HARVARD UNIVERSITY STANFORD UNIVERSITY BRIGHAM YOUNG UNIVERSITY
FIRST AND LARGEST INTERNATIONAL BUSINESS MODEL COMPETITION IBMC STATISTICS 2011-2014 2014 2013 1,383 Teams 143 Schools $357,000 Awarded 10 Countries 59 Teams 7 Schools 1 Country 45 Teams 6 Schools 2 Countries 2,418 Teams 209 Schools $755,600 Awarded 18 Countries 2012 2011 Bangladesh, Cambodia, Canada, Chile, England, Laos, Myanmar, Thailand, USA, Vietnam USA ENGLAND, USA Bangladesh, Cambodia, Canada, Chile, China, England, Finland, France, Indonesia, Japan, Laos, Mexico, Myanmar, Switzerland, Tanzania, Thailand, USA, Vietnam. Jef f Br own Managi ng Di r ect or j ef f . br own@byu. edu 801. 367. 3936 Ryan Davi s 2014 St udent Di r ect or r yancrai gdavi s@gmai l . com 208. 406. 3068 Pavel Yur evi ch 2015 St udent Di r ect or pavel . yur evi ch1@gmai l . com 801. 505. 0724 I F YOU HAVE ANY QUESTI ON REGARDI NG THE COMPETI TI ON, PLEASE CONTACT ONE OF THE FOLLOWI NG I BMC ADMI NI STRATORS. 2 FOUNDER S MESSAGE Four year s ago we creat ed t he I nt er nat i onal Busi ness Model Compet i t i on t o t each and reward st udent s about a bet t er way t o be an ent repreneur. Dr awi ng on i deas f rom Cust omer Devel opment , Lean St ar t up, Desi gn Thi nki ng, and ot her par adi gms we emphasi zed t he cent r al i t y of t est i ng your assumpt i ons wi t h cust omer s r at her t han sel l - i ng hot ai r busi ness pl ans. Today t he compet i t i on has at t r act ed over 2000 t eams f rom over 200 uni ver si t i es around t he wor l d. We added nat i onal compet i t i ons i n Canada, Fi nl and, Fr ance, Jamai ca, Japan, and Mexi co. We al so had many new uni ver si t i es j oi n t he compet i t i on, sendi ng t he best of t hei r best t o j oi n us. These new f r i ends j oi n our exi st i ng f r i ends and par t - ner s i n what has t r ul y become a gl obal revol ut i on. We hope t o cont i nue t he t r ansf or mat i on of how we t each ent repreneur shi p. Last year we t ook t he compet i t i on t o Har vard Busi ness School . Thi s year, we ret ur n t o our home t ur f , Br i gham Young Uni ver si t y, addi ng more cont ent , speaker s, and t r ai ni ng t o suppor t our goal of al l l ear ni ng t oget her how t o become great ent repreneur s. Next year we hope t o hol d t he compet i t i on at St anf ord Uni ver si - t y. Regardl ess of t he l ocat i on, we hope t hat we can al l wor k t oget her t o devel op t hi s new sci ence of ent repreneur shi p and t oget her make t he wor l d a bet t er pl ace t hrough val i dat ed i nnovat i on. NATHAN FURR Founder I nt er nat i onal Busi ness Model Compet i t i on CONTENTS COMPETI TI ON I NFO COMPETI NG TEAMS JUDGI NG HI STORY 5 13 27 31 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 5 COMPETI TI ON I NFO 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON SCHEDULE MAPS PRI ZES 6 SCHEDULE THURSDAY, MAY 1, 2014 TANNER BUI LDI NG, BYU CAMPUS 11: 00- 12: 00PM Tr anspor t at i on f rom Mar r i ot t Hot el t o Br i gham Young Uni ver si t y A shut t l e ser vi ce wi l l t r anspor t t eams f rom t he Mar r i ot t Hot el t o Br i gham Young Uni ver si t y campus, t he l ocat i on f or t he f i r st day. 12: 00- 12: 30PM Regi st r at i on and Check-I n | 1 st Fl oor At r i um Teams wi l l recei ve a name badge, compet i t i on bookl et , and packet of per t i nent compet i t i on i nf or mat i on. 12: 30- 1: 15PM Net wor ki ng Lunch | Open At r i um Area Teams wi l l have t he oppor t uni t y t o net wor k wi t h one anot her whi l e t hey enj oy a del i ci ous l unch of l ocal f avor i t e f oods. 1: 15- 2: 00PM Or i ent at i on & Past Wi nner Present at i on | Room 251 Teams wi l l be br i ef on t he present at i on f eedback sessi on and hear f rom a member of one of l ast year s wi nni ng t eams who wi l l present about hi s exper i ence and share val uabl e i nsi ght s about what t eams shoul d be f ocusi ng on. 5: 00- 6: 00PM Break 2: 00- 5: 00PM Present at i on Feedback Sessi ons | See Sheet i n Fol der Teams wi l l be assi gned a room t o wor k on t hei r present at i ons. Dur i ng t he t hree hour bl ock, t wo di ff erent ment or s wi l l vi si t each t eam t o provi de val uabl e f eedback on t he t eams pre- sent at i on. I t i s our hope t hat t eams wi l l use t he t i me bet ween and af t er ment or s t o di gest t he ment or s f eedback and i ncor por at e any appl i cabl e changes. 6: 00- 8: 00PM Wel come Di nner | Room W408/ W410 Teams wi l l have t he oppor t uni t y t o net wor k, l i st en t o a speci al guest speaker, and be or i ent - ed on t he next days act i vi t i es; i n par t i cul ar t he semi -f i nal round j udgi ng. 8: 00- 9: 00PM Tr anspor t at i on f rom Br i gham Young Uni ver si t y t o Mar r i ot t Hot el A shut t l e ser vi ce wi l l t r anspor t t eams f rom Br i gham Young Uni ver si t y campus back t o t he Mar r i ot t Hot el . 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 7 SCHEDULE FRI DAY, MAY 2, 2014 8: 00- 9: 00AM Breakf ast ( on your own) Teams wi l l eat breakf ast on t hei r own ( t he hot el off er s a f ree cont i nent al breakf ast ) whi l e t he semi -f i nal round j udges recei ve or i ent at i on. 9: 00- 12: 00PM Semi -Fi nal Round Judgi ng | Cascade Rooms ( 3 rd Fl oor ) Teams wi l l be di vi ded i nt o 5 rooms ( 8 t eams per room) and wi l l present f or 10 mi nut es t o a panel of j udges. Teams wi l l be abl e t o wat ch each ot her s present at i ons. 12: 00- 1: 30PM Lunch ( on your own) The Mar r i ot t Hot el i s l ocat ed i n t he hear t of downt own Provo wi t h a number of great rest au- r ant s wi t hi n shor t wal ki ng di st ance. 1: 30- 5: 30PM Fi el d Tr i p | Qual t r i cs & Ancest r y Off i ces, Provo, Ut ah Teams wi l l vi si t a f ew compani es i n t he hear t of Si l i con Sl opes. Speci al Speaker Sessi ons | Cascade Room E ( 3 rd Fl oor ) Teams wi l l l ear n val uabl e l essons about ent repreneur shi p and l ean st ar t up pr i nci pl es f rom t wo speci al guest speaker s. 6: 00- 8: 00PM Semi -Fi nal Resul t s Di nner | Cascade Rooms A-D ( 3 rd Fl oor ) Teams wi l l have t he oppor t uni t y t o net wor k, l i st en t o a speci al guest speaker, and f i nd out whi ch t eams wi l l be movi ng on t o t he f i nal s. 8: 00- 11: 00PM Fi nal i st Team Ment or i ng | Creek Rooms ( 3 rd Fl oor ) Fi nal i st t eams wi l l be assi gned a room where t hey can make f i nal changes t o t hei r present at i on. Ment or s wi l l be avai l abl e t o provi de val uabl e f eedback t o each t eam. 5: 30- 6: 00PM Break SATURDAY, MAY 3, 2014 9: 00- 10: 00AM Breakf ast ( on your own) Teams wi l l eat breakf ast on t hei r own ( t he hot el off er s a f ree cont i nent al breakf ast ) whi l e t he f i nal round j udges recei ve or i ent at i on. 10: 00- 12: 00PM Fi nal Event | Bal l room C ( 2 nd Fl oor ) The t op f our t eams wi l l compet e f or t he $25, 000 f i r st pl ace cash pr i ze and t i t l e of Gl obal Champi on. 12: 00- 2: 00PM VI P Net wor ki ng Recept i on | Nor t h Pref unct i on Area ( 2 nd f l oor ) Al l t eams, ment or s, j udges, school reps, sponsor s, and speci al guest s are i nvi t ed t o a post -f i nal s net wor ki ng recept i on. Lunch wi l l be provi ded. UTAH VALLEY CONVENTI ON CENTER UTAH VALLEY CONVENTI ON CENTER 8 Brigham Young University Tanner Building Marriott Hotel MAPS PROVO CI TY 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 9 MAPSTANNER BUI LDI NG 1 st f l oor 2 nd f l oor 3 rd f l oor 4 t h f l oor 10 MAPSUTAH VALLEY CONVENTI ON CENTER 1 st Fl oor 2 nd Fl oor 3 rd Fl oor 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 11 PRI ZES 1ST PLACE 2ND PLACE 3RD PLACE 4TH PLACE 5TH - 8TH PLACE 9TH - 40TH PLACE $25, 000 $10, 000 $7, 500 $5, 000 $2, 000 $1, 000 The I BMC Tr ophy Cash Awar ds The I BMC Champi ons Do you have what i t t akes t o br i ng t he I nt er nat i onal Busi ness Model Compet i t i on t rophy t o you school ? The I BMC t rophy t r avel s each year t o t he school of t he I BMC champi on. Cur rent l y t he t rophy resi des at Br i gham Young Uni ver si t y si nce l ast year Owl et Baby Moni t or s, a t eam f rom BYU, t ook f i r st pl ace i n t he compet i t i on at Har vard. The 2014 compet i t i on i s a new year and a new champi on wi l l be crowned. So br i ng your best t o t hi s compet i t i on and you may br i ng back more t han j ust pr i ze money. Kur t Wor kman, Jordan Monroe, Jacob Col bi n, Tanor Hodges, Zach Bomst a, Adam Roger s Ken Frei Zachay Al l aun, Jorge Espi noza 2013 2012 2011 Owl et Baby Moni t or s XoomPar k Gamegnat Br i gham Young Uni ver si t y Br i gham Young Uni ver si t y
Amer i can Uni ver si t y 12 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 13 Adept Advancement s Br oad Anal yt i cs CoPi l ot easybi odat a Gr ypshon Hor secom Ki band Novo Saddl es Syst ems I nc. Power Pi t ch Ri ght Si de Heal t h SpyneTech Tympanogen Vol l eyMet r i cs Woozy Aut oHome Cat chbox Dul ces Nueces Geni us Secur i t y Her boo Ent er pr i se I nsi ght Engi ne Kr i cket OneWay Pr ogenerat i on Ener gy RunFor m Swaddl e-Mi -Bi l i Ver i t as Medi cal , LLC Wheel -Go-Round Bamboo Pl aques Caydi an E-Kai a Gl obal Ser vi ce Par t ner shi ps Hi ndsi ght Heal t h I nc. I owa Adapt i ve Technol ogi es Legal l yLi nk Panacea Quar t er wear Spar kgi g Tekni cal l y VeXeRe. com Whi t eLi ght Medi cal COMPETI NG TEAMS 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON 14 COMPETI NG TEAMS Adept Advancement s Renssel aer Pol yt echni c I nst i t ut e Mont er r ey I nst i t ut e of Technol ogy Doshi sha Uni ver si t y Aut oHome Bamboo Pl aque Have you ever l ost cel l -phone recept i on i n a t unnel , subway, or el evat or ? That i s because convent i onal wi rel ess t echni ques do not pass t hrough met al wal l s eff ect i vel y. We have devel oped a breakt hrough t ech- nol ogy t hat wi l l convey vi t al i nf or mat i on wi rel essl y t hrough t hi ck sol i d bar r i er s. Aut oHome i s creat i ng an adapt er f or l i ght bul bs and ot her el ect roni c devi ces t hat communi cat es wi t h a user s smar t phone and enabl es t hem t o moni t or and cont rol t hese devi ces wi rel essl y. Bamboo Pl aque i s an i nnovat i ve bui l di ng mat er i al company off er i ng envi ronment al l y-f r i endl y, bi odegr adabl e, and heal t h consci ous bui l di ng mat er i al s t o reduce noi se l evel s and cont r i but e t o qual i t y of l i f e. 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 15 Br i gham Young Uni ver si t y Aal t o Uni ver si t y St anf or d Uni ver si t y Br oad Anal yt i cs Cat chbox Caydi an Broad Anal yt i cs uses Wi Fi t echnol ogy t o do i ndoor t r acki ng i n museums. The company was creat ed t o address t he pai n of al l ocat i ng mi l l i ons of dol l ar s f or oper at i ons and exhi bi t creat i on based on hunches. Wi t h a syst em i n pl ace, museum di rect or s and boards wi l l no l onger need t o make deci si ons based on i n- t ui t i on onl y, but on appl i cabl e dat a. Cat chbox makes t he wor l ds f i r st t hrowabl e mi crophone, maki ng audi ence i nt er act i on easi er and more eff ect i ve. The sof t wi rel ess mi crophone can be easi l y passed f rom one audi ence member t o t he next , even i n crowded conf erences. Thi s not onl y makes aski ng quest i ons f ast er and easi er, but al so makes event s f un. The cust omi zabl e out er cover al l ows cust omer s t o promot e t hei r own br ands and sponsor s i n a uni que way. The Caydi an Dream del i ver s t he f i r st ever cure f or sl eep t er ror s. Based on publ i cat i ons i n l eadi ng j our nal s, i ncl udi ng t he Br i t i sh Med- i cal Jour nal , i t uses bal l i st ocardi - ogr aphy-based sl eep moni t or i ng and a propr i et ar y sl eep modi f i cat i on syst em t o compl et el y el i mi nat e t he sl eep t er ror s. COMPETI NG TEAMS BO catch 16 COMPETI NG TEAMS CoPi l ot Dul ces Nueces E- Kai a We hel p st udi os and st ar t ups pi l ot t hei r i deas/ scenes/ epi sodes vi a web vi deo t o get f eedback and gai n cust omer s bef ore t hey l aunch. We see CoPi l ot growi ng t hrough word-of -mout h mar ket i ng campai gns wi t h key i nf l uencer s onl i ne t hat have si gni f i cant share-of -voi ce i n t he cust omer segment s we are t arget i ng, cust omer s i nvi t i ng f r i ends and connect i ons t o t he pl atform, and co-content marketi ng efforts wi th our partners that cat er t o t he same cust omer segment s. Dul ces Nueces creat es a handmade, gour met , 100% nat ur al pecan nut candy. We use uni que, al l organi c packagi ng f or al l of our candi es. At E-Kai a, whi ch means Ear t h energy i n Greek, we have creat ed a uni que bi ol ogi cal ci rcui t t hat channel s energy f rom pl ant s t o gener at e el ect r i ci t y. We are passi onat e about devel opi ng cl ean and nat ur al t ech- nol ogi es t hat sol ve real -wor l d probl ems. Pont i f i cal Cat hol i c Uni ver si t y of Chi l e Mont er r ey I nst i t ut e of Technol ogy Br i gham Young Uni ver si t y 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 17 easybi odat a Geni us Secur i t y Gl obal Ser vi ce Par t ner shi ps easybi odat a i s an onl i ne pl at f or m f or I ndi an si ngl es around t he wor l d i n search of mar i t al candi dat es. Our mi ssi on i s t o rei magi ne t he ar r anged mar r i age process i n I ndi a by evol vi ng t he spousal search process t o gi ve