CARAT MEDIA WEEKLY NEWSLETTER

No. 737

 Media Report
2014

Image courtesy of ddpavumba / FreeDigitalPhotos.net

2014

2014(QE)

0.023.04%
201323

QE

&()

2011-2014()

: %

7.37

90

106

80.96

70

14-Jan

13-Dec

13-Nov

13-Oct

13-Sep

13-Aug

13-Jul

(a)

60

104
102
100

13-Jun

11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q4 13Q1 13Q2 13Q3 13Q4 14Q1

(2014/04/30)
(a)

103.05

14-Mar

1.31

13-May

1.21 0.59
0.73
-0.12

1.44

14-Feb

2.95 3.04

2.69

3.53

80

13-Apr

3.97

13-Mar

4.56

(2014/04/07)2011
(2014/03/27)

98

2014

201410420132.1%2012
2013
/

2
201327.2%3
2
2013/2014

2004-2014

12,427 11,896

2013

30.9%

11,277 11,569 10,729 10,590 10,369

10,852 10,558 10,450

8,616

-4.3%

3,818

3,559
2,992

3,653

4.5%
2.6%

-2.7% -1.0%

2014

3,224

3,714

-4.2%
-1.3% -2.1%

-7.2%

-7.3%

-8.8%

-17.6%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0

2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0
2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0
2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0

2009 0.097/ 0.039/ 0.370/ 0.435/ 0.400/ ()1.0
2010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0
2011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0
2012 0.085/ 0.049/ 0.320/ 0.430/ 0.360/ ()1.0
2013/2014 0.081/ 0.051/ 0.280/ 0.440/ 0.290/ ()1.0

2014

2014(24.4%)(1.8%)
2.1

1.3%56.1%

(-13.5%)(-8.1%)

2
7
2013/2014

2014
2013

953

+: - 0.8 %

1.8 %

936

4,866
4,932

- 1.3 %

(7.9%)

6.9%

9.2%
(8.8%)

(6.8%)

1,755
2,028

1,044
1,137

712

- 13.5 %

1,039

10.1%

-8.1 %

2014
2013

16.9%

46.9%
(46.6%)

(19.2%)

24.4 %

AIS (Advertisement Information Service)

+: 56.1
(55.4%)

(10.7%)

-1.2 %

721

835

10.0%

2014

Top 10
Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2014

1,386.2
975.3
750.1
692.6
688.2
597.3
590.8
520.9
507.2
419.0
411.9
392.1
340.4
340.1
321.0
309.1
238.1
225.2
192.2
148.1
7,127.7
10,045.9
10,369.1

13.4%
9.4%
7.2%
6.7%
6.6%
5.8%
5.7%
5.0%
4.9%
4.0%
4.0%
3.8%
3.3%
3.3%
3.1%
3.0%
2.3%
2.2%
1.9%
1.4%
68.7%
96.9%
100%

-8.3%
2.2%
-0.9%
-1.4%
21.3%
-6.2%
3.7%
6.0%
-4.5%
7.1%
11.6%
4.3%
-19.0%
0.6%
-21.1%
-25.8%
23.0%
-1.8%
-22.0%
-30.2%
0.2%
-2.7%
-2.1%

2013

1,510.8
14.3%
954.1
9.0%
757.3
7.2%
702.1
6.6%
567.5
5.4%
636.4
6.0%
569.8
5.4%
491.6
4.6%
531.1
5.0%
391.4
3.7%
369.0
3.5%
375.8
3.5%
420.1
4.0%
338.1
3.2%
406.8
3.8%
416.6
3.9%
193.6
1.8%
229.4
2.2%
246.6
2.3%
212.1
2.0%
7,112.3
67.2%
10,320.5
97.5%
10,589.8
100%

1
2
3
4
7
5
6
9
8
13
15
14
10
16
12
11
20
18
17
19
-

//76%
AIS (Advertisement Information Service)

2014

2014 2013
(21.3%)8.3%

/
17

2013
1

1120(11.6%)(23.0%)(-19.0%)
(-21.1%)(-25.8%)(-22.0)(-30.2%)

10

/
7

38

2014

2
/
3

10

11

12

13

14

15

16
//
17

18

19

20
Top 20

2014

1,102.8
376.2
369.6
297.0
225.7
195.7
188.9
171.0
152.4
143.3
129.0
128.1
127.0
125.8
125.6
123.9
108.0
104.5
99.0
97.5
4,390.8
10,369.1

10.6%
3.6%
3.6%
2.9%
2.2%
1.9%
1.8%
1.6%
1.5%
1.4%
1.2%
1.2%
1.2%
1.2%
1.2%
1.2%
1.0%
1.0%
1.0%
0.9%
42.3%
100%

-11.5%
9.3%
97.6%
15.6%
9.7%
2.4%
-4.6%
21.3%
9.1%
-7.8%
-9.8%
35.4%
8.3%
-5.6%
66.2%
-2.9%
34.9%
13.4%
43.5%
-1.0%
7.2%
-2.1%

2013

1,245.4
11.8%
344.2
3.2%
187.0
1.8%
256.9
2.4%
205.8
1.9%
191.1
1.8%
197.9
1.9%
140.9
1.3%
139.7
1.3%
155.4
1.5%
143.1
1.4%
94.6
0.9%
117.4
1.1%
133.3
1.3%
75.6
0.7%
127.6
1.2%
80.1
0.8%
92.1
0.9%
69.0
0.7%
98.5
0.9%
4,095.6
38.7%
10,589.8
100%

