VIVA SUGGESTED

QUESTIONS
PRINCIPLES OF MANAGEMENT

1. Managing Science or an Art? Managing as practice is an art; the organized knowledge
underlying the practice may be referred to as a science.
2. aylor!s principles of Management thought? "eplacing rules of thumb with science
#organized knowledge$ %btaining harmony in group action& rather than discord Achie'ing
cooperation of human beings& rather than chaotic indi'idualism (orking for ma)imum
output& rather than restricted output *e'eloping all workers to the fullest e)tent possible for
their own and their company+s highest prosperity.
,. he father of Modern Management? -ayol
.. -ayol!s contribution? Authority and responsibility/ Authority is a combination of official/
factors and personal factors 0nity of 1ommand/ 2mployees should recei'e orders from one
superior only Scalar 1hain/ A 3chain of superiors3 from the highest to the lowest ranks
should be short/circuited when to follow it scrupulously would be detrimental 2sprit de
1orps/ his is the principle that 3in union there is strength3
4. 2lton Mayo and -. "oethlisberger and the 5awthorne Studies6 7n general& that the
impro'ement in producti'ity was due to such social factors as morale& satisfactory
interrelationships between members of a work group #a 3sense of belonging3$& and effecti'e
management//a kind of managing that would understand human beha'ior& especially group
beha'ior& and ser'e it through such interpersonal skills as moti'ating& counseling& leading&
and communicating.
8. "ecent 1ontributors to Management hought? 9eter -. *rucker :eith *a'is 2dwards
*eming ;oseph M. ;uran 9eter <aurence
(illiam %uchi homas 9eters and "obert (aterman
=. Systems approach to management process? A model of process or operational
management that indicates how the 'arious inputs are transformed through the managerial
functions of planning& organizing& staffing& leading& and controlling. his book is about
systems approach to management process.
>. he 1ommunication System in Management 1ommunication integrates the managerial
functions. 7t is through communication that one determines whether e'ents and performance
conform to plans. 7t is communication that makes managing possible.
?. *efinition of planning? 9lanning in'ol'es selecting missions and ob@ecti'es and the
actions to achie'e them; it reAuires decision making.
1B.
*efinition of organizing? %rganizing in'ol'es establishing an intentional structure of roles for
people to fill in an organization.
11. *efinition of staffing? Staffing in'ol'es filling& and keeping filled& the positions in the
organization structure.
12. *efinition of leading? <eading is influencing people so that they will contribute to
organization and group goals.
1,. *efinition of controlling? 1ontrolling is measuring and correcting indi'idual and
organizational performance to ensure that e'ents conform to plans.
1.. (hy coordination is called the essence of Managership? 7t is the essence of
Managership& for achie'ing harmony among indi'idual efforts toward the accomplishment of
group goals. 2ach of the managerial functions is an e)ercise contributing to coordination.
14. 1lassification of plans? 9lans can be classified as6 C mission or purposes C ob@ecti'es or
goals C strategies C policies C procedures C rules C programs C budgets
18. > Steps in planning? a. Deing Aware of %pportunities b. 2stablishing %b@ecti'es or
Eoals c. *e'eloping 9remises d. *etermining Alternati'e 1ourses e. 2'aluating Alternati'e
1ourses f. Selecting a 1ourse g. -ormulating *eri'ati'e 9lans h. Fuantifying 9lans by
Dudgeting
1=. Denefits of MD%? 1lear goals6 C Moti'ate C 7mpro'e managing through results/ oriented
planning C 1larify organizational roles& structures and the delegation of authority C 2ncourage
personal commitment to their own and organizational goals C -acilitate effecti'e controlling&
measuring results& and leading to correcti'e actions
1>. *ecision making process? 1. 9remising 2. 7dentifying alternati'es ,. 2'aluating
alternati'es in terms of the goal sought .. 1hoosing an alternati'e& that is& making a decision
1?. Marginal analysis? Marginal analysis is to compare additional re'enues and the
additional cost arising from increasing output.
