MANAGEMENT OF GLOBAL BUSINESS

(Common to all)
UNIT- I: BASICS OF INTERNATIONAL BUSINESS
Meaning and features of international business management- Globalization forces: Meaning,
Dimensions and stages, boon or bane- Introduction to theories of international trade by Adam
smith, Recardo and Ohlin and heckler trading enironment- !ariff and non- tariff barriers- trade
blocks- case studies"
UNIT II : INTERNATIONAL BUSINESS ENVIRONMENT
Analysis of global enironment: #olitical, $conomical, %ocial, and &ultural, 'egal,
!echnological- (atural enironment country risk analysis- O))ortunities and threats for
international business- rise of ne* economies like +razil, Russia, India, and china ,+RI&- and
Asian countries"
UNIT III: INTERNATIONAL FINANCIAL MANAGEMENT
+alance of !rade and +alance of #ayment International Monetary .und- Asian Deelo)ment
+ank, /orld +ank, Introduction to $0im .inance- Methods of #ayment in international trade-
International financial instrument 1 bilateral and multilateral trade la* 1 General Agreement on
!rade and !ariff ,GA!!-- /orld !rade Organization ,/!O-- Different rounds, I#R, !RI#%,
!RIM%, GA!%, ministerial conferences, %AAR&- case studies"
UNIT IV: INTERNATIONAL MARKETING
Ob2ecties and challenges in International marketing- ma2or )layers in international marketing,
Marketing selection- entry strategies 1 International currency and currency crisis- $uro, )hase,
benefits, and cost euro and im)lication for India 1 trade inoicing in $uro s dollar 1 %outh east
Asian currency crisis 1 case studies"
UNIT V: IMPACT OF GLOBALIZATION
Globalization and its im)act on Indian industry- Globalization and international reform )rocess 1
current $3IM )olicy 1 Indian &om)etitie adantage in industries like I"!, !e0tiles, Gems 4
2e*elry etc" )otential and threats, Indian M(&5s,-%$6- Introduction, !y)es of $conomic zones,
Meaning and nature of %$6, Mechanisms and settings of %$6, o))osition to %$6- &ase studies"
TET BOOKS
!" Int#$nat%onal B&'%n#'' En(%$onm#nt ) S&n*a$am an* +la,- ) P.I /&+l%,at%on'
0" Int#$nat%onal B&'%n#'' En(%$onm#nt ) B1alla an* Ra2&
3" Int#$nat%onal B&'%n#'' En(%$onm#nt +4 S"San-a$an (Lo,al a&t1o$ +oo-)
ELECTIVE- (.R an* Ma$-#t%n5) - PERFORMANCE MANAGEMENT
UNIT I: INTRO6UCTION
#erformance Management: Introduction to #erformance management- Ob2ecties, +enefits,
Issues and concern models: Models for Integrated #erformance- 7igh #erformance 1
#erformance $0cellence 1 %tar #erformance 1 )rinci)les and effect 1 #erformance ealuation
techni8ues"
UNIT II: PERFORMANCE APPRAISAL S7STEM
A))raisal 1 Ob2ecties of #erformance a))raisal 1 Deelo)ing a #erformance A))raisal %ystem
1 Distinction bet*een #erformance and #otential A))raisal %ystem 1 (e* !rends in
#erformance A))raisal %ystem 1 9:; A))raisal 1 <ses 1 .eed back
UNIT III: .R IN KNO8LE6GE MANAGEMENT
Identifying &urrent =no*ledge Management 1 =no*ledge Management #rocess- &ritical
Im)ortance of =no*ledge Management In Organizations 1 =no*ledge /ork >s !raditional
/ork 1 !en #rinci)les of =no*ledge Management 1 ?@ %te) model for Im)lementation of
=no*ledge Management !ools"
UNIT IV: VIRTUAL ORGANIZATION AN6 EMERGING .R TREN6
>irtual Organization 1 &haracteristics of >irtual Organization 1 .actors 1 !y)es 1 $merging 7R
Issues in >irtual Organization
UNIT V: .R PRACTICES FOR INNOVATIVE MANAGEMENT
!en myths and !ruths of &or)orate &reatiity-7R )ractices .or Innoatie Management 1
MO6AR effect 1 (euro 'inguistic #rogramme , ('#- 1 Mind Ma))ing 1 +rain %torming-
Managerial #o*erlessness- Del)hi !echni8ue #areto )rinci)les"
TET BOOKS:
!" .RM) B%'9a2##t /attana4a-) 0::;) 3
$*
#*%t%on) Ea't#$n #,onom4 #*%t%on) P$#nt%,#
.all o< In*%a"
0" .RM In P$a,t%,#: 9%t1 3=: *#5$## mo*#l' t#,1n%>&#' an* tool') S$%n%(a' R"
Kan*&la) Ea't#$n E,onom4 #*%t%on"
3" P#$<o$man,# mana5#m#nt +4 M%,1a#l A$m't$on5" (R#<#$#n,# Boo-)
ELECTIVE (MARKETING): SERVICES MARKETING
UNIT I: INTRO6UCTION TO SERVICES
Meaning of %erices 1 %erices s &ustomer serices 1 Goods s %erices 1 Reasons for Gro*th
of %erices 1 &haracteristics of %erices 1 &lassification of %erices- Method of %erice
Deliery 1 &ase studies"
UNIT II: MARKETING BE.AVIOUR IN SERVICE MARKETING
Marketing Management #rocess of %erices 1 &onsumer in %erice Industry 1 +uyer
&haracteristics- +uyer Decision Making #rocess 1 &om)arison Of Indiidual &onsumer and
Organizational +uyer behaior .or %erices 1 &ase studies
UNIT III: SERVICES MARKETING MI
%erice Marketing Mi0 1 %erice #roduct 1 #ricing in %erices 1 %erices #romotion:
#romotion Mi0 for %erices, Adertising, %ales #romotion 1 #ersonal %elling #rocess 1 #ublic
Relations and #ublicity 1 &ase studies"
UNIT IV: ?UALIT7 SERVICE MARKETING
#lace in %erice: 'ocation in %erice 1 #remises 1 Designing Distribution system 1 .unctions of
Intermediaries- #eo)le In %erice: !y)es Of %erice #ersonnel 1 Auality &ircles 1 Managing
%erice Auality 1 $"%erice- Online &onsumer +ehaiour 1 %elf %erice !echnologies 1 &ase
%tudies"
UNIT V: SPECIAL ASPECTS OF SERVICE MARKETING
Marketing of +anking %erices 1 Marketing Of 7os)ital %erices 1 Marketing of $ducational
%erices 1 Marketing of !ourism %erices 1 Marketing Of #rofessional %erices 1 &ase studies"