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OUTLOOK
2014
28 30 April 2014 | Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya
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Africas Only Sugar Conference Focusing on Trade, Investment and Policy
Produced by:
Supporting Organisations:
KENYA
SUGAR
BOARD
INTERNATIONAL
SUGAR
ORGANIZATION
Stationery Sponsor: Exhbiitor:
From an overall perspective, it was enriching and
presented a good forum for discussing issues pertinent to
Africa. Useful people were met, I will attend next year.
Mike Matsebula, Swaziland Sugar Association
Felix Brandenburg, Secretary General,
The European Association of Sugar Traders, Belgium
Dr. George Mlingwa, Chairman, Tanzania Sugarcane Growers
Association
Mohamed Elmardi, Managing Director, Kenana, Sudan
Lindsay Jolly, Senior Economist, International Sugar
Organization, UK
Oswald Fernandez, Head Procurement, Legal Compliance and
Dispute Resolution, Al Khaleej Sugar Co. (L.L.C.), UAE
Alan Wood, Head of Global Commodities, ASR Group, UK
Pedro Almeida Cortes, President, Energy Brazil
Dr. Mike Matsebula, Chief Executive Officer, Swaziland Sugar
Association
Rosemary Mkok, MBS Chief Executive Officer, Kenya Sugar Board
Devesh Dukhira, Chief Marketing Officer & Secretary, Mauritius
Sugar Syndicate
Antene Assefa, Chief Executive Officer, The Ethiopia Commodity
Exchange (ECX)
Neeraj Vij, Chief Investment Officer, African Development Bank,
Tunisia
Featuring International and
African Sugar Leaders
New in 2014!
Implications for African sugar producers of the
changing EU sugar market
Securing New Marketing Routes for African
Sugar Post 2017: The Case for the Continental
FTA
Intra Africa sugar market competition how is
Kenya saving the sugar sector?
Middle East - Africa sugar trade relations and
future trends
A Cane Growers Perspective on Priorities for
Improving Productivity
Sugar Cane Industry Concept A Model Going
Forward
Brazilian Sugar Producer Experience Sharing
How to Keep Cost Low While Maintaining High
Productivity
Financers perspective - Sugar trade and project
financing opportunities in Africa
Sugar logistics and infrastructure issue in Africa
and investment opportunities
Top investment spots for sugar in Africa
Sugar project updates from Mozambique,
Zambia and Nigeria
Global price forecast and implications for new
investment, and Africas competitiveness
PLUS
A MUST-ATTEND
Pre-Conference Workshop
Successfully Trading
Sugar in Africa
Successfully Trading
Sugar in Africa
Co-host:
Media Partners:
sugar
INTERNATIONAL
JOURNAL
Corporate Sponsor:
Commodities
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.africasugar.com
CONFERENCE DAY ONE
29 April 2014 Tuesday
8.00 Registration & Morning Tea
9.00 Chairpersons Remarks
Lindsay Jolly, Senior Economist, International Sugar
Organization, UK
THE BIG PICTURE MARKET OUTLOOK POST 2017
9.10 The Big Picture Market Outlook Post 2017
Global Sugar Market Environment and Opportunities
for Africa
Global sugar demand and supply outlook
The future trends and implications to Africa market
Conclusions
Reserved for Executive Director, International Sugar
Organization, UK
9.40 Implications for African Sugar Producers of the
Changing EU Sugar Market
Outcome of the EUs Common Agriculture Policy
(CAP) reform and the end of production quotas
Changes as of January 2014
Challenges and opportunities as of October 2017
The EU: from a net importer to a major exporter?
EU beet and its global competitiveness
Felix Brandenburg, Secretary General, the European
Association of Sugar Traders, Belgium
10.10 Securing New Marketing Routes for African Sugar
Post 2017: The Case for the Continental FTA
What are the current patterns of African sugar trade
and what has given rise to them?
How do these patterns relate to the objective of
African integration?
What is the potential for African sugar industries to
contribute to the Continental FTA?
How can the Continental FTA be the new marketing
route for African sugar post-2017?
