July-September 2013, Volume-12, Number-49

ACI Formulations Ltd. has launched Dulux brand paints through a partnership with AkzoNobel, India. AkzoNobel is the world's No. 1 paint company, the largest coating manufacturer, and one of the world's leading chemical producers. The launching program was held in Radisson Blu Water Garden hotel on 29 September 2013. Hundreds of Paint dealers from Dhaka, Chittagong & Sylhet were present in the program. Mr. Syed Alamgir, Executive Director of ACI Consumer Brands inaugurated the program with his inspiring speech. Mr. Jayakumar, Director-Supply Chain, Ms. Payal Chopra, Marketing Manager, & Mr. Arindam Bhowmick, Business Manager of Dulux paints were present in the program with other members of the company. Distinguished guests like our honorable Chairman of ACI group, Managing Director of ACI Ltd. and Managing Director of ACI Formulations Ltd. were also present there with other employees of ACI to enjoy the program & show their gratitude to this initiative. The guests enjoyed music & dance show, laser show, and fashion show along with product presentations. At the end of the show, there was a raffle draw with exclusive gift items for the paint dealers. Dulux paints are premium quality paints with many features which are best in this category. The paints are eco-friendly, stain & fungal resistant, highly washable, durable with superior finish & extra coverage properties. The interior paints are Dulux 3-in-1 Stay Clean, Dulux Guardian, Dulux Rainbow & exterior paints are Dulux promise & Dulux Weather shield Max. AkzoNobel operates in more than 80 countries with 50,000 people around the world committed to delivering leading products and technologies to meet the growing demands of fastchanging world. Dulux brand was previously owned by Imperial Chemical Industries (ICI), the predecessor of ACI. But in 2008, AkzoNobel took over ICI along with the brand Dulux by an acquisition. Now Dulux brand is back in Bangladesh with AkzoNobel & ACI Formulations Ltd.

Activities Consumer Brands Activities Agribusinesses Activities ACI Formulations Limited

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Pharma Activities
Celebration of World Heart Day for creating an immense brand perception
World Heart Day has been successfully celebrated on 29 September, 2013 with a theme of "Take the route to healthy heart". ACI synergy actively took part in all the hospitals throughout the country in a massive awareness campaign executing special activities at different levels. In the presence of all doctors, the program was started with a glorious balloon flying program. Poster, patients' awareness leaflet, literature & show card were designed to provide information regarding the way of keeping the heart healthy and the attributes of ACI cardiovascular products (Abetis , Abetis Plus, Abecab, Atasin, Rosetor etc.). All of these activities were oriented for building professional liaison with health care practitioners. Among 400 participants, many of the renowned cardiologists like Prof. Dr. Abdullah Al Safi Majumder (Chairman, NICVD), Prof. Dr. Atahar Ali, Prof. Dr. Abdul Kader, Dr. Zillur Rahman, Prof. Dr. Abdul Malek (Chairman, NHF), Prof. Dr. Badruzzaman, Prof. Dr. Nazir Ahmed appreciated our activities. Through these activities, we could attain a closer relationship with most of the renowned doctors and our cardiovascular product basket gained a new height. Hopefully it will be reflected through their prescription support and continuous growth in sales volume of these products.

Building brands through special activities at NINS (National Institute of Neuroscience)

NINS (National Institute of Neuroscience) is the most specialized hospital in Bangladesh in where almost 150 famous neurologists are available for treating different neurological disorders. With the purpose of making a professional relationship and creating a reliable brand perception of specialized products e.g. Antiepileptic, Anti-Alzheimer, Anti-Parkinson drugs, Antihypertensive and Lipid regulators; ACI synergy has been organizing a weekly clinical meeting at National Institute of Neuroscience (NINS) since August 2012. More than 60 renowned neurologists remain present in every clinical meeting where ACI Synergy presents the scientific attributes of its different neurological brands such as Adelax, Clonium, Tridopa, Fluver, Citazar, Lamitrin, Memopil, Abetis, Abecab & Rosetor etc. As a result of our activities, our Neurological & Cardiovascular product basket is getting the right exposure to the most dignified neurologists of Bangladesh. In addition of the above activities, a successful weekly campaign on selected products is also being held on every Monday which is showing us a hope of building these brands through prescriptions.

