Demand Analysis of Website-Mohammad Alim

ILEX MEDIA SOLUTION PVT LTD
Summer Training
On
DEMAND ANALYSIS OF WEBSITE
Prepared by
Mohammad Alim
MBA (2008-2010)
Roll No: B/08/72
Reg. No: 0806281086
Prof. P. Guha (Internal Guide)

Mr. Animesh Mohapatra (External Guide)
Institute of Professional Studies & Research (IPSAR)

1 iLEX Media Solution Pvt. Ltd
DECLARATION
I do hereby indemnify my research work to be authentic and original in all respects

of the process carried out in this project under any evitable circumstances, if my project
could be scrutinized and screened which evades of copying; I am liable for any
demarcation /variation of marks Whatsoever my guide of this project deems fit.
Mohammad Alim
Institute of Professional Studies & Research (IPSAR)
INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

ACKNOWLEDGEMENT
I would like to heart fully acknowledge my gratitude and thanks to all the
panelists who took active part in accomplishing my project.
To begin with, I would like to acknowledge my sincere thanks to

Mr.Anemesh Mohapatra (Manager) for providing me the opportunity to do my
summer training in iLEX Media Solutions Pvt. Ltd.
My heartfelt gratitude also goes to my Company guide Mr.Anemesh

Mohapatra who initiated a midas touch to all the queries and actually made the
project possible by edge.
Thankfulness by its expression perhaps could not be compiled in a couplet

and mentioning all could be a recluse, yet I cannot wind up without the few without
whom this acknowledgement note would not be justified.
Mohammad Alim
Institute of Professional Studies & Research
(IPSAR)

ABSTRACT
Title of the project: “DEMAND ANALYSIS OF WEBSITE”.
Name of the Organization: iLEX Media Solutions Pvt. Ltd.
Name of the Institute: Institute of Professional Studies & Research (IPSAR)
Name of the guide:
Internal: Prof. P. Guha
External: Mr. Animesh Mohapatra (Manager)
iLEX Media Solutions Pvt. Ltd.
Project Period: 29th June 09 TO 15th Aug 09
Major objective of the study:
To analyze the demand of website in Cuttack
Forecast the future demand of website by taking into consideration the

potential buyers of the product in Cuttack
Scope and limitations of website in Cuttack
To find out the sector who is demanding more for website in Cuttack
Opportunity of ilex in Cuttack as a website developer
To identify the other needs of website in Cuttack.

Methodology:
Methodology The study was qualitative in nature and based
primarily on consumers opinion survey.
Data source:
source Primary & Secondary.
Research Approach:
Approach Descriptive Data
(Survey Data & Observational & other data)
Research instruments:
instruments Well structured questionnaires comprising of Open
and close ended questions.
Sampling plan:
plan All respondents surveyed were selected in Random
order and the same were taken from Cuttack.
Major findings:
A direct analysis proves that a great percentage of people are aware of

websites but people’s perception about this is not to the expectation. So the
demand for website is quite low in Cuttack
It is found that newspapers & internet as a medium of advertisement, friends

&relatives & promotion procures a higher percentage in influencing a brain
work in deciding factors.
It is seen that higher class people demand website compare to other class of
people.
It is also seen that SME’s are now preferring website creation & designing
It is also found that people are still very reluctant to accept modernism and
like to continue with the conventional methodology of advertising.
Many people from higher class also interested in creating personal website
to create a higher status in the society.

CONTENTS
Certificate
Declaration
Acknowledgement
Abstract
1.1 Industry Profile

iLEX Media solutions
---A profile of the Company
1.2 Demand Analysis
CHAPTER - 1
---PLC
INTRODUCTION 1.3 Web Site
--- SEO
1.4 Project Details
1.5 Statement of Problem
1.6 Objective, scopes & limitations
CHAPTER - 2 2.1 Research Methodology

METHODOLOGY 2.2 Methods of collecting data
CHAPTER - 3 3.1 Quantification of organizations in different industries who are

having website
ANALYSIS 3.2 Analysis of those sectors who are having Website
&
FINDINGS 3.3 Analysis of those sectors who don’t have Website
4.1 CONCLUSION
CHAPTER - 4 4.2 RECOMMENDATION
Questionnaires
APPENDICES
Bibliography

CHAPTER -1
INTRODUCTION

1.1 COMPANY
iLEX is a professional services firm that helps companies to leverage
strategy, analytics and technology to make better decisions. We specialize in
identifying high impact problems and opportunities where we can generate quick
results, creating immediate and lasting value.
We use our strong base of research, analytical thinking and endless pursuit
for creativity and innovation, to develop solutions for our clients.
Our Focus Areas

Research and Advisory
Industry Research Service
iLEX's Industry Research Service (IRS) provides comprehensive analyses of

various industries & their dynamics towards assessing the growth potential and
profitability in the broad regulatory & policy environment.
Our services highlight specific aspects of the industry in detail, bound by the
overall objective of assessing the industry's attractiveness:
Industry Structure
Regulatory & Policy Environment
Demand & Supply Dynamics
Competition Analysis
Risk & Financial Analysis
Strategic Implication & Outlook
Customized Research Services
The Advisory team from iLEX works with Industry Associations, Government
agencies, Advisory firms and corporate to provide solutions to sector specific,
business driven, and company specific research questions. iLEX deploys an
integrated analysis framework built on the triad of economic research, financial
analysis and sector expertise, and employs primary & secondary sources to
substantiate and validate the research hypothesis. The broad areas under
Customized Research Solutions are:
Growth & Demand Assessment

Market Penetration Strategy
Market Development Strategy
Product Development Strategy
Diversification Strategy
Competitive & Strategic Benchmarking

Small and Medium Enterprises (SME) Business Advisory Services
The SME Advisory Services (SMEAS) leverages iLEX longstanding

experience of working with SMEAS to provide them an integrated solution offering.
SMEAS provides assistance to SME businesses across their life cycle - from the
point of idea generation to facilitating funding for new products, and for businesses
and related or unrelated business diversifications.
SME Training and Development

Process Improvement
Financial Benchmarking
Cost Reduction
Business Plan Preparation
Project Risk Assessment
Valuation and Funding Support
Education and Training

Project Management and Implementation
Implementation
From strategy to implementation to maintenance on a per project basis or as

a fulltime member of your team, regardless of your needs, ILEX can help you
throughout your full project lifecycle with consulting services designed specifically
to suit your needs and requirements.
University Affiliation
New course launch
Course feasibility Study
Process Improvement
Corporate relationship Management
Vision Development
Alumni Development Program
Admissions/ Enrollment Management Studies
Awareness and Image Studies
Technology based Skill Development
The Skill shortage in India showcases an opportunity to create innovative

and sustainable models for academia and industry. iLEX designs and deploys
solutions to develop students into a ready to use manpower for industries.
From infrastructure, resource utilization to capacity building, we undertake all
projects concerned with Skill Development Programmes.
University and College Portals

