4th April 2014

Event Proposal | By Rhiannon Evans, Laura Bartholomew, Stephanie Burbage, Chloe Weddell
and Maria Lunde Hoem.
LUNA
EVENTS
SCREEN SQUEEZE LAUNCH PARTY

1

Table of Content

Luna Events Description.2
Event Purpose3
Audience Research.4
Venue..7
Maps & Directions..11
Floor Plan..12
The Host.14
Event Programme15
Marketing & Promotion Strategy.17
Event Details21
Planning & Production Schedule..24
Event Team & Staff Schedule..25
Risk Assessment26
Budget....28
Evaluation.30
Cross-media.31
Contribution List40
Appendices41





2

Luna Events Description
Luna Events is an events company based in the heart of Birmingham City, created by students
to create out of this world events. We focus on helping clients that are willing to work with
us and get the best that they want out of the event. We have awesome specialists in
marketing, design and creativity, branding, PR and social/digital media. We think big, deliver
the results wanted as well as having a lot of fun in the process. We want to give you the best
event you could possibly wish for.




















3

Events Purpose
The purpose of the event we are putting on is a launch night for the new E4 commissioned
show Screen Squeeze. The event will be the first viewing of the show, the night before it airs
on TV, and this will be an opportunity for press, staff, bloggers, competition winners and
celebrities to see the first episode before anyone else.
The launch night will be light-hearted, fun and entertaining, and we have chosen an
appropriate venue (The Natural History Museum) and host (Troy the magician) to help
achieve this. It will be an opportunity for E4 and Screen Squeeze to gain press attention and
coverage which will help achieve the aim of gaining viewers the following night. The TV show
is aimed at 18-34 year olds, and we have followed this demographic for our event by
providing entertainment and a structure that we believe will appeal to them. For example,
free drink on the door, entertainment by Troy, a photo board, canaps throughout as well as
a bar and dance area after the episode viewing.










4

Audience Research
The TV show Screen Squeeze, that we are producing a launch event for, is an E4
commissioned show aimed at 18-34 year olds. The event is going to be showing the first
episode of the new show, and there will be around 300 people attending. The demographic
of audience members is young adults; therefore the event theme will be based on this, for
example keeping the light-hearted, fun and energetic concept of Screen Squeeze. This will
be evident in the design, the content and the promotion for the launch. We will be inviting
celebrities to attract more media attention to the event and therefore to the programme.
The event is invitation only.

The audience includes:
Cast and crew from Screen Squeeze all with +1 (96 in total)

Producer
Studio Director
Production Manger
Production Assistant
VT Producer
Assistant Producer
Set & Props Manager
Music Controller
VT Director
Researchers (x5)
Location camera operators (x4)
Location sound assistants (x3)
Location reporters (x3)

E4 staff (24 in total)

David Abraham CEO
Jay Hunt Channel 4 Executive
Julian Bellamy Head of programming
Will invite 12 members of staff from E4, all are allowed a +1.





VT Editors (x4)
Digital Media Producer
Studio camera operators (x4)
Autocue controller
Floor Manager
Floor Assistants (x2)
Runners (x2)
Lighting operator
Vision Mixer
Graphics operator
VT operator
Sound supervisors (x3)
Studio presenters (x2)

5

Audience Research Continued

E4 stars (e.g. people from other E4 shows)
Made In Chelsea (17 in total):
Jamie Laing
Spencer Matthews
Oliver Proudlock
Francis Boulle
Lucy Watson
Alexandra Felstead
Andy Jordan
Stevie Jonhson
Mark-Francis Vandelli

The Midnight Beast (9 in total)

Stefan Abingdon
Julia Deakin
Esther Smith
Ria Zmitrowicz
Andrew Wakely

My Mad Fat Diary (13 in total)

Sharon Rooney
Dan Cohen
Jodie Comer
Jordan Murphy
Ciara Baxendale
Nico Mirallegro
Darren Evans

Rude(ish) Tube (2 in total)

Alex Zane
Matt Kirshen


Francesca Hull
Mark-Francis Vandelli
Victoria Baker-Harber
Louise Thompson
Rosie Fortescue
Pheobe Lettice
Alex Mytton
Francesca Newman-Young

Ashley Horne
Ryan Pope
Sophie Wu
Simon Farnaby
Claire Rushbrook
Ian Hart
Shazad Latif
Bamshad Abedi-Amin
Turlough Convery
Sophie Wright
6

Audience Research Continued

Celebrities all with a +1 (40 in total)

Caroline Flack
Matt Richardson
Keith Lemon
Joey Essex
Amy Willerton
Luisa Zissman
Dappy
Casey Batchelor
Ollie Locke
Mario Falcone



