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A

PROJECT REPORT
ON

Marketing of Financial Services & Consumer Survey
Conducted
at
Anand Rathi Share & Stock Brokers Ltd.
(Submitted to University of Rajasthan in the partial fulfillment of the degree of
Bachelor of Business Administration)


(session 2013-14)
Supervised By: Submitted By:
Mrs. Anju Agarwal Garvit Dadhich
Faculty Deptt. Of Bussiness Administration BBA (IV SEM)
St. Wilfreds PG College


St. Wilfreds P.G. College,
Meera Marg,Mansarovar,
Jaipur

CERTIFICATE

This is to certify that Mr. Garvit Dadhich, student of IV Sem of Bachelor of
Business Administration, has completed Project entitled Marketing of
Financial Services & Consumer Survey. This project report has been submitted
For B.B.A.

To the best of my knowledge, it is the original piece of work and the project is
fit for the submission in partial fulfillment of the degree of B.B.A.





Date: Mrs. Anju Agarwal











DECLARATION

I Garvit Dadhich declare that the project report entitled Marketing of
Financial Services & Consumer Survey submitted in partial fulfillment of
the requirements for the degree of Bachelor of business administration to
Rajasthan University, Jaipur, is my original work and not submitted for the
award of any other degree, diploma, fellowship or any other similar title or
prizes.


Place: Jaipur
Date: (Garvit Dadhich)













PREFACE


Summer training has been accepted as an integral part of
Bachelor of Business Administration (BBA) as its objective is to let the
student familiar themselves, with the working environment in an organization,
A student understand, analyze & deal with the environment in an organization.
This of course paves a road for them where they have to lead later. Summer
training also enables student to train themselves in applied knowledge over the
theoretical learning. I feel privileged for having undergone summer training at
Anand Rathi Share & Stock Brokers Ltd. My training in this company has
enriched my knowledge regarding stock market.

The project assigned to me was Marketing of Financial Services &
Consumer Survey


( Garvit Dadhich )









ACKNOWLEDGEMENT

A Project usually falls short of its expectation unless guided by the right
person at the right time. Success of a project is an outcome of sincere efforts,
channeled in the right direction, efficient supervision and the most valuable
professional guidance.

This project would not have been completed without the direct and
indirect help and guidance of such luminaries. They provide me with the
necessary recourses and atmosphere conductive for healthy learning and
training.

I express my sincere thanks to my project guide, Mr. NITIN BHATIA
Designation TRAINER/CO-ORDINATOR for guiding me right from the
inception till the successful completion of the project. I sincerely acknowledge
him/her/them for extending their valuable guidance, support for literature,
critical reviews of project and the report and above all the moral support
he/she/they had provided to me with all stages of this project.

I would also like to thank. Mr. Aditya Dwivedi (Area Manager - NCR)
and all the members of Anand Rathi Share & Stock Brokers Ltd., and my
colleagues who gave me fruitful information to finish my project.




(Garvit Dadhich)
EXECUTIVE SUMMARY

Theories are being developed, designed and stated on the groundwork of
their practical implementation and usage. Work experience seems to be more
effective and indispensable factor of making an individual an adept. This is
because one cannot do without being exposed to varying circumstances and
possible consequences. Training not only develops individual skills and abilities
but also provides proficiency in work performance.
The researcher has done research in a branch office of Anand Rathi Share
& Stock Brokers Ltd, Jaipur, which constitute an essential part of two year
MBA program. The research period consists of 6 weeks. The researcher selected
the project study on the topic Marketing of Financial Services & Consumer
Survey. It was really a great opportunity getting practical insight of the market.











TABLE OF CONTENTS
CHAPTER DESCRIPTION PAGE
1. INTRODUCTION OF ORGANIZATION 1-18
2. INTRODUCTION OF TOPIC 19-21
3. RESEARCH METHODOLOGY 22-59
4. DATA ANALYSIS & INTERPRETATION 60-73
5. SWOT ANALYSIS 74-75
6. CONCLUSIONS 76
7. RECOMMENDATION & SUGGESTIONS 77-78
8. BIBLIOGRAPHY 79-80
9. APPENDIX 81-83