This document provides an overview of the food processing industry in India and Kerala. It notes that India is a major producer of agricultural goods and has significant potential for food processing. The food processing sector in India grew significantly in the late 20th century. In Kerala, the fruit and vegetable processing industry first emerged in the 1940s and has since expanded, with pineapple and mango being major raw materials. The industry plays an important role in the state's economy by adding value to the abundant agricultural output.
This document provides an overview of the food processing industry in India and Kerala. It notes that India is a major producer of agricultural goods and has significant potential for food processing. The food processing sector in India grew significantly in the late 20th century. In Kerala, the fruit and vegetable processing industry first emerged in the 1940s and has since expanded, with pineapple and mango being major raw materials. The industry plays an important role in the state's economy by adding value to the abundant agricultural output.
This document provides an overview of the food processing industry in India and Kerala. It notes that India is a major producer of agricultural goods and has significant potential for food processing. The food processing sector in India grew significantly in the late 20th century. In Kerala, the fruit and vegetable processing industry first emerged in the 1940s and has since expanded, with pineapple and mango being major raw materials. The industry plays an important role in the state's economy by adding value to the abundant agricultural output.
MALABAR FRUIT PRODUCTS COMPANY Submitted to the University of Kerala, Thiruvananthapuram in partial fulfillment of the requirement for the award of the two year full time degree of MASTER OF BUSINESS ADMINISTRATION
Submitted By ANEES SALIH S1 MBA 2012-2014
Under the guidance of Dr. VINITH KUMAR NAIR ASSOCIATE PROFESSOR TIM
TKM Institute of Management Musaliar Hills, Karuvelil P. O.Kollam 691 505, Kerala
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CERTIFICATE This is to certify that the project report entitled organization study at Malabar Fruit products company being submitted by Anees salih in partial fulfillment of the requirement for the award of the degree of Master of Business Administration of University of Kerala is a bonafide record of the original work carried out by her under my supervision and guidance.
Dr. Vinith Kumar Nair Associate Professor TIM
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DECLARATION
I, Anees salih the undersigned hereby declare that the project report entitled Organizational Study at Malabar Fruit Products Company written and submitted by me under the guidance of Dr. Vinith Kumar Nair, Faculty, TKM Institute of Management Kollam is my original work. The empirical findings in this report are based on the data collected by myself from Malabar fruit product company.While preparing this project, I have not copied from any other report. I also declare that this report has not been submitted to any other Universities or Institution for the award of any fellowship, degree or diploma.
ANEES SALIH
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ACKNOWLEDGEMENT
I thank GOD almighty for all his timely guidance and grace towards the accomplishment of this project. It is my great pleasure to express my deep sense of gratitude to our Director Dr. S. KEVIN and to my entire faculty of TKM Institute of Management for granting me permission and encouraging throughout the project. I express my profound gratitude to my Project Guide Dr. VINITH KUMAR NAIR, Associate Professor, Marketing who have shown keen interest and helped me in completing the project work. It was a great experience to work under such qualified guide who made this project a great success. I express my deep sense of gratitude to Manager of TRIPUNITHURA MILMA DAIRY to undertake the study in business unit and also for extending me all guidance and help in completing this project work. I thank my FAMILY, my FRIENDS for always being very helpful to me. Finally I thank each and everyone, whose name I wouldnt mention above assisted me to do my training and my project.
ANEES SALIH
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INTRODUCTION
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INTRODUCTION GENERAL INTRODUCTION Today, changes occur every where around us. The customers tastes and their expectations of price, quality and service are changing rapidly. Therefore to adjust with these changes the companies have to invent continuously. They have to make their product better than past. This will go to new changes in the management of resources. Business is now placed on a highly pooled and globalized market. To keep the business more active and vibrating it need commitment, dedication, efficiency and Co- operation from the management, employees, workers, suppliers, clients etc. To achieve the same a proper relation must be maintained within and between the various levels of management and employees. Here the study aims to explore the levels of activities in a business organization. The study also searches for getting a clear picture of the organization structure to learn how the authority and line of command reaches each level of the management. A part from this, familiarizing the duties and functions of various departments and also how they interact with each other are also included in this study. This project studies and analyses the organization structure and functioning of Malabar Fruit Products Company.