Press and bloggers (40 in total)

The Media Guardian TV (x2)
The Daily Mail TV & showbiz (x2)
TV Choice (x2)
Whats On TV (x2)
The Sun (x2)
MTV (x2)
Heat Magazine (x2)
Company Magazine (x2)
Cosmopolitan Magazine (x2)
Glamour Magazine (x2)

Competition winners (40 in total)
20 competition winners with +1s

Total number of guests: 281


Charlotte Crosby
Mark Wright
Michelle Keegan
Chloe Sims
Lauren Pope
Charlie Sims
Noel Fielding
Nick Grimshaw
Rylan Clark
Stephen Mulhern
The Mirror 3am (x2)
Now Magazine (x2)
Huffington Post UK (x2)
OK! Magazine (x2)
Zoe Sugg (Blogger) +1
Alfie Deyes (Blogger) +1
Jack Harries (Blogger) +1
Finn Harries (Blogger) +1
Tanya Burr (Blogger) +1
Louise Watson (Blogger) +1

7

Venue
The Natural History Museum, Central Hall
The Central Hall is in the heart of the Museum and one of Londons largest and most flexible
venues, it is an example of Victorian architecture at its most magnificent. Available in the
evenings and with nightfall the hall takes on a dramatic transformation making it ideal for
receptions, charity events, awards ceremonies and private celebrations. Our guests will arrive
via the Museums impressive front steps. They can dine, drink and dance beneath the
beautifully painted ceilings of the Central Hall alongside a full-size Diplodocus known
affectionately as Dippy.

Location: South Kensington, London.
Tube: South Kensington (District, Circle, Piccadilly lines)
Address:
The Natural History Museum
Cromwell Road
London
SW7 5BD
Tel: +44 (0)20 7942 5434
Email: venues@nhm.ac.uk
Official website: http://www.nhm.ac.uk/business-centre/venue-hire/venues/central-
hall/index.html








8

Venue Continued
Room Style of Event Capacity
Central Hall Dinner Up to 650
Dinner with dancing Up to 450
Standing reception Up to 1,200






Central Hall in daylight.





This is it at night all ready for an event, with a similar lighting and layout to how we plan to
have our event.

9

Venue Continued






This is a picture of a bar in the venue from a previous event; we want a similar set up and
style bar for our launch party. Dippy is the main feature and centre point in the room
therefore we feel it is important to lay out the furniture to that.

Whats included in the price?
Venue manager
Operations manager
Top security team
Staffed cloakroom
Toilet attendants
Cleaners and porters
Furniture hire is available at an additional charge.

Extra venue information:
The venue may be available after midnight for an additional charge.
Other rooms may also be hired at an extra cost.



10

Venue Continued
List of suppliers that the museum recommends:
Caterers
The Admirable Crichton: www.admirable-crichton.co.uk
By Word of Mouth www.bywordofmouth.co.uk
Dish www.dishcatering.co.uk
The Moving Venue www.movingvenue.com
Payne & Gunter www.payneandgunter.co.uk
Rocket www.rocketfood.net
Table Talk www.tabletalk.co.uk
the-recipe www.the-recipe.co.uk
Seasoned Events www.seasonedevents.co.uk

Production companies
Banana Split Productions www.bananasplitprods.com
Blitz Communications www.blitzcommunications.com
Event Concept www.eventconcept.co.uk
inGenius www.ingeniusuk.com
Metro www.metrobroadcast.com
Smyle Creative Ltd www.smyle.co.uk
Wise Productions Ltd www.wiseproductions.co.uk

Entertainment agents
Dark Blues Management Ltd www.darkblues.co.uk
Prelude www.preludeentertainment.co.uk
Sternberg Clarke www.sternbergclarke.co.uk

Floral design
Designer Flowers www.designerflowersuk.com
Gail Smith www.gailsmith.co.uk
Lavender Green www.lavendergreen.co.uk
Mary Jane Vaughan www.maryjanevaughan.co.uk

Living foilage hire
Palmbrokers www.palmbrokers.com
Team Building Packages
Wildgoose www.huntthegoose.com
11

Maps & Directions
How To Get There
One of the reasons we at Luna Events propose the Natural History Museum, London, is
because of its location. It is easy for guests to get to the venue by a number of transportation
options.

