COMPANIES WORLDWIDE ARE INVESTING HEAVILY IN ANALYTICS.

ITS THE SIMPLE REASON WHY YOU SHOULD BE DOING THE SAME. NIITs Programs In Business Analytics.

What is Big Data and Analytics?

Analytics as a term has been around for some time now. Big data, however, is a more recent phrase. It has come into existence due to the sheer volume of data that is being generated today in almost every aspect of our lives.

digital: the rest was on paper, film, cassettes, etc. Today, it is estimated that about 1300 exabytes of information exists in the world and only 2% is non-digital and 90% is unstructured! Google processes more than 24 petabytes of data every day. Facebook, that did not even exist 10 years ago, today puts up over 10 million photographs every hour. About an hour of video is uploaded on YouTube every second; about 3 billion like buttons are pushed every day on Facebook; and there are more than 400 million tweets per day. About 2.5 exabytes of data is getting created every day and that number is doubling every month! All this is leading to an explosion of data.

Big data is data that is too large and complex for conventional data tools to capture, store and analyse. It allows analysts to spot trends, extract insights and make predictions: Just one flight from New York to London generates about 10 terabytes of data! Around 7 billion shares are traded every day on the US stock markets; Walmart collects 2.5 petabytes of data from

Data Scientist:The sexiest job of the 21st century

- Harvard Business Review, October 2012. According to the Harvard Business Review, the Data Scientist is the Sexiest Job of the 21st Century. NASSCOM has estimated that from 50,000 today, the demand for Analytics professionals in India will grow to 2,50,000. Analytics is the next big thing that is already starting to transform businesses and their ability to compete by helping them make smarter decisions. Analytics is the new career of choice for those who want to stay ahead. It is among the most well paid careers (it is also among the most well-paid first-jobs). Companies are now beginning to create an extremely important new position called the Chief Analytics Officer! Analytics is one of the best career options today and those who invest in it will be on the fast track to success. And the right time is now. A career in Analytics requires knowledge and skills from an extremely diverse set of fields: mathematics, statistics, economics, econometrics, IT, marketing, finance, HR, domain knowledge and of course a set of software tools. This means that while almost anyone with an interest in numbers can get in, everyone needs some training. Analytics is not so much about tools or technologies, it is a way of thinking that allows the use of knowledge, tools and technologies to extract valuable insights from data.

customer transactions every hour. 10,000 credit card transactions are made every second. All this is creating a need to manage this data differently: Businesses have realised that analysing this huge volume of data can give extremely valuable insights that can help them drive revenues or profits or customer loyalty.

Why is Analytics so big suddenly?

The need for analysing huge volumes of data is an extremely recent phenomenon, simply because we are generating data in astronomical quantities today. In 2000, less than 25% of the information available in the world was

Which are the kind of companies that hire Analytics professionals?

There are mainly four types of employers: 1. Large IT companies who have an Analytics practice 2. Analytics KPOs 3. In-House Analytics units of large corporates 4. Niche Analytics firms

Which are the some of the big Analytics companies with operations in India?
Analytics is such a fast growing field, that the number of companies keeps increasing rapidly. But the following is a representative list: 1. IT Infosys, TCS, Wipro 2. KPO Genpact, WNS 3. Citibank, Dell, HP, Spencers, Target 4. Niche: Brainmatics, Fractal Analytics, Mu Sigma.

Can professionals with work experience in other fields switch to Analytics? Should they?
Analytics is one of those fields that people are switching to even very late in their careers because it is exciting and extremely well-paid with exceptionally bright growth prospects. The data revolution is just beginning!

Faculty
Sudhir Kumar Mallick M Stat (Indian Statistical Institute) PG Diploma in Comp Science (Indian Statistical Institute) Retired as Principal Consultant, TCS, 33 years of experience in IT Services and Analytics

Dr. Debasish Roy Ph.D (University of Auckland, New Zealand) Has held visiting faculty positions at Cambridge University (UK), Pavia University (Italy) and Indian Statistical Institute

Shyam Karmakar M Stat (Indian Statistical Institute), PGDM Chartered Statistician of the Royal Statistical Society, London

Dr. Nidhan Choudhuri M Stat (Indian Statistical Institute) Ph.D in Statistics from Michigan State University Has worked in Analytics for Morgan Stanley and Barclays Bank and has taught at University of Michigan and Case Western University. 16 years of experience out of which 8 years in corporate world and 8 years in academia

Post Graduate Certificate in Business Analytics from NIIT

The comprehensive Analytics program from NIIT has been designed to create complete analytics professionals. It has been designed by experts with inputs from several leading analytics companies. It is delivered by practitioners who have rich experience of having worked for some of the best analytics firms and Fortune 500 clients. And the program uses a case-based approach to learning.