more power of cont rol and choi ce t o prospect i ve spouses whi l e respect i ng t he cul t ure and t r adi t i onal val ues by keepi ng f ami l i es i nvol ved. The Geni us Home Secur i t y syst em off er s rent er s, homeowner s, and smal l busi ness owner s an al l -i n-one secur i t y product , i ncl udi ng f eat ures such as mot i on det ect i on, camer as, and si rens cont rol l ed by a smar t phone. User s can purchase one or mul t i pl e cei l i ng-mount ed camer as t hat sync wi rel essl y t o a base st at i on t hat rel ays i mages of i nt r uder s i nst ant l y t o t he homeowner. Homeowner s t hen cont rol t he response, el i mi nat i ng f al se al ar ms. Fur t her more, Geni us el i mi nat es t he need f or t r adi t i onal secur i t y, because i t enabl es user s t o moni t or t hei r own home se- cur i t y wi t hout cal l cent er s or cont r act s. I t bl ows away ot her non-cont r act ual secur i t y syst ems by off er i ng di screet , wi rel ess camer as at hal f t he pr i ce of i t s compet i t or s. I t s not j ust secur i t y. I t s Geni us. Gl obal Ser vi ce Par t ner shi ps pro- vi des oppor t uni t i es f or st udent s, educat or s, f ami l i es, and prof es- si onal s t o engage i n i nt er nat i onal ser vi ce i n Bel i ze. The ser vi ce f ocuses on Engl i sh l anguage devel opment proj ect s, par t ner i ng wi t h Bel i zean el ement ar y school s and educat or s. COMPETI NG TEAMS Boi se St at e Uni ver si t y Br i gham Young Uni ver si t y Har var d Busi ness School 18 COMPETI NG TEAMS Gr ypshon I ndust r i es Her boo Ent er pr i se Hi ndsi ght Heal t h I nc. Gr ypshon I ndust r i es bel i eves i n maxi mi zi ng t he eff i ci ency, product i vi t y and saf et y of our member s i n t he mi l i t ar y. Two product s f rom our l i ne of i nnovat i ve aerospace saf et y equi pment , t he Gr ypshon mat and t he Gr ypshon Fl exi bl e Tool Tr ay, are saf e, non-cor rosi ve, and conveni ent sur f aces on whi ch mechani cs can st and or pl ace t ool s. Thi s reduces t he i nci dence of f al l i ng f rom t he j et dur i ng mai nt enance and provi des a saf eguard agai nst anyt hi ng bei ng l ef t i nsi de t he j et . Her boo Ent er pr i se i s a her bal cosmet i cs company, t hat onl y uses pl ant s t o make al l our cosmet i cs. We cur rent l y have a t wo-i n-one shampoo and condi t i oner t hat hel ps t o prevent dandr uff made f rom Jamai can sor rel . Our ai m i s t o make al l cosmet i cs Her bal . At Hi ndsi ght Heal t h we are sol vi ng t he pai n associ at - ed wi t h medi cal appoi nt ment wai t t i mes usi ng an i nnovat i ve real -t i me SMS appoi nt ment updat e ser vi ce. We i nf or m pat i ent s on t he st at us of t hei r medi cal appoi nt ment s and i ndi cat e whet her t hei r doct or i s r unni ng behi nd schedul e. I f so, we provi de pat i ent s wi t h a revi sed appoi nt ment t i me est i mat e. Hi ndsi ght Heal t h gi ves pat i ent s t he f reedom t o more eff ect i vel y pl an t hei r t i me around a medi cal appoi nt - ment . The sol ut i on provi ded by Hi ndsi ght Heal t h can be ext ended t o ot her i ndust r i es such as dent i st r y, vet er i nar y medi ci ne, physi ot her apy, and many more. Uni ver si t y of Wi sconsi n- Mi l waukee Nor t her n Car i bbean Uni ver si t y Dal housi e Uni ver si t y 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 19 Hor secom I nsi ght Engi ne I owa Adapt i ve Technol ogi es Hor secom, wi rel ess headphones f or hor ses and r i der s. Hor secom i nvent ed a t echnol ogy and an aut omat ed met hodol ogy t o i mprove hor se wel l ness and r i der per f or mance. We are worki ng wi t h f amous sci ent i st s and ri ders t o val i dat e and devel op i t . Mock Tr i al i s a compet i t i on where st udent s ( Hi gh School t hrough Law School ) pr act i ce l aw. Our appl i cat i on gi ves st udent s a compet i t i ve advant age t hrough dat a dr i ven ana- l yt i cs on t eam per f or mance as wel l as resources whi ch i m- prove t hei r abi l i t y t o per f or m i n a cour t room. We wi l l grow i n t he f ut ure by provi di ng t hi s cour t room per f or mance enhanci ng t echnol ogy t o pro- f essi onal at t or neys. I owa Adapt i ve provi des devi ces and consul t i ng ser vi ces f or caregi ver s t o enabl e di sabl ed pat i ent s t o cal l and communi cat e t hei r needs. More t han 25 year s of cl i ni cal research was ut i l i zed t o creat e t he I owa Smar t Swi t ch, a devi ce t hat al l ows pat i ent s who are vo- cal l y and physi cal l y i mpai red t o cal l a nur se and communi - cat e vi a speech gener at or s and ot her i Pad apps. By enhanc- i ng pat i ent -provi der communi cat i on, our sol ut i ons wi l l hel p hospi t al s and nur si ng f aci l i t i es reduce t he r at e of adver se medi cal event s, i mprove eval uat i on met r i cs such as posi t i ve medi cal out comes and pat i ent sat i sf act i on, and more easi l y meet hospi t al accredi t at i on st andards. COMPETI NG TEAMS ESSEC Busi ness School Uni ver si t y of Cal i f or ni a- Sant a Bar bar a Uni ver si t y of I owa 20 COMPETI NG TEAMS Ki band Kr i cket Legal l yLi nk Ki band i s a chi l d saf et y wr i st band t hat con- nect s t o a parent s smar t phone, and when t he chi l d i s t oo f ar away t he wr i st band and t he phone al er t . Ut i l i zi ng Bl uet oot h 4. 0 ( BLE) t echnol ogy Ki band t r ansf or ms a smar t phone i nt o a mobi l e geo-f ence t hat can be t oggl ed f or di ff erent si t uat i ons such as a mal l or amusement par k, at cl ose proxi mi t y, or a pl ayground, where great er f reedom f or t he chi l d t o expl ore can be aff orded. I t i s an i nt ui t i ve and ki d-f r i endl y way t o keep chi l dren saf e and parent s wor r y f ree. Kr i cket i s an anonymous way t o t ext your nei ghbor pl ease qui et down. By i mpl e- ment i ng t hi s ser vi ce i n a ci t y or t own, t he burden on t he pol i ce f or noi se compl ai nt s wi l l be reduced. Our ser vi ce al l ows nei gh- bor s t o cont act each ot her di rect l y whi l e st i l l keepi ng some l evel of pr i vacy. I n t he f ut ure, Kr i cket wi l l be a st apl e of col l ege campuses and apar t ment compl exes. Thi s wi l l hel p bui l d a user base f or our company, and wi l l ul t i mat el y l ead i nt o Rat e and Rent . We are Legal l yLi nk, an onl i ne document prepar at i on ser vi ce geared t o sol vi ng t he pai n of Y-Gener at i on ent repreneur s. I t i s obvi ous t o see t he t rend of t he ent repreneur i al spi r i t i n peopl e ages 18-34. The new cool , hi p t hi ng t o do i s not be a DJ, or a chi l d act or anymore, but r at her t o st ar t your own busi ness and be your own boss. Legal