Educator Tools and Course Plans
Training and Support
College Management Systems

Skill Development Programmes
E-learning Services
Online Admission Systems
Industry Academia Interactions
Academics Optimization
College Management System
Alumni Management System
Faculty Management System
Result Management System
Placement Management System
Research Services
As the higher education market becomes more complex and more

competitive, colleges and universities have an increasing need for current, in-depth
information about their stakeholders and students. iLEX offers a variety of research
solutions that can help institutions of higher education develop plans and programs
which respond to student needs, position themselves to attract the students they
want, and to keep graduates as active alumni.
We provide comprehensive, easy-to-use research and educational solutions
to power high-end research, K-12 learning, and increase student achievement at all
levels.
Alumni/ Development Studies

Admissions/ Enrollment Management Studies
Government Proposal Writing
Awareness and Image Studies
Employer Surveys
Satisfaction Surveys
Technology led Brand Development
iLEX creates innovative ideas, builds brand names around it, and manages the
platforms enabling entertainment, information, trading opportunities around them.
We work towards building communities and enhancing participation opportunities in
various mediums of communication. The guiding principles in our ideas revolve
around following factors;
Building Digital Subscriber Base

Growing Internet Businesses
Maintaining Local Approach
Providing Quality Service

Board of Directors & Advisory
Dr Sanjay Seth
Dr Sanjay is an Associate Professor at the Graduate School of Business Science,

Tsukuba University besides doing MR consulting support work for research
agencies around the world.
He has vast experience in the area of customer loyalty related modeling for
American financial companies, auto makers etc.
Prof Jagpal Singh
Former Senior Scientific Officer and Scientific Officer at IIT-Delhi. He has published
60 research papers and has developed economic concepts, development plans for
India.
C Sendil Meiyappan
Sendil has earlier worked in Business Consulting with Deutsche Post World Net in
Germany. Prior to his Post Graduation, he had worked for 3.5 years with Henkel-
Spic India Ltd in Brand Management and Supply Chain.
Sendil holds a Bachelors degree in Commerce & a Post graduate Diploma in

Marketing Management from Loyola college, Chennai and did his MBA from SDA
Bocconi School of Management, Milan, Italy

Management Team
Sanjay Jadhav
Sanjay brings experience of 16 years in corporate Companies in Institutional

design, Public Policy. He has expertise in taxes, Economics of Infrastructure/
Service Industry.
Sanjay is B Tech (Mechanical Engineering) from IIT-Bombay and MBA (Operations
Management) from IIT- Kanpur.
Sumit Kanu
Sumit has consulting experience with Indian/ international corporate houses like in
the field of concept planning, retail roll outs, organizational structure planning,
consumer/market research and business development.
Sumit is B.E. (Industrial and Production Engineering) from Delhi College of
Engineering.
Manish Prasad
Manish has advised several large financial services clients in USA. His primary
areas of expertise are IT infrastructure strategy and management of corporate IT
functions.
Manish holds a B.E. in Electronics Engineering from the Delhi College of
Engineering, India and an MBA from the Wright State University, USA.

Products
Vaktvya
Vaktvya serves the online data collection needs of the
companies in various industries and help companies by
gathering consumer feedback. With Vaktvya we provide
consumers with the ability to voice their opinions by
participating in online research surveys and focus groups.
We also provide Industry Sector Insights and Innovative Research Solutions to many
leading companies across the world.
For more details<www.vaktvya.com>
I-Network
I-Network empowers organizations to increase their
employee engagements and customer loyalty by providing
result oriented instruments. It provides an integrated human
resource solution for the companies. We use I-Network to
provide our client companies with the data to enhance organizational effectiveness.
For more details<<i-network.vaktvya.com>>
Nri Voice
This networking and communication application offers a

platform to Nri’s to voice their opinion and concerns
regarding Indian scenarios. Ilex team conceptualized,
developed and deployed the technology interface for its
client.
For more details <www.nrivoice.org>
Gyantaru
Gyantaru
Gyantaru is an integrated platform that offers the best e-

learning contents, quality teachers, flexible quizzes and
innovative study groups at just one place. For more
details<www.gyantaru.com>

Partners
Ilex has been fortunate to associate itself with various eminent bodies of
great repute and credibility at such a nascent stage of inception. We constantly
endeavor to strive hard in shaping a better future.
• Bharat Shodh
• ICHA
• Leaff Foundation
• Golden Arch
• Skill Development Alliance
• Citizen’s commission
Clients
• Bharat Shodh
• National Rainfed Area Authority
• Educomp Solutions Ltd
• MDI Gurgaon
• Indian Confederation of Healthcare Accreditation
• Pragya Educom
• Government of Uttarakhand
• European Council
• Boss Group (Poland)
• Indian News Feature Agency(A PIB Member)
• Golden Arch International
Contact Details
Corporate Office Overseas Offices
2nd floor, A-66 USA
Sector 65, Noida 56 Hillcrest Street
Uttar Pradesh 201307 Waltham, MA 02451
Ph- 0120 4232516 Contact Number
Email: contact@vaktvya.com +1-937-232-2669
Branch Offices London Office

Dehradun Langton Close, Gray’s Inn Road
B-201 Wren Street, London, UK WC1X0HD
Doon Paradize Apartment Ph +44 7887790947
Near Osho Gallary
Dehradun - 248001 Japan Office
1-5-8-509, Sailer Komatsugawa, Edogawa
Ku
Tokyo (Japan) 132002
Ph- +81-80-3311-4179

1.2 DEMAND ANALYSIS

Introduction
In economics, demand for a commodity does not simply mean desire or

need or want. In addition to these, the consumer must be able and willing to pay the
price. Whenever desire for anything is backed by ability and willingness to pay for
that thing it flows out in the form of effective demand. Thus demand in economics is
‘desire backed by ability and willingness to pay.’
In words of Prof. J. Harvey, “Demand in Economics is the desire to possess
something and the willingness and ability to pay a certain price in order to possess
it.”
A complete statement of demand must include the market-dimension, the
price- dimension and the time- dimension i.e. whose demand, at what price and for
what period of time.
A simple statement saying ‘demand for milk is 30 litres,’ is an incomplete
statement.
To be a complete and meaningful statement it should read ‘when the price of
milk is Rs. 22/- per litre then family X demands 30 litres of milk per month.’ This
makes sense.
Determinants of Demand
The quantity demanded of any commodity say X, will depend on several factors.
1. The price of commodity X

2. The price of substitutes of X
3. Income of the consumer
4. Utility of the commodity
5. Quality of the commodity
6. Taste and fashion
7. Size of Population
8. Expectations about future prices
9. Climatic conditions
10. Psychology of the consumers
11. Advertisements and salesmanship
Demand Function
As the quantity demanded of commodity X is a function of (depends on) so many

variables the demand function can be written as
D = F(Px,Pi,Yd,U,Q,T,A……….etc)

