Katherine Upchurch

Technical Communications 260

Dr Olivia Burgess
February 7 20!"
# Disruptive $assion %rom Corning &nc'
Corning &ncorporate()s ne* %le+ible (urable an( versatile glass lea(s us into a %uture *ith
lighter tablets cheaper solar panels an( ne*er technologies than,s to their innovative sapphire glass'
#%ter researching this company an( its brea,through technology & have seen *hat Corning an( -illo*
.lass *ill (o %or us' The %irst vi(eo %rom Corning &nc' sho*s its au(ience /# Day 0a(e o% .lass1
right%ully name( as it allo*s the vie*ers to see a typical (ay *ith the applications o% sapphire in the
homes o% Corning)s consumers' The secon( vi(eo tal,s about the possibilities o% each utili2ation o% the
glass *hile setting realistic e+pectations %or consumers' The articles /Fle+ible .lass Coul( 0a,e
Tablets 3ighter an( 4olar $o*er Cheaper1 /-hat Tech &s 5e+t %or the 4olar &n(ustry61 an( /7our
5e+t 4martphone 4creen 0ay Be 0a(e o% 4apphire1 each bring insight to its rea(ers about the %uture
*ith ne* sapphire glass %rom companies li,e Corning' #ll o% this research about Corning8s ne*
sapphire glass an( the possibilities it brings %or our %uture leaves me *ith the conclusion that Corning
&nc' belongs on the list o% 0&T8s 90 Disruptive Companies o% 20!:' Due to Corning &ncorporate()s core
values brilliant mar,eting an( *ell;earne( reputation they prou(ly stan( among the most success%ul
innovators o% 20!:'
#s a *orl( lea(er speciali2ing in glass an( ceramics Corning e+cels in the %iel(s that it ventures
into by being (evote( to their values' They stress seven values promising <uality innovation integrity
per%ormance lea(ership in(epen(ence an( in(ivi(ualism' -ith pro(ucts li,e Corning8s -illo* .lass
ma(e %rom sapphire their values o% <uality an( per%ormance sho* in this (e%ect;%ree (urable pro(uct
<uite li,e many o% their other pro(ucts' -hile being at the %ore%ront o% the specialty glass an( ceramic
in(ustry it is %air to say that they are a /global lea(er in in(ustrial research an( (evelopment1=Corning
&nc>' Their in(epen(ence %rom big corporations sets them apart %rom their competition than,s to their
sharehol(ers an( (evotion to consumers an( %uture technological a(vances' Corning8s appreciation %or
the in(ivi(ual also separates them %rom their competition because o% their un*avering (esire to give
people a *ay o% enhancing their every(ay lives' They stress their values o% innovation an( integrity
*hich contribute to the ma?ority o% Corning8s success' $ri(ing themselves on being innovative through
an /un*avering commitment to the art o% (iscovery1 their passion %or genuine (iscoveries an(
reinventing technology ma,es them uni<ue compare( to other companies=Corning &nc>' The integrity
(isplaye( by Corning in the *or, they (o allo*s them to prevail as a realistic an( trust*orthy company
to its consumers' -ith all o% these values shaping ho* Corning *or,s thin,s an( acts they have
success%ully thrive( %or over !60 years'
Corning8s /# Day 0a(e o% .lass1 (isplays one o% the most innovative an( imaginative sho*s o%
mar,eting s,ills %or our time' The secon( e(ition o% this vi(eo /# Day 0a(e o% .lass 2@ Unpac,e(1
intro(uces its consumers an( target au(ience to Corning8s hopes an( (reams about the %uture
technology that they can create *ith their ne* -illo* .lass' -illo* .lass shines brightly among the
other technologies that Corning continues to *or, on inclu(ing research an( (evelopment in other
areas such as telecommunications li%e sciences specialty materials an( environmental components'
Corning8s main mar,eting %or its glass sciences presents itsel% in multiple 7ouTube vi(eos all branche(
o%% o% /# Day 0a(e o% .lass'1 These vi(eos ta,e a loo, at ho* Corning envisions the %uture *ith their
glass sho*ing vie*ers applications o% their pro(ucts in every(ay places li,e homes schools hospitals
an( shopping centers' &n the latter vi(eos Corning goes over their progress on speci%ic applications
*hile sharing its hopes %or %uture technologies that they plan on implementing' They continue to