By tube The Museum is in walking distance of South Kensington station on the District, Circle
and Piccadilly lines.
By bus Routes 14, 49, 70, 74, 345, 360, 414, 430 and C1 stop near the Museum. The 360
stops on Exhibition Road.
By train Victoria tube station on the Circle and District lines is beneath Victoria train station.
The Museum is two stops westbound.
By coach Victoria Coach Station is in walking distance of Victoria tube station on the Circle
and District lines. The Museum is two stops westbound. For groups travelling by coach, the
coach drop-off point is outside the Cromwell Road entrance. Please ensure engines are
turned off when waiting in this area.
By car Driving to the Museum may not be easy and parking is only available on Exhibition
Road for residents and a limited number of Blue Badge holders.

12

Floor Plan
Our event will be held Natural History Museum, London, in the Central Hall, April 4
th
.


13

Floor Plan Continued
Guests will enter from Cromwell Road, London where they will head onto the red carpet that
is directly outside that entrance.

From there they will head straight into the central hall. The back is for mingling for early
comers and for light refreshments and chat before heading towards the stairs, where the
table and chairs will be. The event will then start.

Guests will head back to the refreshment area after the viewing where they can talk to
reporters, take a picture with the Oscar selfie and/or leave.
14

The Host

Troy
At Luna Events, we know the importance of having
something, or someone, to lead your guests through the
night in order to make them feel the way you want them
to feel, and behave the way you intended them to.
Troy Von Schneibner is a young street magician with his
own television show, Troy, on E4. He is an incredible
magician and has a very charismatic personality, which is
why we believe he will be the perfect host for the Screen
Squeeze Launch Party. He performs magic anywhere and
on spot, leaving people amazed and in awe.
Troy will be hosting the launch party and acting as a
presenter on stage, leading guests through the programme of the evening. During the event,
he will be going around the main room in the venue performing his magic and acting as
entertainment. For videos and more information about Troy, please visit
www.channel4.com/programmes/troy.

15

Event Programme
6.00pm on Friday 4th April
Host: Troy (magician)

6.00pm:Guestarearriving.
Purplecarpet+thatbackgroundthing,drinksondoor,barriers,security,hostonsite.
Securityguards,photographerinfrontroom,cateringfirmonsite(waiterswithdrinks,drinks,
canaps).

6.45pm:Openingofdoorstothemainroom.
Musiconspeakers,screensqueezelogobouncingaroundroom,hostonstagewelcoming
everyoneandstartingtheshow,welcome-to-the-launch-of-ScreenSqueeze-speech.
Microphoneson/bystage.

7.00pm:Showscreening.
Projector,technicalequipment,technician,lightsgodown/darkerroom.

7.30pm:Hostonstagepresentingpressconference.
Presentersgoingaroundwithmicrophonestothepresspeoplewhosgotquestions.
Twomicrophones.
8.00pm:Hostonstage,informspeoplethatthebarisnowopen,photocornerwithfunnyprops,
headboard/pictureframe,dancearea,peopletakingpictureswithlogo,disposablecamerason
eachtable.
Barstaff,threephotographers(photocorner+headboard/pictureframe/logo+general
picturesaroundthevenueasnoteveryonewillbeinterestedinthefunnypictures),
disposablecameras.

16

Event Programme Continued
9.30pm:Hostbackonstageintroducespresenters(thankyouforcoming,happyhappyhappy),
hostdoessomemagictricksonstagewithpresenters.

10.00pm:Hostwrapsitupandsaysthankyouforcoming,gethomesafeandallofthat.
Thatsallwevegotfortonight,thankyouforcoming,doorswillcloseat10.30pmsostick
aroundandmingle.Thankyou!

10.30pm:Musicoff,doorsclose.














17

Marketing & Promotion Strategy
Market
Our market or target audience is quite broad as we aim to target members of the media and
press, E4 executives, celebrities and a small number of the public.
Marketing Objectives
To promote the television programme Screen Squeeze through a first episode launch.
To gain media coverage of the show Screen Squeeze through a launch.
Promotion of the show through media outlets ad producers to the shows audience.
Marketing Mix: Pre- Event
Pr: We can use PR strategies to gain promotion for the event through features, stories and
articles. We can do this by letting newspapers, magazines and bloggers interview the
presenters and reports on the show. This will encourage promotion for the event as it will
inform people of what is going on and about the competition they can enter to gain access to
the exclusive event. We can also get try to get a feature in one of the magazines and invite
them to attend the event, this will give further promotion to the television show after the
event has happened.
Invitations: We will be sending out select invitations to E4 executives, the press/media and
celebrities to attend the event. These invitations will allow us to select specific media who
will come to the event who aim is to attend the event and then go on to promote it through
media coverage of the television show. Through inviting celebrities the event will seem more
glamorous and promote the show further. The invitations are designed like television que
cards to keep the theme of a television show and to make them more unique.
Invitation Design:


18

Marketing & Promotion Strategy Continued
Online and Social Media: Online and social media will be a big part of our marketing and
promotion scheme as it will keep guests and the public updated on what is going on. Guests
can also interact with the event before it even happens and this again gains promotion for
the television show as if they are celebrities they have a large fan base. It also links to the
theme of internet content on the show and will be key when the event is taking part as we
can update what is going on as the event progresses.
Endorsements: We can promote the event through endorsement as the programme itself will
be sponsored by Absolute Vodka and at the event we will be giving out goody bags for all
attendees. Absolute can then contribute to the event by giving supplies for the goody bags
and as well as refreshments at the bar. We will also include them in the advertisement on our
backdrop where celebrities and guests will have their photos taken. This will again create
more promotion for the event as Absolute are a large drinks company.

Competition: We are planning on creating a small competition for at least 20 members of the
public, and their plus ones, to win tickets to the event. This again gives more promotion to
the television show and we can gain audience feedback of the show after they have seen it.
We will be creating a competition that will be advertised on the shows website and online,
those who enter the competition will have to create and upload a funny vine video and the
top 20 funniest videos will be chosen as our winners and attendees. This links in to the
internet theme and content of the programme.

19

Marketing & Promotion Strategy Continued
Photo board: Before the event we will be setting up a photo board within the venue to
promote the competition element of the event. We will place a photo board of the latest
Oscar photo with certain celebritys heads cut out; this will encourage people to take a photo
within the board that they can then upload to the website. This will encourage people to
enter the competition as they will gain access to information about the show.









Marketing at the Event
Social Media: While the event is taking place we will use social media accounts to update
what is going on in the event so that the television shows audience can be involved even
though theyre not. We can also use social media to promote the show and event through
celebrities/guest who will post theyre opinions of the night on their accounts. We have come
up with a promotion photo frame, we will use a cut out of the television shows logo and get
guests to put their faces within it. These photos can then be uploaded and shared on social
media websites.





20

Marketing & Promotion Strategy Continued
Photo board: We will also have a fun photo board of the latest Oscar selfie that will allow
guests to put their faces in, like the logo, to get a souvenir photo from the event. This quirky
idea is fun for the guests but also allows us to promote the events and guests attending on
social media sites.







Photo corner: At the event we will have a photo corner where people can take photos
together. A photographer will be placed here, and funny props (wigs, fake noses, glasses,
hats etc) will be available for the guests to put on to make it humorous.

Photography/Video feed: As we have said above we will be constantly updating social media
accounts with photography of the night. We can use video equipment to upload a short live
video feed of the event that will help to promote it to the television audience. We can also
use this video equipment to interview event guests and get feedback from them on the
television show and what they have enjoyed. This footage can all be edited after the event
and create a promotional and recap video.
Managing/Monitoring progress
We can manage and monitor the events progress through social media and the responses to
the event. We can also manage t through guest attendance at the event as we will be sending
out select invitations to guests. Competition entries will also help us to monitor the event as
we will be able to see how many members of the public have applied to win tickets. After the
event has finished we can also monitor how much media coverage of the television show is
published as the main aim for the event is to gain promotion from the press to promote the
show to the public.

21

Event Details
Catering
The catering company By Word of Mouth will be catering our event. Considering the type of
event we are hosting, we suggest it would be most appropriate to serve finger-food and
drinks, in place of having a formal dinner. This way guests will have the chance to mingle
around the venue, and it suggests a casual and fun launch party, which goes with the target
audience and the television show that is being launched.
Canaps will be served in the main room, and the guests will receive one free alcoholic/non-
alcoholic drink on the door, as well as one free drink at their table. More drinks can be
purchased by the bar. Waiters and waitresses will be supplied by the catering company.
By Word of Mouths canaps are designed to be highly visual and packed with perfectly
combined, seasonal flavours. (www.bywordofmouth.co.uk/food/canapes).