Where,
Px : Price of x
PI : Price of substitute of x
Yd : Disposable income of the consumer
U : Utility of the commodity
Q : Quality
T : Tastes & Fashion
A : Advertisement
As this is a complicated functional relationship it would become difficult to

develop a simple theory of demand if we simultaneously consider the effect of changes
in all variables on demand for X. Therefore we assume that all the other variables are
held constant and establish relation between price of X and quantity demanded of X.
The Law of Demand
The law of demand establishes the functional relationship between price of X and
the quantity demanded of commodity X, assuming factors other than price of commodity
X, remain constant.
The law of demand states “other things remaining the same quantity demanded
of a commodity is inversely related to its price,” i.e. when the price of commodity X rises,
the demand for it declines and when the price of commodity X falls, the demand for it
rises. The law of demand can be explained with the help of a demand schedule and the
corresponding demand curve.
The Demand Schedule
The Demand Schedule is a tabular representation expressing the various

amounts of commodity X demanded at different possible prices of X at any given time.
Thus a tabular statement showing the relationship between different alternative prices of
commodity X and the different quantities of X demanded at these prices is technically
referred to as demand schedule.
The demand schedule shows the inverse relationship between price and quantity
demanded, i.e., at lower price more units are demanded and at higher price few units
are demanded.

The Demand Curve
On the basis of the demand schedule when we plot points on a graph and join
these points we get the Demand Curve. A demand curve refers to a graphical
presentation of the relation between price and quantity demanded. It is customary to
represent price on the Y-axis and the quantity demanded on the X-axis.
The demand curve slopes downwards from left to right indicating an inverse or a
negative relationship between price and quantity demanded.
Assumptions underlying
underlying the Law of Demand
The law of demand is based on the assumption, viz, “other things remaining the
same”.
What then are the ‘other things remaining the same’?
The income of the consumer must remain the same.

Prices of other commodities must remain the same.
The taste of the consumer must remain the same.
The consumer should not anticipate further changes in prices.
The size and the composition of population must remain reasonably stable etc.

Exceptions to the Law of Demand
Expectations of further changes in Prices and Speculation

Geffen’s Paradox
Qualitative changes
Price–illusions
Display of Standard of Living
Demand Analysis for Various Products and situations
A. Demand for Durable and Non-Durable Goods:
Non- durable goods are also referred to as Perishables. These perishable goods
lose their utility in the very short period whereas durable goods are long lasting and are
not perishable in the short run. They can retain their utility over a considerably long
period. In short all those goods which cannot be reused or are onetime usable are called
Perishable goods or Non-Durable goods Durable goods are storable whereas non-
durable goods i.e. perishable goods cannot be stored for a long period.
Demand for non-durables depends largely on the prevailing conditions, such as
style, income or convenience whereas durable goods are mostly bought for future use
and hence expectations play a vital role in influencing demand for durable goods.
Expectations regarding availability or shortages exert a greater influence then those
concerning price changes. The decision to purchase durables is viewed in the light of
maintenance and operating costs in relation to future income. Demand for durables,
thus, depends not only on present prices or present incomes but also upon the expected
changes, the state of optimism, the rate of obsolescence etc.
Storability and postponability are the two peculiar characteristics of durables. As
a result of storability, the buyers build up inventories during a temporary fall in price.
During recession, normally people postpone replacement of durables whereas during
the period of expected shortages they increase their replacement demand.
Technological upheaval produces a blast of obsolescence and influences the changing
pattern of demand for novel durable.
B. Long- run and Short- run Demand:
Short run demand refers to the demand that exists at a point of time with its
immediate reaction to change in price and income. Long-run demand refers to the
demand that will ultimately exist over a period of time as a result of price changes,
competition, product improvement etc.
Short-run elasticity of industry demand is normally less than long-run elasticity.
However if price changes are just temporary the short-run elasticity of industry demand
will be high, instead of being low. Under such situations the consumers will postpone the
purchases when the prices rise and do the opposite when prices decline.

The two major factors that distinguish short-run and long-run demand are: i)
Cultural lags in information and experience and ii) Capital investments required by
buyers to shift consumption patterns.
Very often consumers are sticky in their consumption habits. They take time to
adjust to a new situation. It also takes time to finance the purchase of new equipment
that is needed to use the commodity, the price of which has fallen. The example that is
often quoted is that of petrol and vehicles using it; e.g. the full advantage of reduction in
price of petrol will not be felt until consumers have had enough time to purchase
vehicles using petrol.
C. Direct Demand (Autonomous Demand) And Derived Demand:
Demand is direct if the good is required for direct consumption to satisfy a human
want. Example: demand for food is direct demand or autonomous demand. To
understand the meaning of derived demand, let us consider a very simple example:
Labor is demanded not for its own sake, we demand labor because we can use labor to
produce goods which in turn are demanded by consumers to satisfy their want. Thus
demand for labor is derived from demand for goods. Hence demand for labor or for any
factor of production is a derived demand Similarly demand for cement is derived
demand, for it is needed not for its own sake but for satisfying the demand for
construction of buildings.
The demand for most of the consumer goods is generally autonomous whereas
the demand for producer’s goods is always derived because these goods are demanded
to produce other goods. The direct demand or autonomous demand is also called Pure
Demand or Conventional Demand.
D. Joint or Complimentary Demand:
Some goods are such which have to be jointly consumed if the want is to be fully
satisfied. They are jointly demanded; e.g. tea, milk, water and sugar; or tubes and tires.
In such cases we have the joint demand. Such goods are called
complimentary. One without the other cannot satisfy our want. Thus demand for
complimentary is a joint demand.
E. Cross Demand:
Some goods are in the nature of substitutes i.e. we either want X1 or X2 and not
both at the same time. If we demand X1 then at the same time we will not demand X2.
In this case demand for one good is affected by the price of other good. We may
demand more of tea not because price of tea has fallen but because price of coffee has
risen. Thus demand for substitutes take the form of cross demand.

F. Composite Demand:
Composite demand implies that a commodity under consideration can be put to

several uses. Demand for electricity is a Composite demand. It can be used for lighting,
or cooking, or ironing, or for washing machine, or for radio, television, air conditioner,
computer etc., same is the case with steel, or coal and many other commodities.
G. Industry Demand and Firm Demand:
Firm Demand (company demand) denotes the demand for the product/s of a
particular firm. While Industry demand means the demand for the product of a
particular industry. For e.g. the demand for steel produced by TISCO (Tata Iron and
Steel Company) is a company demand while demand for steel produced by all
companies in India is industry demand for steel in India. An industry comprises all the
firms or companies producing similar products which are quite close substitutes to each
other irrespective of the differences in their brand names.
H. Total Market Demand and Market Segments Demand:
Total market demand refers to the total overall demand for the product whereas
market segments demand refers to the demands arising from different segments of the
market. A firm or an industry may be interested not only in the total demand for its
product but more so in the demand for its product arising from different market
segments such as different regional markets, different distribution channels etc. each
segment may differ with respect to delivered prices, competition, seasonal patterns and
net profit margins. When these differences are great, the demand analysis should be
confined to the individual market segments. The knowledge of these segment demands
will help the firm in understanding its total demand.
PRODUC
PRODUCT LIFE CYCLE (PLC)
The course of a products sales and profits over its lifetime is called the product
life cycle. After launching the product the management wants the product to enjoy a
long and happy life. Although it does not expect the product to sell forever, the
company wants a decent profit to cover all the effort and risk that went into launching
it. Management is aware that each product will have a life cycle, although the exact
shape and length is not known in advance.
The product life cycle is based upon the biological life cycle. For example, a
seed is planted (introduction); it begins to sprout (growth); it shoots out leaves and
puts down roots as it becomes an adult (maturity); after a long period as an adult the
plant begins to shrink and die out (decline).In theory it's the same for a
product. After a period of development it is introduced or launched into the market; it
gains more and more customers as it grows; eventually the market stabilizes and the
product becomes mature; then after a period of time the product is overtaken by
development and the introduction of superior competitors, it goes into decline and is
eventually withdrawn.