2B. hree approaches to selecting an alternati'e? (hen selecting from among alternati'es&
managers can use6 1. 2)perience 2. 2)perimentation ,. "esearch and analysis
21. he rules of brainstorming? 1. Go ideas are criticized 2. he more radical the ideas are&
the better ,. he Auantity of idea production is stressed .. he impro'ement of ideas by
others is encouraged
22. (hat is a department? he department designates a distinct area& di'ision& or branch of
an organization o'er which a manager has authority for the performance of specified
acti'ities.
2,. Matri) organization? Matri) %rganization is the combining of functional and pro@ect or
product patterns of departmentation in the same organization structure.
2.. (hat are SD0s? Strategic Dusiness 0nits are distinct little businesses set up as units in
a larger company to ensure that a certain product or product line is promoted and handled
as though it were an independent business.
24. 9roblems with SD0s? he allocation of resources to indi'idual SD0s can result in the
underin'estment in core competencies #such as engines$ which benefit the total
organization.
28. 1an we mi) the types of departmentisation in a company? Mi)ing of the types of
departmentation leads to accomplishment of the goals of departmentation.
2=. (hat is authority? Authority is the right in a position to e)ercise discretion in making
decisions affecting others.
2>. (hat is power? 9ower is the ability of indi'iduals or groups to induce or influence the
beliefs or actions of other persons or groups.
2?. Scalar principle in organization? he clearer the line of authority from the ultimate
management position in an enterprise to e'ery subordinate position& the clearer will be the
responsibility for decision making and the more effecti'e will be organization communication.
,B. <ine staff and functional authority? <ine authority is the relationship in which superior
e)ercises direct super'ision o'er a subordinate. Staff relationship is ad'isory -unctional
authority is the right that is delegated to an indi'idual or a department to control specified
processes& practices& policies& or other matters relating to acti'ities undertaken by persons in
other departments.
,1. "e/centralization of authority? At times an enterprise can be said to recentralize
authority/to centralize authority that was once decentralized.
,2. Ad'antages of organizational planning? 9lanning the organization structure helps
determine future personnel needs and reAuired training programs
,,. ;ob design? 9eople spend a great deal of time on the @ob& and it is therefore important to
design @obs so that indi'iduals feel good about their work.
,.. (hat is 9eter 9rinciple? Managers tend to be promoted to the le'el of their
incompetence. Specifically& if a manager succeeds in a position& this 'ery success may lead
to promotion to a higher position& often one reAuiring skills that the person does not possess.
,4. 5ow can you manage conflict in an organization? 1onflict can be managed in different
ways& some focusing on interpersonal relationships and others on structural changes.
,8. (hat is %* in Management? %rganization de'elopment is a systematic& integrated& and
planned approach to impro'ing enterprise effecti'eness.
,=. A learning organization? A learning organization is one that can adapt to changes in the
e)ternal en'ironment through continuous renewal of its structure and practices.
,>. (hat is managing? Managing reAuires the creation and maintenance of an en'ironment
in which indi'iduals work together in groups toward the accomplishment of common
ob@ecti'es.
,?. (hat is moti'ation? Moti'ation is a general term applying to the entire class of dri'es&
desires& needs& wishes& and similar forces.
.B. heory H and heory I? Ei'e e)amples? heory H and heory I are two sets of
assumptions about the nature of people 2)ample of heory H A'erage human beings ha'e
an inherent dislike of work and will a'oid it if they can.
2)ample of heory I he e)penditure of physical effort and mental effort in work is as
natural as play or rest .
.1. (hat is Alderfer!s 2"E theory? 2"E theory has three categories6 e)istence needs&
relatedness needs& and growth needs.
.2. (hat is moti'ation/hygiene theory? (ho proposed it? According to 5erzberg&
dissatisfiers are not moti'ators. hey are also called maintenance& hygiene& or @ob conte)t
factors Satisfiers are moti'ators J related to @ob content
.,. ;ob enrichment and enlargement? ;ob enlargement means enlarging the scope of the
@ob by adding similar tasks without enhancing responsibility ;ob enrichment attempts to
build into @obs a higher sense of challenge and achie'ement.
