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VISION
MAXIMIZE OUR STRENGTH TO ACHIEVE GOALS
WITH EXCELLENCE.
MISSION
TO BE CREATIVE AND DIFFERENT.
Ankit Lakhani - 29
Inteshar Memom - 35
Jay Savla - 47
Ravish Shah – 49
Ritesh Chavan - 08
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INTRODUCTION
The Indian retail industry is on the verge of a revolution with
savvy apparel businesses in line for anywhere up to $250m -
$500m in sales according to a report published by leading
consultancy McKinsey.
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what are the factors that can help us to retain the consumer
loyalty and help in customer satisfaction.
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Statement of the Marketing problem
This study is also aimed at finding out the relation between major
demographic variables and satisfaction level of customers’ and
preference of retail formats.
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There brand perception which satisfies their needs and wants and
the factors which influence them to buy the product.
Research Design:
Research Design: Descriptive research design will be used.
Type : Descriptive Study
Environment : Field Research
Data Sources:
Primary Data ~ Survey of Customers. It will be collected with the
help of Questionnaire Method and Survey Research. As well as
unstructured observation will also come in use at some part of
study.
Sampling Design:
Sampling method : Random sampling Methods
Sample size : 30 consumers
QUESTIONERE
NAME:
ADDRESS:
1. student
2. self employed
3. employee
4. others
1. Monthly
2. Quaterly
3. Half yearly
4. Yearly
5. During Festivals
6. Functions(marriage, birthday etc)
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Where do you prefer to buy clothes? Why?
1. T.V
2. Newspaper & magazine
3. Banner
4. Friends
5. Other(specify)
1. formal
2. casual
3. traditional
4. all
5. others
1. stitched clothes
2. readymade garment
3. both
4. other
1. Cotton
2. Jeans
3. Silk
4. Leather
5. Polyester
6. Other(specify)
1. Price
2. Brand
3. Quality
4. Promotion (discount and offer)
5. Others(specify)
1. Offers
2. Quality of products
3. Effective services
4. Effective advertisement
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Do you think the promotional activities on apparels give you the
clear message?
1. Yes
2. No
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