Panzerotti Shop in

Lisbon
A trendy twist on evening and late-night
snacks
Joo Lamaro, n. 152112140
Liat Schliesser, n. 152113318
Henri Lieutaud, n. 159113525
Ins Cassiano, n. 152113162
Component: Value proposition Code: VP01
Hypothesis People are seeking for food at late hour.


Test Interview 20 people (potential customers from all
target segments) and ask them to chose between
three cards:
- 1st card: Purple I think about that a lot of times (I
would apreciate to have food at late hour);
- 2nd card: Yellow I think about that sometimes
(sometimes I would apreciate it);
- 3rd card: Blue I do not think about it at all (i do not
need it).
Validation If 70% of the people chose the 1st card.
Result
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis
Form
Model
Panzerotti Shop
Version
1.0
Component: Value proposition Code: VP02
Hypothesis People are willing to buy in a shop that has just one
line of product.

Test Interview 20 people (potential customers from all
target segments) and ask them to think about this
situation: A restaurant where you will have just one
type of food, that will provide you with a new
experience (international experience most of all).
Would you go to this restaurant?
- No, I do not like to take chances;
- Yes, I would love to taste something completly new.
Validation If 80% of the people say yes
Result
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis
Form
Model
Panzerotti Shop
Version
2.0
Component: Value proposition Code: VP03
Hypothesis People value a mobile service (itinerary food truch
rather than a physical store).

Test Interview 20 people (potential customers from all
target segments) and ask them to think about a
restaurant that they like and pick the card that most fits
their thoughts:
- 1st card: I would like to have my favourite restaurant
in different localizations each week/day;
- 2nd card: I like the idea of having my favourite
restaurant in a unique place that I know I will always
find it.
Validation If 60% of the people chose the 1st card.
Result
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis
Form
Model
Panzerotti Shop
Version
3.0
Component: Value proposition Code: VP04
Hypothesis People will go to a new place to eat because of the
new experience given by the restaurant.
Test Interview 20 people (potential customers from all
target segments) and ask them to chose between four
type of food:
- International food (eg: italian food);
- Food that you would eat normally;
- Simple food;
- Gourmet food.
Validation If 60% of the people chose the 1st or 3rd choice.
Result
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis
Form
Model
Panzerotti Shop
Version
4.0
Component: Value proposition Code: VP05
Hypothesis People like the idea of having a restaurant that has a
fast service and that has an on-the-go style.
Test Interview 20 people (potential customers from all
target segments) and ask them to think about the on-
the-go restaurants, how many times you will use this
type of restaurants?
- 1st card: Never;
- 2nd card: Just in extremely cases (rush hour);
- 3rd card: Sometimes;
- 4th card: They are my favourite restaurants.
Validation If 70% of the people chose the 3rd or 4th card.
Result
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis
Form
Model
Panzerotti Shop
Version
5.0
Component: Customer segmentation Code: CS01
Hypothesis Tourist will feel attract to a restaurant that is not
typically portuguese.
Test Interview 20 tourist (potential customers from all target
segments) and ask them how often would they go to a
restaurant that is not about the country they are visiting
(do not have typical portuguese food):
- 1st card: Never;
- 2nd card: Just in extremely cases (rush hour);
- 3rd card: Sometimes;
- 4th card: Almost always (to does not waste time and
money).
Validation If 65% of the tourist chose the 3rd or 4th card.
Result
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis
Form
Model
Panzerotti Shop
Version
1.0
Component: Channel Code: C01
Hypothesis Social media (facebook) as the main channel.
Test Create a facebook page and document the likes per
week.
Validation If the page has 50 likes at the end of the first month.
Result
www.fabricadestartups.com
Copyright Fbrica de Startups, S.A.
Hypothesis
Form
Model
Panzerotti Shop
Version
1.0