INT
INTRODUCTION ST
STAGE
The introduction stage starts when the new product is first launched. Introduction
takes time and the sales growth tends to be slow at this stage. Because it takes time
to roll out a new product and fill dealer pipelines. During the introduction stage, the
primary goal is to establish a market and build primary demand for the product class.
In short, following are some of the marketing mix implications of the introduction
stage:
Product - one or few products, relatively undifferentiated

Price - Generally high, assuming a skim pricing strategy for a high profit margin
as the early adopters buy the product and the firm seeks to recoup
development costs quickly. In some cases a penetration pricing strategy is
used and introductory prices are set low to gain market share rapidly.
Distribution - Distribution is selective and scattered as the firm commences
implementation of the distribution plan.
Promotion - Promotion is aimed at building brand awareness. Samples or trial
incentives may be directed toward early adopters. The introductory promotion
also is intended to convince potential resellers to carry the product.
Advertising –Advertising is aimed to be high ad build product awareness among
early adopters and dealers.
GROWTH ST
STAGE
Once the product has been proven a success and customers begin asking for it, sales
will increase further as more retailers become interested in carrying it. The marketing
team may expand the distribution at this point. During the growth stage, the goal is to
gain consumer preference and increase sales. In short, the marketing mix may be
modified as follows:
Product - New product features and packaging options; improvement of product

quality.
Price - Maintained at a high level if demand is high, or reduced to capture
additional customers. Distribution - Distribution becomes more intensive. Trade
discounts are minimal if resellers show a strong interest in the product.
Promotion- Promotion expenditure are at high level.
Advertising- Increased advertising to build brand preference

MATUR
TURITY STAGE
The maturity stage is the most profitable. This maturity stage normally lasts
longer than the previous stages and it poses strong challenges to the marketing
management. Most products are in the maturity stage of the life cycle, and therefore
most of the marketing management deals with the mature products. During the
maturity stage, the primary goal is to maintain market share and extend the product
life cycle. In short, marketing mix decisions may include:
Product - Modifications are made and features are added in order to
differentiate the product from competing products that may have been
introduced.]
Price - Possible price reductions in response to competition while avoiding a
price war.
Distribution - New distribution channels and incentives to resellers in order to
avoid losing shelf space.
Promotion - Emphasis on differentiation and building of brand loyalty.
Incentives to get competitors' customers to switch.
DECLINE STAGE
The sales of most product forms and brands eventually dip. The decline may be
slow or may plunge to zero or they may drop a low level where they continue for many
years. In short, the marketing mix may be modified as follows:
Product - The number of products in the product line may be reduced.

Rejuvenate surviving products to make them look new again.
Price - Prices may be lowered to liquidate inventory of discontinued
products. Prices may be maintained for continued products serving a niche
market.
Distribution - Distribution becomes more selective. Channels that no
longer are profitable are phased out.
Promotion - Expenditures are lower and aimed at reinforcing the brand
image for continued products.

PLCCHA
CHART
1.3 Website
A website (or web site)
site is a collection of related web pages, images, videos or
other digital assets that are addressed with a common domain name or IP address in an
Internet Protocol-based network. A web site is hosted on at least one web server,
accessible via the Internet or a private local area network.
A web page is a document, typically written in plain text interspersed with
formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page
may incorporate elements from other web sites with suitable markup anchors.
Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP),
which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and
privacy for the user of the web page content. The user's application, often a web
browser, renders the page content according to its HTML markup instructions onto a
display terminal.
The pages of a web site can usually be accessed from a simple Uniform
Resource Locator (URL) called the homepage. The URLs of the pages organize them
into a hierarchy, although hyper linking between them conveys the reader's perceived
site structure and guides the reader's navigation of the site.
Some web sites require a subscription to access some or all of their content.
Examples of subscription sites include many business sites, parts of many news sites,
academic journal sites, gaming sites, message boards, web-based e-mail, services,
social networking web sites, and sites providing real-time stock market data.

History
The World Wide Web was created in 1990 by CERN engineer Tim Berners-Lee. On 30
April 1993, CERN announced that the World Wide Web would be free to use for anyone.
Before the introduction of HTML and HTTP other protocols such as file transfer protocol
and the gopher protocol were used to retrieve individual files from a server. These
protocols offer a simple directory structure which the user navigates and chooses files to
download. Documents were most often presented as plain text files without formatting or
were encoded in word processor formats.
Overview
Organized by function, a website may be
a personal website
a commercial website
a government website
a non-profit organization website
It could be the work of an individual, a business or other organization, and is typically

dedicated to some particular topic or purpose. Any website can contain a hyperlink to
any other website, so the distinction between individual sites, as perceived by the user,
may sometimes be blurred.
Websites are written in, or dynamically converted to, HTML (Hyper Text Markup
Language) and are accessed using a software interface classified as a user agent. Web
pages can be viewed or otherwise accessed from a range of computer-based and
Internet-enabled devices of various sizes, including desktop computers, laptops, PDAs
and cell phones.
A website is hosted on a computer system known as a web server, also called an
HTTP server, and these terms can also refer to the software that runs on these systems
and that retrieves and delivers the web pages in response to requests from the website
users. Apache is the most commonly used web server software (according to Net craft
statistics) and Microsoft's Internet Information Server (IIS) is also commonly used.
Website styles
Static website
A static website is one that has web pages stored on the server in the format that
is sent to a client web browser. It is primarily coded in Hypertext Markup Language
(HTML).
Simple forms or marketing examples of websites, such as classic website, a five-
page website or a brochure website are often static websites, because they present pre-
defined, static information to the user. This may include information about a company
and its products and services via text, photos, Flash animation, audio/video and
interactive menus and navigation.