... <eadership? <eadership is the art or process of influencing people so that they will stri'e
willingly and enthusiastically toward the achie'ement of group goals.
.4. <eadership styles based on authority? K he autocratic leader commands and e)pects
compliance& is dogmatic and positi'e& and leads by the ability to withhold or gi'e rewards
and punishment K he democratic& or participati'e& leader consults with subordinates and
encourages participation from them K he free/rein leader uses hisL her power 'ery little& if at
all& gi'ing subordinates a high degree of independence in their operations
.8. *o women lead differently? (omen see leadership as changing the self/interest of
followers into concern for the total enterprise& by using interpersonal skills and personal traits
to moti'ate subordinates.

.=. (hat is leadership as a
continuum? <eadership continuum conceptualizes leadership as in'ol'ing a 'ariety of styles&
ranging from one that is highly boss/centered to one that is highly subordinate/centered.
.>. ransactional leaders? hey identify what subordinates need to do to achie'e ob@ecti'es&
clarify organizational roles and tasks& set up an organization structure& reward performance&
and are considerate for the social needs of its followers.
.?. ransformational leaders? hese leaders articulate a 'ision and inspire followers. hey
ha'e the capacity to moti'ate& shape the organizational culture& and create a climate
fa'orable for organizational change.
4B. -our stages of group de'elopment? -orming #the members of the group get to know
each other$ Storming #the members of the group determine the ob@ecti'e of the meeting;
conflicts arise$ Gorming #the group agrees on norms and some beha'ior rules$ 9erforming
#the group gets down to the task$
41. (hat are the kinds of 1ommittees? -ormal 7nformal 9ermanent emporary
42. (hy does an organization form committees? K Eroup *eliberation and ;udgment K -ear
of oo Much Authority in a Single 9erson K "epresentation of 7nterested Eroups K
1oordination of *epartments& 9lans& and 9olicies K ransmission and Sharing of 7nformation
K 1onsolidation of Authority K Moti'ation through 9articipation
4,. 1haracteristics of groups? Eroup members share one or more common goals hey
normally reAuire interaction and communication among members Members within a group
assume roles Eroups usually are a part of a larger group. he product group may belong to
a product di'ision that produces many products of a similar nature.
4.. *efinition of a team? A team is a small number of people with complementary skills who
are committed to a common purpose& set of performance goals& and approach for which they
hold themsel'es mutually accountable.
44. (hat is a 'irtual team? Mirtual management has been described as N...the ability to run a
team whose members aren!t in the same location& don!t report to you& and may not e'en
work for your organization.O
48. he purpose of communication in an enterprise? 7t is to effect change/to influence action
towards the welfare of the enterprise.
4=. (hat is Goise? 5ow does it hinder communication? Ei'e an e)ample? Goise is
anything/whether in the sender& the transmission& or the recei'er//that hinders
communication. 2)amples6 K 2ncoding may be faulty because of the use of ambiguous
symbols K ransmission may be interrupted by static in the channel& such as may be
e)perienced in a poor telephone connection K 7naccurate reception may be caused by
inattention K A noise or a confined en'ironment may hinder the de'elopment of a clear
thought
K
*ecoding may be faulty because the wrong meaning may be attached to words and other
symbols
4>. 1ommunication flow in an organization? a. *ownward communication b. 0pward
communication c. 1rosswise communication6 d. /5orizontal communication& that is& between
people on the same or similar organizational le'els e. /*iagonal communication in'ol'es
persons from different le'els who are not in direct reporting relationships with one another
4?. -unction of an ombudsperson? An ombudsperson in'estigates employees+ concerns and
pro'ides a 'aluable upward communication link to enhance effecti'e upward
communication.