Fine wine lists, elegant cocktails and our own range of delicious soft drinks have been put
together with the same care and attention as our menus to ensure they are food-matched,
party friendly and offer real versatility. (www.bywordofmouth.co.uk/food/drinks).
As a part of the show screening during the event, we will also have candyfloss, popcorn, pick-
n-mix and hotdog stands as fun extras. These will be catered by A Taste of Profit
(www.atasteofprofit.com).
Candyfloss, 250
Pick-n-mix, 300
Popcorn, 400
Hotdogs, 500

22

Event Details Continued
Photography
We will have three photographers at the event. Photographer 1 will be based by the purple
carpet outside as guests are arriving. After the guests have entered, photographer 1 will
move into the main venue and take general photograph of guests and staff for the rest of the
evening. Photographer 2 will be based inside the main venue by the photo corner, and
photographer 3 will be by the photo board.
The photographers will be hired from London Events Photography
(www.londoneventsphotography.org), one of the UKs leading event photography
companies. For price per photographer, see below.
Two hours photography, 299
Three hours photography, 374
Four hours photography, 449
Five hours photography, 537
Six hours photography, 624
Seven hours photography, 712
Full day (eight hours) photography, 799
(www.londoneventsphotography.org/rates_prices)
London Events Photography will also provide us with a camera crew which will film/interview
guests during the event to see what they think of the event, the television show and so on.
This information will be used for feedback and evaluation of the event.
Technical Equipment
All the technical equipment we need (lighting, projector/screen, microphones etc.) will be
handled by Wise Productions (www.wiseproductions.co.uk).
Lighting: Floodlights on stage, follow spot for host and press conference, decorative lighting,
lighting control desk and dimming.
Sound/audio: One radio microphone kit for host, 2 microphones with stands on stage for
presenters, 2 wireless microphones for press conference, loudspeakers and speaker stands.

Visual: Video projector and projector screen.


23

Event Details Continued
Music

Luna Events will take responsibility for producing an appropriate music playlist for the event
start (when guest enter), and for party (dancing).

Staff
A top security team, bar staff, staffed cloakroom, toilet attendees, cleaners and porters are
included in the hire of the venue. The catering staff is included in the hiring of the catering
company By Word of Mouth. Our technical staff is included in the hiring of equipment from
Wise Productions and their staff will work closely with us in order to reach our objectives and
deliver the event we want.
Decoration
Wise Productions will set up decorative lights inside the venue. By Word of Mouth will
provide florists, crockery and other table decoration. Luna Events provide other decoration
like Screen Squeeze logos, photo boards and designs etc.







24

Planning & Production Schedule
Event planning and production
January 2014
Planning of event begins
Brief given by E4/Screen Squeeze
Basic ideas thought through
Ideas then developed and finalised

February 2014
Book venue
Book caterers
Book technicians
Book photographers
Book staff to work on the night
Create guest list
Send out invites to guests
Finalise all details for event
March 2014
Make sure everything is booked and sorted
Email reminders sent out to guests who responded saying they would be attending
Promotion (social media it wont be greatly promoted because it is an invite only
event, however E4 and Screen Squeeze can use their social media pages to promote
the night)
Competition announced for the public to try and win tickets to the event
April 4
th
2014
Event day set up and launch night




25

Event Team & Staff Schedule
Time schedule for the day of the event
11.00am:LunaEventsstaffarriveatvenue
11.30am:LunaEventsteambriefingaboutplanfortheday
Midday:Startsettingupvenue(tables,decorations,layoutofhalletc)
1.00pm:Technicalteamarrive
1.15pm:Technicalteambriefing
1.30pm:Technicalsetup(projectorscreen,lighting,soundetc)
2pm:Presenteroftheeventandcaterersarrive
2.30pm:Soundcheck/runthroughoftechnicalelements
3.30pm:Break/sortanyproblemsthathaveoccurredinrunthrough
5pm:ArrivaltimeforLunaEventsstaff,technicalteam,photographers,cameracrew,Natural
HistoryMuseumstaff,security
5.15pm:Meetingwitheverymemberofstafftorunthroughtheplanforthenight
6.00pm:Guestsstartarriving
26

Risk Assessment

27

Risk Assessment Continued

28

Budget
Category Quantity Item Description Taxable Price Total
Staff X 3.5
months
and per
person
Event
management
and
consultancy
fees
Costs for event
consultancy and
planning over
three months and
time at event on
day.
Inc in price. 2083 per
month,
7291 per
person for
whole
period.
36,458
X 10
hours
Production
company
Provide lighting,
sound, staging,
projection, sets,
bars and
backdrops.
Inc in price. 500 per
hour
5,000
X 20 Catering staff Handing out
canaps and drinks
etc.
N/A 57.50 1,150
X 6 Normal bar
staff
3 bar staff working
on each end of the
bar or each bar.
N/A 57.50 345
X 2 Mixologist Specialist bar staff
who mix cocktails
and such.
N/A 67.50 135
x 3 Photographer 3 Photographers Inc in price. 537 1,611
Venue x 1 Venue Natural History
Central Hall
Exempt
from tax.
19,900
Banqueti
ng chairs
x 281
Table chairs 281 seats for the
round tables
Not taxed. 1.95 547.95
Tables x
40
Round tables 40 round tables to
sit 7 a table, with
sitting 8
Inc in price. 6 240
X 40 Star
cloth
Table
decoration
To go on each
table
Inc in price. 60 2,400
X1 Purple
carpet
Carpet The red or purple
carpet which
guests will walk on
to enter event.
Inc in price. 100
Food and
drink
X8 per
guest at
25
Canaps Mini canaps, will
be able to eat 8
per guest.
Inc in price. 25 per
person
7,025
TBC Bar drinks etc. Bar drinks,
transport &
delivery, ice
Inc in price. 2000,
deposit
750.
29