New Products Launched

No. 1 2 3 4 5 Product Name Generic Name Theophylline Theophylline Theophylline Clobetasol Fenofibrate Therapeutic Class Antiasthma-Oral Antiasthma-Oral Antiasthma-Oral Dermatological CVD-Lipid Regulator

Teolex SR 200 Tab Teolex SR 300 Tab Teolex SR 400 Tab Clovate Scalp Solution Tizabet Cap

Factory Activities
General ISO External Audit: ISO extenal audit on QMS and EMS was carried out from 6 - 10 July 2013 by Focus Certification India Pvt. Ltd. India. 3 (three) members team led by Mr. Anik K. Agrawal conducted the audit. Training Activities Training on "First-Aid" to the First Aider was conducted on 01 September 2013. Training on "Fire Fighting and Mock Drill" was held on 11 September 2013. Training on "Current Innovation, Regulatory Dynamics and Challenges of Pharma Industries in Bangladesh" was held on 07 September 2013. 5 (Five) students of Pharmacy discipline of different universities were provided in Plant training during the quarter. Visitors A Team of 6 (six) officials of Drug Testing Laboratory were deputed by Drug Administration to acquint with different QA/QC Lab machinery relating to GMP Activities from 30 June 2013 to 07 July 2013. Drug Superientendent of Narayanganj visited the Plant on 22 August 2013 to inspect the activities related to export items.

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Medical Services Activities

MSD has successfully organized 184 programs during the 3rd quarter of 2013. Some of them are highlighted here:
Scientific Seminar
25 July: Post operative pain management is a critical issue in perspective of operative surgery. With this concept department of Surgery and Anaesthesia, Shere-Bangla Medical College & Hospital (SBMCH), Barisal organized a scientific seminar on "Post operative pain management" where Prof. Dr. Sharfuzzaman Rubel, Head of the department of Surgery was the chairperson. About 120 surgeons and anaesthologists of SBMCH participated the seminar. 29 August: Nephrotic syndrome is more common in patient with uncontrolled hypertension which causes acute kidney injury if left untreated for longer period of time. To raise awareness about this, Nephrology department of Sylhet MAG Osmani Medical College & Hospital (SOMCH) set a scientific seminar on "Nephrotic syndrome with Hypertension" where 160 doctors of SOMCH attended the seminar. Dr. Istiak Ahmed was the keynote speaker of the seminar. 5 September: Anaesthesia is the emerging subject in medical science which traditionally meant the condition of having sensation blocked or temporarily taken away. It is a pharmacologically induced and reversible state of amnesia, analgesia, loss of responsiveness, loss of skeletal muscle reflexes, decreased stress response, or all of these simultaneously. To highlight the importance of Anaesthesia, a scientific seminar was organized by department of Anaesthesia, Shaheed Ziaur Rahman Medical College & Hospital (SZMCH). Prof. Dr. Md. Latifur Rahman, Head of the Department was the chief guest of the seminar. About 60 doctors of different branches of medical science were present at the seminar. 29 September: National Institute of ENT Hospital, Tejgaon, Dhaka arranged a scientific seminar on "Deaf Awareness Week - 2013" where Prof. Mohammad Abdullah Bari, Director, National Institute of Ear, Nose & Throat was the chairperson and Prof. Khabiruddin Ahamed, Ex - General Secretary, Society of Otolaryngologists & Head Neck Surgeons of Bangladesh was the chief guest of the seminar. Dr. Mahmudul Hassan, Joint Secretary, Society of Otolaryngologists & Head Neck Surgeons of Bangladesh and Dr. Md Zakaria Sarker, RS of National Institute of ENT Hospital were the facilitators of the seminar. About 55 doctors and nurses have participated the seminar.

Workshop
27 & 28 July: Advanced Laparoscopic Surgery (ALS) is an entirely new development in laparoscopic surgery that utilizes the latest level of laparoscopic technology in combination with proven surgical techniques. Society of Laparoscopic Surgeons of Bangladesh (SLSB) & Endoscopic & Laparoscopic Society of Asia (ELSA) jointly organized a two-day workshop at department of Surgery, Bangabandhu Sheikh Mujib Medical University (BSMMU). The title of the workshop was "1st ELSA-SLSB Live Workshop on Advanced Laparoscopic Surgery & Training Course on Basic Laparoscopic & Advanced Suturing". Mr. David Lomanto. Director ASTC & MISC, NUHS, Singapore and President ELSA and Mr. Allen A. Buenafe, Head of MIS, Regional Hospital, Batangas, Philippines, and Co-Chair ELSA Outreach Program, were the key facilitators of the workshop. Prof. AHM Toehidul Alam, President, SLSB was the chairperson & Prof. Sarder A. Nayeem, Secretary General; SLSB was the organizer of the workshop. All members of SLSB and doctors of department of surgery, BSMMU spontaneously participated at the workshop.