8B. ypes of critical point standards? 9hysical Standards 1ost Standards 1apital Standards
"e'enue Standards 9rogram Standards 7ntangible Standards Eoals as Standards Strategic
9lans as 1ontrol 9oints for Strategic 1ontrol
81. "eAuirements of effecti'e control? ailoring 1ontrols to 9lans and 9ositions ailoring
1ontrols to 7ndi'idual Managers *esigning 1ontrols to 9oint up 2)ceptions at 1ritical 9oints
Seeking %b@ecti'ity of 1ontrols 2nsuring -le)ibility of 1ontrols -itting the 1ontrol System to
the %rganization 1ulture Achie'ing 2conomy of 1ontrols 2stablishing 1ontrols that <ead to
1orrecti'e Action
82. *angers in Dudgeting? Some budgetary control programs are so complete and detailed
that they become cumbersome& meaningless and unduly e)pensi'e
8,. 1"M? 1"M means promoting the interactions between the customer and the
organization by collecting& analyzing and using the information to better ser'e the client.
8.. *ifference between 9roduction and %perations Management? 9roduction management
was the term used to refer to those acti'ities necessary to manufacture products. %perations
management refers to acti'ities necessary to produce and deli'er a ser'ice as well as a
physical product.
84. %perations research? %perations research is the application of scientific methods to the
study of alternati'es in a problem situation& with a 'iew to obtaining a Auantitati'e basis for
arri'ing at a best solution.
88. FM? otal Auality management #FM$ is the organization+s long/term commitment to
the continuous impro'ement of Auality& throughout the organization and with the acti'e
participation of all members at all le'els& to meet and e)ceed customer e)pectations.
8=. Supply chain management and 'alue chain management? C Supply 1hain Management 6
-ocuses on the seAuence of getting raw material and subassemblies through the
manufacturing process in an economical manner C Malue 1hain Management
:
Analyzing e'ery step in the process ranging from the handling of raw material to end users&
pro'iding them with the greatest 'alue a
t the lowest cost

Managerial Communication
1. Erape'ine 1ommunication
2. Acti'e <istening 's 9assi'e listening
,. *ifference between listening and hearing
.. 1hronemics
4. 9ro)emics
8. %cculesics
=. 5alo 2rror
>. eleconferencing
?. Stereotyping
1B. A7*A strategy
11. Self fulfilling prophecy
12. 7ntrapersonal and interpersonal communication
1,. Gominal Eroup echniAue
1.. 9aralanguage
14. Misual aids in presentations
18. 7nidi'udal 's 1ollecti'ist culture
1=. 0pward 's *ownward 1ommunication
1>. = 1!s of effecti'e communication
1?. Approach/ Approach conflict
2B. 7ntegrated 's *istributi'e negotiation
21. Goise in communication
22. -i'e email etiAuettes
2,. -i'e phone etiAuettes
2.. Audience analysis
24. Minutes of meetings

Managerial Economic
1. (hat is managerial economics?
2. (hat are the fundamental concepts of managerial economics?
,. (hat are different economic systems?
.. (hat is eAui/marginal concept?
4. (hat is incremental concept?
8. (hy decision making is considered as part of managerial economics?
=. (hat is law of demand?
>. (hy demand cur'e is sloping downwards?
?. (hat are the factors affecting demand?
1B. (hat is elasticity of demand? (hat are its different types?
11. (hat is Eiffen!s parado)?
12. (hat is demonstration effect?
1,. (hat are the different demand forecasting techniAues?
1.. (hat is diminishing marginal utility?
14. (hat is eAui/marginal utility?
18. (hat is the difference between cardinal and ordinal approach of utility?
1=. (hat is indifference cur'e?
1>. (hy indifference cur'e is con'e) in shape?
1?. (hy two indifference cur'es didn!t intersect?
2B. (hat is income effect?
21. (hat is substitution effect?
22. (hat is consumer surplus?
2,. (hat are the different types of costs?
2.. (hat is the difference between economic profit and accounting profit?
24. (hy cost cur'e is 0 shaped?
28. (hat is the lsoAuants?
2=. (hat are the properties of lsoAuants?
2>. (hat is marginal rate of substitution?
2?. (hat is break e'en point?
,B. (hat is margin of safety?
,1. (hat is contribution margin?
,2. (hat is the difference between cost control and cost reduction?
,,. (hat do you mean by 99-?