glasses and
garnishes.
x 1 Candy floss
machine
Little fun extra for
first show viewing
Inc in price. 250
X 1 Hot dog stand Little fun extra for
first show viewing
Inc in price. 500
X 1 Popcorn stand
& machine
Little fun extra for
first show viewing
Inc in price. 400
X 1 Pick n mix
stand
Little fun extra for
first show viewing
Inc in price. 300
Entertainme
nt
X 4 hours Host Magician and host
Troy
N/A 250 per
hour
1,000
x 2 Presenters and
hosts for the
night
N/A 200 per
person
400
Miscellaneo
us
X 241 Invitations
with envelopes
Invitations N/A 0.45p per
invitation
108.45
X 18 Chauffeured
cars
Chauffeured cars
to drive top C4
execs and
celebrities to and
from event.
Inc in price. 228 per
car
4,104
X 40 Miscellaneous
bits for tables
e.g. disposable
cameras.
Table decorations N/A 30 per
table
1,200
X 2 Photo boards Photo boards for
Oscar selfie re-
creation.
Inc in price. 90 per
board
180
X 1 Paparazzi
backdrop
Backdrop to have
celeb /pap pictures
on the purple
carpet.
Inc in price. 357
X1 Promotional
photo frame
(logo)
Screen Squeeze
logo cut out so
people can have
pictures with it.
Inc in price. 16

Total and Balance
Due:
85,727.40


30

Evaluation
Event Evaluation/Method of Feedback
To get feedback from attendees about the success of the event, we are having a camera crew
film it and interview guests during the night. This will then enable us to get an idea about
how well the event has gone and if they have enjoyed the night. This will also be helpful for
E4 and the Screen Squeeze team because attendees will be able to give their opinion on the
TV show.
We will also monitor the attendance by having security keep count of who has come and who
hasnt. They will have a guest list of names and can tick them off when they arrive.

















31

Cross-media
Promotional/Press Pack
As a group, we have produced a promotional press pack for our cross-media piece. The
adverts and competition will also be posted on the Screen Squeeze website. The list below
indicates who has produced each element within the pack.
Chloe: Event Review
Rhiannon: Advertisement for Event
Stephanie: Advertisement for Competition
Maria: Press Release
Laura: Distribution List

















32

Event Review: Launch night for E4s Screen Squeeze
On Friday 4
th
April 2014, E4 held a launch night for their newly commissioned
show Screen Squeeze at The Natural History Museum in London. The event
was organised by the respected events company, Luna Events.
The night featured the first viewing
of the first episode of Screen Squeeze, which then aired
on TV the following night (Saturday 5
th
April at 9pm). It was
a great opportunity for press, bloggers and E4 staff to get a
feel for the show and how it was going to be received by
the audience. The show is targeted at 18-34 year olds, and
it was evident that the event had the same aim for its age
demographic. The launch was kept light-hearted and fun
by the decorative theme, and through the nights
entertainment.
Troy, the well-known magician who regularly appears on E4, was the host for the night and he did a
fantastic job getting everyone involved. This resulted in a lively atmosphere within the Central Hall.
There were free drinks provided on entrance, and canaps throughout the night, which pleased
attendees. The famous Oscar 2014 selfie was featured on a photo board, allowing people to stand
behind and place their heads on the famous faces, much to guests amusement. The bar and dance
area was also a great way for the attendees to relax, enjoy themselves and discuss Screen Squeeze
with the press, bloggers and celebrities that filled the venue.
Among the 280 invited guests were famous faces including Nick Grimshaw, Keith Lemon, Noel
Fielding, Caroline Flack, Mark Wright, Michelle Keegan, Rylan, Joey Essex, Luisa Zuissman and the cast
of the E4 shows, Made in Chelsea, My Mad Fat Diary, The Midnight Beast and Rude(ish) Tube. Troy
made sure to single out some of these celebrities and include them in his magic tricks; one that sticks
in mind is Troy and Keith Lemon, who made an entertaining duo and had the audience streaming
tears of laughter.
E4s launch night appeared to be a great success and guests left feeling happy and excited about the
prospect of this new magazine show. It is definitely going to be one to watch if you are interested in
gossip, entertainment, music, sports or fashion. The first episode, which covered beauty products,
fashion trends, football updates, festival news and a live music performance, gained 20% more
viewers than E4 had aimed for, which is a great starting point for Screen Squeeze. Personally, I see
the show being a huge success, and will definitely appeal to both males and females in the 18-34 age
demographic.
You can catch Screen Squeeze on E4 at 9pm every
Saturday and Sunday.
Luna Events www.lunaeventscompany.co.uk and
info@lunaevents.com
Twitter: @LunaEvents
33

