TRENDS WITHIN OD AND THEIR IMPACT ON ODS FUTURE

TRADITIONAL Return to original humanistic values Increasing focus on process intervention PRAGMATIC mphasi!e values of effectiveness Increasing focus on relevant practice ACAD MIC mphasi!e values of un"erstan"ing# pre"iction# an" control $earch for varia%le that e&plain change an" effectiveness

ORGANIZATIONAL DEVELOPMENT
'ill( )ave more conflict in the short term *e more integrate" in the long term

Contextual trends and their e e!t on ODs Future

ECONOMY More concerned with cultural diversity More concentrated wealth More concerned ecologically WORKFORCE Increasing diverse Increasingly educated Increasingly contingent TECHNO O!Y More E"co##erce Faster organi$ational %rocess More %roductivity OR!&NI'&TION( More networ)ed More Knowledge* learning* and innovation +ased

OR!&NI'&TION& ,E-E OMENT will +e. More e#+edded in the organi$ation/s o%erations More technologically ena+led (horter O, cycle ti#es More interdisci%linary More diverse in client organi$ation More cross 0cultural More concerned with

Traditional
The first trend has to do with increasing calls for a return to ODs traditional and others, traditionalist argue that OD should be driven by long established values of human potential, equality, trust, and collaboration. It is proposed that OD should do what is right by assuring that organi ations promote positive social change and corporate citi enship.

!ragmatic
related to increasing demands for professionali ation of the field and an emphasis on relevance. "hampioned by change management practices at large consulting firms and some OD professional associations, pragmatists argue that OD practitioners should be certified li#e most other professionals. OD should require certification of members, create a common body of #nowledge, define minimum levels o f competencies, and institute other regulatory infrastructure.

$cholarly
focuses on understanding, predicting an controlling change. %nli#e traditionalist and pragmatist, scholars are concerned with creating valid #nowledge, and with generali ing conclusions about how change occurs, how it is triggered, under what conditions it wor#s well and so on.

$cholars proposed a research agenda w&c includes

'ow multiple conte(t and levels of analysis affect organi ational change The inclusion of time, history, process and action in theories of change The lin# between change processes and organi ation performance The comparative analysis of international and cross cultural OD interventions The study of receptivity, customi ation, sequencing, pace, and episodic versus continuous change processes The partnership between scholars and practitioners is studying organi ational change

Implication of ODs )uture

OD will have more conflicts in the $hort term Traditionalist fear that OD is becoming too corporate and may unwittingly collude with powerful sta#eholders to promote goals inconsistent with ODs social responsibility and humanistic values !ragmatist on the other hand worry that relying too heavily too heavily on traditional values will reinforce ODs touchy feely orientation.

Implication of ODs )uture

OD will have more conflicts in the $hort term
The debate over values demonstrates how difficult it will be to gain agreement about standards, competencies, enforcement mechanisms, and oversight.

Implication of ODs )uture

OD will become more integrated in the long term There is a considerable common ground among the diverse trends within the OD, and the emergence f a more integrated view of the field seems li#ely in the long term.

The Economy Increasing concern over social and ecological consequences

"ultural diversity *overnments face the difficult choice of preserving their culture ant the ris# of being left out of the global economy. Income distribution globali ation of the economy is closely related to an increasing concentration of wealth in relatively few individuals, corporation and nations. +cological sustainability there are increasingly clear warnings that the ecosystem no longer can be treated as a factor of production and that success cannot be defined as the accumulation of wealth and material goods at the e(pense of the environment.

The Workforce

The wor#force is becoming more,

Diverse organi ations, whether they operate primarily in their home country or abroad, will need to develop policies and operating styles that embrace the changing cultural, ethnic, gender and age diversity of the wor#force. +ducated the wor#force is becoming more educated. - more educated wor#force demands higher wages, more involvement in decision ma#ing and continued investment of #nowledge and s#ills.