,.. (hat are economies of scale and economies of scope?
,4. (hat are the features of an oligopoly L monopoly L monopolistic L perfect competition
market?
,8. (hat is price discrimination?
,=. (hat is a kinked demand cur'e? (hich market shows this character?
,>. (hat is inflation?
,?. 5ow inflation can be controlled?
.B. (hat is E*9 L EG9L GG9 L G7?
.1. (hat is per capita income?
.2. (hat are the different methods for calculating national income?
.,. (hat go'ernment can control inflation?
... (hat is fiscal policy and monetary policy?
.4. (hat are the functions of "D7?
.8. (hat is balance of payment?
.=. (hat is disposable income?
Accounting !or Management
1. (hat is an accounting eAuation?
2. (hat does conser'atism principle tell?
,. (hat is EAA9?
.. (hat are the golden rules of accounting?
4. (hat do you mean by accounting concepts and con'entions?
8. (hat is a Dalance Sheet?
=. (hat is cost of goods sold and how do you calculate that?
>. (hat are the uses of ratio analysis?
?. (hat are different types of ratios?
1B. (hy is cash flow statement important?
11. (hat do you mean by marginal costing?
12. (hat is a break e'en analysis?
1,. 5ow is budgetary control important for a company?
1.. 5ow does costing act as an aid to management?
14. (hat do you understand by absorption costing?
18. (hich are the different con'entions of accounting?
1=. (hat is book keeping?
1>. (hich are the different types of cash book?
1?. (hat is 'ariance analysis?
2B. (hat is a trial balance?
21. (hat do you mean by a closing entry?
22. Game the three types of accounts?
2,. (ho are the different users of accounting?
2.. (hat do you mean by liabilities?
24. (hat do you mean standard cost?
28. (hat is fle)ible budgeting?
2=. (hat is cost 'olume profit analysis?
2>. (hat is the use of fund flow statement?
2?. (hat is le'erage ratio?
,B. (hat is dual aspect concept?
Quantitati"e Met#o$
1$ (hat is the difference between a 'ector and a scalar?
2$ (hat is a set?
,$ (hat is the difference between a relation and a function?
.$ (hat is crammers rule?
4$ (hat is in'erse of a matri)?
8$ (hat is differentiation?
=$ (hat is product rule of differentiation?
>$ 5ow do you find the ma)imum or minimum 'alue of a function& if any?
?$ (hat is the difference between definite integral and indefinite integral?
1B$ (hat is integration by parts?
11$ (hat is Dayes heorem?
12$ (hat is Dinomial *istribution?
1,$ (hat is poison distribution?
1.$ (hat is normal distribution?
14$ (hat is the difference between 1orrelation and "egression?
18$ (hat are the different methods of finding 1orrelation 1oefficient?
1=$ (hat is 1oefficient of *etermination?
1>$ (hat is the meaning of line of best fit?
1?$ (hat are the different components of ime Series Analysis?
2B$ (hat are the different types of inde) numbers?
Legal En"ironment o! %uine
1. (hat are the different sources of law?
2. (hat are the principles of natural @ustice?
,. (hat are the fundamental rights?
.. (hat is the hierarchy of 7ndian legal system?
4. (hat are writs? (hat are different types of writs?
8. (hat is a contract?
=. (hat is the difference between an agreement and a contract?
>. (hat are the essential elements of a 'alid contract?
?. (hat are the different types of contract?
1B. (hen the contract gets discharged?
11. (hat do you mean by breach of contract?
12. (hat is the difference between indemnity and guarantee?
1,. (hat is a negotiable instrument?
1.. (hat is a promissory note?
14. (hat is a bill of e)change?
18. (hat is the difference between a bill of e)change and a check?
1=. (hat is the difference between cheAue and promissory note?
1>. (hat are the different types of cheAues?
1?. (hat is a letter of credit?
2B. (hat are the different modes of discharge of an instrument?
21. *efine a company.
22. (hat are the characteristics of a company?
2,. (hat are the different types of companies?
2.. (hat is the difference between an article of association and memorandum of association?