Dr. Mike Matsebula, Chief Executive Officer, Swaziland
Sugar Association
10.40 Morning Tea & Refreshment
AFRICA VERSUS WORLD SUGAR MARKETS
11.20 World Sugar Pricing Outlook and Implications
for Africa
Analysis on pricing movements and key drivers
What to expect in 2014/15?
Implications for Africa sugar markets
Conclusions
Alan Wood, Head of Global Commodities, ASR Group,
UK
11.50 Intra African Sugar Market Competition How is
Kenya Saving the Sugar Sector?
Rosemary Mkok, MBS Chief Executive Officer, Kenya
Sugar Board
12.20 Networking Lunch
SUGAR TRADING MARKET UPDATES
14.00 Middle East Africa Sugar Trade Relations and
Future Trends
MENA sugar trades and investments
The challenges and opportunities
Future projects and long term partnerships
Summaries
Oswald Fernandez, Head of Procurement, Legal
Compliance and Dispute Resolution, Al Khaleej Sugar
Co. (L.L.C.)
14.30 Nigeria Sugar Market and Project Updates
Sugar production and consumption updates
Sugar imports in 2013/14
Government initiatives of achieving self-sufficiency
New projects and upcoming investments
The way forward
Dr. Latif D. Busari, Executive Secretary, National Sugar
Development Council, Nigeria (Invited)
15.00 Traders Perspective East Africa Sugar Trading
Market and Project Updates
Sugar trading market comparisons in East Africa
Main Challenges and Key Opportunities
Project updates and investment prospects
Future outlook
15.30 Afternoon Tea & Refreshment
16.00 Southern Africa Sugar Market and Project Updates
Sugar supply and demand trends in Southern Africa
Sugar pricing and tariff
New project updates
The future trends
Senior Representative, South Africa Sugar Association
16.30 West Africa Sugar Opportunities and Project
Updates
The future trends
Policy environment in West Africa
Sugar consumption and imports
Main challenges and key opportunities
The way forward
17.00 Case IH The Right Partner for Sugar Cane
Mechanization
Patrice Loiseleur, Agricultural Projects & Corporate
Farming Manager, Africa & Middle East, CNH
International
17.30 Close of Day One
19.00 Gala Dinner
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.africasugar.com
CONFERENCE DAY TWO
30 April 2014 Wednesday
11.50 The Latest Developments in Bag Closing Technology:
Sewing Remains the Best
Ren A. Bontemps, Vice President, Fischbein LLC
12.20 Networking Lunch
WHERE TO INVEST MARKET & PROJECT UPDATES
2.00 Top Investment Spots for Sugar in Africa
The big picture on general sugar investment
environments in Africa
Key factors to look at
Top investment spots rational and project updates
Conclusions
Lindsay Jolly, Senior Economist, International Sugar
Organization, UK
2.30 Sugar and Ethanol Investment Opportunities in
Mozambique
Sugar supply, demand and trade flow
Government initiatives for foreign investors
Infrastructure and logistic support
Ethanol and sugar by products prospect
Sugar projects introduction
Conclusions
Rosario Cumbi, Chairman, Mozambican Sugar
Producers Association (Invited)
3.00 Sugar Project Updates in Tanzania and Investment
Potential
Industry overview and governments initiatives in
sugar sectors
The opportunities and constraints
Project updates and future prospects
Conclusions
Jennifer Baarn, Deputy CEO, the Southern
Agricultural Growth Corridor of Tanzania (SAGCOT)
(Invited)
3.30 Closing Remarks from Chair
3.40 Networking Coffee
9am Chairpersons Remarks
Lindsay Jolly, Senior Economist, International Sugar
Organization, UK
PRODUCTIVITY AND COMPETIVENESS
9.10 A Cane Growers Perspective on Priorities for
Improving Productivity
Comparison of sugar cane productivity in Africa
Harnessing economies of scale
Incorporating the whole value chain
Developing capacity for modernizing the sugar
industry
Dr. George Mlingwa, Chairman, Tanzania Sugarcane
Growers Association
9.40 Sugar Cane Industry Concept A Model Going
Forward
Mohamed Elmardi, Managing Director, Kenana, Sudan
10.10 Brazilian Sugar Producer Experience Sharing
How to Keep Cost Low While Maintaining High
Productivity
Industry overview and production cost analysis
Improve productivity in the field
Strategies to keep cost low while maintaining high
productivity in milling process
Conclusions
Pedro Almeida Cortes, President, Energy Brazil
10.40 Networking Coffee
11.20 Financers Perspective - Sugar Trade and Project
Financing Opportunities in Africa
Banks view on financing sugar projects in Africa
Criteria and priorities of financing from banks
perspective
Projects evaluation and future project prospects
Issue & challenge of financing sugar projects
Neeraj Vij, Chief Investment Officer, African
Development Bank, Tunisia
This will allow delegates, speakers, exhibitors and sponsors
to extend their networking outside of the conference and
surrounding social events. All registered attendees will
receive a unique login and password allowing them access
to the system 10 days prior to the event. The Networking
Tool will be open for 10 days after the event; just in case
you couldnt talk to everyone you wanted to at the event.
