STEPHEN R.

MCNEILL
507 Homegate Circle Apex, North Carolina 27502 312-735-3197 mcneill.steve@gmail.com

Highly valued Marketing Professional with nearly 15 years of experience driving the success and growth of multi-national brands. Instrumental in developing strategies and incorporating change to increase revenue, enhance customer satisfaction, and build brand awareness and loyalty. Proven success as a manager and mentor, leading cross-functional teams to support corporate objectives and deliver outstanding results.

AREAS OF EXPERTISE
ECOMMERCE MARKETING TEAM MANAGEMENT / COACHING DIGITAL MARKETING / SOCIAL MEDIA WEB ANALYTICS PROJECT MANAGEMENT SEO / SEM / MOBILE MARKETING BRAND MANAGEMENT

CAREER HIGHLIGHTS
Recommended and implemented up-sell and cross-sell merchandising strategy, increasing customer conversion by 20% and generating 28% increase in average order revenue for ThinkPad laptops Lenovo Provided strategy for and project management of the five most successful promotions in Lenovo.com history, increasing revenue by an average of over 65% for each promotional period Lenovo Initiated and managed $500,000 interactive loyalty program for Del Montes Pounce brand, producing a micro-site and sweepstakes that resulted in a 400% increase in registered user product purchases IC Group Directed comprehensive marketing projects for Burger King, including brand management, promotions, and merchandising programs, as well as event sponsorships for Microsoft Wunderman Led strategy development and implementation for Burger Kings first 2-month promotion featuring The Simpsons, achieving a 16% YoY increase in store visits DRAFTFCB

EXPERIENCE
LENOVO GROUP Morrisville, NC 2008-Present Worlds largest global personal computer hardware manufacturer. Product Marketing Manager Develop and lead eCommerce & Retail strategy for the $30M per year Software, Services, Accessory, & Network Attached Storage (NAS) businesses for North America. Promoted from Team Lead, Merchandising Manager, and Project Manager positions during 5-year tenure. Successfully increased revenue 10%, attach rate 15%, and percentage of PC Revenue (penetration rate) 25% YoY through strategic development and execution of eCommerce best practices and usability Created a comprehensive marketing strategy to increase customer interaction with website review feature, resulting in a 650% increase in customer reviews and 18% increase in subsequent conversion Revised portfolio of products to highlight high-margin offerings, resulting in a 35% increase in average unit revenue (AUR) and top line revenue by 22% Provided global leadership, instruction, and guidance for 18 cross-functional team members in multiple countries, driving consistent over-achievement of organizations key performance indicators Proposed and sold comprehensive product video campaign that increased conversion by 7% and increased search engine optimization (SEO) value by 53% Increased revenue associated with internal search by 66% with targeted merchandising

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IC GROUP LP Oakbrook Terrace, IL & Apex, NC 2005-2008 Interactive marketing, promotions and sweepstakes company with $20M in annual sales. Account Supervisor Managed all aspects of client relationships with 3 of 6 key corporate clients: Del Monte Foods, American Express, and Kimberly-Clark. Supervised 2 direct reports and led cross-functional teams of up to 10 developing and implementing integrated, interactive marketing strategies to launch products, increase market share, and raise overall product sales in alignment with clients objectives. Oversaw website builds, market research, and various forms of multi-media advertising. Improved American Express in-store usage by more than 20% by developing a retail sweepstakes test that drove website traffic Led strategic re-design of Kimberly-Clarks Huggies Baby Network e-newsletter sent to 2M+ households WUNDERMAN Chicago, IL 2003-2005 Full-service marketing agency with 100 employees servicing national and international accounts. Senior Account Executive; Account Executive Worked with a cross-functional team of 8 to manage test-market products and new product launches. Directed multi-million-dollar point-of-purchase and merchandising process from concept to completion, supporting monthly promotions at 8,000+ Burger King locations nationwide Innovated and implemented first-of-its-kind rooftop inflatable promotion for Burger King, increasing inrestaurant sales by 16% with a Shrek inflatable in over 4,000 participating stores. Developed and executed onsite promotions during the Xbox sponsorship of the Green Day concert tour, driving 72% of promotion participants to register online at xbox.com DRAFTFCB Chicago, IL 1999-2003 Large, full-service marketing and advertising agency with more than 5,000 employees worldwide. Account Executive; Associate Project Manager Oversaw all development, production and implementation activities for accounts including Burger King, Sprint PCS, US Postal Service, Microsoft, Jack Daniels, and Eli Lily. Focused on managing budgets and timelines, successfully completing 10-25 projects per month and directing $6M in product billings. Established the Sprint Store at RadioShack concept and launched it at 7,000 stores

EDUCATION
UNIVERSITY OF NORTH CAROLINA, Kenan-Flagler Business School Master of Business Administration with Strategy & Leadership Concentration UNIVERSITY OF NOTRE DAME Bachelor of Arts in Psychology Chapel Hill, NC 2013 Notre Dame, IN 1999

CERTIFICATIONS
Lean Six Sigma Green Belt 2012

TECHNOLOGY
Microsoft Office: Access, Excel, PowerPoint, Word eCommerce Computer / Tablet Hardware Network Attached Storage Cloud Storage Omniture Google Analytics Big Data Agile / Lean Development
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