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Yera Ha

Experience:

www.yera-ha.com

+1 (603) 505-1268

yeraha@bu.edu

California Paints, Andover, Massachusetts January 2014!present Social Media Coordinator Leading manufacturer of paint products as a division of California Products Corporation. Sold exclusively through independent dealers to maintain expertise and quality. Create content for and manage social media accounts to promote the brand. Write and manage creative blog posts that are both promotional and relevant to the audience. Facilitate engagement between the audience and brand to expand community exposure. Restoration Resources, Boston, Massachusetts January 2014!present Event Specialist A nationally renowned retail store, event venue, set location, and prop rentals source. Featured on HGTV and Better Homes and Gardens Magazine. Meet with clients to oversee design, planning, and execution of special events. Coordinate with vendors to arrange details such as photography, food, entertainment, and decor. Facilitate social media and manage media relations to promote events. PRLab Boston University, Boston, Massachusetts September 2013!December 2013 Account Executive for Restoration Resources Client Oldest student-run public relations agency in the nation. Works with local businesses to garner realworld experience for PR students. Served as team leader for special events, overseeing the production of successful events such as Sherwin Williams ColorMix 2014. Drafted and wrote press releases and media alerts to drive media attention to the stores brand. Managed Facebook, Twitter and blog posts to strengthen brand and increase awareness of events. VOLUP2 Magazine, Paris, France May 2013!August 2013 Public Relations Intern Fashion and lifestyle magazine created by first plus-size supermodel, Velvet DAmour. Aims to promote confidence and tolerance, particularly in the world of fashion. Managed social media platforms, increasing Facebook Likes by 57%, Twitter followers by 50%. Expanded social media reach by creating an Instagram account, which reached nearly 800 followers in ten weeks. Researched and built rapport with relevant bloggers, models, celebrities, and brands to gain advertisements, plan and execute events, and increase buzz. The BU Buzz Magazine, Boston, Massachusetts September 2011!January 2013 Director of Public Relations Boston Universitys only student-run lifestyle magazine. Prints biannually to inform and entertain readers with interesting articles about relevant topics such as city life, fashion, and food. Led a team of 15 students to creatively establish and manage the brands image through social media as well as on and off campus events. Planned and executed promotional events at popular student destinations such as Daisy Buchanans Bar, which reached capacity. Forged partnerships with brands including Madewell and Jack Wills to maximize market audiences.

Education:

Boston University, College of Communication September 2010!May 2014 B.S. in Public Relations, Concentration in Psychology Semester Study Abroad at John Cabot University in Rome, Italy (Spring 2013)

Skills:

I am gregarious, inventive, and curious. I specialize in: event planning, public relations, and social media. Experienced in: blogging, writing press releases, media relations, social networking, public speaking, and graphic design. Proficient knowledge of: InDesign, Photoshop, Apple and PC softwares, Cision, and Hubspot. Fluent in Korean and English. Passionate about gastronomy, interior design, city life, art history, travel, fashion and style. I believe in asking questions and getting it right the first time.

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