Observed World Heart Day

29 September: National Heart Foundation of Bangladesh (NHFB) with the collaboration of ACI Limited observed the World Heart Day on 29 September 2013 in a nice manner as a part of worldwide observance by World Heart Federation (WHF). This year's motto and theme was "Take the road to a healthy heart" & "To focus on: a life-course approach to the prevention and control of cardiovascular disease (CVD) with a focus on women and children" respectively. Observation of WHD 2013 included press conference, scientific seminar, general awareness seminar & distributing posters and brochures which highlights the actions that can be taken through a person's life to reduce their risk of CVD because healthy children lead to healthy adults and healthy adults lead to healthy families and communities in Bangladesh.

CME Program
8 July: National Institute of Neuroscience (NINS) arranged a Continuing Medical Education (CME), with the topic was "Anatomy of Brain". Dr. Harunur Rashid presented the topic in front of 100 doctors of NINS.
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20 August: Transient congenital hypothyroidism is transient abnormality of the thyroid function which later reverts to normal, which may or may not require replacement therapy. A CME was organized by Medicine Unit-2, department of Dhaka National Medical College & Hospital (DNMCH) on the topic of "Transient Hypothyroidism". Prof. A K M Murshed, Head of Medicine Unit-2, DNMCH was the Chairperson and Dr. Suvojeet John was the keynote speaker of the program with all the doctors of Medicine department in attendence. 27 August: Hodgkin's lymphoma is mostly common among people ages 15 to 35 and 50 to 70. Persons with HIV infection are at increased risk compared to the general population. Medicine department of North East Medical College & Hospital (NEMCH), Sylhet organized a CME on "Hodgkin's lymphoma" where 60 doctors were present. Prof. Dr. M. Enayet Ullah was the chairperson and Dr. Tanvir Rab Shubho was the keynote speaker of the program. 26 September: Pneumonia is one of the leading causes in childhood death. A CME was organized on the topic of "Childhood Pneumonia" by Pediatric Respiratory Medicine Unit-5 of Dhaka Shisu (Children) Hospital. Prof. Dr. Md. Ruhul Amin was the chief guest of the program. About 280 doctors of DSH participated. BMA Meeting 26 July: Bangladesh Medical Association (BMA), Moulvibazar Branch organized a general meeting and scientific seminar on "Chronic pain management" where Dr. Md. Tareq- Al-Hossain, Medical Services Executive highlighted the benefit of Anaflex Max in chronic pain management as well as gastric acid suppression. Dr. Sabbir Ahmed, President and Dr. Shahjahan Kabir Chowdhury, Secretary of BMA, Moulvibazar Branch and all members of the BMA, Moulvibazar Branch were present. 31 July: Bangladesh Medical Association (BMA), Natore Branch arranged a monthly general meeting. Dr. S. M. Zakir Hossain, President, BMA, Natore Branch as chairperson, Dr. Md. Rafiqul Islam, Civil Surgeon, Natore as chief guest and Dr. Abdur Rahman, Ex. Asst. Director, DG Health was present as the special guest of the meeting and all members of BMA, Natore Branch attended. Product Discussion 23 September: Hypertension is one of the burning issues all over the world. Medicine Unit-10 of National Institute of Cardiovascular Diseases (NICVD) organized a meeting on "Latest ARBs in management of Hypertension". Dr. Arifur Rahman and Dr. Sadekul Islam were the keynote speakers on this topic; where Sr. Product Executive, Mr. Samiullah Arafat discussed about ACI cardiovascular products: Abecab, Probis, Rosetor, Atasin, Clorel elaborately at that meeting. Dr. Mamunur Rashid, Associate Professor, NICVD was the chairperson and Dr. G.R. Mollik, Register, Medicine Unit-10, NICVD was the facilitator of that meeting. All the doctors of Unit-10 were present. 18 July: Diabetes is the metabolic disease which leads multiple complications. To control Type-I DM, insulin is essential. With this view, a product discussion program was organized by Chandpur Diabetic Hospital on the topic of

