2013 Team

Captain Toolkit
859.422.1340 | DAV5K.ORG | DAV5K@DAV.ORG
Dear Team Captain,

Thank you for joining us to show support for Americas heroes with the DAV (Disabled
American Veterans) on Saturday, November 9, when we kick off Veterans Day weekend
with DAVs inaugural 5K Run to Honor Veterans!

Supporting the DAV 5K is a great way to express your support of veterans who gave so
much to protect the American Way of Life.

Tri-State people walk, run and ride their motorcycles from Sawyer Point through the
streets of Cincinnati, the city where DAV was founded 93 years ago. There is a lot of
buzz around DAVs first ever 5K an exciting testimony to our communitys deep
respect and abiding concern for the men and women who selflessly served this nation.
It also speaks to the powerful mission of one of Americas oldest, largest and most
revered veterans organizations, with its National Headquarters right here in the Tri-
State.

Each year DAV helps America keep its promises to the heroes by assisting veterans
who sacrificed blood and health in our armed forces with more than a quarter million
claims for benefits that theyve earned through their service. DAV makes sure they get
the benefits and services they and their families need to lead high quality lives with
respect and dignity!

We would like to make your job as a team captain as easy as possible. We have
formulated this toolkit to be your guide for recruiting team members and fundraising
support. In this kit you will find everything from a timeline of team coordination, to tips
on using social media, to how to communicate with your team. Please contact the DAV
at 859-422-1340 or DAV5K@dav.org with any additional questions.

Again, we would like to thank you for accepting the responsibilities of a team captain!
Make sure to let us know if you need any help along the way. We are all on this journey
together to create the first annual DAV 5K Run to Honor Veterans.

Running Hard for Americas Veterans!


The DAV 5K Team
DAV National Headquarters

Thank You
859.422.1340 | DAV5K.org 2
Table of Contents
General Information
General information about the DAV 4
DAV 5K Schedule 5
Recruit or Join a Team 6
Team Captain Checklist 7
Reasons to Get Excited About the DAV 5K 8

Day of Race Information
Race Day Timeline 5
Directions & Parking 9

Recruitment and Fundraising Tools
Social Media Guidelines 10
Customize Your DAV 5K Page 11
DAV 5K Team Sign-Up Form 12
Fundraising Progress Tracker 13
Fundraising Guide 14

Veteran Testimony 15

3
General Info About DAV
Providing free, professional assistance to veterans and their families in obtaining benefits
and services earned through military service and provided by the Department of Veterans
Affairs (VA) and other agencies of government.
Providing outreach concerning its program services to the American people generally, and
to disabled veterans and their families specifically.
Representing the interests of disabled veterans, their families, their widowed spouses and
their orphans before Congress, the White House and the Judicial Branch, as well as state
and local government.
Extending DAVs mission of hope into the communities where these veterans and their
families live through a network of state-level Departments and local chapters.
Providing a structure through which disabled veterans can express their compassion for
their fellow veterans through a variety of volunteer programs.
We respond not just to the
needs of veterans returning
home, but to the needs of
their entire families.
859.422.1340 | DAV5K.org 4
We are dedicated to a single purpose: empowering veterans to lead high-quality lives
with respect and dignity. We accomplish this by ensuring that veterans and their families
can access the full range of benefits available to them; fighting for the interests of
Americas injured heroes on Capitol Hill; and educating the public about the great
sacrifices and needs of veterans transitioning back to civilian life.
859.422.1340 | DAV5K.org 5
DAV 5K Schedule
Packet Pickup Schedule

Veterans & Service Member VIP pickup
Wednesday, November 6
th
- 5:00 PM to 7:00 PM
Bob Ronckers Newport: 317 Monmouth St., Newport KY, 41071

Civilian & Open Registration Packet Pickup
Thursday, November 7
th
- 10:00 AM to 7:00 PM
Bob Ronckers OBryonville: 1993 Madison Road, Cincinnati, OH 45208

Friday, November 8
th
- 10:00 AM to 7:00 PM
Bob Ronckers OBryonville: 1993 Madison Road, Cincinnati, OH 45208