ONLINE
NETWORKING TOOL
Sponsorship and Exhibition Opportunities:
Key Benefits for Our Sponsors
Gain direct access to top sugar millers, refineries, traders, and
key sugar associations in Africa
Showcase your company to the whos who in the sugar sector
Stand out from competition by increasing brand recognition
and awareness
Generate high quality leads from extensive networking
opportunities
Close deals on site and establish new business relations with
key players
For more information, please contact Jonathan Kiang
at +65 6508 2471 or email: jonathan.jiang@ibcasia.com.sg
to discuss opportunities for your company.
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.africasugar.com
PRE-CONFERENCE
28 April 2014 Monday
Successfully Trading Sugar in Africa
SPEAKERS
For latest program information, please refer to event website: www.africasugar.com
Lindsay Jolly
Senior Economist,
International Sugar
Organization, UK
Antene Assefa
Chief Executive Officer,
The Ethiopia Commodity
Exchange (ECX)
Devesh Dukhira
Chief Marketing Officer &
Secretary,
Mauritius Sugar Syndicate
8am Registration
9am Chairmans Opening Remarks
9.10 Sugar Trading Policy and Pricing in Africa
Regional sugar trade agreements and policy constraints
Regional sugar pricings
Production cost variations and export quality
10.00 An Overview of Sugar Shipping Costs in Africa & Future Trends
Sugar shipping costs in dry bulk and containers
Analysis on the intra Africa and international shipping routes
The way forward
10.40 Sugar Logistics and Infrastructure Issues in Africa
General issues of sugar supply chain in Africa
Challenges and opportunities of improving logistics and infrastructure
Project updates
Outlook on the future
11.30 Tea Break
12.00 How Trading Platforms Can Improve Sugar Trading in Africa
12.40 Mauritius Sugar Trading Experience with Europe
Lindsay Jolly is a senior economist with the
International Sugar Organization where he is
responsible for economic and policy analysis of the
world fuel ethanol, sweeteners and molasses markets.
Lindsay has a wide experience in economic research
into primary commodity markets, having previously
been employed at the Australian Bureau of Agricultural
and Resource Economics and the Food and Agriculture
Organisation of the United Nations in Italy.
Anteneh Assefa is currently the CEO of the Ethiopia
Commodity Exchange (ECX) and is responsible for the
overall management of ECX since November 1, 2012
after serving as CEO Designate from August 1 to October
31, 2012. He has a close to fifteen years of experience
in the financial industry in Ethiopia.
Devesh Dukhira has 7 solid years of experience in
Mauritius Export Development and Investment
Authority (M.E.D.I.A), his responsibility includes
comprised promoting Mauritian exports to UK and
Northern Europe, and attracting investment from these
countries to Mauritius.
6.00pm 8.00pm Welcome Reception
An additional networking opportunity for
you to meet up with speakers, local clients
and traders. Please confirm your
attendance in the registration page.
