EMyth 2013

The EMyth Business Development Path 1

The EMyth Business
Development Path
EMyth 2013
The EMyth Business Development Path 2
Y
oure on the road to transforming your business and yourself as a business leader.
Heres what you can expect along the way.
EMyth Coaching is a relationship. Its a place where you go for guidance, support, and
challenge so you can gure out whats in the way of creating the business you want. But
its not just about having a trusted guide, they also have to have the right map. This way,
you will have an orchestrated way to get the result you came for. In this case, the result is
a new footing for yourself as a business leader and a fully developed business that works
holistically through the 7 Dynamics. We know that you need strategy, structure and sys-
tems a diferent way of doing business in each Dynamic to get better results. Because
we believe uncategorically in the connection between the parts and the whole; we seek to
have you work through this business development path. And theres no reason to do it alone.
But we also recognize that each of you as a person is diferent and every business is dif-
ferent. You may need more or less work in a particular area. You may need to focus on a
problem area sooner than the path provides. Well, your Coach is here to both guide you
along this well constructed roadmap as well as customize it as necessary to meet your
specic needs as you progress. Communicate with your Coach. Let your Coach know early
on how you feel the process is working. We want you to feel guided along a proven busi-
ness development path that has helped thousands of our clients achieve greater results,
but also one that feels right for you.
The Lesson Roadmap
W
e have 21 core lessons, 3 in each Dynamic,
along with 5 additional leadership and self-
development lessons, that form the founda-
tion for your work on your business and on yourself as a
leader. This foundation provides the path to put new per-
spectives and new structures into place in each Dynamic.
While we have more lessons in our library that your
Coach may have you work on as you progress, these 21
plus 5 form the basis for you to re-imagine your business
and develop it so that you can reach your vision. Just like
an operating system for your computer, these lessons
provide the basic operating system for your business.
You and your Coach will decide together what else you
may need beyond these core lessons. Your Coach may
choose to give you a lesson in a particular Dynamic
sooner if thats what they feel is best for you. The content
at EMyth is here to support your journey. Your Coach is
here to make certain youre always on track and guide
you to make faster progress. Your commitment to doing
this work will ensure your success.
EMyth 2013
The EMyth Business Development Path 3
Path to Your Business Reimagined
LEADERSHIP
BRANDING
FINANCE
MANAGEMENT
DELIVERY
SALES
MARKETING
Values, Passion and Purpose
Your Business, Reimagined
Tracking Your Progress
The Brand Commitment
Finding Your Own Voice
Creating Your Look and Feel
Financial Intelligence You Can Use
Building A Budget With Vision
Creating A Cash Plan
Your Organizational Roadmap
Brand Based Recruiting
Developing Great People
Your Product, Reimagined
Systematizing Excellence
An Experience Worth Talking About
Your Unique Sales Process
Connecting With Your Customers
Selling With Integrity
Reaching The Right Customers
Understanding Why They Buy
Developing Your Channels
START EMYTH
YOUR BUSINESS REIMAGINED
EMyth 2013
The EMyth Business Development Path 4
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our journey starts in Leadership, and leadership
begins with knowing yourself. As a leader you must
know what inspires you; to understand your pas-
sion and purpose, why you do what you do. Your Values,
Passion and Purpose is intended to help you understand
yourself, what you stand for as a leader and what drives
you. Next, a leader needs a vision. Your Business Reimag-
ined is designed to help you esh out what you already
see inside you as your vision, and get it down on paper
so you can communicate it to others. It guides you to
ask the relevant questions that will give you just enough
detail to build upon. Next, you learn to track your steps
towards your vision. In Tracking Your Progress you nd
an extremely efective way to measure both the tangible
and intangible aspects of your business that will require
focus to realize your vision.
Once you understand your values and vision, and have a
way to track your progress, Branding comes next. Here
we explore Your Brand Commitment, which helps you
identify the feeling you want your customers to have as
well as your employees to best support your brand prom-
ise. Next, comes Finding Your Own Voice, which guides
you to identify and describe your unique diferentiation
and how you communicate it to your target market. With
Creating Your Look and Feel, you learn how to extend
your voice throughout your company so your customers
have a unied feel for your brand.