Race Day Schedule
Saturday, November 9, 2013 Times subject to change

7:00 AM Race Day Registration & Promise Row Sponsor Expo Opens at Yeatmans Cove
8:40 AM National Anthem (Performed at Start Line)
8:45 AM Harley-Davidson Tribute Ride Motorcycle Start (All makes, models, riders welcome)
8:59 AM Local Veteran Honorary Hand-Cycle Start
9:00 AM 5K Run/Walk Start
9:10 AM FirstLight HomeCare Veteran Honor Roll Wheelchair Start (Veteran or Service Member
participation only)
10:45 AM Honor Ceremony and Awards (Main Stage at Yeatmans Cove)
11:05 AM Post-Party at The Banks
DAV is dedicated
to the service of
our nations ill and
injured heroes.
859.422.1340 | DAV5K.org 6
Recruit or Join A Team
1. Go to www.dav5k.org and
click Start a Team if you are
a team captain, or Join a
Team if you are joining an
existing team.
2. On the next screen identify if
you are a new or returning
user, then click Next Step.
3. If you are joining a team,
scroll down and search for the
team you are joining, and click
Search for team. When that
team appears, click Join
team then follow the
registration steps through the
end!
3. If creating the team, click I
would like to start a new team.
It will bring you to the next
window which will allow you to
create your Team Name,
Division, and Fundraising
goals. From there, just follow
the registration steps through
the end!
859.422.1340 | DAV5K.org 7
Team Captain Checklist
[ ] Race Day! Embrace the moment and celebrate all of the hard work
your team has done!
[ ] Recruit a team. Find 10 of your best friends, family members, and
coworkers to participate with you! Place the DAV 5K Team Sign-Up Form
(page 12) in a high visibility area (break room at work, faculty lounge, etc.) and
see who wants to join you!
[ ] Plan a team meeting. Meet with all members to establish contact,
choose a team name, and make a plan for race day.
[ ] Establish team goals. Set training and fundraising goals. Decide
how you are going to spread the word and who will help support you and your
teammates. Be a leader and help your team reach its goal. Challenge other
teams!
[ ] Registration. Make sure all team members are registered and paid
for to ensure quick check-in. (See packet pickup section on page five)
[ ] Communicate with team members. Start an e-mail list or
Facebook group to get team members excited for the race!
859.422.1340 | DAV5K.org 8
Reasons To Get Excited
Support Local Veterans
This is the first DAV 5K! Your participation in this 5K makes you a part of history as we
come together as a community to say thank you to those who have done so much for
us. This is your chance to get in on the ground floor of an event that could become a
Cincinnati tradition around Veterans Day for years to come.

Team Building
Build a team to take pride in a friendly competition! You can have multiple teams within
your business or one team. The DAV 5K gives your business an opportunity to partake
in team bonding as well as support a great cause!

Corporate Wellness
Get everyone out and active! The DAV 5K is for all levels of fitness. Your team can
take part in walking or running the event. This is a great opportunity for your business
to practice improving a healthy active lifestyle. By participating in the DAV 5K your co-
workers will have the opportunity to work as a team to raise awareness for the DAV.

Cool Shirts!
Service members will receive a black Nike dry-fit long sleeved
shirt! All civilians will receive white shirts for participating! You
will be able to pick-up your shirt at our scheduled packet-pickup
events the week before race day. *Service members receive
a Nike shirt if they register online by 11/3/13. After that, we cannot
guarantee shirts will be available for late registration.

Theres Something for Everyone
Whether you prefer to run, walk, or even ride a motorcycle,
hand-cycle, or wheelchair, you can participate in the DAV 5K!

Each Branch of Service will be Honored
One of the most unique parts of the DAV 5K is that the course is dedicated to each of
the five primary branches of military service. From branch insignias to service songs,
youll find representation along the course to have a true military experience -- making
this 5K one you will never forget!