Getting to Mombasa
There are over 10 daily flights
available from Nairobi to
Mombasa. Book early and sort
out your travel itinerary at the
earliest!
OUTLOOK
2014
28 30 April 2014 | Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya
I
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o
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Africas Only Sugar Conference Focusing on Trade, Investment and Policy
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.africasugar.com
Successfully running in Kenya for 3 years, the Africa Sugar
Conference has attracted close to 400 participants from 25
countries, and has established itself as the premier sugar event
in the region.
Key Highlights of the Event:
Top Level Speaker profiles across key African and global markets
Senior Decision Maker Participant profiles representing local
producers, international investors, top traders, Government and
Industry bodies
Africas Only sugar conference focusing on trade, investment,
and policy for the entire region
Discussing Burning Market Issues in relation to Africa
Highly Spoken by both international and African attendees
New value add networking functions
Welcome Reception
Gala Dinner
Online Networking Tool
Top 7 Reasons to Attend
Network with top level sugar regulators, producers, traders and
investors
Understand the sugar trade market after 2017
Explore investment opportunities from Africas major producing
countries
Access financing opportunities and options for sugar projects
Walk away with expert insights and valuable contacts
Develop commercial strategies for successful trading with Africa
Identify and develop new business partners from the region
ATTENDEE PROFILE
BY INDUSTRY:
Sugar mills & refineries 25%
Traders and brokers 25%
Government, Industry bodies and institutes 10%
Food Manufacturers and sugar end users 15%
Testing and Certification 3%
Technology, Equipment& EPC 15%
Logistics & service 4%
Chemical & Fertilizer 3%
BY COUNTRY:
African Countries 50%
Europe 20%
India 14%
Middle East 8%
Others 3%
Brazil 5%
The event gave an excellent update on the current
industry situation in Africa. It was attended by a
wide variety of interested parties.
David Lambkin, Fives Fletcher Ltd
A very diverse + interesting audience, good
representatives from whole range of industry
stakeholders.
Kate Mathias, Independent consultant
The event was great and informative; I would
definitely attend next year!
Alla Daoud, Kenana Engineering &Technical Services
The event was well organized. I have learnt so
many things from other countries. I am pleased
with people I met.
Wanyama Peter Juma, Kenya Sugar Research Foundation (KESREF)
Useful event where I update myself with the
success & challenges of sugar agribusiness in Africa
and the world. Well attended and would
recommend to colleagues.
Francis Ingara, Kenya Sugar Board
Absolutely great!
Frederick N. Kamunzyu, Mumias Sugar Company Ltd
It was amazing to learn the opportunities that
Africa has to increase production & diversification.
Lemon Chipwatali, Concern Universal
It was my first international conference in Nairobi.
I am very satisfied with the content & topics &
presentations as well as networking
Richard Polanek, PepsiCo Deutschland GmbH
Hear from 2013 Participants!
MAIL the attached registration form with your
cheque to IBC Asia (S) Pte Ltd
c/o Informa Regional Business Services
111 Somerset Road, TripleOne Somerset
#10-06, Singapore 238164
Early Bird Rate
Register & pay on or
before 21 Feb 2014
FEE PER DELEGATE
Special Rate
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before 21 Mar 2014
Group Rate
(3 or more delegates)
Normal Rate
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21 Mar 2014
REGISTER NOW! FAX BACK TO +65 6508 2407
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6 EASY WAYS TO REGISTER
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Customer Service Hotline
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Web
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3 Day Package
2-Day Conference + Post-Conference
Workshop
USD 1,799 USD 1,999 USD 2,099 USD 1,699

2 Day Package: 2-Day Conference Only USD 1,399 USD 1,599 USD 1,699 USD 1,299
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SAROVA WHITESANDS BEACH RESORT & SPA
Malindi Road, Bamburi, Mombasa, KENYA
Contact Person: Edgar Gift, Sales Account Manager
Tel: +254 41 2128000
Fax: +254 41 5485652 / 5486536
Email: gift.edgar@sarovahotels.com

Welcome Reception: 28 April 2014

Gala Dinner: 29 April 2014 USD 125

FREE
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