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MET1O0 The researcher applies descripti!e method in analy$ing the data, with the steps as follow% &ollecting the data of celebrities inter!iews in nine tele!ision broadcasts, totaling six hours of airtime from 'ecember ())* to +anuary ()),. Transcribing the data and bold all the pronouns used in the data Translating them into -nglish with explanation of the pronoun used in the brackets. -xamining the percentage of the choice.combination of pronouns used in the inter!iew and present them in a table. &ategori$e the choices.combination of pronouns and the shifts during inter!iews into two accounts. 'rawing a conclusion.
RESULT
The findings of the research are presented in The findings of the research are presented in these these following points% following points%
/ge which is considered as the most /ge which is considered as the most important important aspect in pronominal choice aspect in pronominal choice doesnt seem to be doesnt seem to be a determining factor, a determining factor, since both pronouns are since both pronouns are used used interchangeably by !arious ages of interchangeably by !arious ages of speakers. speakers. Speakers shift between the pronouns in the The uses of different pronouns can be same inter!iew. Type of !ariation is accounted for in terms of self0categori$ations. moti!ated by three factors% a. Inter0speaker !ariation. a. Shift in topic 0 The use of aku is to be percei!ed as b. / sense of ambi!alence or uncertainty distinct indi!idual and amplifies a of expression personal identity. c. /ccommodation 0 The use of saya is to emphasi$e an identity to be tied to the society. 0 The use of gua.gue is often associated with speakers from +akarta 0 The background place of a person doesnt affect the use of a certain pronoun b. Intra0speaker !ariation 0 Topic Shift 0 1ncertainty of expression 0 /ccommodation 0ISCUSSION The findings of the research support the theory of self0categori$ation "Turner et al. 23456 aslam ())26 7norato and Turner ())2, ())(, ())8# which is an approach that !iews the self not as a fixed or stable set of mental structures or schema, necessarily social and context dependent. Therefore, the use of aku and saya is depending on how the celebrities place themsel!es in the inter!iew, as a part of the society or to assert their personal identity. 0ISCUSSION The findings of the research shows that age as one of the most important considerations in address choice in Indonesian "9aswanti :urwo, 2348, p.,(6 /$i$, ());# is not a determining factor since the celebrities from !arious ages employed the pronouns interchangeably. /nother contradiction with the theory is that celebrity is always characteri$ed by their indi!iduality, and it causes the use aku as the preferred choice. owe!er, the findings show that celebrities may assume different identities within the same speech situation and result to the !ariation of pronouns used.
RE2ERENCES3 '<enar, 'wi =o!erini, ())5, Self >eference and Its ?ariation in Indonesian, -lectronic +ournal of @oreign Aanguage Teaching, ?ol. 8 Suppl.2, pp. (;08) '<enar, 'wi =o!erini, ())4, BChich selfD :ronominal choice, modernity, and self0categori$ationsE Intl. +. Soc. Aang. 243 "())4#, pp. ;2F*8