NATALIE MAR

nmar@usc.edu, Cell: 808-772-2954 3029 Shrine Pl Apt 1, Los Angeles, CA 90007

EDUCATION University of Southern California, Los Angeles, CA Annenberg School for Communication and Journalism B.A. in Public Relations, Minor in Marketing Expected Date of Graduation 12/2014 RELEVANT COURSEWORK & ACADEMIC PROJECTS MKT 445 New Product Development and Branding Conducted a Brand Audit identifying and measuring sources of equity for 5-hour Energy in our target market of on-the-go students and young professionals ages 18 to 35 Created 3 possible brand extension concepts and determined overall viability for each product proposal Applied brand management and new product development concepts: positioning, brand differentiation, and brand extension JOUR 499 Personal Branding and Entrepreneurship Spearheaded the research division in creating a Media Strategy and Branding Plan for a real-life client Real life application of a variety of PR modalities such as oral pitching, written pitching, goal setting, project management, crisis management, negotiation, and brand endorsement strategy Defined a real-life clients Vision, Values, Mission Statement, and formulated the Testimonial Guide Reconstructed a real-life clients LinkedIn profile JOUR 463 Strategic Public Relations Research, Analysis and Insights Launched and managed an online press room for food groups including FAGE, Homesweet Homegrown Hot Sauces, Taco Bell, and Genki Su Drinking Vinegar Generated, analyzed and interpreted qualitative and quantitative consumer research Prepared a crisis management plan for Monster Beverage Corporation EXPERIENCE Westside Food Bank Los Angeles, CA 3/14 Present Social Media and Marketing Coordinator Illustrate and create infographics to raise awareness of the hunger crisis in the United States Design graphics for promotional materials, event invitations, and social media Author engaging Facebook and Twitter posts USC Hospitality Los Angeles, CA 9/13 Present Lead Marketing Intern Co-created and executed a Nutella Wars event on campus Manage social media accounts including Facebook, Instagram and Pinterest Monitor and improve online content exposure using Google Analytics and Google Adwords Operate USC Hospitality booth at the USC Farmer's Market on a weekly basis Distribute promotional materials for department services and products, such as press releases, advertisements, catalogs, brochures, flyers, signages, and others. AFFILIATIONS USC Lambda Pi Eta (LPE) Public Relations Student Society of America (PRSSA) USC Hospitality Industry Project (HIP) Annenberg Asian Student Network (AASN) USC Best Buddies SKILLS Social Media: Facebook, Twitter, YouTube, Instagram, Pinterest Productivity tools: MS-Word, MS-Excel, MS-PowerPoint, MS-Publisher, Adobe Photoshop, Wordpress, Prezi, AP Style writing, basic HTML, basic CSS Language: Fluent in Mandarin Chinese Certification: PADI Open Water Scuba Diver