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d) Supplements and checks the data, previously accumulated. e) Used in studies of the economics and the social problems, studies of the administrative policies and changes etc. 2. Unstructured questionnaire a) Used at the time of the interview. b) Acts as the guide for the interviewer. c) Is very flexible in working. d) Used in studies related to the group of families or those relating to the personal experiences, beliefs etc. A questionnaire can also be divided as the follows depending on the nature of the questions therein 1. Open ended questionnaire a) Respondent is free to express his views and the ideas. b) Used in making intensive studies of the limited number of the cases. c) Merely an issue is raised by such a questionnaire. d) Do not provide any structure for the respondents reply. e) The questions and their orders are pre determined in the nature. 2. Close ended questionnaire a) Responses are limited to the stated alternatives. b) One of the alternatives is simply YES or NO. c) Respondent cannot express his own judgment. 3. Mixed questionnaire a) Questions are both close and open ended. b) Used in field of social research. 4. Pictorial questionnaire a) Used very rarely. b) Pictures are used to promote the interest in answering the questions. c) Used in studies related to the social attitudes and the pre judices in the children.
A. Leading Questions
Questions that force your audience for a particular type of answer are known as leading questions. In a leading question, all the answers would be equally likely. An example of a leading question would be a question with choices such as, fair, good, great, poor, superb, excellent etc. These questions are meant to get an opinion from the audience in limited words. Example of a Closed-Ended Leading Question
B. Importance Questions
In importance questions, the respondents are usually asked to rate the importance of a particular issue, on a rating scale of 1 to 5. These questions can help you understand things that hold significance to your respondents and allow you make business critical decisions. Example of a Closed-Ended Importance Question
C. Likert Questions
Likert questions can help you ascertain how strongly your respondents agree to a particular statement. Such type of questions also help you assess how your customers feel towards a certain issue, product or service. Example of a Closed-Ended Likert Question
D. Dichotomous Questions
These are simple questions that ask respondents to answer in a yes or no. One major drawback with dichotomous questions is that it cannot analyze the answers between yes and no, there is no scope for a middle perspective. Example of a Closed-Ended Dichotomous Question
E. Bipolar Questions
Bipolar questions are the ones having two extreme answers written at the opposite ends of the scale. The respondents are asked to mark their responses between those two. Example of a Closed-Ended Bipolar Question
1. Embarrassing Questions
Questions that ask respondents details about their personal and private matters are embarrassing questions. Such types of questions are better to be avoided as you risk losing trust of your respondents. Your respondents might also feel uncomfortable to answer such questions and might refuse to answer your questionnaire altogether.
3. Hypothetical Questions
Hypothetical questions are based on speculation and fantasy. An example of a hypothetical question would be "If you were the CEO of an ABC organization what would be the changes that you would bring?" Questions such as these, force respondents to give their ideas on a particular subject, and generally the data collected through such questions are inconsistent and unclear. Hypothetical questions should be avoided in questionnaires.
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Data Collection: We collect the questionnaire data using various tools, and store it for further analysis Coding: Our data coding experts and data cleansing analysts organize data for further analysis Data Analysis: Based on the clients' business objectives our expert statistical analysts analyze and provide relevant insights on data
Reporting / Report Preparation: After data analysis, we prepare detailed reports so that the analysis is presented in a professional way, and senior management can take decisions easily