"Use of Glarine in the month of Holy Ramadan". Mr. Mahmud Hasan Khan, Asst. Product Manager briefly highlighted the ACI Insulin preparation in front of 24 diabetologists. Internee Doctors Reception Program 16 September: A heartiest reception was given to the Internee Doctors of Mymensingh Medical College & Hospital (MMCH). Brig. Gen. Fashiur Rahman, ndc, Director, MMCH was the chairperson and Dr. Md. Matiur Rahman, Principal, MMCH was the chief guest of the program. Dr. AFM Rafiqul Alam, President and Dr. Matiur Rahman Bhuiyan, General Secretary, BMA, Mymensingh were the special guests. The program ended with an attractive raffle draw; conducted by Mr. Ohiduzzaman, Regional Sales Manager, Mymensingh. RMP Meeting ACI always gives equal preference to Rural Medical Practitioners along with Registered Medical Practitioners. In this concept MSD organized several RMP meetings in different regions of Bangladesh during the quarter. From which some of them are highlighted here: 7 July: A RMP meeting was held at Chayani Bazar, Maijdee to discuss about RTI, GERD along with detailing of Odazyth, Paricel, Xcel Max, Cefim-3 brands. About 40 Rural Medical Practitioners attended the meeting. Dr. H.N Pal was the keynote speaker of the meeting. 19 July: Peptic ulcer disease is one of the common diseases in our country and Omeprazole is the most common drug, used for the treatment of PUD. So for focusing "Xeldrin", a RMP meeting was organized at Sonatola, Bogra where 60 Rural Medical Practitioners participated with Dr. Debasis Kumar Guptola as the chairperson. 25 September: To discuss "The role of Xeldrin, Anaflex Max in PUD", a RMP meeting was arranged at Faria office, Jamalpur. Dr. Abdur Rahman was the key person of the meeting. About 40 Rural Medical Practitioners of Jamalpur attended the meeting. Info Medicus Medical Services Department has been publishing quarterly medical newsletter named Info Medicus both English and Bangla version in regular basis for the Registered Physicians and RMPs with recent medical information particularly emphasizing common diseases. A continuation of this, the July-September issue was published on July, 2013. Besides these MSD is publishing the online version of Info Medicus since October, 2010 on ACI website (http://www.aci-bd.com/medicus/#) Provide Journal and Presentation Besides these, Medical Services Department provides the latest issue of different national & international journal reprints like The Lancet, New England Journal of Medicine, The Indian Pediatrics and American Academy of Pediatrics to the physicians and the libraries of different Medical Colleges all over Bangladesh. Medical Services Department also facilitates different medical related presentation to the doctors to present in different clinical meeting, scientific seminar etc.

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Consumer Brands Activities

complex

ACI Sanitary Napkin Factory Activities

Dr. Michael Arretz, Managing Director, KIK Textilien und Non-Food Gmbh and his team visited our factory under Mr. Arne Zocher, consultant, CSI Ltd on 21 September 2013. They observed the production process, quality control and safety activity in the plant. The team was quite impressed at the amazing hygiene of the factory, fully automated production process and on-line quality control. Marketing team co-operated to make the program a success.

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The Canadian High Commissioner Graces the ACI Premises for "Bake it Best 2
ACI Pure Flour Limited (APFL) in a joint collaboration with Canadian High Commission and Canadian International Grains Institute (CIGI) arranged a knowledge sharing program on wheat, wheat products and commercial baking for the second time titled "Bake It Best-II" with the top bakers of the country on 3 September 2013, at ACI Center Conference hall. The second season was arranged following a tremendous enthusiasm from the first. Her Excellency Heather Cruden, High Commissioner of Canada to Bangladesh, Mr. Arif Dowla, Managing Director, ACI limited and Mr. Syed Alamgir, Executive Director, CB inaugurated the program. Mr. Anup Kumar Shaha, Business Director, APFL, Mr. Moinur Rahman, Marketing Manager and Mr. Abanti Kumar Sarker, National Sales Manager, Institution were also present in the program. This initiative, taken by APFL, is the only program of its kind in the country. The objective of the program was to provide knowledge of wheat, wheat products and advanced baking technology to the participants. A specialized team from CIGI Mr. Ashok Sarker, Head of Milling, Ms. Yvonne Supeene, Head of Baking Technology, Ms. Elaine Sopiwnyk, Head of Analytical Services, Mr. Mortoza Tarafder, Trade Commissioner and Mr. Quazi Gulam Farhad, Trade Programme Assistant shared their knowledge and experiences with the participants. At the inception of the program, CIGI experts displayed various presentations regarding their institution and research programs, later they answered the various queries sought by the participants and provided in-depth analytical interpretation of different issues and incidents faced by the bakers while baking. Mr. Anup Kumar Saha also offered his expertise on the issues generously. Representatives from the countries' top bakeries, confectionaries, hotels, restaurants such as King's Confectionary, Hot Bread, Cooper's, Cocola Food Products, Nabisco Biscuit and Bread, Haque Brothers, Olympic Industries, Olympia Bakery & Confectionary, Pran-RFL group, Kollol Thai President Food, Westin Dhaka, Ruposhi Bangla Hotel and a few others attended the seminar. The program is intended for several purposes: first, it is a platform where the local bakers can gather knowledge about advanced foreign technologies and gain from their expertise, thereby enhancing the quality of their products. Secondly, the foreign experts gain an insight into the common issues facing the bakers of our country and hence can research further to alleviate such problems. APFL hopes that such unique programs will strengthen bonds between itself and its baker customers as well as with CIGI and Canada.

