Pandora internet radio Launched in 2004. It was founded by Will Glaser, Jon Kraft, and Ti What Wester!ren.

It is a free online different fro usic strea in! and usic su!!estion ser"ice.

a#es this $ro!ra

the con"entional %&'(& and other internet radio

stations is its $ersonali)ation and reco!nition $rocess. The Pandora we #now today be!an in 2000 when Will Glaser and Ti Wester!ren started *The Geno e Pro+ect,. Wester!ren ca e u$ o"ies. -e noticed that e"ery director he wor#ed for

with the idea while co $osin! scores for

had different taste in * usical co $osition, .Keith/. -e wondered if it would be $ossible to ta#e a $erson0s own usical taste and *so ehow brea# the down into so ethin! $redictable,

for ulaic e"en, .1en+a in/. The $ro+ect is a co $le2 athe atical al!orith usic into 3 which or!ani)es four hundred son!

describin! traits and has bro#en down

ain !enres, *Po$'4oc#, -i$5

-o$'6lectronica, Ja)), World &usic, and 7lassical, .Keith/. *The $ro+ects !oal ai ed at analy)in! usic at a theoretical le"el and identifies $atterns in s$ecific ty$es of usic, .Keith/ usic taste.

their end !oal was to create a radio station that was $ersonali)ed for a s$ecific user0s The $ro+ect hired &usicolo!ists to study o"er 800,000 son!s in order to $lace the !rou$s. (fter a four year s$an of analy)in! and studdin! beca e the Pandora we all #now today. The ser"ice has beco e a !lobal $heno enon. 1y 2090, 30 listeners $layed 23 illion son!s a

into s$ecific

usic *The Geno e Pro+ect, in 2004

illion :.; Pandora

onth. The $o$ularity has led the co $any to create

*Pandora <ne,. It is another "ersion of the 2004 ser"ice that launched in 200=. The new ser"ice lets the user listen to usic without and interru$tion by ad"ertise ent. :nli#e the ori!inal free onth. (d"ertisin! is "ery i $ortant to the illion $rofit in second5Cuarter

ser"ice this one cost a subscri$tion fee of >?.== a

co $any for e2a $le in 209? *80@ of the co $anyAs >92B.3

ca e fro with *200

ad"ertisin! re"enue, .Peterson/. Today both Pandora ser"ices do inate internet radio illion worldwide users and a 80 $ercent share of the :.;. ar#et, .(rnold/.

:sers can enter !enera0s, son!s, and artist in the search colu n instantly creatin! a radio station that fits the selection of a listener. 1ased on the &athe atical eCuation de"elo$ed four years earlier, usic si ilar to what you are searchin! will be $layed. There has been a bi! social usic industry. Pandora brin!s a social interaction with the usic

i $act for the listener and the

you listen toD they let *Eou can create u$ to 900 uniCue Fstations.F,.*(bout,/. Listener0s feedbac# is i $ortant to the success of your $rofile. When you disli#e a son! or li#e a son! you are hel$in! the $ersonation $rocess. Eou can rate it with a thu b u$ or thu bs down. Got only are you bein! e2$osed to new and old usic you0ll !et a history lesson on the bands $layed with

an *about feature,. Pandora also allows you to !o strai!ht to *iTunes, or *( a)on, to $urchase son!s or albu s. This feature connects the usic industry with custo ers ore efficiently. obile

:sers can now listen to Pandora +ust about anywhere. With the de"elo$ ent of

*($$s, or a$$lications $eo$le can download the radio station to their $hones, tablets, e5reader, s art T.H0s, and e"en into "ehicles. &ost recently 1&W, 7he"rolet, Kia, -onda, and any ore

auto oti"e co $anies ha"e be!un de"elo$in! and releasin! "ehicles with factory eCui$$ed a$$ functions. &ost of which are able to use Pandora. 7ar radio anufacturers ha"e also be!un a $hone of other obile

creatin! 1luetooth technolo!y that can recei"e Pandora strai!ht fro

de"ices. Whether you reco!ni)e it or not the internet radio station is bein! used at of business. Gew e"ery day. ;ocial of usic. %ro edia and Pandora listeners are e2$osin! e"en non5Pandora users to Today0s

any $laces

usic throu!h Pandora is bein! $resented in "ast Cuantities to our society

any !enres

ost $o$ular hits and yesterday0s classics they are all bein! $osted,

shared, and are strea ed to our ears all the ti e. Pandora and %aceboo# !o hand in hand. When usin! your Pandora $rofile you can share what you are listin! to on %aceboo#. %riends are now bein! e2$osed to the usic you li#e, conseCuently creatin! free ad"ertise ent for bands. Local usic $layed on Pandora. They usic. a+or

and u$co in! bands are also !i"en the o$$ortunity to ha"e their ha"e a free feature that can allow you to sub it you0re band0s

Pandora is not +ust a radio station $owered by one !enre or controlled by one recorded label. It0s a user friendly ser"ice created by athe atical eCuation that has created a firestor usic lo"ers and

usic co $osers. It0s a our

in our co

unity0s. It0s +u $ed fro

ho e co $uters to our cars. Its free $ersonal a$$eal has ta#en it to !reat hei!hts. Pandora has illions of users worldwide and rules o"er all other internet radios. The social $heno enon is continuin! to !row e"ery day and will continue to find new ways to e2$ose us to and usic we ay disco"er. usic we #now

Wor#s 7ited

Patric#, Keith. FPandora 4adio -istory.F 6-ow. Ie and &edia, 23 (u!. 2099. Web. 22 ($r. 2094. 7hristo$her, 1en+a in. FThe ;tory of Pandora 4adio.F Why Iidnt I Thin# of That. Why IidnAt I Thin# of ThatJ, 98 %eb. 2090. Web. 22 ($r. 2094. Peterson, Ti . FWhy Pandora Lifted Its Listenin! 7a$K &ore &obile (ds L Ii!ital 5 (d"ertisin! (!e.F (d"ertisin! (!e Ii!ital 4;;. (d"ertisin! (!e, 22 (u!. 209?. Web. 22 ($r. 2094.

(rnold, Gathanae. F7ourt %ilin! 4e"eals ($$leAs ITunes 4adio -ad Little I $act on Pandora.F Wall ;t. 7heat ;heet. 2094 Wall ;t. 7heat ;heet, 20 &ar. 2094. Web. 22 ($r. 2094.