Project Overview Document

Project Name: Employing the use of multimedia in improving health communication strategies
Department: Human Resources
Objective: Becoming a high performance organization
Focus Area: Health Communication

TABLE OF CONTENTS
1..... PROJECT OVERVIEW.
2..... PROJECT GOALS.
2.1....... Goals and Objectives.
2.2....... Project Deliverables.
3..... Project Structure Approach.
4..... Project Team Organization Plans.
5..... MEASURING SUCCESS.
6..... APPROVALS.
1 PROJECT OVERVIEW
Creating health care videos for the MSU community that originate from MSU Human Resources
(HR) aligns with MSUs desire to function as a high-performing organization. These videos are
focused on health and risk communication, specifically health-related research and health care.
They are designed to inform, educate and provide faculty and staff at MSU additional support in
their endeavors to maintain their well-being.

2 PROJECT GOALS
The goals of this project are to:
Provide instructional materials that demonstrate complex concepts in visual formats.
Reduce the amount of time staff are involved in customer issues.
Make health content available in different languages. If the videos can be dubbed in different
languages it will add an additional benefit for international faculty and staff.
Clarify the health insurance process for international students.These videos will help
international students grasp why and how they sign up for health insurance.
Develop instructional content that be shared with health organizations and other universities
as open educational resources (OERs).
Create a forum for university-wide collaboration on health and wellness information.
2.1 Goals and Objectives
Primary Goals Objectives
Provide instructional materials that demonstrate
complex concepts in visual format.
To provide alternative methods of consuming
instructional content.
Reduce the amount of time staff are involved in
customer issues.
To create a database of open information that
is readily accessible for employees to use in
their benefits-related communication with
faculty and staff.
Develop instructional content that be shared with
health organizations and other universities as open
educational resources (OERs).
General information not specific to MSU, i.e.,
thinking about saving for healthcare in
retirement, can be made available to other
universities and health organizations as Open
Educational Resources (OERS), reusable with
the proper attribution.
Secondary Goals Objectives
Clarify the health insurance process for
international students.
The series of videos can also provide material
for a health and wellness channel (on
YouTube), that can be collaborated on in the
future by multiple departments across
campus, such as Health4U, the University
Physicians Office and others.
Make health content available in different
languages. If the videos can be dubbed in different
languages it will add an additional benefit for
international faculty and staff. These videos will
also benefit international students by helping them
grasp why and how they sign up for health
insurance.
To eliminate the language gap that can inhibit
international staff, faculty and students from
taking advantage of health-related services
and benefits because of a lack of
understanding.

Create a forum for university-wide collaboration on
health and wellness information.
Begin work on this project that is ever-
changing and evolving and invite other
university units, such as the University
Physicians Office, etc., to be a part of creating
information that can benefit the MSU
community.

2.2 Project Deliverables
Milestone Deliverable Date
Estimate
1. Create an initial
calendar of videos to be
created.
An online calendar of filming dates that are used to
pick filming locations, coordinate the filming of any
necessary participants, and create deadlines for final video
editing and uploading.
A video description sheet that describes each project
in detail, and also includes information about other
multimedia components that may or may not accompany
each video.
[02/20/14]
2. Create the initial video
for feedback and testing
Create the first video related to health
communication based on the results of the HR Benefits
survey.
[03/15/14]
3. Slide presentation,
PDF or word transcript can
accompany each video.
Create accompanying multimedia products for first
video, if appropriate.
[03/15/14]
3 Project Structure Approach
A multimedia planning sheet will be created. This sheet will serve as a roadmap for the completion
of the alternative visual formats of communications. Each project will be reviewed by the HR
Communications Supervisor before a final evaluation by the Benefits Unit and any other necessary
project stakeholders.

4 Project Team Organization Plans
Project Team Role
Project Team
Member(s) Responsibilities
Translational
Scholar
Christina
Strong
Translation Scholar will be creating all videos and multimedia
components for the project.
HR Communications
Manager
Bethany Balks Supervises the Translational Scholar throughout the entire
project. Approves and disapproves elements of the project and
uses her communications expertise to offer guidance.
Project Mentor Rashad
Muhammad
Acts as a liaison between all stakeholders


Stakeholders Role
Stakeholders
Name Stakeholders Responsibilities
Assistant VP Human
Resources
Sharon Butler An advocate of the Translational Scholars
pilot program being conducted through MSU
Human Resources.
Director of MSU
Global
Christine Geith Oversees MSU Global and its initiatives,
including
Translational Scholars.
Director of Total
Compensation and
Wellness
Renee Rivard Oversees all benefits related issues. Project
Materials will be created for all staff that deal
with benefits related issues.

5 MEASURING SUCCESS
The success of the project will be measured in the following ways:
The Engagement Metric (how long are people spending watching the video)
The Number of Plays Over Time Metric (how many views does it continue to get after its
been published)
Views (how many views did the video first get in a certain window of time)
Does the video build (not destroy) brand equity? (Can use a survey or poll)
How does this service compare to what was offered before? (Can conduct a pre-survey and
survey again after a specified period of time)
6 APPROVALS
Prepared by __________________________________
Project Manager/Translational Scholar
Approved by __________________________________
Project Sponsor/HR Communications Manager
__________________________________
Executive Sponsor/ Research Mentor
__________________________________
Client Sponsor/Project Mentor