Zoom i s t he monopol y i n t he mar ket ; t hey compl et el y i gnore t he not i on t hat 29% ( and growi ng) of t hi s 26 bi l l i on dol l ar i ndust r y i s made up of i ndi vi dual s bet ween t he ages of 18-34. Bei ng more cost compet i t i ve and resourcef ul t han Legal Zoom, al ong wi t h off er i ng a pl at f or m where member s can i nt er act wi t h each ot her and wi t h at t or neys wi l l al l ow us t o capt ure t hi s hi p demogr aphi c and scal e ver y qui ckl y. Br i gham Young Uni ver si t y Qui nni pi ac Uni ver si t y Uni ver si t y of Cent r al Fl or i da 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 21 Novo Saddl es Syst ems OneWay Panacea We are Novo Saddl es Syst ems I nc. We manuf act ure personal i zed bi ke seat s t hat f i t t he uni que shape of ever y r i der i n order t o opt i mi ze eff i ci ency. OneWay i s creat i ng a mobi l e app t hat hel ps user s know whi ch par t s of a gi ven ci t y are saf e. OneWay wi l l gi ve peopl e peace of mi nd whi l e t hey expl ore t he area around t hem. Panacea i s a mobi l e app bui l t around SMS t echnol ogy t o f i ght t he US$130 mi l l i on count er f ei t medi ci ne i ndust r y i n Bangl a- desh. Usi ng our ser vi ce you can t el l i f t he dr ugs you buy are real or not . We pr i nt r andom uni que codes on ever y medi ci ne pack of our par t ner phar maceut i cal s. Cust omer s can t hen send us a request t o ver i f y t he code wr i t t en on t he pack t o det er mi ne i t s aut hent i ci t y. COMPETI NG TEAMS Uni ver si t y of Wi ndsor Mont er r ey I nst i t ut e of Technol ogy Uni ver si t y of Dhaka 22 COMPETI NG TEAMS Power Pi t ch Pr ogener at i on Ener gy Quar t er wear Power Pi t ch del i ver s super i or, cost -eff ect i ve onl i ne communi cat i on t r ai ni ng t ool s t o l arge organi zat i ons, ut i l i zi ng an engagi ng 3D pl at f or m. Power Pi t ch enabl es organi zat i ons t o i ncrease t he eff ect i veness of com- muni cat i on t r ai ni ng progr ams t hrough an engagi ng onl i ne pl at f or m t hat cont i nuousl y rei nf orces l ear ned ski l l s. The Power Pi t ch si mul at or moni t or s t he user s voi ce, speech, body l anguage, and eye cont act , whi l e del i ver i ng real -t i me f eedback based on research-backed best pr act i ces. User-gener at ed dat a al l ows organi zat i ons t o measure i ndi vi dual progress and ski l l ret ent i on. Progener at i on Energys t wo pronged approach hel ps cust om- er s i n t wo ways. Fi r st , by reduci ng a cust omer s cur rent en- ergy needs, l ower i ng t hei r ut i l i t y expenses. Thi s may i ncl ude si mpl e changes i n l i ght i ng, or more i nt ensi ve st r uct ur al changes t o t he bui l di ng. Second, we are cer t i f i ed t o desi gn and i nst al l sol ar syst ems whi ch gener at e addi t i onal revenue f or t hose cl i ent s. Progener at i on Energy i s t he onl y company i n t he Texas, ERCOT regi on t hat hol ds engi neer i ng, procure- ment and const r uct i on ( EPC) ser vi ces speci f i c t o commerci al energy consul t i ng i n- house. We are an onl i ne-ret ai l er of l i mi t ed-edi t i on t -shi r t s t hat r ai se awareness, suppor t and capi t al f or t he wor l ds great est causes and t hose who ad- dress t hem. We par t ner and bui l d 52 char i t y t -shi r t cam- pai gns per year ( 1 per week) . For ever y t ee sol d we donat e 25% of t he purchase t o t hat weeks char i t y. Quar t er wear was f ounded on t he pr i nci pl e t hat i ndi vi dual s, char i t i es and non-prof i t s sol vi ng t he wor l ds most f undament al and di ff i - cul t probl ems shoul d be gi ven more t han chapt er s i n f ut ure hi st or y books; t hey shoul d be rewarded and suppor t ed t o- day. We bel i eve t hat some probl ems, some causes, are j ust t oo bi g t o be t ackl ed al one. We wor k al ongsi de t he wor l ds probl em-sol ver s t o f i nd sol ut i ons t o soci et ys most probl emat i c i ssues. Cent r al Fl or i da Duke Uni ver si t y Uni ver si t y of Ar i zona 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 23 Ri ght Si de Heal t h RunFor m Spar kgi g We make a product cal l ed St eps, cl i ent management sof t ware f or heal t h and wel l ness coaches. I t hel ps t hei r cl i ent s get bet t er resul t s, hel ps coaches r un t hei r busi ness more easi l y and eff ect i vel y, and provi des us wi t h usef ul dat a about what i s and i snt eff ect i ve i n get t i ng cl i ent s t o change t hei r habi t s. I n t he f ut ure, we want t o be t he wor l ds go-t o resource f or i mprovi ng heal t h t hrough behavi or change. RunFor m i s t he mobi l e r unni ng coach. Our ul t r a t hi n i nsol e sends real -t i me r unni ng dat a t o your smar t phone, and our mobi l e app gi ves audi bl e coachi ng t i ps as you r un t o hel p you i m- prove your f or m and change t he way you r un. Spar kgi g i s a communi t y mar ket pl ace t hat seaml essl y connect s event organi zer s wi t h t al ent ed l i ve per f or mer s. For up and comi ng per f or mer s, Spar kgi g i s a t ool t o connect di rect l y wi t h l ocal event oppor t u- ni t i es. For event organi zer s, Spar kgi g i s a way t o easi l y connect wi t h rel i abl e l i ve ent er t ai ner s i n t he r i ght area, of t he r i ght ki nd and at t he r i ght pr i ce. Spar kgi g wi l l become t he gl obal go t o dest i nat i on f or anyone seeki ng l i ve ent er t ai nment f or a weddi ng, pr i vat e par t y or cor por at e event . COMPETI NG TEAMS Health is a verb runform Har var d Busi ness School Br i gham Young Uni ver si t y Uni ver si t y of Wat er l oo 24 COMPETI NG TEAMS SpyneTech Swaddl e- mi - Bi l i Tekni cal l y SpyneTech i s a company f ounded by engi neer s around t he i dea of an act i ve back br ace. They are devel opi ng a uni que back br ace t hat provi des smar t suppor t t o cust omer s i n need. Thei r goal i s t o reduce back pai n and back i nj ur i es by desi gni ng a br ace t hat t hi nks f or t he user i n order t o el i mi nat e t he chance of i nj ur y and pro- t ect t he spi ne. Swaddl e-mi -Bi l i i s a wear abl e, por t abl e, l ow-cost t reat ment f or neonat al j aundi ce. Jaundi ce i s a di sease t hat aff ect s 60% of newbor ns t hat can cause ment al ret ardat i on or even deat h i f not t reat ed i mmedi at el y af t er bi r t h. Cur rent t reat ment s are cumber some and requi re t he baby t o be away f rom i t s mot her, causi ng a st ressf ul exper i ence. Swaddl e-mi -Bi l i pai r s cur rent phot ot her apy t echnol ogy wi t h a wear abl e swaddl e so t hat t he baby can be hel d and breast f ed dur i ng t reat ment whi l e promot i ng mot her-i nf ant bondi ng. Tekni cal l ys f l agshi p product