market
Challenges
Poor Supply Chain and Distribution Facility Consumer Behavior and Perception Rise in Packaging Costs Health Concerns
Trends
Gaining Special Attention in Retail Format Stores Retailers Going for Private Label RTE Meals Launching Innovative and Region Specific Products Frozen RTE Products Gaining Popularity Major Players
Competition
Company A
Company B
Company C
Macro-Economic Indicators Introduction Market Overview Market Segmentation Consumer Insights Import & Export Drivers & Challenges Government Rules & Policies Government Participation Trends Competitive Landscape Strategic Recommendations Appendix
READY TO EAT MARKET IN INDIA 2014.PPT
d1 c1 b1 a1
d2 c2 b2 a2
c3 b3 a3
c4 b4 a4
Q1
Q2 2010-11
2011-12
2012-13
Q3 2013-14
Q4
r q
t Jul 2013 - Aug 2013 Aug 2013 - Sep 2013 Sep 2013 - Oct 2013 Oct 2013 - Nov 2013 Nov 2013 - Dec 2013 4
The Indian ready to eat market is at a nascent stage and is expected to witness remarkable growth
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u t
s
r
q p 0
2013
2014e
2015e
2016e
2017e
2018e 5
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In 2012, Frozen RTE food accounted for x1% of the global market revenue In 2014, the global RTE market is expected to reach INR y2 bn and in terms of volume exceed z3 mn kg Expected CAGR for frozen RTE is a1% from 2013 to 2019e Major players in the global market are Player 1, Player 2 and Player 3 Reasons for the demand for RTE food is higher globally
Cheaper than buying all the ingredients and preparing from scratch Lack of time
b1
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Classification of RTE Products
A1 A2
B1 B3
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Survey Duration & Period Quantitative Representation Used 3 Weeks March 2014 Percentage
Sample Size
73
Sample Sources
59%
Survey on RTE products was conducted on social media sites and other related forums Overall survey has been kept close-ended to capture specific information according to requirements 27% The survey has been conducted among a group of general consumers heading from major 47% Indian cities including Mumbai, Delhi, Kolkata, Pune, Hyderabad, and Bangalore among others
12%
Challenges Drivers
Growing Income and Consumption Rapid Urbanization Convenience Factor Increasing Working Women Population Growing Retail Market Marketing Campaigns Poor Supply Chain and Distribution Facility Deficit in Power Supply Consumer Behavior and Perception Rise in Packaging Costs Health Concerns
Trends Summary
Exhibitions and Events High Focus on Export Adoption of New Technologies Innovative Promotional Techniques
Key Trends `
Gaining Special Attention in Retail Format Stores Retailers Going for Private Label RTE Meals Launching Innovative and Region Specific Products Frozen RTE Products Gaining Popularity
READY TO EAT MARKET IN INDIA 2014.PPT
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Impact x Threat of New Entrants Impact x Impact x
Impact x
Competitive Rivalry
Impact x
Threat of Substitutes
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Company B Company C Company D Company E
EV/EBITDA (x)
EV/Revenue (x)
PE Ratio
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Operating Margin Net Margin a2 b2 Company B a3 Company C
a1 b1
b3
Company A
Company A recorded operating margin of x1%, higher than that of Company B which recorded operating margin of y2% but lower than that of Company C which recorded operating margin of z3% Net margin for Company A , Company B and Company C are a1%, b2% and c3% respectively, wherein Company A has the highest net margin among these three companies
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Offices and Centres India
Mumbai
Head Office
Key People
Name Person 1 Person 2 Person 3 Person 4 Designation MD and Executive Director VC and VC of Share Transfer Committee Director Director
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Key Ratios
Particulars
2013
2012
2011
2010
a4
Profitability Ratios
Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets
z4
q p
Financial Summary
The company earned a net profit of INR x1 mn in FY 2013, as compared to net profit of INR x2 mn in FY 2012 The company reported total income of INR y1 mn in FY 2013, registering an increase of y2% over FY 2012 The company earned an operating margin of z1% in FY 2013, an increase of z2percentage points over FY 2012 The company reported debt to equity ratio of a1 in FY 2013, an increase of a3% over FY 2012
Cost Ratios
Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)
Liquidity Ratios
Current Ratio Cash Ratio
Leverage Ratios
Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover
Improved Decline
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Key Geographic Segments
Region 1 Region 2 x2% x3% x4% 2011 2012 2013
Business Highlights
Description News
Company 1 started as a small retail store selling dry fruits and nuts and quickly diversified
Overview into the food processing segment Now, it is engaged in the manufacturing, marketing and distribution of ethnic Indian food products such as ready to eat items, Product A, Product B and Product C It offers its products under the brand names Brand A, Brand B and Brand D In addition to this, it also offers contract manufacturing services to leading multinational companies and mainstream retailers globally
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Global Presence
Various brands of Company 1 enjoy huge popularity in the global markets as well such as North America, the United Kingdom, Europe, South Africa, the Middle East, and the Asia Pacific The company has its full time country managers based in their respective regions who ensure proper supply of products to retailers, wholesalers, restaurants and food service catering clients
Quality Assurance
The processing plants are HACCP (Hazard Analysis and Critical Control Point) and BRC (British Retail Consortium) accredited In addition to its existing presence in Mumbai and Pune, it has expanded its distribution in Gujarat and Madhya Pradesh as well It has also acquired a plot near its existing factory at Nadiad for setting up another processing plant
Expansion Plans
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S O W T
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Offices and Centres India
Corporate Address
Tel No. Fax No. Website Year of Incorporation Mumbai Head Office
Key People
Ready Meals
Name Person 1 Instant Mixes Person 2 Others Person 3 Person 4 Director Director Director Designation Director
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Ownership Structure
Segment 100% 90% 80% 100 100 100
Name
70%
60% 50% 40% 30% 20% 10% 0% 2011 2012 2013
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Key Ratios
Particulars y-o-y change (2013-12) 2013 2012 2011 2010
Profitability Ratios
Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets
a2
Cost Ratios
Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)
Financial Summary
The company earned a net profit of INR x1 mn in FY 2011, as compared to net profit of INR x2 mn in FY 2010 The company reported total income of INR x3 mn in FY 2011, registering an increase of x4% over FY 2010
Liquidity Ratios
Current Ratio Cash Ratio
Leverage Ratios
Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
The company earned an operating margin of x5% in FY 2011, an increase of x6 percentage points over FY 2010
The company reported debt to equity ratio of x7 in FY 2011, a decrease of x8% over FY 2010
Efficiency Ratios
Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover
Improved Decline
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Overview
Company 2 started its business in India as a small family enterprise manufacturing instant soups and instant mixes Gradually, it diversified into other segments such as ready to eat foods, savory snacks and dairy products The company has captured India's fast growing processed food market through its quality products, well established distribution network and aggressive marketing strategies Its manufacturing facility is located at Y region and it is well equipped with modern machinery required for retort packaging It has ABC certificate and HACCAP (Hazard Analysis and Critical Control Point) certifications Major states have their respective depots and C&F agents
Distribution Network
500 distributors are located in all major urban centers Retailer base for secondary sales covers nearly 1,50,000 outlets
Export
Its products are very popular in the global market and are exported to various destinations such as USA, Canada, UK, Australia, Asia, the Middle East and Europe
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S O W T
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