ACI PURE in Social Media

ACI PURE is determined to diversify and amplify its customer base, which is quite impossible these days without the social media. So APFL keeps its customers updated on latest products, offers and shows via their popular Facebook Page: https://www.facebook.com/AciPure. Moreover, the fans of this page can now purchase our products at special discount rates! They have to send us their orders via Facebook giving their name, address and contact number and we will deliver the products right at their doorstep.

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ACI "Nutrilife" Promotional Campaigns goes Viral in Dhaka

In a sales-boosting effort from ACI Pure Flour Limited, the company launched an extensive promotional campaign for the products under the brand name of "Nutrilife". The products under "Nutrilife" include Rice Bran Oil, Multigrain Atta and Low GI Rice, all of which are rich in high nutritional values. The campaign commenced from the month of September, 2013 at "Rabindra Sharobor" beside Dhanmondi Lake around 6:00 am in the morning, in order to mingle with the joggers there, introduce the products to the potential customer and explain the special health benefits of Nutrilife products to them. These products were also in offer for sale at attractive discount prices to the joggers at the park. Each and every product was sold on the very first day. Bolstered by the success of the first day, APFL decided to continue with the campaign every Friday morning in Dhanmondi. The joggers seemed highly satisfied with the personal interaction between themselves and the personnel of APFL and also with the products and their prices. Furthermore, owing to the growing popularity of Rice Bran Oil, APFL has introduced a 5 liter SKU of the product. This 5 liter PET bottle is priced reasonably and therefore is attractive to those customers and their families who buy in bulk. Since the products under "Nutrilife" are somewhat unique to the palate of average Bangladeshis, their attributes are needed to be brought to the attention of the customers. So, APFL launched an intensive marketing strategy to place trained Promoters in selective Super Stores all over Dhaka for the month of September. These superstores included Meena Bazaar, Shwapno, Unimart, Prince Bazaar and Saad Musa Centre. The promoters were placed in their respective outlets so that they could explain the numerous benefits of Nutrilife products to the walk-in customers and convince them to buy those products. The overall response was grand and the sales volume, particularly that of Multigrain Atta and Rice Bran Oil went up considerably. APFL wishes to prolong such marketing efforts as long as it takes to make ACI "Nutrilife" a household name all over Bangladesh.

ACI PURE Ajker Iftar

During the whole month of Holy Ramadan ACI Foods Ltd. and ACI Pure Flour Ltd. sponsored Ramadan's special Ifter show "ACI PURE Ajker Iftar" on RTV. It was aired for the second consecutive year to portray various types of delicious iftar recipes. Two world-famous chefs Tony Khan and Domenic Gomez starred the show with their mind-blowing recipes! This program was aired every day of Ramadan at 5:20pm. Mouthwatering at the same time easy-to-cook recipes attracted the cookers of all strata. Every dish was prepared by the products of ACI Foods and ACI Pure Flour. Iffat Sharmin anchored the program. This program created a huge buzz among viewers. It's main attraction was laid in the ingredients used in those recipes. Recipes were carefully selected by keeping in mind that those should be nutritious at the same time tasty. Many internationally recognized recipes were in the list. To make the program more interactive, a special facebook fanpage was created where all the recipes were uploaded. In every episode, one quiz was announced and two winners were selected based on the right answer. Viewers sent answers through SMS and logging on to the facebook fanpage. Everyday, we received thousands of answers from which lucky winners were chosen. On 4 September 2013, the prize giving ceremony was held at RTV office where 60 quiz winners were awarded with attractive gift hamper. Mr. Syed Alamgir, Executive Director CB; Mr. Anup Kumar Saha, Business Director, ACI Pure Flour and Mr. Ashik Rahman, CEO, RTV were present in the prize giving ceremony. Our honorable guests gave their speech to the participants and thanked them for taking part in the quiz contest. They also gave a brief account on the products of ACI Foods and ACI Pure Flour to the quiz winners and requested them to be with ACI Foods and ACI Pure Flour. Participants appreciated the effort to a large extent.
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Agribusinesses Activities
ACI Motors
ACI-Syngenta signs MoU on transplanting service Revitalizing Mechanization through Versatile Multi-Crop Planter (VMP)
Mechanization has been the feature of agriculture during the last decade in Bangladesh. There has been a notable increase in the use of different tractors and power tillers. Besides, the practices such as direct sowing, zero-tillage or minimum tillage and the establishment of cover crops has been revolutionary in protecting organic matter, soil moisture and soil fertility. Significant increase is being observed in the use of seeding, weeding and threshing agro-machineries. ACI Motors Ltd. has revitalized the process of mechanization through the introduction of Versatile Multi-Crop Planter (VMP). ACI Motors Ltd. is the first company to bring the technology in ACI Agribusinesses signed a Bangladesh. Through the technology, cultivation and sowing of seeds are possible simultaneously. The planter fits with any kind of power tiller of 12-16 horse power. Since sowing of seed and implying of fertilizer can be done at a time, the productivity increases. The machine can easily measure the distance between columns. It can also determine the quantity of fertilizer and seed implied in the cultivation process. Most importantly the planter is not expensive and easy to fix. Versatile multi-crop planter helps farmers to reduce cost by saving the excessive use of seed, fertilizer and most importantly, time. It takes only two hours and 2.5 liters of fuel in sowing and cultivating 33 decimal of land simultaneously. The planter will help to provide the cultivation suited to land and crop. The work rate of the farmers will increase as well when cultivation, sowing of seeds and implying fertilizer can be done at a time. The machine can be used with strip tillage, single pass shallow tillage, zero tillage, bed planting and conventional tillage. Cropping of paddy, wheat, maize, soya bean, jute and different types of pulses etc. is possible by using the planter.