OBJECTIVES OF THE STUDY The overall objective is to conduct a study on organizational structure of Malabar Fruit Products Company. The following are the specific objectives. To familiarize with the organizational functions. To understand the organizational structure To study the structure of various departments in the company. To study the functions of various departments. To get a clear view of day to day functioning of the industrial establishment. To verify the goals of the organization and to see whether they are fulfilling it as per the policy.
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To study the profile of the company. To study the overall performance of the organization. To become aware about the future plans and forecasting of the company. To fulfill the requirements of MBA cuuriculam.
SCOPE OF THE STUDY The scope of the study involves : To get a practical vision of the organization apart from the theory which have been learned in the class. To understand the actual working condition. To get in touch with the industrial and organization environment. To study performance of various departments. Through SWOT Analysis, can cable to know the actual situation of the organization.
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EXTERNAL ENVIRONMENT ANALYSIS
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EXTERNAL ENVIRONMENT ANALYSIS ABOUT THE STUDY India is basically an agricultural country gifted with a diversified range of climate and plant species. In the field of fruits and vegetables India has a top rank. Indias food production accounts for about 15% of international food trade. It is estimated that food production is likely to double in the next ten years. There is an opportunity for large investments in food procession technologies. The major processed items are fruit pulp, fruit juices, canned fruits and vegetable jams, squashes, fruit based ready - to - serve beverages, and dehydrated vegetables. More recently products like frozen pulp and vegetables fruit juice concentrates and mushroom products are gaining importance. As per study concerned in 2006 the turnover of the total food market is approximately 40,000 cr. The office of the agricultural affairs department of the united states Department of Agriculture (USDA) states that India has been achieving salt- sufficiency in food production and that the country produces a wide of agricultural products.
FOOD PROCESSING UNIT OF INDIA India ranked first in the world in production of cereals, live stock and mild. It is the second largest producer of wheat, rice, groundnut, tea, coffee, species and oil seeds. The gives in the unique advantage and tremendous potential for processing agricultural products. Food processing encompasses all the steps that food goes through from the time it is harvested to the time it arrives on supermarket shelfs. A simplest, processing may involve only picking, sorting and washing fruits and vegetables before they are sent to the market. Some processing methods convert raw materials into a different form or change the nature of the product.
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Food Production industry has been termed as Sun rice industry Several government of India setup the ministry of Food Processing Industries in July 1988 with a view to promote this sector. The ministry has been able to motilize a lot of promoter interest in this industry and the advent of economic liberalization has further intensified this interest, particularly among the foreign investors. FOOD PROCESSING INDUSTRY OF KERALA Transformation in the global food system are causing changes in Food Production and Marketing in Kerala. This is a growing demand for horticultural produce. Production and Marketing arrangements are responding to changing demand driven by urbanization and diet change. The fruit vegetable processing industry made its head appear in the state only in 1947, when the first processing unit Canning industries Cochin Ltd. was established at Trichur. The main work done in that unit was processing of Pineapple. The next unit started was Dartco Canning Ltd Trissur in 1953. From 1955 onwards many units sprank up in centers like Punaloor, Vazhakkulam, Kottayam, Kozhikode and Kannur. In 1957 Malabar Fruit Products company was established. The attraction of gulf markets paved the way for starting more units in 1980. Moreover the increased demand for processed fruit and vegetables in the state helped the industry to expand. Pineapple and mango are the major raw materials for processing industry. Fruit and vegetables processing industry a significant role to play in Kerala. The state is capable of producing a wide range and large volume of fruits and vegetables. If suitably processed, could find a valuable market within the country abroad.