24. (hat are the contents of article of association?
28. (hat are the contents in memorandum of association?
2=. (hat are the different types of shares?
2>. (hat are the ob@ecti'es of consumer protection act?
2?. (hat is the @urisdiction procedure for consumer complaints?
,B. (hat are intellectual property rights?
31.(hat are patents& trademarks and copyrights?
Com&uter A&&lication in %uine
1. *efine 1omputer.
2. (hat is the importance of 7nformation echnology in Dusiness?
,. *ifferentiate <AG& (AG& MAG with egs
.. *efine Software
4. (hat are the types of Softwares
8. 2)plain the components of a computer
=. (hat is MS %ffice ?
>. (hat are the application of MS 2)cel
?. *efine a *atabase management system
>. Ei'e an e)ample of database management system
?. (hat is networking?
1B. (hat are the types of network topologies
11. (hat is a modem?
12. (hat is an %perating System?
1,. 5ow does an email work?
1.. *ifferentiate intranet and e)tranet with egs.
14. (hat is (((?
18. 2)plain some internet security issues
1=. (hat is a cyber crime?
1>. (hat are embedded systems?
1?. (hat are analog and digital signals?
2B. (hat is data communication?
Organi'ational %e#a"ior
1. Dig 4 Model
2. 1hain of 1ommand
,. 1ogniti'e *issonance heory
.. Eroup 1ohesi'eness
4. 1ommand Eroups
8. 1onceptual Skills
=. 1lassical 1onditioning heory
>. 2S%9s #employee stock ownership plan$
?. 2"E heory
1B. 2)pectancy heory
11. Eain sharing
12. Erape'ine
1,. 5alo 2ffect
1.. 5ierarchy of Geeds heory
14. Moti'ation J 5ygiene heory
18. Eroupthink
1=. ;ob 2nrichment
1>. ;ob 2nlargement
1?. <eadership
2B. <earning
21. <ewin!s hree Step Model
22. Management Dy %b@ecti'es #MD%$
2,. Mc1lelland!s heory of Geeds
2.. Moti'ation
24. %perant 1onditioning
28. Gorms
2=. %rganizational 1ulture
2>. 9ath Eoal heory
2?. 9erception
,B. 9ersonality
,1. Fuality 1ircle
,2. "ole
,,. Sabbatical #taking a break from @ob for a few months or a year$
,.. Self Actualization
,4. Social <earning heory
,8. Span of 1ontrol
,=. rait heory
,>. ype A P ype D 9ersonality
,?. (orkforce *i'ersity
.B. (histle blowing? #unethical practices that are re'ealed by an inside person of a
company$
FINANCIAL MANAGEMENT
1. (hat is financial mgt?
2. (hat are decisions of -M?
,. (hat are the ob@ecti'es of -M?
.. (hat is capital budgeting?
4. (hat is a di'idend?
8. (hat do you mean by "isk
=. 2)plain systematic risk and unsystematic risk
>. *efine 1A9M
?. (hat is risk/return trade off
1B. (hat are the different sources of long term capital
11. (hat is a preference share?
12. (hat is publicL right issue
1,. (hat is an 79%?
1.. (hat is premium
14. *efine preempti'e right
18. (hat is a debenture?
1=. (hat is cost of capital? 5ow 1%1 is computed
1>. (hat is specific cost of capital
1?. (hat is (A11
2B. (hat is G9ML7""L97L9DL A"". 2)plain
21. (hat is capital rationing
22. (hat is le'erage
2,. (hat is financial le'erage
2.. (hat is operating le'erage
24. (hat is D29 le'el
28. (hat are the types of di'idend
2=. (hat are the purpose of issuing bonus shares
2>. (hat is (alterL Eorden model
2?. (hat is meant by capital structure
,B. (hat is working capital
,1. (hat is meant by optimum capital structure
,2. (hat is AD1 analysis
,,. (hat are the different in'entory management systems
,.. (hat is a balance sheet? (hat are its contents
,4. (hat is a fi)ed asset?& e)amples
,8. (hat are the different types of liabilities
,=. (hat is 29S? 5ow is it computed
,>. (hat is a bad debt?