Memorandum of Understanding with the world's leading multinational agro business company, Syngenta Bangladesh Limited on 23 July 2013 with an aim to support mechanized transplanting services in Syngenta's rice integrated solution program 'TEGRA'. Dr F H Ansarey, Executive Director, ACI Agribusinesses and Md. Sazzadul Hassan, Managing Director, Syngenta Bangladesh Limited signed the agreement on behalf of their respective organizations at Syngenta's corporate office in Dhaka. Mr. Subrata Ranjan Das, Business Director, ACI Motors, Mr. Ziaur Rahman, TEGRA Rice Program Leader from Syngenta, Bangladesh and Engr. Asif Uddin, General Manager, S&PD, ACI Motors were also present in the ceremony. Through this project, ACI Motors will enter into a new business segment of Contract Farming through full mechanization support from Cultivation-transplanting-harvesting and post harvest processing.

Seed Box Fertilizer Box Power Transmission Sprocket Seed Delivery Tube Furrow Opener

Seed Rate Adjustment Handle

Fluted Type Seed Meter Seed Meter Off/On Leaver

Bed Shaper Pressing Roller

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ACI Motors reputed as the best spot service team in Bangladesh

ACI motors service team is reputed to be the first rate spot service provider in the market. At the moment Sonalika is being branded as the 'Country's Best Quality Tractor' by adding exclusive and extraordinary features. For further promotion, interactions took place with 400 tractors operators and 100 commission agents in Natore, Manda, Mohadevpur, Rajshahi, Charirbandor, Fulbaria, Birgonj, Lalmonirhat, Nilphamary and Thakurgaon. Friendly football matches were held among the areas as well. Such initiatives added a new dimension towards marketing and product promotion. As a result the special features of Sonalika- Diesel saver unit, maximum ground clearance, wheel base, exhaust gas circulation etc. were successfully communicated.

ACI Fertilizer
New Product & Technology Launches
The demand of Tea is increasing rapidly in the local market but the production in our country is not increasing at desired level. Therefore, the tea garden managers are trying to increase the production of tea through more nursing. Bioferti is a natural humus based product (97% liquid humus). It is a matrix of plant nutrients, amino acids, carbohydrates and vitamins necessary for overall plant health, growth, nutrition and quality. In September 2013, ACI Fertilizer launched Bioferti under the brand name "Bioferti - Tea Special" which is a natural fertilizer that is exclusively designed for tea plants. The tea garden managers are giving positive feedback and taking the product on trial basis. In September the sales volume was 1500 Litre in tea garden. The Business expects that the sales of the product will be increased rapidly in coming months.

Fertometer given to Field Force

ACI Fertilizer has given Soil Tester named "Fertometer" to field force for promoting the products more perfectly. The Fertometer measures the level of nutrients in the soil of plants. It indicates the soil status through showing green, red or yellow light. The green light indicates the fertilization is suitable for the soil. The red light indicates that fertilizer should not be added in soil and the yellow light indicates that fertilizer should be added as early as possible.