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INTERNAL ENVIRONMENT ANALYSIS
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INTERNAL ENVIRONMENT ANALYSIS
COMPANY PROFILE Malabar Fruit Products Company is located at Ernakulam, known as the commercial capital of Kerala. They have also a branch at Vazhakkulam. The company was established in 1957, at Bharananganam, Kottayam district. It was rather a small unit which produced pineapple based products like pineapple jam, pineapple squash and pineapple syrup. Late Mr.N.J Thomas, Ettuparayil is the man behind this company. He was born in Kannadi village of Alappuzha District. Because of his hardwork and effort the organization began to grow. In the year 1972, his predecessor Mr.Abraham Thomas decided to start a big factory for processing horticultural products. The factory has been established at Vazhakkulam. Now about 25 products are manufactured at this factory. The brand name of the product of Malabar Fruit Products Company is known as FRUITOMANS. Fruitomans is the best known brand among all the processed fruit products available in India.
OBJECTIVES The main objectives of the company are as follows : The continuously grow in business and become a significant player in Indian Market. The make an extra effort to reach out beyond the best on quality in every product and service.
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The conduct more reach activities in the filed of food products.
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PERSONAL &ADMISTRATION DEPARTMENTS
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PERSONAL &ADMISTRATION DEPARTMENTS
INTRODUCTION Human resource is the most important resources in any organization. It plays an important role in the success of an organization. To achieve the predetermined objectives, an organization should have efficient, satisfied and well motivated employees. According to Flippo Personal Management is the planning, organizing, directing and controlling of the procurement, development, compensation, integration, maintenance and separation of human resources to the end that individual, organizational and social objectives are accomplished. Personal management is an integral but distinct part of management concerned with people at work and their relationships within the enterprise. It seeks to provide relationships with in the enterprise that are conductive both to effective work and human satisfaction. Personal management is concerned with getting better results with the collaboration of the people. To carry out these activities every organization will have a personal department. In Malabar Fruit Product Company also there is a P & A department. This department is headed by Personal Manager. Assistant Manager- P&A helps the personal manager in matters related with the department. The following are the major activities of the P&A department To maintain better industrial relations in the organization. To implement and manage welfare measures for the employees. To maintain all personal records and carry out all the administrative works related with the department.
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To formulate & implement personal policies and procedures
PERSONAL & ADMINISTRATION DEPARTMENT STRUCTURE
FUNCTIONS RECRUITMENT & SELECTION Malabar Fruit Products Company is much aware about the importance of Recruitment and selection process. Hence it has a properly planned selection and recruitment process. Source : Internal : Companys database, employees and their relatives and friends. External : Press advertisements, agencies, Labour contractors Selection Process : MANAGER P & A Asst. MANAGER P & A ACCOUNTANT CLERK/TYPIST PEON
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The selection procedure consists of a series of steps. Each step must be successfully cleared before the application proceeds to the next. The steps involves in selection. Process areas as follows : Steps :- 1. Test : An aptitude test will be conducted on the basis of the position and number of applicants. The candidates are short listed for the interview. 2. Primary Interview: The Primary Interview will be with the junior managers or section heads. 3. Final Interview: The Final Interview will be with the interview rating form. The experience of the candidates will also be given consideration. TRAINING Malabar Fruit Products Company gives training to newly selected employees inorder to acquaint themselves with the jobs and the new working environment. The company also gives training to existing employees inorder to improve their level of performance. Internal trainers and external trainers give training to the employees. The methods adopted for training by the company are on the job training and classroom training. PERFORMANCE APPRAISAL In Malabar Food Product company after selecting and giving training to a new employee the performance of the employee is evaluated. Also the performances of all the employees are evaluated during each year. Based on performance appraisal reports the company is adopting new training programs inorder to strengthen the employees and avoid their weakness. Malabar Food Product Company gives cash awards for the best performing employees in order to motivate them. PROMOTION AND TRANSFERS In Malabar Food Product Company transfers and promotions are made on the basis of the performance and the need of the position to the company.