Webpl i o t r ansl at es compl ex web anal yt i cs i nt o easy t o under st and i nf or mat i on. Sheet s of dat a become gorgeous gr aphs. Easy t o under st and recommendat i ons repl ace hour s of daunt i ng anal ysi s. Wi t h Webpl i o, i nf or med deci si ons can be made on how t o i mprove a websi t es eff ect i veness. Webpl i o l aunches i n cl osed Bet a i n May 2014 and wi l l l aunch t o smal l busi ness owner s ever ywhere l at er t hi s summer. San Di ego St at e Uni ver si t y Mi chi gan St at e Uni ver si t y Wi l f r i d Laur i er Uni ver si t y 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 25 Tympanogen Ver i t as Medi cal LLC VeXeRe. com There are over 700, 000 cases of per f or at ed eardr ums i n t he US al one, many due t o compl i cat i ons f rom chroni c ear i nf ect i ons. Cur rent t her api es requi re i nvasi ve surger i es wi t h success r at es as l ow as 35%. Our dynami c and energet i c t eam of engi neer s and physi ci ans i s commerci al i zi ng a gel pat ch we devel oped at Tul ane Uni ver si t y cal l ed Per f - Fi x, f or non-surgi cal repai r of t hese eardr um per f or at i ons. A prot ot ype we devel oped was t est ed i n an ani mal model . Thi s gel pat ch more t han doubl ed t he cl osure r at e of t hese per f or at i ons whi l e act i vel y f i ght i ng i nf ect i on. Ver i t as Medi cal LLC i s a st ar t -up company f ocused i n t he cat het er medi cal devi ce mar ket . Cat het er s are speci al i zed pl ast i c t ubi ng used by physi ci ans t o gai n access t o i nt er nal areas of a pat i ent s body. Whi l e t hese cat het er s are ver y i mpor t ant t o medi ci ne, unf or t unat el y t hey have a hi gh i nci dence f or i nf ect i on. We are devel opi ng a met hod t o st op t hi s by usi ng a hi gh i nt ensi t y l aser whi ch ki l l s bact er i a resi di ng on t he cat het er. Our product l i ne i s a cat het er i nser t i on and st er i l i zat i on ki t t hat wi l l be sol d di rect l y t o hospi t al s or as a prescr i pt i on f or at home use by pat i ent s wi t h l ong t er m i n-pl ace cat het er s. Buses are an i mpor t ant means of t r anspor t i n Sout heast Asi a, par t i cul ar l y i n Vi et nam, where 24 mi l l i on vi si t or s t r avel by bus annual l y. However, t here i s no comprehensi ve syst em t hat i nt egr at es mul t i pl e bus agenci es, suppor t s searchi ng and booki ng bus t i cket s across Sout heast Asi a, or provi des accur at e and updat ed i nf or mat i on on bus t r avel l i ng. To deal wi t h t hese i ssues, VeXeRe. com seek t o provi de a comprehensi ve onl i ne bus booki ng pl at f or m across mul t i pl e bus oper at or s i n Sout heast Asi a and a mul t i -l i ngual app where passenger s can easi l y search and book t i cket s. COMPETI NG TEAMS Tul ane Uni ver si t y Uni ver si t y of Ut ah Thunder bi r d School of Gl obal Management 26 COMPETI NG TEAMS Vol l eyMet r i cs Wheel - Go- Round Whi t eLi ght Medi cal Woozy Anyone who has pl ayed compet i t i ve spor t s knows how i mpor t ant st at s, anal ysi s, and post -game f i l m are; t hey are an excel l ent way t o i mprove per f or mance on bot h per sonal and t eam l evel s, yet a dedi cat ed st aff spends 20-30 hour s a week on t hi s t ask t o push out r i ch, t horough anal ysi s. Vol l eyMet r i cs want s t o hel p sol ve t hat probl em t hrough a SAaaS ( Spor t s Anal yt i cs as a Ser vi ce) model . We are busi ness i nt el l i gence f or spor t s off er i ng yout h, amat eur, hi gh school , col l ege, and prof essi onal spor t s t eams f ul l y i ndexed game f oot age wi t hi n 6-36 hour s of upl oadi ng. Approxi mat el y 1 mi l l i on wheel chai r user s i n Thai l and and 88 mi l l i on around t he wor l d have di ff i cul t y i n f i ndi ng usef ul i nf or mat i on needed f or t r avel l i ng. Many choose t o avoi d get t i ng out of t he house because of t he obst acl es t hey have t o f ace when goi ng t o pl aces t hey do not know and t he wor r y t o be a burden f or t hei r compan- i ons whi l e t r avel l i ng. Wheel -go-round i s creat ed t o col l ect and share up-t o-dat e i nf or mat i on of pl aces t hat have necessar y accessi bl e f aci l i t i es such as r amps, t oi l et , and reser ved par ki ng f or wheel chai r user s. Whi t e Li ght Medi cal i s a st ar t up med- i cal devi ce f i r m t hat i s devel opi ng a l ow-cost , smar t er pedi cl e probe, Ac- cuSpi neTM, f or t he accur at e pl acement of pedi cl e screws i n spi nal f usi on sur- ger i es. Our t eam ai ms t o reduce screw breach r at es, oper- at i ng room t i me and r adi at i on exposure, t heref ore l i mi t i ng t he cost of t he procedure whi l e enhanci ng saf et y f or bot h pat i ent s and doct or s. Woozy i s sol vi ng pai ns peopl e exper i ence whi l e t r avel i ng. We provi de a rent abl e per sonal space t hat i ncl udes a recl i ni ng chai r, a movabl e t abl e, Wi -Fi , and an out l et . Thus, we wi l l be abl e t o make t r avel i ng over l ong di st ances a more enj oyabl e and comf or t abl e exper i ence. Br i gham Young Uni ver si t y Thammasat Uni ver si t y Johns Hopki ns Uni ver si t y Mont er r ey I nst i t ut e of Technol ogy 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 27 JUDGI NG 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON JUDGI NG CRI TERI A FI NAL JUDGES SEMI -FI NAL JUDGES 28 JUDGI NG CRI TERI A International Business Model Competition 2014 JUDGING CRITERIA Each round of the International Business Model Competition is generally judged using the following questions: Did the team use the Business Model Canvas or similar tool to identify and track assumptions? Did the team clearly state their assumptions/hypotheses? Did the team identify the most crucial assumptions to test first (the ones that will kill their business)? Did the team design low cost, rapid, but reliable tests of these hypotheses? Did the team conduct the tests in a reliable manner? o Number of tests - should be adjusted for industry, product type (web vs physical product), and business type (B2B vs B2C) o Quality of tests - interviews are high quality, surveys & focus groups are much lower quality (you dont know which questions to ask) unless interviews have been conducted first Did the team clearly state what they learned, how it validated an assumption or not, and if that informed any changes/pivots? If changes were made, was the pivot the team made supported by evidence or did they fail to pivot when the evidence clearly stated it? If appropriate, has the team developed a prototype or minimum viable product (MVP)? Does the team understand the assumptions they are testing with a prototype or MVP? Is the prototype or MVP appropriate to answer those assumptions? (We want to reward prototypes over full products unless the product is the result of many prototypes tested with customersin other words, we want to reward testing assumptions before building and building from prototypes up to products. We do not want to reward just building products too early based on untested assumptions) Is the team solving a significant problem (defined in terms of money or impact)?