Advertisement for Event

34

E4 Launch Party Competition!






Want the chance to be an exclusive guest at the launch party of E4s brand
new show Screen Squeeze?! Well heres your chance, Luna events is hosting
are one off launch event for E4s latest, upcoming show. VIPs and celebrities
will all be there to preview the first episode of Screen Squeeze and you could
be too! The fantastic event will take place Friday 4
th
April at the amazing
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treats and goody bags sponsored by Absolute vodka. Now how could you say
no?!
So heres what you have to do, create and upload your funniest Vine video. It
can feature anything from a crazy pet, dancing granny or even your drunken
friends on a night out. Upload your vine videos here and the top 20 best Vines
will win tickets to the launch including a plus one. Competition closes 24
th

March and winners will be announced 28
th
March. So you and your friends get
a move on and start capturing those hilarious moments! Good Luck.
Upload your Vines here



35

Launch Party Competition Online

36

PRESS RELEASE
Screen Squeeze Launch Party
THE LAUNCH PARTY OF THE NEW E4 TELEVISION SHOW SCREEN SQUEEZE IS
HELD AT THE NATIONAL HISTORY MUSEUM IN LONDON ON 4
TH
APRIL 2014.

Friday 4
th
April 2014 at 6.00pm, doors will open for the 281 guests of the launch party for the
new E4 television show, Screen Squeeze. The show looks at entertaining subjects like sports,
music, fashion, and so on, and is targeted towards a younger audience. The guests will be
walking down a purple carpet, the Screen Squeeze colour. The launch party is held in the
National History Museum in London, home to over 70 million natural history specimens, and
world-class visitor attraction. The launch party will have a casual and fun atmosphere, with a
night full of entertainment.
The host of the night is the charismatic Troy von Schneibner, a young street magician with his
own television show Troy, on E4. Troy is an incredible magician who always leave his
audience amazed and in awe. As a part of the launch, the first viewing of Screen Squeeze will
also take place at the event, followed by a press conference allowing the press to ask
questions.

This night is not one to be missed, youll definitely see me
there Jamie Lang

The party is an invitation-only event, and will include the cast and crew from Screen Squeeze
as well as staff from E4. David Abraham, the CEO of E4, will make an appearance. Several of
the E4 celebrities, including Jamie Lang (Made in Chelsea), Spencer Matthews (Made in
Chelsea), Sharon Rooney (My Mad Fat Diary) and Alex Zane (Rude(ish) Tube), will be
attending the event.
In addition to the press, Screen Squeeze staff, E4 staff and celebrities, Screen Squeeze has
held a competition which allows 20 winners from the public (excluding plus ones) entrance
to the launch party.
ENDS (305 wds)
N.B. Editors notes follows on next page.
37

Notes to editor
Selected interviews are available with Screen Squeeze staff. Please contact the events company with request:
info@lunaevents.com
www.lunaeventscompany.co.uk
www.twitter.com/lunaevents

For more information about Screen Squeeze, please visit their social media platforms and website:
www.tvandchatshows.wix.com/screen-squeeze
www.facebook.com/ScreenSqueezeE4?fref=ts
www.twitter.com/ScreenSqueeze


LUNA EVENTS
Maria Lunde Hoem
Content Editor
Email maria@lunaevents.com
Telephone 07851 939702
Rhiannon Evans
Researcher/Plugger
Email rhiannon@lunaevents.com
Telephone 07854 111720






