Whoosh 2 Success

Group 8: Jin Choi, Kevin Drawe,

Mary Jara, Misty Morris, Tracy Yen,
Tam Vu

Whoosh 2 Success:

Guiding you to College Success one step at
a time!
The Company
Mission:
To provide all encompassing relocation
assistance to international students coming to
US for the first time

Concept:
Full service host and concierge entity that will
launch initially at UTD with plans for
expansion in the first 3 years
Problem and Need
Problem:
Incoming International Students to UTD are
faced with confusing pre-semester to-do list
that is difficult to complete from abroad
Language barriers and unfamiliar civic
regulations can make getting situated
complicated for new arrivals
Services based abroad are often expensive
and not well informed
The Service
We research, assist and provide transport for:
airport pickup for immediate in person
orientation
safe temporary lodging
long term housing options
applying for driver's license, state ID
Opening a bank account
Vaccinations
City and neighborhood tours
The Market:

The number of incoming international students
at UTD increased 65% for Fall 2012

UTD International Student orientation offers
basic introduction but no personalized
services

Students are faced with hiring an organization
in their own country to make pre-
arrangements

These services are expensive and provide no
on the ground point person

The Market cont.

http://www.dreducation.com/
The Competition
From airport to UTD:
Shuttle services like city shuttle and supershuttle can cost $25-40.
Taxi services that waits outside of airport can cost $55-75
DART is not convenient since it is not available at DFW international airport, only from Love field
airport you the red line going north and stop at the Bush Turnpike Station to take Route 883 (UT
Dallas Shuttle).

Hotels close to campus:
see below link

Car rental rates for one week: economy class- full size class
Enterprise: $176.41- 206.05
Hertz: 157.64- 186.00

Car sharing service on UTD: Zipcar

Tour guides for Dallas:
Personal tour guide about $240 for 5 people
Combination Tour - Dallas and Fort Worth: $100 for 7 hours
Rides to UTD:
(Prices depend on Non-stop/Shared/Executive Cars)
Super Shuttle:
$34-94
Yellow Cab Shuttle (Go)
$29-85
Some UT Dallas student organizations provide transportation for new students from the DFW airport to campus. The
following groups have provided this service in the past:
Indian Student Association
Bangladesh Student Organization
Iranian Student Community
Friendship Association of Chinese Students and Scholars

Tour Guides:
Toursbylocals.com:
$210 per tour around DFW airport, Dallas, Fort Worth (2-5 hrs)

Other education overseas:
Nationality organizations at UTD




The Customer
Students who are:

moving to Dallas for the purpose of attending UTD

looking for "springboard" to get them started with basic
necessities of life in the area

would rather spend money to save time in the long run




where UTD students come from
http://www.utdallas.edu/iweek/


http://www.utdallas.edu/iweek/
http://www.utdallas.edu/healthcenter/insurance/intl.html
Marketing Strategy
Types of marketing
o Guerilla marketing
o Viral marketing
Methods of sales and distribution
o Internet
o Mailing (25% domestic, 75% international)

Pricing Strategy
Year Prices
1 $995
2 $1195
3 $1395
Advertising Strategy

Seminars Abroad
Promotional items
o Gifts
o Tri-fold brochures
o Black and white flyers
o Colored flyers
Website
University TVs and radio broadcasting
Resources and Ops
Facilities
Physical location after year 1
Equipment
Start with 5 vans, Add 1 per year
Rented vans
Future software updates yearly
Advanced technology to keep track of operational efficiency
Regulatory issues
Visas
Insurance for the customers
Liscences
a. Basic business operation license
b. Federal employer identification number (EIN)
c. Fictitious business name permit
d. Sales tax license

Expansion plans
New headquarters in foreign countries universities

Startup Budget







Website

$600.00

Travel

$5,000.00

Virtual Office

$2,028.00

Phone

$1,200.00

Computers and
Software

$1,800.00

Bus Logos

$328.40

Lanyards

$100.00

Brochures

$124.00

Flyers

$220.00

Other Advertising

$1,500.00

Van Rental

$4,500.00

Bus Fuel

$5,000.00

Insurance

$3,290.00

Hotel

$8,925.00

Meals

$3,000.00

Entrance Fees

$2,000.00

Uniforms

$200.00

Executive Salaries

*

Employee Salaries

$6,400.00

Pay Pal

$2,500.00

Bank Fees

$2,610.00

Incorporation Fee

$300.00





Total

$51,625.40





* Executive salaries will be based
on profit

Funding and Offering
Initial funding will be provided by the two
executives through savings and personal
loans.

A line of credit will be immediately established
in the business name and each executive will
be issued a credit card.

Risks
Service is not ongoing, so if target market not
captured in time, opportunity is completely missed
Cost may be immediately off putting for some
Market penetration in target countries is new to the
principals, seo not the same for foreign sites





Contingencies
majority of marketing budget spent in 3 months
leading up to start of fall semester

after first semester, develop grass roots word of
mouth marketing to drive home value

utilize student employees' knowledge of social
media in their home countries to gain visibility