The wor#force is becoming more, "ontingent the continued high rate of downsi ings, re.engineering efforts, and mergers and acquisitions is forcing the wor#force to become more contingent and less loyal.

Technology Internet the bac#bone of global economy. +.commerce an economy that #nows no boundaries. It involves buying and selling products and services over the internet. Two types of +.commerce relevant to ODs )uture /usiness.to.consumer garners much attention and awareness because it is how the public participates in +.commerce. /usiness.to.business more comple(

Organization involves increasingly networ#ed and #nowledge based nature of organi ations. The interventions help organi ations become more streamlined and fle(ible, more capable of improving themselves continuously in response to economic and other trends and more effective. 0etwor#s are highly adaptable and can disband and reform along different tas# or mar#et lines as the circumstances demand. .

OD will be more embedded in the organizations Operations

this suggest that OD practices will become more embedded in the organi ations normal operating routines. OD s#ills, #nowledge, and competencies can and should become the daily wor# of managers and employees.

OD process will be more technologically Enabled

Information technology is pervasive and will have a significant affect on OD practice. )irst, it will enable OD to be synchronous and asynchronous 1anytime, anywhere2 as well as virtual and less face to face. $econd, information technology will provide much more data about the organi ation to a greater number of participants in a shorter period of time.

OD Cycle Times will be Shorter new information technologies will e(pedite certain steps in the change process. In coming years, new technologies such as groupware and video conferencing, will increasingly be used to bring more people together faster than ever before. There is a real potential to reduce dramatically the time required to perform many OD practices.

OD will be more Interdisciplinary OD will continue to become more interdisciplinary and rely on different perspectives and approaches to develop and change organi ations. It will balance human fulfillment and economic performance, provide a fuller recognition of the systemic and dynamic nature of organi ations and develop improved techniques for managing large scale, and change w&n and across natural cultures.

Concepts that can be sed to describe systems change and may yield new insights into the change process
+mergence Instability !hase transitions /ifurcation self.organi ation $trange attractors

Concepts that are to be translated into frameworks sef l for OD practitioners $mall worlds $ynchrony "onnectedness "ascades Interaction 3ules

OD will be !pplied to "ore Di#erse Organizations

In the future planned change will be applied to a more diverse client base. Types of organi ations that are target of planned change $mall entrepreneurial start.ups important underserved mar#et for OD. *overnments increasingly applying OD interventions such as strategic planning, employee involvement, and performance management.

 *lobal $ocial "hange Organi ations the increasing concentration of wealth and globali ation of the economy will create a plethora of opportunities for OD to assists developing countries, disadvantage citi ens and ecology.

OD will become "ore Cross$C lt ral

-s organi ations and the economy become more global, the recent growth of OD practice in international and cross.cultural situations will continue. The current trends of OD clearly point to the need for OD applications that wor# across cultures.

OD will %oc s more on Ecological S stainability

4imits to the worlds ecosystem, including its capacity to absorb population growth, function with a depleted o one layer, and operate with polluted waters, provide serious challenges to the traditional business model.

New conce%ts* 1ra#ewor)s and %hiloso%hies that Re%resents o%%ortunities to #a)e ecological sustaina+ility a #ore deli+erate and intentional value o1 organi$ational growth Coalition 1or Environ#entally Res%onsi+le Econo#ics 2CERE(3 Natural Ca%italis# 0 suggests that +usiness strategies +uild around the %roductive use o1 natural resources can solve environ#ental %ro+le#s at a %ro1it4 Natural (te% 0 %ro%oses a set o1 guidelines 1or develo%#ent and a %rocess o1 change that aligns with an O, %ers%ective4 It utili$es 1our syste#

conditions (u+stances 1ro# within the earth #ust not syste#atically increase in the ecos%here (u+stances %roduced +y society #ust not syste#atically increase in the ecos%here The %hysical a+ility o1 nature to renew itsel1 #ust not +e di#inished The +asic hu#an needs o1 all %eo%le need to +e #et with 1airness and e11iciency