The After Parties and Entertainment
Continue the celebration! Immediately after the DAV 5K Closing Ceremonies, join your
fellow military service men and women along with their family and friends at the Post-
Race Party at The Banks on Saturday, Nov. 9th, 11 a.m. to 1 p.m. One free drink for all
service members and veterans - and free munchies will be provided to all veterans and
their families.
Army Reunion: Moerlein Lager House
Marines Reunion: Holy Grail
Air Force, Navy & Coast Guard Reunion: Tin Roof

859.422.1340 | DAV5K.org 9
Directions & Parking
Directions:
The DAV 5K will be held at Yeatmans Cove at Sawyer Point
720 E Pete Rose Way, Cincinnati, OH 45202.

Directions from North Cincinnati I-71 Southbound
Take Exit 2, Gilbert Avenue. At first traffic light, turn right onto E. Court Street. Make an
immediate left onto Reedy Street followed by a left onto Eggleston Avenue. Keep straight until
reaching Pete Rose Way, where you will see the entrance to Sawyer Point.

Directions from North Cincinnati I-75 Southbound
Take Exit 1A, Downtown Riverfront/Second Street, then exit onto Riverfront/Mehring Way. Turn
left onto Pete Rose Way. Continue until turning left onto Eggleston Avenue. Turn left onto 3rd
Street followed by a right onto Culvert Street. Turn right onto 4th Street, where you will see the
entrance to Sawyer Point.

Directions from Kentucky I-471
Take Exit 6A and stay left, going toward I-71S/3rd Street. Keep right until getting off at
Downtown Riverfront/3rd Street exit. Turn left onto Broadway Street followed by another left
onto Pete Rose Way. Stay straight past the second traffic light and turn right, where you will
see the entrance to Sawyer Point.
Lot Name & Address
Distance from
Sawyer Point
Open Hours Price

Sawyer Point Park
729 2nd St E. Cincinnati,
OH 45202
0 min (walking) 6 AM - 11 PM $4

Lot BH
601 E Pete Rose Way
Cincinnati, OH 45202
4 min (walking) Events only $3

L&N Loop
301 Eggleston Ave.
Cincinnati, OH 45202
5 min (walking) 24/7 $3

Lot 5E
490 Culvert St.
Cincinnati, OH 45202
6 min (walking) 24/7 $5
Parking
We strongly encourage participants to carpool and arrive early!
Road closures will begin at 7:45 AM. Please visit www.downtowncincinnati.com
for a list of parking options. *we cannot guarantee parking rates
859.422.1340 | DAV5K.org 10
Social Media Guide
LinkedIn: Some of the most powerful fundraising tools can be the
networks youre already involved in! Connect with your team members
on LinkedIn and pool your contacts together. Engage in LinkedIn
Groups with a connection to the DAVs cause. Brand your team and
see what happens!
Below are some guidelines and best practices tips for getting the most out of
your social networks:
Facebook: Like the DAV 5K page on Facebook to stay updated on the
latest information about the 5K and the DAV! You can also use Facebook
to post a status telling everyone why the DAV cause is important to you
and why it should be important to your friends. Attach a link to your team
or personal fundraising page and watch the donations come in!

Facebook is also a great resource for coordinating your team! Create a
public team group that your members can join to stay informed leading
up to the 5K. Post progress updates with fundraising and other important
milestones. If a team member achieves a significant fundraising or
training goal, praise them publicly to help spread the word!

Twitter: You can use short and direct @ tweets to engage family,
friends, and other followers with a personalized approach to let them
know why youre running. Also use #DAV5K in your tweets about the
race and you might see them re-tweeted by DAV!
Instagram: This social photo app can also be a great way to build your
teams image and get the word out about the DAV 5K! Consider
creating a team logo and posting it to Instagram along with the official
hashtag #DAV5K to let followers know who youre running for!
Blogs: Consider starting a blog just for your team! When you login to
your Participant Center, you have access to starting a blog on a race
page dedicated to your voice! Mention team members and their
individual fundraising and training efforts. Write short spotlights that
highlight the specific veterans members may be running for. Post
updates on your plans for the 5K to reach the running community!
859.422.1340 | DAV5K.org 11
Customize Your DAV 5K Page
1. From the DAV homepage
click Participant Center
under the Teams tab.
2. Click Logging in then log
in using the personal
username and password you
created when you joined the
team.
3. From the home page you
can review and change your
fund raising goals, email team
members or donors, and find
convenient links for other
useful fundraising resources.
4. On the Personal Page and Team Page team captains are able to edit the team name,
provide a brief bio on why they support the cause of raising funds for the DAV5K or their
teams mission, and provide a place to upload photos or videos in order to make the team
page more personal and compelling.
859.422.1340 | DAV5K.org 12
DAV 5K TEAM SIGN-UP
FORM
Join me to thank those who have served our nation by participating in the first inaugural DAV
5K RUN/WALK, which will be held on SATURDAY, NOVEMBER 9TH at Sawyer Point in
downtown Cincinnati.