This type of website usually displays the same information to all visitors. Similar
to handing out a printed brochure to customers or clients, a static website will generally
provide consistent, standard information for an extended period of time. Although the
website owner may make updates periodically, it is a manual process to edit the text,
photos and other content and may require basic website design skills and software.
In summary, visitors are not able to control what information they receive via a static
website, and must instead settle for whatever content the website owner has decided to
offer at that time.
They are edited using four broad categories of software:
Text editors, such as Notepad or Text Edit, where content and HTML markup are
manipulated directly within the editor program
WYSIWYG offline editors, such as Microsoft FrontPage and Adobe Dreamweaver
(previously Macromedia Dreamweaver), with which the site is edited using a GUI
interface and the final HTML markup is generated automatically by the editor
software
WYSIWYG online editors, where any media rich online presentation like
websites, widgets, intro, blogs etc. are created on a flash based platform
Template-based editors, such as Rapid weaver and i-web, which allow users to
quickly create and upload websites to a web server without having to know
anything about HTML, as they just pick a suitable template from a palette and
add pictures and text to it in a DTP-like fashion without ever having to see any
HTML code
Dynamic website
A dynamic website is one that changes or customizes content automatically

and/or frequently based on certain criteria. The page composition is usually data-driven
and collates information ad hoc each time a page is requested.
A website can be dynamic in one of two ways. The first is that the web page code
is constructed dynamically. The second is that the web page content displayed varies
based on certain criteria. The criteria may be pre-defined rules or may be based on
variable user input.
The main purpose of a dynamic website is that it is much simpler to maintain a
few template pages and a database than it is to build and update hundreds or thousands
of individual web pages and links.
A dynamic website also describes its construction or how it is built, and more
specifically refers to the code used to create a single web page. A dynamic web page is
generated on the fly by piecing together certain blocks of code, procedures or routines.
A dynamically-generated web page would call various bits of information from a
database and put them together in a pre-defined format to present the reader with a
coherent page. It interacts with users in a variety of ways including by reading cookies
recognizing users' previous history, session variables, server side variables etc., or by
using direct interaction (form elements, mouseovers, etc.). A site can display the current

state of a dialogue between users, monitor a changing situation, or provide information

in some way personalized to the requirements of the individual user.
Some countries, for example the U.K. and the U.S., have introduced legislation
regarding web accessibility.
Software systems
There are a wide range of software systems, such as Java Server Pages (JSP),
the PHP and Perl programming languages, Active Server Pages (ASP), YUMA and Cold
Fusion (CFM) that are available to generate dynamic web systems and dynamic sites.
Sites may also include content that is retrieved from one or more databases or by using
XML-based technologies such as RSS.
Static contentmay also be dynamically generated either periodically, or if certain
conditions for regeneration occur (cached) in order to avoid the performance loss of
initiating the dynamic engine on a per-user or per-connection basis.
Plug ins are available to expand the features and abilities of web browsers, which use
them to show active content, such as Flash, Shockwave or applets written in Java.
Dynamic HTML also provides for user interactivity and real-time element updating within
web pages (i.e., pages don't have to be loaded or reloaded to effect any changes),
mainly using the DOM and JavaScript, support which is built-in to most modern web
browsers.
Turning a website into an income source is a common practice for web
developers and website owners. There are several methods for creating a website
business which fall into two broad categories, as defined below.
Content-
Content-based sites
Some websites derive revenue by selling advertising space on the site.
Product-
Product- or service-
service-based sites
Some websites derive revenue by offering products or services for sale. In the
case of e-commerce websites, the products or services may be purchased at the
website itself, by entering credit card or other payment information into a payment form
on the site. While most business websites serve as a shop window for existing brick and
mortar businesses, it is increasingly the case that some websites are businesses in their
own right; that is, the products they offer are only available for purchase on the web.
Websites occasionally derive income from a combination of these two practices.
For example, a website such as an online auctions website may charge the users of its
auction service to list an auction, but also display third-party advertisements on the site,
from which it derives further income.

Types of websites
There are many varieties of websites, each specializing in a particular type of content or
use, and they may be arbitrarily classified in any number of ways. A few such
classifications might include;
Affiliate Information site School site

Archive site Java applet site Video sharing
Blog (or web log) site Mirror site Search engine site
Content site News site Shock site
Corporate website Personal homepage Warez
Electronic commerce Phish site Web portal
(e-Commerce) site Political site Wiki site
Community site Porn site Humor site
City Site Rating site Review site
Gripe site
Some websites may be included in one or more of these categories. For

example, a business website may promote the business's products, but may also host
informative documents, such as white papers. There are also numerous sub-categories
to the ones listed above. For example, a porn site is a specific type of e-Commerce site
or business site (that is, it is trying to sell memberships for access to its site). A fan site
may be a dedication from the owner to a particular celebrity.
Websites are constrained by architectural limits (e.g., the computing power
dedicated to the website). Very large websites, such as Yahoo!, Microsoft, and Google
employ many servers and load balancing equipment such as Cisco Content Services
Switches to distribute visitor loads over multiple computers at multiple locations.
In February 2009, Net craft, an Internet monitoring company that has tracked
Web growth since 1995, reported that there were 215,675,903 websites with domain
names and content on them in 2009, compared to just 18,000 websites in August 1995.
Search engine optimization
Search engine optimization (SEO SEO)

SEO is the process of improving the volume or
quality of traffic to a web site from search engines via "natural" ("organic" or
"algorithmic") search results. Typically, the earlier a site appears in the search results
list, the more visitors it will receive from the search engine. SEO may target different
kinds of search, including image search, local search, and industry-specific vertical
search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what
people search for. Optimizing a website primarily involves editing its content and HTML
coding to both increase its relevance to specific keywords and to remove barriers to the
indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted
by an industry of consultants who carry out optimization projects on behalf of clients,
and by employees who perform SEO services in-house. Search engine optimizers may
offer SEO as a stand-alone service or as a part of a broader marketing campaign.
Because effective SEO may require changes to the HTML source code of a site, SEO
tactics may be incorporated into web site development and design. The term "search
engine friendly" may be used to describe web site designs, menus, content
management systems, images, videos, shopping carts, and other elements that have
been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or Spamdexing, use

methods such as link farms and keyword stuffing that degrade both the relevance of
search results and the user-experience of search engines. Search engines look for sites
that employ these techniques in order to remove them from their indices.
History
Webmasters and content providers began optimizing sites for search engines in
the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a
webmaster needed to do was submit the address of a page, or URL, to the various
engines which would send a spider to "crawl" that page, extract links to other pages
from it, and return information found on the page to be indexed. The process involves a
search engine spider downloading a page and storing it on the search engine's own
server, where a second program, known as an indexer, extracts various information
about the page, such as the words it contains and where these are located, as well as
any weight for specific words, and all links the page contains, which are then placed into
a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and
visible in search engine results, creating an opportunity for both white hat and black hat
SEO practitioners. According to industry analyst Danny Sullivan, the phrase search
engine optimization probably came into use in 1997.
Early versions of search algorithms relied on webmaster-provided information

such as the keyword Meta tag, or index files in engines like ALIWEB. Meta tags provide
a guide to each page's content. But using meta data to index pages was found to be
less than reliable because the webmaster's choice of keywords in the meta tag could
potentially be an inaccurate representation of the site's actual content. Inaccurate,
incomplete, and inconsistent data in Meta tags could and did cause pages to rank for
irrelevant searches. Web content providers also manipulated a number of attributes
within the HTML source of a page in an attempt to rank well in search engines.
By relying so much on factors such as keyword density which were exclusively