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Brand promotion
Promoting of Bumper Folon (4-CPA) in Summer Tomato
Summer Tomato is a specialized crop for summer season. Farmers invest more on this crop cultivation with an expectation to get more return. Bumper Folon (4-CPA) is a specialized product for Summer Tomato which is used on new flowers for preventing the flower dropping and ensuring the fruits from each flower. ACI Fertilizer has taken an integrated effort through retailers and farmers training program and conducted several result demonstrations in the field. The farmers of Bagarpara, Jessore have got tremendous result of Bumper Folon and they are very happy to get the quality product.

Promoting of Sulphur 90% (Granular) in Amon Rice

Amon Rice is the main crop in this season and considering the crop opportunity, ACI Fertilizer did major promotional activities; such as farmers' meeting, retailers training program, DAE meeting in September on Amon Rice. ACI Fertilizer is giving more focus on Sulphur 90% for Amon Rice. Field force conducted more than 100 result demonstrations of Sulphur 90% in Amon Rice for replacing the technology against Sulphur 80%. The key benefit of the product is that the plants can uptake Sulphur throughout the entire life cycle as per need because of product's chemical compound.

Partnership Program in Char

The Char area of Jamuna & Tista river is very potential for crop cultivation. But due to lack of proper cultivation method and less use of new technology; farmers do not get expected return and hence their livelihood is not improving. Thus, ACI Fertilizer has decided to do promotional program with ACI Seed and Crop Care through the support of SwissContact; one of the leading NGO's in agriculture for transferring the new technology to the farmers to increase the agriculture production. The areas include Char of Jamalpur, Sirajgonj, Bogra, Gaibandha, Rangpur, Nilphamari, Kurigram and Lalmonirhat. Feasibility study has already been done in Bogra & Kurigram and farmers meetings have been organized where farmers expressed their encouragements.

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ACI Formulations Limited

ACI FL Factory Visited
l

Mr. Shumone Jaya Chatterjee, Managing Director and Mr. Sanjay Shrivastava, Director of S. C. Johnson Products Pvt. Ltd., India visited ACI FL Factory on 22 August 2013 with our honorable Chairman Mr. M Anis Ud Dowla and Ms. Shusmita Anis, Managing Director, ACI Formulations Limited. During their visit, they observed production activity, quality control process and safety awareness.

Dr. Daniel Bien, Leader, Asia Pacific & Mr. Ariel Yeong, Area Manager, Asia Pacific of ExxonMobil Chemical with Mr. Steve Tan, Chief Operating Officer and Mr. Sandy Leong, Director of TAT Petroleum Pte Ltd., Singapore visited ACI FL Factory on 17 September 2013. The team praised for cleanliness of the plant and awareness of safety and workers health.

Achievement of Professional Certificate - CSCA (Certified Supply Chain Analyst)

Mr. Saikat Majumder Audit Officer RMIA (Risk Management and Internal Audit) "What the best and wisest parent wants for his own child, that must the Community wants for all of its children." Obtaining professional credentials shows a level of commitment and excellence to the profession. RMIA believes, "Educators who do not experience professional development through continuous learning do not improve their skills". It is a continuous process of the department to pursue uplifting the departmental skills through continuous learning or achieving professional certificate. As a part of this process Mr. Saikat Majumder - Audit Officer of Cluster Operation Audit Team (COAT) has qualified as CSCA (Certified Supply Chain Analyst) in July-2013, which is an international certification given by ISCEA (International Supply Chain Education Alliance) to have knowledge or talent on supply chain. To seat for this examination ISCEA provided a scholarship to some selected candidate based on a case competition named "ISCEA Ptak Prize Supply Chain Case Competition for Bangladesh students and young professionals" and we are pleased to announce that, Mr. Saikat Majukder was one of them. He accomplished his six month internship program from RMIA department in March 2012 and joined in the same department as Audit Officer in 1st April 2012. We sincerely congratulate him for his achievement that is not only an enrichment of professional skills of RMIA department but also a part of the professional development of the whole organization.