Program Structure
BASE MODULES ADVANCED MODULES

FOUNDATION OF ANALYTICS STATISTICAL INFERENCE ADVANCED BUSINESS FORECASTING ANALYTICS ACROSS BUSINESS VERTICALS

ANALYTICS ACROSS BUSINESS FUNCTIONS SPECIAL ANALYTICAL METHODS INFORMATION MANAGEMENT IN ANALYTICS INTEGRATED CASES BUSINESS ANALYTICS PROJECT 1

26 WEEKS

17 WEEKS

PROFESSIONAL CERTIFICATE IN BUSINESS ANALYTICS

POST GRADUATE CERTIFICATE IN BUSINESS ANALYTICS

BUSINESS ANALYTICS PROJECT 2

ADVANCED ANALYTICS

INTEGRATED CASES

Program Curriculum
Foundation of Analytics Business Analytics Applications and Scope Essential Mathematics for Analytics Essential Economics for Analytics Fundamental Statistics for Analytics Sampling Techniques Estimation - Point and Interval Hypothesis Testing Correlation Regression - Linear, Non-linear, Logistic Basics of Time Series ANOVA Financial Management Operations Management (including Operations Research) Marketing Management Qualitative and Quantitative Applications in Market Research Supply Chain Management and special application of OR Human Resources Management Advanced Predictive Methods Machine Learning Data Mining Text Mining Analytics Software and Programming Data Preparation (ETL) and Visualisation Analytics Software - R, Excel, Solver Basics of Big Data - Hadoop, HDFS, Hive, Pig, Python Advanced Forecasting - Exponential Smoothing, Parameters AR (Auto Regressive), MA (Moving Average), ARMA & ARIMA Heteroscedastic Time Series - ARCH, GARCH Forecasting Time Series using R Advanced Linear Algebra, Simultaneous Equations Advanced Machine Learning Advanced Data Mining & Text Mining Advanced Operations Research Advanced Market Research Big Data Analytics Banking Analytics Healthcare Analytics Telecom Analytics Entertainment Analytics Media Analytics

Statistical Inference

Applications of Analytics in Business Function

Special Analytical Methods

Information Management in Analytics

Advanced Business Forecasting

Advanced Analytics

Application of Analytics in Business Verticals

The Program includes TWO major projects plus Assignments and Case Studies in all modules.

Knowledge Partner:

What are the highlights of this program?

Industry practitioners as faculty Case-based approach Hands-on practice Real world projects, assignments Placement assistance

Analytics Programs?
Learners with a background in business management, engineering, mathematics, statistics, or economics are best placed to undertake this program. An admission test will be administered to accept students into the program.

What tools are taught?

R and Advanced Excel. R is fast emerging as the most popular tool.

What are some of the job profiles at the entry level in Analytics?
Business Analyst, Data Analyst, Data Manager

Is the course conceptual or hands-on?

The program has been designed based on the inputs of some of the leading analytics firms and is a balance between concepts and hands-on practice. There are intensive assignments, case-studies and projects.

After finishing the Analytics program from NIIT, which industries can I join?
Analytics is fast emerging as an industry in its own right. However, Analytics jobs and careers exist in most large companies in almost every industry vertical - banks, retail, online businesses, manufacturing, telecom, healthcare you name it.

Does NIIT provide placement assistance?

YES. For students completing the program successfully, NIIT provides placement assistance.

What is the duration of the program?

6 months.

What are the average starting salaries in this field, and which cities offer better scope?
As a qualified Analytics professional, you can easily earn a starting salary of between Rs 4-6 lakhs per annum. Mumbai offers the best opportunity, closely followed by Bangalore, Pune, Gurgaon and Hyderabad.

What is the eligibility for NIITs

Heres what experts have to say about NIITs program on Analytics:

The field of Analytics requires expertise from a variety of field such as Statistics, Mathematics, Economics, Business, and IT. Our faculty has been drawn from experts in these fields.
Sudhir Kumar Mallick. M Stat (Indian Statistical Institute), PG Diploma in Comp Science (Indian Statistical Institute). Retired as Principal Consultant, TCS, 33 years of experience in IT Services and Analytics.

We have ensured that when we teach any topic, you learn it in the context of how it is applied in the field of Analytics.
Dr. Debasish Roy. Ph.D (University of Auckland, New Zealand). Has held visiting faculty positions at Cambridge University (UK), Pavia University (Italy) and Indian Statistical Institute.

This is the most comprehensive course available in India designed and developed by industry practitioners.
Shyam Karmakar. M Stat (Indian Statistical Institute) PGDM, Chartered Statistician of the Royal Statistical Society, London.

The true standing of an institute is reflected by the demand for its students in the industry.
NIITs industry Collaboration Division has an unmatched track record in helping our students find their dream careers. After all, the new NIIT courses have been co-designed with the industry to transform you into a complete professional. With an extensive network that covers most major Indian cities, our Industry collaboration creates more than 40,000 job openings every year. This opens up a world of opportunity for all participants of NIITs programs.

Corporate Headquarters: NIIT Limited, 85, Sector 32, Institutional Area, Gurgaon-122001, India

Walk into your nearest NIIT Centre today.

Log on to www.niitanalytics.com

1800 102 6448

/NIIT4U