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REMUNERATION AND OTHER BENEFITS The need of the jobs and qualification of persons who will take up those jobs are taken into consideration while fixing remuneration in Malabar Fruit Products company. The company take all steps to attract and retain suitable persons. The pay till bill be prepared on or before 26 th of every month and salary will disturbed on the last day of every month. EMPLOYEE WELFARE In order to make workers happy, satisfied and efficient Malabar Fruit Product Company is engaged in lot of employee welfare activities. The company provides free transportation facilities to the employees. The employees can also spent their time at the reading room in collaboration with LIC the company has insured the life of every employees. The company pays the premium of the life insurance policies of the employees. The company also provides loans to the employees for purchase of consumer goods. INDUSTRIAL RELATIONS In Malabar Food products company the management is maintaining good relationship with the employees. Personal Department gives more importance to solve the problems of the employees. DISPUTES Disputes are solved at the same level of happening. There is no history of employer - employee dispute in the firm. GRIEVANCE HANDLING There is a proper machinery for handling grievances in Malabar Food Products Company. There is a grievance committee in order to analyse the grievances and find solution. In some cases the grievances is referred to an arbitrator .The doors of the HR department is always open for the employees. RECORD KEEPING
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The two very important records prepared and maintained by personnel department are personnel file and service book of each employee. Personnel file contains Bio-data, Details of educational qualification, medical certificate, Appointment of order etc of the employee service book contain the details of data of joining, promotion, transfer, leave, suspension or any other punishments etc of the employees. WORKING TIME The working time of all the employees other than factory workers is from 10 am to 5pm. In factory there are there shifts. 6am to 2pm - First Shift 2 pm to 10 pm - Second shift 10 pm to 6 pm - Third shift
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FINANCE AND ACCOUNTS DEPARTMENT
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FINANCE AND ACCOUNTS DEPARTMENT INTRODUCTION Finance is defined as the provision of money at the time when it is required. Every enterprise, whether big medium or small, needs finance to carry on its operations and to achieve its targets. In fact, finance is so indispensable today that it is rightly said to be the life flood of an enterprise without adequate finance, no enterprise can possibly accomplish its objectives. Business finance can be broadly defined as the activity concerned with the planning, raising, controlling and administering the funds used in the business. Finance function is the most important of all business functions. It is not possible to substitute or eliminate this function because the business will close down in the absence of finance. The need for money is continuous. It starts with the setting up of an enterprise and remains at all times. The development and expansion of business rather needs more commitment for funds. The funds will have to be raised from various sources. The sources will be selected in relation to the implications attached with them. The receiving of money is not enough, its utilization is more important. The money once received will have to be returned also. If its use is proper its return will be easy otherwise it will create difficulties for repayment. The management should have an idea of using the money profitability. It may be easy to raise funds but it may be difficult to repay them. The inflows and outflows funds should be properly matched. Finance Manager is the head of finance department in Malabar Food products company. Assistant Finance Manager helps the Finance Manager in carrying out the activities of the department. This department is functioning in the head office at Ernakulam.
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FINANCE & ACCOUNTS DEPARTMENT STRUCTURE
RELATED ACTIVITIES MAINTENANCE OF ACCOUNTS Finance & accounts department maintains all the accounts in Malabar Food Products Company. The organization maintained detailed account of its assets and liabilities, income and expenditures. At the end of financial year, accounts are finalized and annual accounts are prepared. They are properly audited. TRANSACTION Main Transaction in Malabar Fruit Products Company is sales, purchase of raw materials and other materials payment of salaries and other wagers and other payments etc. BUDJET In Malabar Fruit Products Company budgeting is based on the sales turnover and back down on machineries and normal loss. Budget is a financial quantitative statement prepared to estimate the cost of operations. Manager Finance & Accounts Asst. Manager Finance & Accounts Assistant Clerical Staff Peon
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FINANCIAL PLANNING Financial Manager has to plan the funds needed in future. How these funds will be acquired and applied is an important function of the finance manager. The financial decisions are crucial for the survival of the concern. In Malabar Fruit Products Company finance manager prepares the financial plan of the company. Assistant Financial Manager helps him in this process.