within a webmaster's control, early search engines suffered from abuse and ranking
manipulation. To provide better results to their users, search engines had to adapt to

ensure their results pages showed the most relevant search results, rather than
unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since
the success and popularity of a search engine is determined by its ability to produce the
most relevant results to any given search, allowing those results to be false would turn
users to find other search sources. Search engines responded by developing more
complex ranking algorithms, taking into account additional factors that were more
difficult for webmasters to manipulate.
Graduate students at Stanford University, Larry Page and Sergey Brin developed
"backrub," a search engine that relied on a mathematical algorithm to rate the
prominence of web pages. The number calculated by the algorithm, PageRank, is a
function of the quantity and strength of inbound links. PageRank estimates the likelihood
that a given page will be reached by a web user who randomly surfs the web, and
follows links from one page to another. In effect, this means that some links are stronger
than others, as a higher PageRank page is more likely to be reached by the random
surfer.
Page and Brin founded Google in 1998. Google attracted a loyal following among
the growing number of Internet users, who liked its simple design.. Off-page factors
(such as PageRank and hyperlink analysis) were considered as well as on-page factors
(such as keyword frequency, meta tags headings, links and site structure) to enable
Google to avoid the kind of manipulation seen in search engines that only considered
on-page factors for their rankings. Although PageRank was more difficult to game,
webmasters had already developed link building tools and schemes to influence the
Inktomi search engine, and these methods proved similarly applicable to gaming
PageRank. Many sites focused on exchanging, buying, and selling links, often on a
massive scale. Some of these schemes, or link farms, involved the creation of
thousands of sites for the sole purpose of link spamming. In recent years major search
engines have begun to rely more heavily on off-web factors such as the age, sex,
location, and search history of people conducting searches in order to further refine
results.
By 2007, search engines had incorporated a wide range of undisclosed factors in

their ranking algorithms to reduce the impact of link manipulation. Google says it ranks
sites using more than 200 different signals. The three leading search engines, Google,
Yahoo and Microsoft's Bing, do not disclose the algorithms they use to rank pages.
Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have
studied different approaches to search engine optimization, and have published their
opinions in online forums and blogs. SEO practitioners may also study patents held by
various search engines to gain insight into the algorithms..

1.4 PROJECT DETAILS

This project was designed keeping in mind the prime criteria’s as to the reasons
of how and why a market condition is actually analyzed. Analysis could not be
enumerated on the basis of anticipations, but real statistics. Statistics which is based on
product acceptance in any market and that too on the basis of certain segmentations. A
product launched without a thorough market research is
sure to face a disaster.
This project would actually help in ascertaining certain facts which would help in
understanding the actual reasons of the product’s upward or downward sales graph.
The product which sees its consumer as a part of its origin dictates consumer behaviour,
and hence market research of the given product would even reveal as to how a
developed strategy would also yield avenues of a better sales graph.
This project encircles round the queries of a consumer enquiring about questions
of why he or she should take or not take the product. It also speaks of the accepted
product’s comfortability. It would also talk about the acclimatization of the product with
the consumer.
1.5 STATEMENT OF PROBLEM

The nuclear intention in designing such a project was to understand factual
benefits and acceptance of website. Its unawareness is a cause that it sells less. Its less
popular statistics in Cuttack evidently is a consequence of the reason that people here
are adapted to their own life style and no new circumstantial changes are even accepted
by this section.
Nevertheless, a theory runs of “change”. Nothing in this world is “absolute” except
the word itself. Hence an attempt is reconciled to put forth the fact that an acceptance of
such kind of service actually can change life. The analysis of this subject would be an
effort that however strong promotions could be its only important, how the niche or the
requirement of that need is created and mankind faces erratic changes. He should
envisage at a time that without website, an organization could sustain but would be
really difficult.
The objective also speaks about just, not a requirement in a corporate sector, but
also its accessibility modes & availability in all sections of people. Life should never be
categorized on the basis of a service that it’s not meant for us!
It should be there, used proportionately to equate lifestyles and hence then the
brand would reign in the kingdom called “MARKET” and hence it steps into an arena
called “SUCCESS”.
Specification is perhaps, a mirror which gives us clarity of thought in a right
direction. If website has to spoken with consumer behavior, let’s take iLEX as the
spokesperson amongst the hardcore loyalist who made iLEX directly proportional to
website, beyond several of its other services which it might be catering. Its technical
viabilities are specific in accordance with Indian corporate psychology.
Sometimes, financial constraint comes out to be a reason that service class or if
correctively spoken, the lower middle class finds it to be a hindrance in having website.

1.6 Objective, Scope & Limitations

Objective:
To analyze the demand of website in Cuttack
Forecast the future demand of website by taking into consideration the potential
buyers of the product in Cuttack
Scope and limitations of website in Cuttack
To find out the sector who is demanding more for website in Cuttack
Opportunity of ilex in Cuttack as a website developer
To identify the other needs of website in Cuttack.
Scope:
Scope
This study was conducted to find out the awareness of website and consumer
behavior in respect of iLEX, so the scope of this study is very wide.
Limitations:
Website as a service are still new in the market and yet to get its acceptance
globally. People are Lack of interest and enthusiastic responses may have allowed
biases in this report. Test of sampling error could not be done due to the absence of
data regarding the total population size. Correctness of this report is restricted and
limited by the degree of authenticity of data collected and sincerity and honesty of
respondents.

CHAPTER -2
METHODOLOGY

2.1 RESEARCH METHODOLOGY
The methodology adopted to accomplish this project was in accordance with the
topic assigned. The study was based on data collected mainly from primary as well as
secondary sources. Descriptive research methodology was adopted for
the purpose of study.
DESIGNING THE QUESTIONNAIRES

QUESTIONNAIRES
This study was conducted in two parts and accordingly questionnaires are also set
categorically:
Questionnaire for different organization (who have website).

Questionnaire for different organization (who don’t have website).
The method adopted for developing the above mentioned questionnaires followed
the following sequential order:
1. Determining the objective of the project and specific data to be sought.

2. Determining the process of interviewing.
3. Scrutinizing the question content.
4. Setting the response format.
5. Setting the wording of the questions.
6. Setting the questionnaire structure.
7. Pre-testing, revising, redesigning and final draft.
The questionnaires were prepared in consultation with the Company guide as well as
the institutional guide.
PRE-
PRE-TESTING
TESTING THE QUESTIONNAIRE
Before implementing the questionnaires in the field, it was pre-tested to avoid any
ambiguous questions and to see the effectiveness of the questionnaires. For this reason
a pilot survey with 10 consumers was conducted. After Pre-Testing it was found that,
few questions were not apprehend able by the respondents; these were accordingly
redesigned and revised so as to make them more understandable. Finally the
questionnaires were printed and used in collecting responses for the survey.

