Acquiring Trademark Rights

1. 2. Obtaining and Protecting Trademarks at Common Law Obtaining Trademark Rights by Federal TM Registration 1. Registration Based on Use in Commerce 2. Registration Based on Intent to Use 3. Registration Based on Previously Obtained Foreign Registration

Problem Trademarks
1. Factually Informative Marks Factually Informative Marks

1. Generic Terms 2. Generic vs. Descriptive Marks and Secondary Meaning 3. Descriptive vs. Suggestive Marks 4. Personal Names 5. Geographic Descriptions 2. Factually Inaccurate Marks Factually Inaccurate Marks

1. Deceptively Misdescriptive and Deceptive Marks 2. Geographically Deceptive and Deceptively Misdescriptive Marks 3. Immoral, Scandalous, and Disparaging Marks 1. Standing to Oppose Immoral or Scandalous Marks 2. Scandalous Marks 3. Disparaging Marks

Trade Dress: Legal Protection for the Packaging and Configuration of Goods
1. 2. Trade Dress and Distinctiveness Functionality of Trade Dress Trade Dress and Distinctiveness Functionality of Trade Dress

1. Utilitarian Functionality 2. Aesthetic Functionality

Infringement, Dilution, and Counterfeiting

1. Infringement Infringement Infringement

1. Likelihood of Confusion a. Infringement by Use on Promotional Goods

2. Geographically Remote Users 3. Contributory and Vicarious Infringement 2. Dilution Dilution Dilution

Permissible Uses
1. Resale of Genuine Goods

Affirmative Defenses

Remedies

Resale of Genuine Goods

1. First Sale Doctrine 2. Imported Goods 3. Repaired and Second-Hand Goods 2. Reference to Genuine Goods and Services Reference to Genuine Goods and Services 1. Unauthorized Replacement of Parts and Repairs 2. Comparative Advertising 3. Other Nominal or Referential Uses 4. Use in Parody 3. Affirmative Defenses Affirmative Defenses Affirmative Defenses 1. Descriptive Fair Use 4. Remedies Remedies Remedies 1. Injunctive Relief
3. 2. Monetary Relief Criminal remedies only for counterfeiting 10 years prison 2 million fine first offense and 20 years 5 million fine for subsequent offense

Remedies

Trademarks and Unfair Competition on the Internet

1. Domain names and disputes in the Courts 2. Domain name Dispute Resolution Resolution 1. The Right of Publicity The Right of Publicity Domain name Dispute

Appropriate of Values Created by Another

The Right of Publicity

2. 3.

Trade Secrets Trade Secrets Trade Secrets Misappropriation Doctrine Misappropriation Doctrine Competitor Remedies False Adverting and Disparagement False Advertising Disparagement False Advertising Disparagement

1. False Advertising 2. Disparagement