AIS (Advertisement Information Service)

1
2
7
3
4
6
5
11
12
8
10
20
17
13
31
14
27
21
38
19
-

2014

2014(-11.5%)
/ (97.6%) 2
(21.3%)(35.4%)(66.2%)//(34.9%)

(43.5%)

2013

20132014(60300)

//1
3

2014

/(88.9%)(37.2%)
2013

2014
0.8%

(-10.8%)/(-6.6%) (-19.3%)

(12.1%)(26.5%)6

400

88.9%

2013

18.4%

300

2013/2014

2013/2014

10.6%

200

3.7%

11.2% -11.1%

2014

-0.6%
-13.2%
37.2%
1.7%

100

-10.8

12.1

1.8

2.4

3.3

0.2

26.5

2013

-6.6

2014

-19.3
1.5

0
500
1,000
1,500
2,000
2,500

AIS (Advertisement Information Service)

2014

201413.5%

1/2
2

1,000
900

2013/2014

-14.3%

800

2014

600

500

2013

700

2014

400
300

-0.5%

200
100
0

-22.9%

-26.3%
39.2%
25.3%
-21.6% 4.1% 2.6% -40.6%

2013

1,599.9

91.2% -12.6%

1,831.4

90.3%
1

101.9

5.8% -19.9%

127.2

6.3%

52.9

3.0% -23.8%

69.4

3.4%

1,754.7

-13.5%

2,028.1

- (9)

- (2)
- (1)
AIS (Advertisement Information Service)

2014

8.1%1

/
1.5%

2
//

120
100

2013/2014

-5.0%

2013

60

0.1%

40

12.1%
-14.2%
14.0%

20
0

-34.6%

87.0%
-15.5%

2013

-4.8%

290.7

25.6%

-12.6%

291.2

25.6%

1
2

254.5

211. 5

20. 3%

1. 5%

208. 3

18. 3%

75.1

7.2%

-2.3%

76.8

6.8%

64.7

6.2%

-2.4%

66.3

5.8%

55.1

5.3%

-18.6%

67.7

6.0%

40.4

3.9%

-10.9%

45.3

4.0%

28.9

2.8%

-19.6%

35.9

3.2%

14.9

1.4%

-14.7%

17.4

1.5%

10

9. 9

0. 9%

-41. 2%

16. 9

1. 5%

10

11

7. 8

0. 7%

-43. 6%

13. 8

1. 2%

11

12

5. 0

0. 5%

-24. 1%

6. 5

0. 6%

12

19.6%

2014
276.8

2014

-11.6%

80

1,044.4

26.5%
24.4%

-8.1%

1,136.8

AIS (Advertisement Information Service)

2013

2014

1
123
9.4%1
/61.2%
/
8.4%

2.3%

200

2013/2014

9.4%

2013

2014

160
120
80

-10.6%

40
0

2014

2013

3 2 7 .3

4 5 .9 %

-2 .3 %

3 3 5 .1

4 6 .5 %

308.1

43.3%

-0.1%

308.5

42.8%

77.0

10.8%

-0.9%

77.6

10.8%

16.0%
14.0% 37.2%
-8.4%
10.1%
10.9%
49.5%
10.3%

712.4

-1.2%

721.2

- (7)(i like radio)989ICRT

- (6)HIT FMPOP Radioi radio

KISS RADIO
- (2)NEWS 98
AIS (Advertisement Information Service)

2014

2014

3.7%

800

2013

37.7%

400

0.6%

200

-3.7%

39.5%

66.9 -24%

50.4 -8%

44.6 35%

13.5 NA

7.1 -8%

0.8

58.5 -5%

37.1 114%

10.7 -7%

//

13.4 247%

4.8 NA

0.7

52.5 105%

24.8 14%

10.0 NA

10.2 47%

4.1 23%

0.6

//

38.4 283% //

24.2 383%

8.5
275%

7.9 13%

3.7 102%

0.6

32.1 15%

24.0 122%

6.9 15537%

5.7 NA

2.2 506%

0.4

28.9 115%

20.7 37%

6.5 72%

5.4 NA

2.2 -43%

0.4

28.0 82%

19.4 -65%

6.2 -27%

5.2 NA

1.9 30%

0.4

26.1 689%

17.7 32%

6.1 -48%

4.1 53%

1.9 NA

0.3

25.5 226%

17.3 248%

5.9 -7%

4.1 207%

1.8 NA

0.3

10

24.9 14%

17.3 32%

5.8 -63%

3.6 NA

1.8 585%

Top 10

36.8%

37.5%

64.7%

2014

600

//
//

2014

2013/2014

201424.4%
4
///

57.9%

(2013/04)
AIS (Advertisement Information Service)

51.8%

0.3
78.2%

2014
QE

20142.1%13.5%
24.4%

1.8%

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AIS (Advertisement Information Service)

2014(*)(2014/01)(2014/01) alive(2014/03)
(***)JASMINE(2013/01)(2013/03)me!(2013/05)GLA(2013/07)7 LOHAS(2013/07)
(2013/09)Ray(2013/11)

(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
(Amnet)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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