SAMPLING PLAN
Sample size: The total sample size is 175 numbers.

Which is further divided as follows?
Small Scale Industries 25

Large Scale Industries 25
Hospitals 25
Institutions 25
Government Organizations 25
Builders & Promoters 25
Travel Agencies 25
----------------------------- -----------------------
Total 175
SAMPLING METHOD:
Stratified random sampling was done for each of the specified category mentioned
above, so as to ensure that the sampling represents all sections of users as well as non
users.
2.2 METHODS OF COLLECTING DATA
The data was collected mostly from primary sources. During the period (1-06-
2009 to 15-07-2009) the survey was conducted in CUTTACK.
During the period of this study I got the responsibility to give demonstrations to
consumers and thus I got the opportunity to talk to the consumers directly and check
their awareness level about website. During my interactions with the consumers I
always tried my best to make them understand that how working of an organization can
be well developed & how it affects the life business and tried to reveal various relative
advantages of website.

CHAPTER-
CHAPTER-3
ANALYSIS & FINDINGS

The actual fact seen in the process of executing this project was a social,
behavioral, psychographic & economic segmented reason.
The area, Cuttack, under persistent development is really lagging behind in its
social & behavioral potentials. A lay back attitude or perhaps a life not harnessed by
restricted Professionalism has been a curse to bridge such gap, a benedicts aroused
with the psychological variances of people. The mass may seem to adapt changes, yet
the nominal value of their thoughts & ideologies if given a priority also would be seen
that the social status may have improvised but the behavioral patterns would not
coordinate with the rest of parameters.
SURVEY METHOD
Personal Interviewing -
1) Mall Intercept.
2) Computer Assisted.
The entire project has been divided into 7 different parts. They are written as follows;
1. Small Scale Industry.
2. Large Scale Industry.
3. Hospitals.
4. Institutions.
5. Government Organizations.
6. Builders & Promoters.
7. Builders & Promoters
Again these 7 parts are further divided in two parts by considering two criteria. These
are;
• Those who are having website.

• Those who aren’t having website.
For the different categories of respondents mentioned above, different set of

questionnaires has been designed and as such the analysis of each segment is
formulated differently, such as –
3.1- Quantification of organizations in different industries who are having website

3.2- Analysis of those sectors who are having Website
3.3- Analysis of those sectors who don’t have Website

3.1: Quantification of organizations in different industries who are having website
Through this chat it is clear that the over 50% of Small & Medium industries,
Large scale industries, Hospitals, Institutions, Government Organizations, Real estate
are having websites
3.2.1: website developer cutomers
30%
25%
20%
15% Series1
10%
5%
0%
simax Verssatile IT softweb essar infotech ilex media own others
technology pvt service pvt ltd technology web solution
ltd pvt ltd
Through this graph an attempt was made to know about the website developer
customers and there demand in cuttack .so the versatile it services , softweb technology
and simax technology having good demand but where as other having lesser .

3.2.2: cost paid the customers
80%
a b c d
70%
60%
50%
40%
30%
20%
10%
0%
SMI LSI Hspitals Institutions Govt Org Real estate Travel agency Jew elry &
Garm ent
Through this analysis we can know the cost incurred by customers for website. In
this chart ‘a’ refers to less than 10000, ‘b’ refer to10000-25000, ‘c’ refers to 25000-
45000, ‘d’ refers to above . It is clear that all the sector are investing more in ‘a’ , ‘b’ and
‘c’.
3.2.3: period of using the website
50%
45%
40%
35% a
30% b
25% c
20% d
15% e
10%
5%
0%
SMI LSI Hspitals Institutions Govt Org Real estate Travel Jewelry &
agency Garment
As sectors are different so the quantity of need is also different. It is sure that
there is need for website is growing .where ‘a’ refers to 1month , ‘b’ refers to 6 month ,
‘c’ refers to 1 year and ‘d’ refers to above . so rapidly the use of website is increasing.

3.2.4: Purpose of website to them
50%
45%
40%
35% a
30%
b
25%
c
20%
15% d
10%
5%
0%
agency Garment
Through this graph we conclusion that ‘a’ and ‘c’ are the main purpose of
website in Cuttack. ‘a’ refers to advertising , ‘b’ refers to Consume less time, ‘c’ refers to Status
Symbol , ‘d’ refers to globalize the network.
3.2.5: service provided by your website developer
50%
45%
40%
35% a
30% b
25%
20% c
15% d
10%
5%
0%
agency Garment
This chart shows that all the sectors are not fully satisfied by having website
which is over 70% satisfaction because of after sells service is not up to mark . Here ‘a’
refers to excellent, ‘b’ refers to good, ‘c’ refers to average, ‘d’ refers to bad .

3.2.6. Diversification of website
40%
35%
30%
a
25%
b
20%
c
15%
d
10%
5%
0%
agency Garment
Through this above graph we find that due to non satisfactions of people want to diversify
or will to diversify as most said ‘a’ , ‘b’ and ‘c’ .where a refers to yes , ‘b’ refers to may be , ‘c’
refers to can’t say , ‘d’ refers to no.

3.3.1: The cause for not having website
In this chart ‘a’ refers to Not aware of website, ‘b’ refers to Afraid of hacking,
spam’s etc, ‘c’ refers to Expensive, ‘d’ refers to others. Through this chart it is clear that
major reason behind not having website is their less awareness level of website. Beside
this there is another reason is that it is expensive. It is true website is expensive if the
service taken for short period. But the website service is for long period. So long range
of period it can be acceptable and cheaper than other communication media.

3.3.2: Awareness of concept & benefits of website
Here ‘a’ refers to yes, ‘b’ refers to Not fully known, ‘c’ refers to Less known, ‘d’
refers to No. In this chart it is clear that those who don’t have website most of them are
not aware of website & those who know, knowledge is less. So there is opportunity to
increase the awareness level of website in the mind of every customer so that at least
they can know how much important is this for their business. Therefore through this they
can increase the demand of website in different sectors.

3.3.3: Popularity of website developers
In Cuttack the popularity of website differs from sector to sector. In this analysis
major website developers taken into consideration. Here ‘a’ refers to Versatile IT
services, ‘b’ refers to Softweb Technology, ’c’ refers to iLEX Media Solution, ‘d’ refers to
None. Here is also majority of website developers are known from outside or others.
Behind this iLEX has popularity comparison to other to. So the market is less aware of
website but iLEX as a website developer known in the market. Therefore the next step is
built awareness level from iLEX to all the sectors.

3.3.4: Are you willing to have website?
60%
50%
40% a
b
30% c
d
20%
10%
0%
agency Garment
Through this analysis we can know the potential customer in Cuttack who are
willing to have website. So the company should try to convert the potential customer to
their customer by giving them good package.

