Dupont SWOT analysis Most companies likely to use SWOT analysis to analyze their business performance.

It can help the company to do in-depth research on the potential growth or problems of their business. With studying the internal and e ternal factors of the business en!ironment that "upont in!ol!es# they use SWOT analysis to understand the company$s strength# weaknesses# opportunity and threats so that they can maintain their position in the market. "upont has its core competency which is they ha!e a strong research and development basis. The unit contains technological competence and with a proper management makes "upont able to use and de!elop the technology. %&'Since "upont is a (S science and technology company# they ha!e launched many products and ser!ices with inno!ati!e technologies such as )e!lar fibers# Teflon fluoro-polymers and nylon. *esides# %&'they ha!e employed more than &+,, people in the -." centre to le!erage scientific ser!ices and do the research acti!ities. / strong focus on -." which able to transfer technology from the laboratory to the market place lead "upont able to launch new inno!ati!e products and be the first mo!er$s ad!antage. *esides#%0' "upont has their strength which is they ha!e strong cooperate culture in the company. Culture can influence cooperates$ ability to sur!i!e in the market# and also can create the basis for a superior competiti!e position. %0'"upont has an e traordinary core !alues and beliefs in ethical to conduct their business. They conduct and manage the business in ethic manner which they try to find ways to get pioneer among the competitors. 1or e ample# %0'"upont$s success in their 1looring System$s commercial carpet franchise is because they ha!e this strong culture permeate

throughout the company to de!elop the system. /ll the "upont$s employees tend to hold the same culture and beha!ior lead the company to achie!e successfulness. "upont has the strength that %2'"upont is a technology and brand leader among their business industry. With the strong technological competence in "upont# they are able to be a leader in many industries. 1or e ample# %2'"upont has strong position in fluoro-products and is a market leader in fle ographic printing and color communication. *esides# %2'"upont is also one of the leading automoti!e coatings suppliers and is the largest manufacture of titanium o ide white pigments. Since "upont had their pioneer market position# it has increased their brand image and creates the competiti!e ad!antage to the company. 3owe!er# %2'"upont has lower operating margin compare with their competitors. %2'The poor cost structure in the company makes them unable to use their financial resources well in their business operating. *esides# poor financial management due to "upont$s unable to control its costs effecti!ely cause the company has lower operating profit margin. 1or instance#%2' "upont$s ha!e record a!erage operating margins of 4.45 as compare to the industry of a!erage 6.75 and lower than their competitor# -ohm and 3ass 8ompany which has margin of 7.95. "ue to this# "upont may face problem in de!elop their business in an effecti!e way with low profit margin and ha!e to search for other ways tried to sa!e cost while conduct their business.

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