,?. (hat is a deri'ati'e?
.B. (hat is a merger? (hat are the purposes of a merger?
.1. (hat is debt eAuity ratio
.2. (hat is liAuidity
.,. Game of two or three liAuidityL le'erageL profitability L turn o'er ratios.
... Eeneral Auestions
.4. 2)pansion and 7mportance of S2D7& "D7& 7"*A
.8. <eading stock e)changes in 7ndia
.=. (hat is an inde)L 2)amples of 7nde)
.>. 9resent status of Sense)
.?. (ho is the financeL commerceL industry minister& "D7 Eo'ernor
4B. <atest monetary policy
MAR(ETING MANAGEMENT
1 (hat is the difference between sales and marketing?
2 Driefly narrate the stages of e'olution of marketing
, Ad'ertising is a waste of resources. *o you agree? (hy?
. (hat is the difference between Eoods marketing and ser'ices marketing?
4 he . 9 concept is a useful framework in marketing. *emonstrate.
8 (hat is the 9roduct <ife 1ycle ?
= (hat do you understand by the term& Qintangibility!
> (hat is D1E Matri) ?
? Segmentation is a waste of efforts. 5ow can you counter argue?
1B. 2)plain 9ositioning with respect to an educational institution.
11 (hat are the consumer decision process stages?
12 (hen would you ad'ise against conducting Marketing "esearch?
1, (hat do you understand by price bundling?
1. (hat is 9ush strategy?
14 (ith an e)ample show& Drand Ambassador!s "ole in the market.
18 1hannel decisions are long term. (hy?
1= *ifferentiate (ant and Geed in the marketing conte)t?
1> (hat is 1"M?
1? (hat is the latest definition of QMarketing! by AMA?
2B (hat do you mean by *i'ersification?
21 2)plain 1onsumer Adoption 9rocess?
22 (hat care should be taken to make test marketing authentic?
2, Ei'e an e)ample of perfect competition in today!s 7ndian Market?
2. (hat is %2M Market?
24 (hat is an SD0?
)uman Reource Management
1. DA"S #Deha'ioural anchored rating scale$
2. Deadauz Scheme
,. Dlind Ads #widout letting the public noe who d company is$
.. *elphi echniAue
4. 2Auity heory
8. 2mployee empowerment
=. ;ob *escription
>. ;ob "otation
?. 5ot Sto'e "ule # must burn wen touchd& small mistakes must be corrected and warned&
unbiased$
1B. ;ob 2nrichment
11. Fuality 1ircle
12. Mestibule raining
1,. Management by %b@ecti'es
1.. 9rimacy 2ffect
14. 5ygiene -actors
18. Eolden 5andshake
1=. 1ollecti'e Dargaining
1>. ;ob 2'aluation
1?. *ifferentiate between recruitment and selection
2B. fringe Denefits #benifites from which ta) cannot be deducted& car& trip$
21. Gon statutory benefits #benifites that are not enforceable by law & fle)i time$
22. Erie'ance redressal
2,. "etrenchment
2.. Mersatility ransfers # transferring a person within a department so that all the process can be
learned$
24. otal Fuality Management
O&eration Management
1. (hat is meant by %perations Management?
2. *efine the responsibilities of a %perations Manager.
,. (hat are the types of processes?
.. (hat is meant by -acility location planning?
4. (hat is break e'en analysis? 2)plain in the conte)t of %M
8. (hat is the need for -acility 1apacity 9lanning?
=. (hat are the different types of -acility <ayouts?
>. (hat is meant by 7n'entory management?
?. 2)plain 2%F.
1B. 2)plain Materials "eAuirement 9lanning #M"9$
11. (hat are the two main types of Maintenance management?
12. 5ow is Aggregate 9lanning done?
1,. 2)plain ime Study.
1.. 2)plain -low 9rocess 1hart.
14. 2)plain Statistical 9rocess 1ontrol echniAue.
18. 2)plain how "aw Material sampling is done.
