Hewlett-Packard's Mission Statement:

Customer loyalty

To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty. Underlying beliefs supporting this objective: Our continued success is dependent on increasing the loyalty of our customers. Listening attentively to customers to truly understands their needs, then delivering solutions that translate into customer success is essential to earn customer loyalty. Competitive total cost of o nership, quality, inventiveness, and the ay e do business drives customer loyalty.
Profit

To achieve sufficient profit to finance our company gro th, create value for our shareholders and provide the resources e need to achieve our other corporate objectives. Underlying beliefs supporting this objective: !rofit is the responsibility of all. "alance of long#term and short#term objectives is $ey to profitability. !rofit allo s us to reinvest in ne and emerging business opportunities. !rofit is highly correlated to generating cash, hich brings more fle%ibility to the business at a lo er cost. !rofit enables the achievement of our corporate objectives.
Market leadership

To gro by continually providing useful and significant products, services and solutions to mar$ets e already serve#and to e%pand into ne areas that build on our technologies, competencies and customer interests. Underlying beliefs supporting this objective:

There are more places e can contribute than e ill be capable of contributing: &e must focus. To be average in the mar$etplace is not good enough, e play to in. &e must be 'o. ( or 'o. ) in our chosen fields.
Growth

To vie change in the mar$et as an opportunity to gro * to use our profits and our ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs. Underlying beliefs supporting this objective: +ro th comes from ta$ing smart ris$s, based on the state of the industry#that requires both a conviction in studying the trends, but also in inducing change in our industry. Our si,e -and diversity of businesses. gives us an ability to eather economic cycles and turn them to our favor.
Employee commitment

To help /! employees share in the company0s success that they ma$e possible* to provide people ith employment opportunities based on performance* to create ith them a safe, e%citing and inclusive or$ environment that values their diversity and recogni,es individual contributions* and to help them gain a sense of satisfaction and accomplishment from their or$. Underlying beliefs supporting this objective: /!0s performance starts ith motivated employees* their loyalty is $ey. &e trust our employees to do the right thing and to ma$e a difference. 1veryone has something to contribute: 2t0s not about title, level or tenure. 3n e%citing, stimulating or$ environment is critical to invention. 3 diverse or$force gives us a competitive advantage. 1mployees are responsible for lifelong learning.
Leadership capa ility

To develop leaders at every level ho are accountable for achieving business results and e%emplifying our values. Underlying beliefs supporting this objective: Leaders inspire, foster collaboration and turn vision and strategies into action# ith focused, clear goals. 1ffective leaders coach, relay good ne s and bad, and give feedbac$ that or$s. Leaders demonstrate self#a areness and a illingness to accept feedbac$ and continuously develop. Leaders spea$ ith one voice and act to eliminate busy or$. 2t is important to measure people on the results they achieve against goals they helped to create.
Glo al citi!enship

+ood citi,enship is good business. &e live up to our responsibility to society by being an economic, intellectual and social asset to each country and community in hich e do business. Underlying beliefs supporting this objective: The highest standards of honesty and integrity are critical to developing customer and sta$eholder loyalty. The betterment of our society is not a job to be left to a fe * it is the responsibility to be shared by all. This objective is essential to delivering on the brand promise .

M"SS"#$ S%&%EME$% #' HP

2t is necessary that people or$ together in unison to ard common objectives and avoid or$ing at cross purposes at all levels if the ultimate in efficiency and achievement is to be obtained.4 # 5ave !ac$ard /!0s Corporate Objectives have guided the company in the conduct of its business since (678, hen first ritten by co# founders "ill /e lett and 5ave !ac$ard.

#ur Corporate # (ecti)es

Customer loyalty

&e earn customer respect and loyalty by consistently providing the highest quality and value.
Profit

&e achieve sufficient profit to finance gro th, create value for our shareholders and achieve our corporate objectives.
Growth

&e recogni,e and sei,e opportunities for gro th that builds upon our strengths and competencies.
Market leadership

&e lead in the mar$etplace by developing and delivering useful and innovative products, services and solutions.
Commitment to employees

&e demonstrate our commitment to employees by promoting and re arding based on performance and by creating a or$ environment that reflects our values.

Leadership capa ility

&e develop leaders at all levels ho achieve business results, e%emplify our values and lead us to gro and in.
Glo al citi!enship

&e fulfill our responsibility to society by being an economic, intellectual and social asset to each country and community here e do business.

#ur Shared *alues

Passion for customers

&e put our customers first in everything

%rust and respect for indi)iduals

e do.

&e or$ together to create a culture of inclusion built on trust, respect and dignity for all.
&chie)ement and contri ution

&e strive for e%cellence in all critical to our success.

+esults throu,h teamwork

e do* each person0s contribution is

&e effectively collaborate, al ays loo$ing for more efficient to serve our customers.
Speed and a,ility

ays

&e are resourceful and adaptable, and than our competitors.

e achieve results faster