* Does the team have significant evidence that the solution is validated (includes letters of intent, purchase contracts, sales, and partners)?* * these criteria serve as tie breakers NOTE: Because web-based businesses are easier to test, these companies can often pivot faster. We tend to treat physical products, services, and web/software as slightly different categories in the judging, then pick the best of these categories to compete. 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 29 STEVEN BLANK Af t er 21 year s i n 8 hi gh t echnol ogy compani es, St even Bl ank ret i red i n 1999. Hi s l ast company, E. pi phany, was co-f ounded i n hi s l i vi ng room i n 1996. Bl ank al so f ounded t wo semi conduct or compani es ( Zi l og and MI PS Comput er s) , a wor kst at i on company ( Convergent Technol ogi es) , a consul t i ng st i nt f or a gr aphi cs hardware/ sof t ware spi nout ( Pi xar ) , a supercomput er f i r m ( Ardent ) , a comput er per i pher al sup- pl i er ( Super Mac) , a mi l i t ar y i nt el l i gence syst ems suppl i er ( ESL) , and a vi deo game company ( Rocket Sci ence Games) . I n ret i rement , Bl ank wrot e Four St eps t o t he Epi phany, a book about bui l di ng ear l y st age compani es. Hi s l at est book, The St ar t up Owner s Manual i nt egr at es 10 year s of new knowl edge. Bl ank now t eaches ent repreneur shi p t o bot h undergr aduat e and gr aduat e st udent s at U. C. Ber kel ey, St anf ord Uni ver si t y and t he Col umbi a Uni ver si t y/ Ber kel ey Joi nt Execut i ve MBA progr am. FI NAL JUDGES ALEX OSTERWALDER NATHAN FURR Dr. Al exander Ost er wal der wor ks as an i ndependent aut hor, speaker and advi sor wi t h a par t i cul ar f ocus on busi ness model i nnovat i on, st r at egi c management and management i nnovat i on. Besi des hi s i ndependent act i vi t i es he i s par t ner at Ar vet i ca, a consul t i ng bout i que f ocusi ng on t he pr i vat e banki ng and weal t h management i ndust r y. Hi s rol e i ncl udes busi ness devel opment and t he management of a peer knowl edge exchange pl at f or m f or seni or execut i ves i n pr i vat e banki ng ( www. pr i vat ebanki ngi nnovat i on. com) . Previ ousl y Dr. Ost er wal der f ounded and r an Busi nessModel Desi gn. com, a consul t i ng bout i que act i ve i n st r at egy consul t i ng wi t h a f ocus on busi ness model i nnovat i on. Dr. Ost er wal der has a Ph. D. i n Man- agement I nf or mat i on Syst ems ( MI S) f rom t he Uni ver si t y of Lausanne, Swi t zer l and, where he wor ked as a t eachi ng and research assi st ant and publ i shed ext ensi vel y. He al so devel oped and t aught a semi nar on I nf or mat i on and Communi cat i on Technol ogi es f or Devel opment ( I CT4D) . Nat han Fur r ear ned hi s Ph. D. at St anf ord Uni ver si t y i n t he St anf ord Technol ogy Vent ures Progr am and i s cur rent l y an assi st ant prof essor of ent repreneur shi p at Br i gham Young Uni ver si t y. Nat hans research f ocuses on mar ket devel opment and ear l y st age ent repreneur i al processes. I n par t i cul ar, Nat han has been wor ki ng on i deas around Cust omer Devel opment , Lean St ar t up, and t he Nai l I t t hen Scal e I t met hodol ogi es whi ch propose processes t hat ent repreneur s can use t o dr amat i cal l y t r ansf or m t hei r busi ness model s. I n addi t i on, Nat hans ot her research exami nes i ssues of change, i nnovat i on, cogni t i on and st r at egy i n ent repreneur i al and dynami c envi ronment s. Prof essi onal l y, Nat han has act ed as t he f ounder or advi sor t o st ar t ups i n web 2. 0, cl ean t echnol ogy, ret ai l , prof essi onal ser vi ce, and f i nanci al ser vi ces i ndust r i es. I n addi t i on, Nat han i s cur rent l y on t he i nvest ment board of t he Ki ckst ar t Seed Fund, an i nnovat i ve ear l y-st age f und. Nat han was al so a con- sul t ant at Moni t or Group, an i nt er nat i onal st r at egy consul t i ng f i r m, wor ki ng wi t h seni or execut i ves on a r ange of st r at egi c and mar ket di scover y i ni t i at i ves i ncl udi ng st r at egy devel opment , organi zat i on- al change, t echnol ogy commerci al i zat i on, communi cat i on processes, st r at egi c pl anni ng, compet i t i ve anal ysi s, and mar ket i ng. I n addi t i on t o hi s doct or al st udi es, Nat han has a BA, MA, and an MBA. 30 FI NAL JUDGES JOHN RI CHARDS John Ri chards i s an ent repreneur, vent ure i nvest or, execut i ve manager, and educat or. Hi s act i vi t i es have i ncl uded f oundi ng, r unni ng, sel l i ng, and i nvest i ng i n sever al ent er pr i ses. He ment or s ent repreneur s f requent l y. He i s head of oper at i ons f or Googl e Fi ber - Provo, Ut ah, wor ki ng on one of t he wor l ds great i nt r apreneur i al vent ures. Previ ousl y, he has spent over a decade t eachi ng ent repreneur shi p at Br i gham Young Uni ver si t y i n Provo, Ut ah where he al so hel ped br i ng t he Rol l i ns Cent er f or Ent repre- neur shi p & Technol ogy t o gl obal promi nence. He was managi ng par t ner of Ut ahAngel s, a vent ure i nvest i ng group. He co-f ounded BoomSt ar t up, a t ech accel er at or i n Ut ah, and al so f ounded t he Ut ah St udent 25. Previ ousl y, he was presi dent of a publ i shi ng company i n Seat t l e, Washi ngt on and l at er st ar t ed a company t hat l ed t o an i ni t i al publ i c off er i ng and a mul t i -bi l l i on- dol l ar val uat i on ( I nf oSpace) . John i s a f requent speaker at conf erences and ot her event s. He and hi s f ami l y resi de i n Provo, Ut ah. JAMES CLARKE GAVI N CHRI STENSEN James Cl ar ke i s t he Managi ng Par t ner of Cl ar ke Capi t al Par t ner s, a Growt h Equi t y and Al t er nat i ves Fund. Wi t hi n t he Cl ar ke Al t er nat i ves por t f ol i o, t he t eam has acqui red si gni f i cant owner shi p of Cont our HD where he ser ves as Chai r man of t he Board. Pr i or t o CCP, he di rect ed Yel l owst one Par t ner s Pr i vat e Equi t y & Al t er nat i ve Asset s and remai ns an aff i l i at e. I n 2001, James f ounded CLEARLI NK, based i n Sal t Lake Ci t y, Ut ah, wor ki ng as CEO, t hen Chai r man. Af t er near l y 10 year s i n onl i ne ret ai l , Jamess st ake of CLEARLI NK was acqui