3.3.5. Ability of the customer to pay for website
50%
45%
40%
35%
a
30%
b
25%
c
20%
d
15%
10%
5%
0%
SMI LSI Hspitals Institutions Govt Org Real estate Travel agency Jewelry &
Garment
Through the above graph we find that most of the customer want the package which is
between coming under 25000 as they had choose ‘a’ and ‘b’ the most . where ‘a’ refers to less
than 10000 , ‘b’ refers to 10000-25000 , ‘c’ refers to 25000-45000 , ‘d’ refers to above. So the
company should make the good package within 25000.

3.3.6: Finding out who can be potential customer & also sector
Here 'a' refers to In near future, 'b' refers to Within 3 to 4 months, 'c' refers to Not
now, 'd' refers to No. In this chart it is clear that there is less people who don’t like to
have website. But opportunity is there for website developers to create their market.
Because there is more than 95% customers are ready for having website. Some are like
to have later but if website companies increase the awareness in the market then the
customers hesitate to do have website, they are more attracted do website.

Chapter - 4

4.1: CONCLUSION
To attain the objective of the project detailed information was collected from the
market of Cuttack. The market research has revealed many facts and figures about the
website scenario in the market prevailing.
In the market, ilex media solution is well known website developer. This is the
result of the good quality of the website along with their effective marketing efforts,
which covers the whole market. Customers of website are satisfied with the use of it, but
some face problem after using it due to after sale service. There are five major players
in the market but the major completion is between the two brands of website developer.
But because of good marketing efforts, ilex media solution is able to grasp some share
of various sectors.
The market survey undertaken shows that effective marketing efforts play a vital
role in creating the goodwill for the brand. The distribution channel of website industry
must be well designed and made effective this ensures timely availability of service to
customers. Good marketing creates good image i.e. brand building. The demand for
website is increasing rapidly in the Cuttack market.
4.2: Recommendations
Thus it can be seen that it is a normal human tendency of the consumers to

purchase the commodity when the price is low & to post pond it’s demand when there is
rise in price in case of elastic goods. So the company should try to introduce the
package which is having all the facility with cheaper rate.
The company should try to create a demand in the mind of peoples of Cuttack by
making awareness though various media.
Proper and effective service should be provided to the customer though which they
will not think of diversifying. Trough good service the existing customer will recommend
the company name to other people which will bring business to the company.

Questionnaire for survey

of
Demand analysis Website
Name of the sector :

Name of the Organization :
Name of the Person :
Address :
3.1: Do you have website?
Yes No
Continue to Go to
Questionnaire 3.2 Questionnaire 3.3
Questionnaire 3.2
3.2.1: Who is your website developer?
a) Simax Technology Pvt. Ltd b) Versatile IT service pvt.

Ltd.
c) Infineta Computers d) Softweb Technology
e) Essar InfoTech f) ilex Media solution
g)Own h) Others
3.2.2: How did it cost to you?
a) less than 10000 b) 10000-25000
c) 25000-45000 d) Above
3.2.3: How long you are using this website?
a) 1 month b) 6 Month
c) 1 Year d) Above

3.2.4: Why do you require website?
a) Advertising b) Consume less time
c) Status Symbol d) To globalize the network
3.2.5: What do you think about the service provided by your website developer?
a) Excellent b) Good
c) Average d) Bad
3.2.6: If any other website developer provides you better service with good package will
you accept?
a) Yes b) May be
c) Can’t Say d) No
Questionnaire 3.3
3.3.1: Why don’t you have website?
a) Not aware of website b) Afraid of hacking, spam’s

etc
c) IT sector slowdown d) No money is there for investment
e) Others
3.3.2: Do you aware of concept & benefits of website?
a) Yes b) Not fully known
c) Less known d) No
3.3.3: Do you know / heard about any website developers in Cuttack?
a) Simax Technology b) Versatile IT services Pvt Ltd
c) Infineta Computers d) Softweb Technology
e) Essar InfoTech f) iLEX media solution
g) None
3.3.4: Are you willing to have website?

a) Yes b) May be
c) Can’t Say d) No
3.3.5 If you want to have website how much will you invest?
a) less than 10000 b) 10000-25000
c) 25000-45000 d) Above
3.3.6: When will you like to have website?
a) Near future b) 3-4 month
c) Not Now d) No
Bibliography
Books
Marketing Management
Author- Philip Kotler and Kevin Lane Keller -13TH Edition
Publisher- Dorling Kindersley
Place of Publication- India
Year of Publication- 2009
Pricing, Demand analysis and simulation

Author – Nandira Barkatullah
Year of publication- 2007
Marketing Management
1st Edition
Author- C.N. Sontakki
Publisher- Kalyani Publishers
Year of publication- 2007
Website
www.wikipedia.com
www.economypedia.com
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ILEX MEDIA SOLUTION PVT LTD

Prof. P. Guha (Internal Guide)

Institute of Professional Studies & Research (IPSAR)

I do hereby indemnify my research work to be authentic and original in all respects

Institute of Professional Studies & Research (IPSAR)

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

To begin with, I would like to acknowledge my sincere thanks to

My heartfelt gratitude also goes to my Company guide Mr.Anemesh

Thankfulness by its expression perhaps could not be compiled in a couplet

Institute of Professional Studies & Research

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

Title of the project: “DEMAND ANALYSIS OF WEBSITE”.

Name of the Organization: iLEX Media Solutions Pvt. Ltd.

Name of the Institute: Institute of Professional Studies & Research (IPSAR)

Name of the guide:

Internal: Prof. P. Guha

External: Mr. Animesh Mohapatra (Manager)

iLEX Media Solutions Pvt. Ltd.

Project Period: 29th June 09 TO 15th Aug 09

Major objective of the study:

To analyze the demand of website in Cuttack

Forecast the future demand of website by taking into consideration the

Scope and limitations of website in Cuttack

Opportunity of ilex in Cuttack as a website developer

To identify the other needs of website in Cuttack.

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A direct analysis proves that a great percentage of people are aware of

It is found that newspapers & internet as a medium of advertisement, friends

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1.1 Industry Profile

CHAPTER - 2 2.1 Research Methodology

CHAPTER - 3 3.1 Quantification of organizations in different industries who are

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Our Focus Areas

Industry Research Service

iLEX's Industry Research Service (IRS) provides comprehensive analyses of

Customized Research Services

Growth & Demand Assessment

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Small and Medium Enterprises (SME) Business Advisory Services

The SME Advisory Services (SMEAS) leverages iLEX longstanding

SME Training and Development

Education and Training

From strategy to implementation to maintenance on a per project basis or as

Technology based Skill Development

The Skill shortage in India showcases an opportunity to create innovative

University and College Portals

College Management Systems

As the higher education market becomes more complex and more

Alumni/ Development Studies

Technology led Brand Development

Building Digital Subscriber Base

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Board of Directors & Advisory

Dr Sanjay is an Associate Professor at the Graduate School of Business Science,

Prof Jagpal Singh

Sendil holds a Bachelors degree in Commerce & a Post graduate Diploma in

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Sanjay brings experience of 16 years in corporate Companies in Institutional

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This networking and communication application offers a

Gyantaru is an integrated platform that offers the best e-

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