And the Albatross begins to be avenged

Water, water, every where,

Nor any drop to drink

Sunday 8 November 2009

 The
Clean
Rivers
Movement

By:
Akshat
Trivedi
For:
Ashwamedha
2009
IIM
Indore

Sunday 8 November 2009

 DomesBc

Effluent

Industrial

• The
Mithi
River
(Mahim

Effluent
Creek)
was
idenBfied
as

one
of
the
causes
of
the

Religious

Pollutants Mumbai
floods

Polluted
Rivers
• The
river
is
full
of
garbage

•Rivers
form
the
primary
means
of


and
silt
and
thus
can
not

IrrigaBon,
TransportaBon
and
supply
a

majority
of
Drinking
water
to
Indian

drain
excessive
rainwater

ciBes from
Mumbai
•India's
fourteen
major,
55
minor
and

several
hundred
small
rivers
receive
 • Rivers
in
Gujarat
and
other

millions
of
litres
of
sewage,
industrial

and
agricultural
wastes
industrialized
states
are

•The
poor
maintenance
of
Rivers
was
 extremely
polluted
due
to

evident
in
the
2006
Mumbai
Floods

which
were
aTributed
to
the
poor
 industrial
effluents
and

drainage
of
the
city
•Rivers
are
regularly
inundated
with

silBng
due
to
widespread

wastes
arising
out
of
religious
fesBviBes erosion
and
deforestaBon
•DomesBc
and
Industrial
effluents
choke

rivers
due
to
their
volumes
and
lack
of

pre‐treatment
Sunday 8 November 2009
 • CollecBve
acBon
can
help

The
Response
miBgate
the
effects
of

•Organized
acBon
from
communiBes
has

polluBon
in
rivers
and
streams
been
used
in
various
parts
of
the
world,

including: • AcBon
needs
to
be
sparked
on

•North
Carolina
Big
Sweep
–
Cleaning

streams
and

beaches
in
the
US
a
community
level
and

•River
Network
–
Allows
volunteers
to

get
in
touch
with
local
organizaBons
in

iniBaBves
need
to
be
taken
to

order
to
clean
up
polluted
watersheds
•CLEANIndia
–
Environmental
advocacy

clean
the
rivers

and
acBon
iniBaBve
•The
acBon
of
communiBes
is
a

• This
would
require
a
grass‐
powerful
tool
that
allows
decisive
acBon
 roots
movement
to
allow
local

to
be
taken
regarding
the
quality
of

watersheds
in
a
parBcular
area. acBon
towards
cleaning
up

•MunicipaliBes
and
polluBon
control

boards
are
more
involved
when
there
is

polluBon
actual
enthusiasm
around
a
cause
• AcBon
from
the
grassroots

would
also
enable
prevenBon

to
be
beTer
addressed

Sunday 8 November 2009

 • The
Majority
of
movements

Structuring
the
Movement
•High
profile
residents
of
a
parBcular

are
structured
around

locality
can
be
recruited
to
build

awareness
around
the
cause
personaliBes
and
ideals
•Drives
to
recruit
student
volunteers
and

to
involve
the
youth
are
likely
to
be
the
 • The
Clean
River
Movement

first
phase
of
acBvity
•The
acBvity
would
be
spearheaded
by

a
member
of
the
movement
would
be
structured
around

•However
the
enBre
operaBons
of
a

community
project
would
be
handled

by
community
representaBves
CommuniBes
•The
projects
would
clean
the

community
watershed
and
also
gather

data
about
the
level
of
polluBon
to

• Empowering
communiBes

present
to
authoriBes
•The
next
stage
would
be
to
garner

to
clean
their
watersheds

funding
for
the
specific
project,
from

industries
/
companies
operaBng
within
 and
educaBng
them

the
community
•Building
awareness
around
a
project
 regarding
their

maintenance
would
be
the
next
step
and
recruitment

would
be
opened
for
all
the
residents
of

the
community
•A
date
would
be
set
for
direct
acBon

and
the
area
to
be
cleaned
would
be

decided

Sunday 8 November 2009

 • The
lack
of
clean
drinking

Expected
Benefits water
and
the
rapid
dwindling

of
the
aquifers
across
the

•Use
of
technology
such
as
Geo‐locaBon

and
mapping
would
enable
the
data

gathered
by
the
volunteers
to
be

recorded
and
displayed
via
the
internet naBon
can
only
be
addressed

•In
doing
so
the
movement
would

provide
a
vast
amount
of
real‐life
data

by
a
movement
that
brings
in

about
polluBon
levels
•The
direct
impact
of
the
movement

a
more
focused
acBon

would
be
studied
in
real
Bme
as
more
 oriented
approach
from
the

communiBes
join
and
addiBonal

resources
are
raised users
•Awareness
of
the
enormity
of
having
to

clean
up
polluted
watersheds
would

also
put
in
place
a
culture
of
not
having

• Government
policy
and

to
use
so
many
resources
that
pollute puniBve
legal
measures
can

•Religious
wastes
can
only
be
tackled

using
the
community
approach,
hence
 not
subsBtute
for

this
is
recommended
for
the
north

Indian
Ganga‐Jamuna
belt
which
sees
a
 communiBes
that
are
able
to

lot
of
polluBon
from
this
source. understand
and
preserve
their

Water
Resources

Sunday 8 November 2009

 Appendices

Examples
of
InformaBonal

PromoBon
tools

Sunday 8 November 2009

Sunday 8 November 2009
Sunday 8 November 2009
Sunday 8 November 2009
Sunday 8 November 2009
Sunday 8 November 2009