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COMPANY NAME:CPF (THAILAND) PUBLIC COMPANY LIMITED. CPF KNOWN AS CHAROEN POKPHAND FOODS
Company Brief
The Charoen Pokphand Group (CP) is a transnational conglomerate that consists of three core businesses that operate in -1) Agribusiness and food, 2) Retail and distribution and 3) Telecommunication --with investment in 22 countries.
Started from a vegetable seed store, to production of animal feed, Adding breeding farms, Slaughterhouses, Processed food production, Marketing and Distribution and later its Own Chain of Restaurants.
CPF was famous for horizontal integration expanding into several business lines. CPF is today the leading producer of feed and one of the largest producers of poultry in the world. CPF is listed in the Stock Exchange of Thailand. CPF is the largest conglomerate in Asia currently with approx... USD 33 Billion turnover. Operates 6,479 convenience stores under that trademark in Thailand.
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27 years of Experience.
More than 6000 outlets.
GROWTH DRIVERS
Middle class population in India is rising at a CAGR of 16%. The core customers for fast food are in the age group of 25-35 years. Middle class will constitute 76% of the total urban food consumption. Number of outlets of major brands has grown more than 3 folds. Faster delivery and Easy to pack / takeaway makes it suitable for people on move or wanting a quick meal.
INDUSTRY FACTS
The organized QSR business in the country is estimated to be over Rs 20 billion and has been growing at a CAGR of around 40 per cent. A study per FICCI and Ernst & Young shows that the Indian food industry is expected to grow at an attractive 42.5% from $181 billion to $258 billion by 2015. Retail in India constitutes around 12 % of the country's GDP and employs round 9 % of workforce.
Only Grade A quality materials used. High Quality and Consistent Brand Image. Optimal pricing. Great value for money to the consumer. Quality from the field to the consumer. Top priority to quality assurance activities for food quality and nutritional value of the product. Continuous Research and development for better products.
OUTLET
FORMAT
What is QSC?
Q: Quality S: Service
Property identification, assessment and finalization. Outlet design and fit-out management. Provide Sales personnel training (Frying, Grooming, Etiquette & Selling) (around 5 days) Sales personnel Uniforms and equipments at cost. Product range and related items to sell. On going operation support of the outlet.
FRANCHISEE INVESTMENT
City Available-Currently Bangalore,Mangalore,Mysore Chennai & Cochin. Note: Investments are subject to change as per market scenario & Property Condition.
SITE REQUIREMENTS
Space
--- 250 sq. ft. to 300 sq. ft.- (outside Bangalore) 100 sq. ft. to 200 sq. ft.- (Within Bangalore) --- 12 KVA (outside Bangalore) 10 KVA (Within Bangalore) point
Power
Water
Exhaust Drainage
point
PREFERED LOCATIONS
Food courts High streets Hyper markets Airport terminals Tech parks Satellite bus terminals & Railway stations Townships & high rise apartments Hospitals & gas stations Amusement parks, theme parks, entertainment facilities. Multiplex Sports arenas.
Key Elements for Success- Optimum / Adequate No. of Staffs Recruited 2 weeks in
advance. Quality Staff Recruitment Retention of Staff QSC--- Q-Quality of the product , S-Service, C-Cleanliness Personnel Involvement (2 to 3 Hrs / Day ) Payment on Time Driving Business through Local Store Marketing (LSM) Launch Home Delivery within first month of store opening.
09900055623 BANGALORE
Reference Websites
www.cpfworldwide.com www.cp-india.com