maintain strong *or,ing relationships *ith their partners in consumer electronics that cater to the
targete( mar,et' By utili2ing its a(vertising to search %or partners intereste( in ma,ing so%t*are an(
applications %or their (isplays they are able to connect *ith that mar,et as *ell as their current an(
%uture partners' These mar,eting s,ills enable Corning to maintain their image as an innovative
(iscovery (riven company that is (e(icate( to ne* technologies an( research opportunities'
Corning8s reputation o% being an innovative lea(er committe( to <uality (iscovery an( integrity
sho*s through their success in research an( implementation o% their pro(ucts' Their unyiel(ing
passion %or the technology they research an( pro(uce sho*s their consumers their (e(ication to the
promises they ma,e' Corning ta,es their promises seriously by not promising *hat they are not capable
o% allo*ing customers to maintain the %aith an( trust they have in Corning' Their ama2ing imagination
that they share *ith everyone along *ith their realistic e+pectations o% themselves ,eeps them a
reliable reputable company' The technological lea(ership customer %ocus longevity an( <uality o%
Corning surpass other companies in its in(ustry because o% their (isplay o% values that they tightly hol(
on to' Their constant nee( to enable /a %uture o% communication collaboration an( connectivity1
sho*s their consumers ho* passionately they *or, to*ar(s the %uture an( brea,through technologies'
Corning8s value o% integrity bol(ly bran(s them as respectable an( trust*orthy by saying /&ntegrity is
the %oun(ation o% Corning8s reputation'''1=Corning &nc>' #s a reputable member o% the specialty glass
an( ceramics in(ustry they present over !60 years o% success by relying on their partners an(
customers *ho believe in Corning8s innovation an( integrity'
#s an integral part o% the specialty glass an( ceramics in(ustry this (isruptive company
success%ully sho*s its consumers an( partners its (evotion trust*orthiness an( curiosity through
brilliant (isplays in their values mar,eting an( bran(ing' 3eaving no (oubt that Corning (eserves its
place among the other "A (isruptive companies in the 0&T Technology Bevie*' Than,s to their
eagerness to (iscover an( innovate Corning continues to manu%acture high <uality pro(ucts that
change the *ay our *orl( *or,s' Corning8s -illo* .lass being only one o% the many success%ul
pro(ucts that they pro(uce brings them into the same ran,ing as other prominent companies' Corning
*ill continue to play a crucial role in the %uture o% glass anything %rom tablets to cars an( classrooms
*ill be %air game %or this (isruptive company as it enters 20!" *ith all o% its hope an( (reams %or
technologies to come'
-or,s Cite(
A Day Made of Glass... Made Possible by Corning (2011)' YouTube' 7ouTube n'(' -eb' 7 Feb' 20!"'
Chttp@DD***'youtube'comD*atch6vE6C%7&3FeG:HI'
A Day Made of Glass 2: Una!"ed. T#e $%ory &e#ind Corning's (ision (2012)' YouTube' 7ouTube n'('
-eb' 7 Feb' 20!"'
Chttp@DD***'youtube'comD*atch6vEJ;.JOFur0o*I'
Bullis Kevin' K90 Disruptive Companies 20!:@ Corning'K M)T Te!#nology
*e+ie,' 0&T Technology Bevie* n'(' -eb' 7 Feb' 20!"' Chttp@DD***2'technologyrevie*'comD
tr90D20!:DI'
Bullis Kevin' KFle+ible .lass Coul( 0a,e Tablets 3ighter an( 4olar $o*er Cheaper'K M)T Te!#nology
*e+ie,' 0&T Technology Bevie* n'(' -eb' 7 Feb' 20!"'
Chttp@DD***'technologyrevie*'comDne*sD9!6"7!D%le+ible;glass;coul(;ma,e;tablets;lighter;an(;solar;
po*er;cheaperDI'
Bullis Kevin' K-hat Tech is 5e+t %or the 4olar &n(ustry6K M)T Te!#nology
*e+ie,' 0&T Technology Bevie* n'(' -eb' 7 Feb' 20!"'
Chttp@DD***'technologyrevie*'comDne*sD9!6:06D*hat;tech;is;ne+t;%or;the;solar;in(ustryDI'
Bullis Kevin' K7our 5e+t 4martphone 4creen 0ay Be 0a(e o% 4apphire'K M)T Te!#nology
*e+ie,' 0&T Technology Bevie* n'(' -eb' 7 Feb' 20!"'
Chttp@DD***'technologyrevie*'comDne*sD9!2"!!Dyour;ne+t;smartphone;screen;may;be;ma(e;o%;
sapphireDI'
Corning )n!orora%ed' Corning n'(' -eb' 7 Feb' 20!"' Chttp@DD***'corning'comDin(e+'asp+I'