38

Distribution List
Name Email Address Company Type of media
outlet
Lisa Palta Lisa.palta@ok.co.uk OK Magazine Magazine &
online
Ronnie Whelan ronniewhelan@hello.co.uk Hello! Magazine &
online
Lucie Cave luciecave@heat.com Heat Magazine Magazine &
online
Jane Johnson janejohnson@closermag.com Closer Magazine
Jane Ennis Jane.ennis@ipcmedia.com Now Magazine
Marina Ansell Marina.ansell@asos.com ASOS Magazine Magazine &
online
Rob Stanley robstanley@dazed.co.uk Dazed & Confused Magazine
Dan Sabbagh Dan.sabbagh@guardian.co.uk The Guardian
(media)
Newspaper
Paul Dacre Paul.dacre@dailmail.co.uk The Daily Mail Newspaper
Elaine Penn elainepenn@tvchoice.co.uk TV Choice Magazine
Colin Tough Colin_tough@ipcmedia.com Whats On TV Magazine
Sara Nathan Sara.nathan@thesun.co.uk The Sun Newspaper
Meghan Scully Meghan.scully@vimn.com MTV TV Channel
Victoria White Victoria.white@company.co.uk Company Magazine
Louise Court Louise.court@cosmopolitan.co.uk Cosmopolitan Magazine
Jo Elven joelven@glamour.co.uk Glamour Magazine
Nicola Methven Nicola.methven@mirrornews.co.uk Daily Mirror Newspaper
Caroline Frost Caroline.frost@Huffingtonpost.com Huffington Post Online news
39

Alison Graham alisongraham@radiotimes.com Radio Times Magazine
Emlyn Dodd Emlyn.dodd@bbc.co.uk BBC Radio 1 Radio
Chris Nicoll Chris.nicoll@capitalfm.co.uk Capital FM Radio
Lucy Radnor Lucyradnor@thehitsradio.com The Hits Radio Radio
Dave Young dyoung@channel4.co.uk 4 Music TV Channel
Ben Hall Ben.hall@mediaweek.co.uk Media Week Industry
magazine
Conor Dignam Conor.dignam@emap.com Broadcast Industry
magazine
Sarah Williams swilliams@eventmagazine.com Event Industry
magazine
Tony Garner Tony.garner@vimn.com Viva TV Channel
Kristin Dos
Santos
Kristin.santos@nbcuni.com E! Entertainment TV Channel &
online








40

Contribution List
Overview of each group members contribution to the proposal
Laura Bartholomew:
Venue
Event Programme
Budget
Cross-media: Distribution List
Appendices: Mind map
Stephanie Burbage:
Event Programme
Marketing & Promotion Strategy
Budget
Cross-media: Launch Party Competition
Rhiannon Evans:
Events Description
Event Programme
Floor Plan
Risk Assessment
Cross-media: Event Advertisement
Logo/branding
Chloe Weddell:
Event Purpose
Audience Research
Event Programme
Planning & Production Schedule
Event Team & Staff Schedule
Evaluation
Cross-media: Event Review
Maria Lunde Hoem:
Maps and Directions
The Host
Event Programme
Event Details
Cross-media: Press Release
Appendices: Venue Research/Alternative Venue
Proposal Document Structure and Design
41

Appendices
Mind Map

42

Appendices Continued
Venue Research/Alternative Venue


Alternative venue: The Royal Opera House (The Paul Hamlyn Hall: Evening Events) See
photo above.
Location: Covent Garden, London.
Website: http://www.roh.org.uk/services/venue-hire/the-paul-hamlyn-hall-evening-events

Venue information
The Royal Opera House can provide us with technical equipment for events. If an outside
production company is bringing in equipment or staging, or we require the Royal Opera
House to provide any kind of PA system, lighting or music, there must be a technical staff
member on duty throughout the get in and get out and during the event when technical
equipment is being used.

Technical Staff are charged 20 + VAT per technician per hour (40 + VAT per technician per
hour before 08.00 and after 23.00). This also applies to any extra get in and get out time set
outside the times stated.


43

Appendices Continued
Venue Research/Alternative Venue Continued

Broadband or ADSL can be organised given five days notice and are charged according to
requirements.
The Royal Opera House operates a strict non-smoking policy, and all public areas are fully
wheelchair accessible.
Early/late night catering staff costs will apply for an event starting before 08.30 and running
after 22.30, and the catering equipment charge depends on final number of guests and
specific requirements. Late Bar Licence is available upon request for a small additional
charge.
The Paul Hamlyn Hall Capacity:
SetUp MaximumCapacity
Dinner 450
Dinner and dance 320

Suppliers:
Only companies from The Royal Opera Houses approved list of suppliers may work for events
at the Royal Opera House. See full list below.
AudioVisualSuppliers FloralSuppliers

Creative Technology
Dobson Sound
Essential Lighting
Event Concept
Event TSL
Midas ProSound
Orbital Sound
Steeldeck
Timebased
White Light
Wise Productions (UK) Ltd


Bloomsbury Flowers
Simon J Lycett Ltd
The Urban Flower Firm
Wildabout