Next comes Finance. While all the Dynamics are impor-
tant, Finance is clearly key to running a business. Unless
you have these basic components in place youll never
feel in control. Through Financial Intelligence You Can
Use you set up and understand your nancial reports and
learn how and who should review them. You also ex-
plore some of your attitudes about money as well as the
diferent functions of a nancial team. Then, you take on
Building a Budget With Vision and Creating a Cash Plan,
both absolutely critical to ourish as a business.
In Management, you create your Organizational Road-
map through an Org Chart, which gives you a visually
alive path to understand and plan the growth of your
company through its people. You learn new ways to
recruit and hire based on your culture and brand in Brand
Based Recruiting. Through Developing Great People,
youll discover the power of creating an ownership cul-
ture & receive tools that will help you form its foundation.
After setting the foundation in Leadership and through
the strategic disciplines of Branding, Management and Fi-
nance, we connect those strategies to the activity Dynam-
ics: Delivery, Sales and Marketing, where your new strate-
gies connect with your customers. We start with Delivery
as you must consistently deliver a quality experience so
that every customer is satised with your brand promise.
In Your Product Reimagined you learn to innovate your
product or service to ofer the best possible alternative to
your customers. In Systematizing Excellence you create
a quality control system that ensures that every customer
receives the same feeling of excellence, every time. In An
Experience Worth Talking About you will discover ways
to exceed customer expectations which builds the rela-
tionship & creates word-of-mouth referrals.
After shoring up Delivery, we move into the Sales Dy-
namic, where you explore how to create Your Unique
Sales Process, your way of helping prospective custom-
ers get involved with your brand. Through Connecting
Your Customers youll learn new perspectives that solidify
and further the relationship with your customers to bring
them back again and again. Selling With Integrity sup-
ports creating a sales roadmap and scripts so every sales-
person has a similar path to rely on as they relate to your
prospective customers.
Now that you can deliver and sell in a new and depend-
able way, youre ready to create more prospective cus-
tomers through Marketing. Reaching The Right Custom-
ers guides you in discovering the best segments or niches
for you to focus on, and those that are better left alone.
In the next lesson, Understanding Why They Buy, we
explore what makes your customers tick, why they buy,
and learn to better understand the kinds of messages that
might move them and draw them in. In Developing Your
Channels, you learn to choose the right places to target
your marketing messages and create a structure and sys-
tem to do it seamlessly and consistently.
The Dynamic Road of the 21 Lessons
EMyth 2013
The EMyth Business Development Path 5
The Five Essential Leadership Development Lessons
I
n addition to the core 21 lessons, your coach will
introduce, at the appropriate time, ve additional les-
sons that support your development as a leader and
manager. Self Organization and Managing Your Time
provide a comprehensive path to dramatically improve
your self-management. The skills learned here, often
have a dramatic efect on your ability to get things done
and successfully develop your business. Solving Frustra-
tions and Designing Systems provide a unique way to
identify and understand the problems and frustrations
you face in your business, analyze the cause, and develop
system solutions to address the frustration. Finally, A Path
To Self Awareness provides you and your Coach with a
multi-faceted way to work on self-improvement and bet-
ter understanding the obstacles that stand in your path of
becoming a great leader.
You and Your Coach
T
he roadmap above through the 7 Dynamics, 21
core and 5 Leadership development lessons pro-
vides the foundational path that the majority of our
clients take as it makes holistic sense. But you and your
Coach may decide together that deviating from this path
to focus on a particular area longer may prove important.
You have the best of both: a proven path and system to
develop your business as well as a Coach who cares
and who has the roadmap to take you to your goal. Your
coach knows the EMyth material and has experience
guiding clients just like you along the path. Your Coach
also recognizes that you and your business are unique;
and is fully prepared to help you apply every aspect of the
EMyth development process to your specic situation.