Assignment 6: Data Cardinality

Problem:
The challenge presented to us for this exercise was to transform job growth information in spreadsheet format and transform it into a map. This would provide a visual representation of job growth by North Carolina State House and North Carolina State Senate districts that we could give to each districts respective representatives.

Analysis Procedures:
1. Strategies:
The plan for solving this issue was to join the information given to us in the NC_job_creation_Survey_results.xls file to the NC House and NC Senate district maps via the zip_usa.sdc shapefile as an intermediate. This was accomplished using ArcMAP 10.1 and its respective tabular and Spatial join functions.

2. Methods:
The first step to solving this problem was to transfer all of the required data into ArcMAP . The House and Senate layers were added first and then the zip code layer was added and transformed to the correct projection. Once these were all in the data frame the zip code points for only NC were selected by attribute and a new layer was created showing only these specific points. Next the zipcode field and the field of interest, which was the EMPLOY_SUM field, were summarized so they could be consolidated to form a Many to One relationship. This consolidated table could now be joined to the Zip Point layer by the shared zip code fields using the join feature when right clicking the layer file in the table of contents. Now that the zip codes and the job growth numbers were joined into one layer we could select by attribute using the EMPLOY_SUM field and selecting any that were above zero and creating a new layer from this. Now the data we needed was showing on each zip point. Form here a spatial join could be performed with the House and Senate layers and the display properties could be manipulated to show this information any way we wanted to graphically. Clip the ZIP point layer to show only NC Zip code points Open the attribute table on the database and summarize the ZIP_Text Field and EMPLOY_SUM Field Join the Summarized output table to the Zip Point table by Zipcode

Insert files to ArcGIS.

Change the display properties to show the information in the way you want it displayed.

Spatially join the NC House layer and NC Senate layers to the created ZIP point EMPLOY_SUM layer.

Select by attribute EMPLOY_SUM >0 and create a new layer.

Results:
The results for this exercise were the two maps seen below. One map showing the job creation in each NC Senate district and another showing the job creation in each House district.

Application and Reflection

Problem Description: I thought that this processes explored in this exercise, Tabular and Spatial Joins, would be very useful in any type data mining used in marketing. What specifically came to mind was using the data collected from store specific key cards to track and map data on where and what each store location was required to have on hand. Using the Tabular and Spatial join feature you could track the tabular data gathered by the key cards and map it through zip codes or addresses of each customer specific card. Data Needed: To accomplish this task you would need to have the tabular data gathered off of the key cards that are linked to specific customers by their location either address or zip code. You would also need a map that contains the area you are trying to track; be it City, County, State, or Region. Analysis Procedures: You would need to join the tabular data of what customers bought to a table containing the common field you are tracking, either zip codes or addresses. Once the two tables are joined you can create a layer file of the fields of interest on your customer data table and spatially join it to your

map of the area you are examining. This will give you a map showing where each customer who purchased something in your store is located, and what they were buying from your store. A chain store could a another layer to this and show which stores each customer has visited and what they bought from each store to help show consumer trends.