red i n ear l y 2011 by Paml i co Capi t al ( f or mer l y Wachovi a) . CLEARLI NK was honored i n 2008 as Ut ahs 4t h f ast est growi ng company and i s a mul t i -year I NC. 500 reci pi ent . James has been recogni zed as a vSpr i ng 100 Ent re- preneur, an MWCN Ut ah 100 Honoree on mul t i pl e occasi ons, and as a Ut ah Busi ness Magazi ne 40 Under 40 busi ness l eader. Si nce f oundi ng Ki ckst ar t Seed Fund i n 2008, Gavi n has been responsi bl e f or al l aspect s of managi ng t he f i r m i n addi t i on t o l eadi ng due di l i gence and i nvest ment deci si ons i n conj unct i on wi t h Ki ckst ar t s I nvest ment Commi t t ee. Pr i or t o Ki ckst ar t , Gavi n was an anal yst , associ at e and pr i nci pal at vSpr i ng ( now Si gnal Peak) . Bef ore vSpr i ng Capi t al , Gavi n al so wor ked as a Ver t i cal St r at egy Associ at e f or Googl e and as a consul t ant i n Moni t or Groups Cambr i dge off i ce where he advi sed cl i ent s on a r ange of st r at egi c, oper at i onal , and organi zat i onal i mprovement s. Gavi n began hi s career at Fi del i t y I nvest ment s as an i nvest ment s represent at i ve. SEMI - FI NAL JUDGES 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON Tracy Li vi ngst on Gr eg Pet er son Amy Ander son Brad Hagen Dani el Appel Tom Kar r en Cor bi n Chur ch Si d Kr ommenhoek 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 31 HI STORY 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I BMC FOUNDI NG & SPONSORS DURANT SCHOOL OF ENTREPRENEURSHI P WHAT I S THE I BMC WHAT WI NNI NG TEAMS DO SUCCESS STORI ES 32 DURANT SCHOOL OF ENTREPRENEURSHI P The I nt er nat i onal Busi ness Model Compet i t i on represent s t he f i r st compet i t i on of i t s ki nd i n t he wor l d and i s par t of a ground breaki ng approach t o ent repreneur shi p t hat f ocuses on t he process of i mprovi ng t he i nput s i nt o ent repreneur shi p r at her t han t he out put s. Speci f i cal l y, r at her t han f ocusi ng on out put s l i ke busi ness pl ans or f undr ai si ng, t hi s new approach f ocus- es on t he key t asks of t est i ng assumpt i ons i n t he f i el d and devel opi ng val i dat ed busi ness model s whi ch i s mani f est t hrough deep cust omer i nt er act i on and t r act i on.
I BMC SPONSOR The I BMC i s sponsored by t he Kevi n and Debr a Rol l i ns Cent er f or Ent repreneur shi p & Technol ogy i n t he Mar r i ot t School of Management at Br i gham Young Uni ver si t y. The Mar r i ot t School of Management s ent repreneur shi p progr am i s consi st ent l y r anked as one of t he t op progr ams i n t he count r y each year.
I BMC FOUNDERS Nat han Fur r ( Ph. D. , St anf ord; Ent repreneur shi p Prof essor, BYU) St even Bl ank ( Ent repreneur shi p Prof essor, UC Ber kl ey; Lect urer, St anf ord) John Ri chards ( Ent repreneur shi p Prof essor, BYU) Scot t Pet er sen ( Di rect or, Cent er f or Ent repreneur shi p & Technol ogy, BYU) The Busi ness Model Compet i t i on i s i nspi red by t he st or i es of Al f red Sl oan and Bi l l y Dur ant . Al t hough many peopl e know Al f red Sl oan as t he CEO of Gener al Mot or s and t he f at her of t he moder n cor por at i on, f ew peopl e know of Bi l l y Dur ant , t he creat i ve ent repreneur t hat f ounded Gener al Mot or s, who grew revenues i nt o t he hundreds of mi l l i ons bef ore bei ng oust ed by t he board f or bei ng t oo maver i ck. The Dur ant vs Sl oan st or y i s i coni c because i t mi r ror s t he devel opment of gl obal economi es and busi ness school s af t er t he i ndust r i al revol ut i on, when l arge f i r ms di spl aced ent repreneur i al f i r ms and educat i on became f ocused on t heor y and pr act i ce f or managi ng l arge f i r ms. However, t he t act i cs f or managi ng l arge f i r ms of t en f ocus on known probl ems and sol ut i ons whereas new vent ures ( whet her i n st ar t ups or exi st i ng f i r ms) f ace a di ff erent chal l enge: un- known probl ems and unknown sol ut i ons. Thi s means t hat t he t echni ques t o t r ai n Sl oan manager s may not wor k wel l t o t r ai n Dur ant ent repreneur s. Despi t e t he val ue t hat Sl oan manager s add t o soci et y, t he wor l d needs t he br ash i nnovat i veness of Dur ant ent repreneur s t ocreat e t he next wave of i nnovat i on. Recent research has begun t o i nvest i gat e t hi s new approach t o ent repreneur shi p educat i on, t he vi r t ual concept known as t he Dur ant School of Ent repreneur shi p. The I BMC i s cur rent l y co-host ed by Br i gham Young Uni ver si t y, Har vard Uni ver si t y, and St anf ord Uni ver si t y. I BMC FOUNDI NG & SPONSORS 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 33 Over 85 percent of new busi nesses f ai l wi t hi n a f ew year s, of t en because t hey t r y t o pl an t hei r way t o success. I t s t i me t o change. The I nt er nat i onal Busi ness Model Compet i t i on represent s a r adi cal depar t ure f rom t he past and t he crest of a new par adi gm i n ent repreneur shi p. The I BMC i s not a busi ness pl an compet i t i on. Rat her t han f ocusi ng on devel opi ng a robust busi ness pl an, compl et e wi t h f i nanci al s and sl i ck present at i ons, t he busi ness model compet i t i on f ocuses on i dent i f yi ng and preci sel y def i ni ng t he assumpt i ons of t he new vent ure, t est i ng t hose assumpt i ons i n t he f i el d, and t hen pi vot i ng ( changi ng) based on t he l essons l ear ned. The I BMC rewards st udent s f or : 1. Breaki ng down i deas i nt o key busi ness model assumpt i ons 2. Get t i ng out si de t he bui l di ng and t est i ng assumpt i ons wi t h cust omer s 3. Appl yi ng cust omer devel opment and l ean st ar t up pr act i ces t o nai l t he pai n and sol ut i on 4. Lear ni ng t o pi vot ( change) unt i l ar r i val at a cust omer-val i dat ed busi ness model Ul t i mat el y we bel i eve t hi s wi l l dr amat i cal l y i mprove t he success r at e of new vent ures. The I BMC i s t he f i r st i nt er nat i onal compet i t i on of i t s ki nd and i s open t o al l st udent s enrol l ed at an accredi t ed i nst i t ut i on of hi gher educat i on anywhere i n t he wor l d. Each year t housands of st udent t eams f rom hundreds of school s al l over t he wor l d par t i ci pat e. WHAT I S THE I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON? WHAT WI NNI NG TEAMS DO FI ND A PROBLEM Fi nd a bi g cust omer probl em wor t h sol vi ng and wr i t e down al l your key hypot heses about t he busi ness model t o sol ve t hi s probl em. We recommend t hat you use Al ex Ost er wal der s Busi ness Model Canvas as a scorecard t o t r ack your assumpt i ons and t he changes t hat you make.