1=. (hat is the rele'ance of marketing function in %perations 9lanning?
1>. (hat is Si) Sigma?
1?. (hat is Fuality 1ircle?
2B. (hat is oyota <ean System?
En"ironment Management
1. 2cology
2. 2cosystem
,. Diodi'ersity
.. 1on'entional and Gon 1on'entional Sources of 2nergy
4. Elobal (arming
8. %zone <ayer *epletion
=. 1arbon 1redit
>. 1limate 1hange
?. ypes of 7ndustrial 9ollution
1B. (aste Management
11. "ecycling
12. Sustainable *e'elopment
1,. Ereen Marketing
1.. Ereen -unding
14. 2n'ironmental 7mpact Assessment
18. 7S% 1.BBB
1=. 2n'ironmental Audit
1>. Dasel 1on'ention
1?. 2n'ironment P 7ts 1omponents
2B. 2co friendly Manufacturing
O&eration Reearc#
1$ (hat are the application of %" models in Dusiness?
2$ (hat are the steps in sol'ing an %" 9roblem?
,$ (hat are the limitations of %" models?
.$ (hat is the difference between graphical method and simple) method?
4$ (hat is Dig M Method?
8$ (hat is the concept of *uality?
=$ (hat is Sensiti'ity Analysis?
>$ (hat is transportation model?
?$ 5ow do you resol'e degeneracy in ransportation problem?
1B$ (hat are the methods of finding the initial basic feasible solution?
11$ (hat is M%*7 Method?
12$ (hat is Assignment model?
1,$ 5ow to sol'e an unbalanced Assignment problem?
1.$ (hat is the difference between 92" and 19M?
14$ (hat do you mean by 9ro@ect 1rashing?
18$ (hat is the difference between "esource smoothing and "esource <e'eling?
1=$ (hat is the difference between deterministic in'entory model and the probabilistic in'entory
model?
1>$ (hat do you mean by traffic intensity in Aueuing model?
1?$ Ei'e an e)ample of single ser'er Aueuing model and multi ser'er Aueuing model?
2B$ (hen is Monte 1arlo Simulation used?
Reearc# Met#o$olog*
1. (hy should a business manager learn about "M?
2. (hat is "esearch?
,. (hat is business research?
.. (hat are the different types of "esearch?
4. (hat is the difference between Fualitati'e research and Auantitati'e research?
8. (hat is hypothesis testing?
=. (hat is a 'ariable?
>. (hat is meant by sampling?
?. 5ow is sample size calculated?
1B. (hat are the benefits of random sampling o'er non/random sampling?
11. (hat is meant by scaling?
12. (hat is the difference between a metric scale and a non metric scale?
1,. (5A 7S 52 *7--2"2G12 D2(22G SAM9<7GE AG* S1A<7GE? # 7f heLshe answers this
heLshe knows "M$
1.. (hat are the different ways of e)tracting rele'ant information?
14. (hat is the difference between a parametric test and non/parametric test?
18. (hen is AG%MA test used and when is /test used? 9oint out the difference.
1=. (hen is 1hi/sAuared test used?
1>. (hat is "egression test? (hen is it used?
1?. (hy is 1orrelation test not a statistically satisfactory test?
2B. 2)plain S9SS 9ackage operation.
Management In!ormation S*tem
1. *efine 7nformation system?
2. (hat are the components of 7S?
,. (hat is a decision support system
.. 5ow does a banking AM -unction?
4. 2)plain a ransaction processing system with eg.
8. (hat is an 2)pert System?
=. (hat are the different -unctional 7nformation Systems?
>. (hat is 5"7S?
?. 2)plain an application of -inancial 7nformation System.
1B. (hat are the benefits of a Sales -orce Automation System
11. (hat is an 2"9?
12. (hat is D9"?
1,. *efine a 'irtual company.
1.. (hat is an enterprise collaboration system?
14. (hat is artificial intelligence
18. (hat is 1A915A
1=. (hat is a 'irus?
1>. (hat is hacking?
1?. (hat are the different phases of S*<1
2B. (hat is 1A* L1AM?