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"ACI Commercial Paper" - A Milestone Achivement in Bangladesh Money Market

ACI has gained a milestone achievement by issuing "ACI Commercial Paper". This is the first corporate Commercial Paper in Bangladesh. The product, "Commercial Paper" (CP) can be a good choice amongst the non-conventional borrowing/core Treasury products. Though this product is not being practiced in Bangladesh and the debt market has not been developed till now, it is widely used in the developed debate, economy. ACI and Treasury persuasion has successfully different launched it in Bangladesh money market after a long discussion with stakeholders in the market including Bangladesh Bank. Issuing "ACI Commercial Paper" is an addition to ACI's pioneering role in introducing new products in the money market like the example of ACI 20% Convertible Zero Coupon Bond that we introduced few years back. By definition, CP is an unsecured Promissory Note with a fixed maturity - to be paid back to the investors with interest. The customers or buyers of our CP are mainly Financial Institutions, Mutual funds and other non-financial institutions. The primary objectives for us to drive CP in Bangladesh money market can be attributed as follows:
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for bringing new product in the market. For us it will reduce our dependence on traditional bank financing. The most exciting benefit for us is the reduced interest rate. The closing ceremony was organized recently at The Westin, Dhaka. Mr. SK Sur Chowdhury, Deputy Governor, Bangladesh Bank was present as the Chief Guest. Dr. Arif Dowla, Managing Director of ACI Limited, Mr. Ali Reza Iftekhar, Managing Director of EBL, investors and key management personnel of ACI and EBL were also present. The Deputy Governor of Bangladesh Bank appreciated the efforts of ACI for being the pioneer to bring CP in the market. He termed CP as an important instrument for the growth and development of financial markets. Mr. SK Sur Chowdhury hoped this good initiative will undoubtedly make the stakeholders think and strive for the betterment of the financial markets and also make them interested to invest in such alternatives. Dr. Arif Dowla urged upon all concerned to work passionately for development of the financial market of the country to tap the enormous growth potential of Bangladesh.

Money market is lacking varied products. This will be a new concept in Bangladesh and will therefore, develop and broaden the market. ACI name will be remembered

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Beams July-September 2013

Learning & Development Activities: July-September 2013

During the quarter Learning & Development Department conducted 66 training programs for 1446 employees covering 34 Departments and Divisions of ACI Limited. Total 38615.35 man-hours training were conducted to develop and sharpen the competencies of our human assets. Total 429 staffs were recruited by the department at ACI fraternity in this period. L & D statistics for 3rd quarter of 2013 is presented as follows:
Crafting Your Success Story through IT - for Agribusiness was held on 14 September 2013

Adopt a village Project

Adopt a village is a CSR project initiated by honorable Chairman of ACI Limited. One of the objectives of the project is to grow more food and cash crops, create an environment of sustainable agriculture development, understand new technology and take initiatives for profitable agriculture prosperity and finally change the life style of the people. For these purposes a total number of 35 crop demonstration plot has been articulated in the adopted villages. About 342 households are engaged in vegetable cultivation in their homestead premises and fallow land. Total 19013 kg (about 475 mounds) vegetables have been produced during 4 months which values in BD Tk. about 1, 90,130 against our Tk. 18975 expenditure. This positive result came by intensive motivations of farmers and building awareness. Comparative Boro crop (Rice) production survey report summary: SL No. 1 2 3 4 5 6 7 8 9 10 Grand Total Number of Household 342 96 338 307 208 319 250 339 7 34 342 Name of Vegetables Daata shaak Laal Shaak Pumpkin Ladies finger Bitter Gourd Snake gourd Roof gourd Basil Cow pea (barboti) Cucumber Total Yield( Kilograms) 2485 kg 249 kg 4254 kg 2962 kg 468 kg 2269 kg 2318 kg 3856 kg 24 kg 131 kg 19013 kg ( about 475 mounds)
Beams July-September 2013

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Transformation of Student to Professional - Unleashing your Creativity

The Journey from Student to professional is immensely new to a fresh employee who recently comes out of the student life. During the phase of joining and probation, a proper guideline on professional life is indispensable for their development and for familiarizing with the culture and values of the organization as a whole. Taking this into consideration, HR department and Learning and Development department organized training programs titled 'Transformation of Students to Professional Unleashing your creativity' for the new employees of head office and different factories. It covered various aspects like career development, mind mapping for new comers, phases for transformation, characteristics of a professional, success formula, winning factors of life etc. The participants appreciated the effort to a large extent.

Nothing splendid has ever been achieved except by those who dared believe that something inside them was superior to circumstance - Bruce Barton Focus on where you want to go, not on what you fear - Anthony Robbins Believe you can and you are halfway there - Theodore Rooseve speak your mind, even if your voice shakes - Maggie Kuhn, Social Activist Anyone can give up, it's the easiest thing in the world to do. But to hold it together when everyone else would understand if you fell apart, that's true strength - Unknown

Editorial Committee: Ms. Bilkis Mansoor, Head of Creative Communication; Mr. Hasan Tarik, HR Manager and Mr. Kaiser Rajib Sherpa, HR Executive.
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