NAI L THE PAI N Get out si de t he bui l di ng and i nt er vi ew cust omer s f ace-t o-f ace t o under st and t he j ob cus- t omer s are t r yi ng t o do, t hei r cur rent pai n, and how t hey sol ve t hat pai n. Pi vot when you di scover you are wrong.
NAI L THE SOLUTI ON Devel op a mi ni mum vi abl e product prot ot ype and get out si de t he bui l di ng f ace-t o-f ace wi t h cust omer s t o t est your vi si on of t he sol ut i on. Pi vot when you di scover you are wrong. Re- peat t hese t est s unt i l you nai l t he sol ut i on.
NAI L THE GO- TO- MARKET STRATEGY Get out si de t he bui l di ng t o under st and t he end-t o-end cust omer buyi ng process, and t he mar ket communi cat i on and di st r i but i on i nf r ast r uct ure. I dent i f y t he l ever age poi nt s. Pi vot .
NAI L THE BUSI NESS MODEL Use t he f act s di scovered t o val i dat e t he revenue model f or t he busi ness.
PI VOT Throughout t he process l ear n t o change cour se whenever you di scover you are wrong. Remember, t he goal i s val i dat ed l ear ni ng about t he busi ness model assumpt i ons and f ai l i ng ear l y i s a success compared t o f ai l i ng l at e. 34 Owl et Baby Car e Bosse Tool s The Owl et Smar t Sock i s a devi ce t hat f i t s on a babys ankl e and moni t or s i t s vi t al si gns. Conveni ent l y del i vered t o a smar t phone, parent s have access t o t hei r chi l ds hear t r at e, ski n t emper at ure, oxygen l evel s, and sl eepi ng posi t i on. Thi s devi ce gi ves parent s a pi ece of mi nd and conf i dence t hat t hei r baby i s doi ng wel l . Af t er wi nni ng l ast year s I BMC, Owl et Baby Care has gai ned si gni f i cant t r act i on. The company has successf ul l y r un a crowdf undi ng campai gn and pre-sol d $300, 000 wor t h of devi ces. Just recent l y Owl et r ai sed $1. 85 mi l - l i on f rom mul t i pl e f i r ms i ncl udi ng ff Vent ure Capi t al and Eni ac Vent ures. The company al so compl et ed t he RGA Connect ed Devi ces Accel er at or t hrough Tech St ar s. Companys VP of Sal es, Jordan Monroe, at t r i but es t hei r val i dat i on-dr i ven approach t o product devel opment t o t he I BMC. He says, The I BMC t aught us how cr uci al i t i s t o st i ck cl ose t o t he cust omer and t o make product deci si ons based on t hei r vi ews. I f t he cust omer i s not i nvol ved, t he product r uns a r i sk of bei ng unwant ed. The next f ew mont hs wi l l be ver y busy f or Owl et Baby Care as t hey prepare t o shi p t he f i r st r un of t hei r product t o cust omer s. Bosse Tool s i s a st ar t up company t hat i s changi ng hardware t ool s t hrough er- gonomi cs. They are t r ansf or mi ng const r uct i on, agr i cul t ure, l andscapi ng, and home-gardeni ng. Thei r or i gi nal product i nnovat i on was an ergonomi cal l y desi gned shovel wi t h a rot at i onal handl e, rei nf orced shaf t , and cust om cent ered f oot st ep. Af t er compet i ng i n t he I BMC, Bosse Tool s l aunched a successf ul crowdf undi ng campai gn on Ki ckst ar t er and r ai sed over $64, 000. The company has al so been f eat ured i n dozens of nat i onal news medi a out l et s. Company f ounder, St ephen Wal den, says t hat t he bi ggest t hi ng hes l ear ned so f ar wi t h ent repreneur- shi p and i nnovat i on i s t o l ear n f rom ever yone. Wal den expl ai ns t hat no mat t er who you are t al ki ng t o, ever yone you meet becomes f ree i nf or mat i on t hat shapes your success. Bosse Tool s cur rent l y manuf act ures ergonomi c spade, snow, and f l at head shovel s. But Bosse i s not j ust a shovel company. They have pl ans t o creat e ever yt hi ng f rom speci al i zed const r uct i on t ool s t o gardeni ng equi pment al l benef i t t i ng f rom our ergonomi c desi gns. Al l of t hese t ool s wi l l event ual l y be avai l abl e wi t h bot h rot at i onal and st at i onar y handl es. SUCCESS STORI ES owl et car e. com bosset ool s. com BABY MONITORS 2014 I NTERNATI ONAL BUSI NESS MODEL COMPETI TI ON I 35 Fi ber Fi x f i ber f i x. com Fi ber Fi x i s t he wor l ds st rongest repai r wr ap. Based on t he or t hopedi c cast i ng t ape t hat doct or s use t o f i x broken bones, Fi ber Fi x has a uni que resi n and f i ber st r uct ure t hat hardens l i ke st eel and makes i t 100x st ronger t han duct t ape. Fi ber- Fi x can be used f or al l t ypes of househol d repai r s f rom broken shovel handl es t o l eaky pi pes. Dont repl ace i t ; f i x i t f or good wi t h Fi ber Fi x. Bef ore compet i ng i n t he 2013 I BMC, Fi ber Fi x was i n about 100 st ores. Now Fi ber Fi x can be f ound i n over 10, 000 st ores across t he US and i nt er nat i onal l y and i s cont i nui ng t o grow on aver age of about 100 st ores per week. Fi ber Fi x can now be f ound i n 34 di ff erent count r i es, i ncl udi ng Nor way, Aust r al i a, Sout h Af r i ca and Azer bai j an. Spencer Qui nn, CMO and Co-Founder at Fi ber Fi x, says t hat , t he busi ness model approach i s our busi ness. We ve al ready deci ded t o rol l out new product s based off of t he cont i nual f eedback we get f rom cust omer s. Our abi l i t y t o r api dl y pi vot i n t he devel opment of new product s has gi ven our smal l company a compet i t i ve advant age over pl ayer s t hat have been i n t he i ndust r y f or year s. Fi ber Fi x i s rol l i ng out new product s t o suppor t t he Fi ber Fi x br and i ncl udi ng t he Fi - ber Fi x Pat ch, Fi ber Fi x Heat Wr ap and Fi ber Fi x Screen Mend and a secret product whi ch wi l l be reveal ed i n ear l y 2015. SUCCESS STORI ES A SPECI AL THANKS TO OUR SPONSORS ALTA VENTURES KI CKSTART SEED FUND SPACE MONKEY FI NLAND CANADA JAPAN JAMAI CA 2014 QUALIFIER COMPETITIONS businessmodelcompetition@gmail.com www.businessmodelcompetition.com
Rayya Abdallah David Abdallah, As Next of Kin of Baby Boy Abdallah, and On Their Own Personal Behalf v. Wilbur Callender, M.D. Government of The Virgin Islands, 1 F.3d 141, 3rd Cir. (1993)