If you are interested in participating in the 5K, please enter your information here and the
Team Captain listed below will get in touch with you. For more information about the DAV 5K,
please visit DAV5K.org.

Team Name: _________________________________

Team Captain: ________________________________





















THANK YOU FOR HELPING US STAND UP
FOR THE VETERANS WHO STOOD UP FOR US!
Name
1. ________________________
2. ________________________
3. ________________________
4. ________________________
5. ________________________
6. ________________________
7. ________________________
8. ________________________
9. ________________________
10. _______________________


Phone Number
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
____________________


E-Mail Address
________________________
________________________
________________________
________________________
________________________
________________________
________________________
________________________
________________________
________________________

859.422.1340 | DAV5K.org 13
Team Name:______________________________________
Fundraising Goal:__________________________________
859.422.1340 | DAV5K.org 14
Fundraising Guide
Looking for some fun and unique ways to raise some extra money for your team? Here
are some ideas to get you started. Although raising money for your team can seem
like a daunting task at first, keep in mind that our ability to improve the lives of veterans
every day starts with you.

[ ] Make a chart listing all team members and individual fundraising goals. Set an
ambitious fundraising goal and encourage fellow team members to do the same. Stay
current with your teams donations on the Fundraising Progress Tracker.

[ ] Use the social media guidelines in this toolkit to reach out to friends,
family, and other donors you may not even be aware of -- you never know who in your
network will want to support your team!

[ ] Talk to your employer and see if they have a funds matching program.
Donations to DAV are tax-deductible and help your company stand out as socially
responsible! Also talk to your employer about setting up in-office fundraisers, such as a
casual day during which co-workers can pay you a set fee to dress down at work!

[ ] Host a poker night at a team members house, invite all of your friends
and family, and split the pot between the winner and your teams fundraising efforts!

[ ] Give it up for a good cause; have a habit you think youre spending too
much money on (daily coffee, expensive lunches, etc.)? Have all team members make
a pact to give something up for one week and donate all the money they would have
spent to your teams fundraising goals!
Raise $300 In 10 Days!

Day 1: Sponsor yourself for $25. Day 6: Ask two businesses for $15.
Day 2: Ask your boss for $15. Day 7: Ask five church members for $10.
Day 3: Ask your best friend to contribute $20. Day 8: Ask four coworkers for $10.
Day 4: Ask five neighbors to contribute $10. Day 9: Ask two friends for $10.
Day 5: Ask two family members for $25. Day 10: Relax -- you did it!

859.422.1340 | DAV5K.org 15
Testimony from A Veteran
Thank You For Your Support!
So many heroes who were there for us need our help now. By participating in the race or
making a meaningful gift to DAV and our injured veterans you are showing Americas
veterans youve got their backs! Thank you for your support!
Commemorate this momentous Veterans
Day event by signing up for the DAV 5K
now!

Just imagine what your support will mean to a
hero like Army veteran Nick Paea, from
Cincinnati, Ohio, who suffered a brain injury
and trauma to the back while in Afghanistan.

In the two years it took to get his claim
processed, Nick a husband and father of
four lost just about everything, including
apartments, his car, and his job. And even
then, the battle wasnt over!

Thats when Nick turned to DAV to resolve his
claim and help get his life back on track.
Special thanks to the students in the
NKU MKT 335 Class for creating this toolkit!