ACQUISITION OF FUNDS Commercial banks supply funds to Malabar Fruit Products Company
Books maintained in finance and accounts department Journal Ledger Sales register Purchase register Cash book Balance sheet Bills Receivable Book Bills Payable Book Bank Book P&L Accounts.
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SALES AND MARKETING DEPARTMENT
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SALES AND MARKETING COMPANY
INTRODUCTION Marketing is a human activity directed at satisfying needs and wants, through an exchange process. According to Professor Philip Kotler Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. Marketing includes all activities which are concerned with effecting changes in the ownership and possession of goods and services.
The end of all marketing activities is the satisfaction of human wants. Through the satisfaction of human wants, profile are rewarded to the business and the reward is inducement of marketing.
Marketing is a connecting link between the consumer and the producer. Consumers are the targets of every activities performed by business people. The satisfaction of the consumers is the main perhaps the most sensible objective of the business firm.
Malabar Fruit Products Company has a strong marketing wing. Marketing manager is the head of the marketing department. He coordinates and controls all the activities related to the marketing departments. An Assistant Manager helps the marketing manager in his functions. Malabar Fruits Products Company is having five area managers marketing under the Assistant Manager sales and marketing. Three persons focus on Kerala market and one at Chennai and one at Bangalore.
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SALES AND MARKETING DEPARTMENT STRUCTURE
FUNCTIONS Manager Marketing & Sales To handle the section To set a market target To promote sales Assistant Manager To assistant manager in his functions To verify the orders and supplies Area Manager Supervise sales execute Give report to company on the market Discussion & negotiation with distributors Clerical Staff Order processing Maintaining records of customers
Sales Executive Work with the distributors to find new markets Ensure good distribution Give daily reports
ADVERTISEMENT Advertisement are the lifeline of business today, Now -a-days the world has become very competitive. In his age of competition, goods cannot be sold without paper advertisement.
Malabar fruit products company advertises its product in Television Radio Print Media Displays
SALES PROMOTION Sales promotion has become a major factor in success marketing in recent years representing short term incentives to encourage purchase or sale of product or service. Following are the sales promotional methods adopted by Malabar Fruit Products Company. Free samples of new products are given to consumers along with the existing products. Coupons are given with the products and prizes are awarded. Giving regular offers to the distributors and retailers. Seasonal offers to distributors and retailers Consumer contests are organized.
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CHANNELS OF DISTRIBUTION A Channel of distribution is an organized network or a system of agencies and institutions, which, in combination, perform all the activities required to link producers with users and users with producers. Philip Kotler defines channels as a set of independent organizations involved in the process of making a product or service available for use of consumption. Malabar Fruit Products Company has an extensive distribution network throughout Kerala and Tamilnadu. Malabar Fruit Products Company distributes its variety of products through agencies and distributors.
PRINCING STRATEGIES Princing is the art of translating into quantitative terms (rupees and paise) the value of the product or a unit of a service to customers at point in time different companies use different pricing methods. In Malabar Fruit Products Company the price of a products is fixed mainly on the basis of cost. Also the price of the competitor is considered when pricing a product.
MARKET RESEARCH Market research agencies help Malabar Fruit Products Company in conducting market research. Before launching a new product market research is done. After launching the product also market research is done in order to known the consumer response. Market research is also conducted at regular intervals.
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PRODUCTION DEPARTMENT
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PRODUCTION DEPARTMENT INTRODUCTION Production is the process of marketing products. In this process different inputs like materials, human, capital and other resources are transformed into higher valued goods and services. Production is a process by which goods and services are created. Production is the process of transferring input into output. The main aim of any production system is to produce economically the goods and services reburied by the customer. In Malabar Fruit Products Company production manager is the head of production department. Assistant production manager helps the production manager in duties related to the department. Under the assistant production manager there are two engineers. 1. Production Engineer 2. Utilities and Maintenance Engineer (UME) Production engineer deals with the various steps in production. He is responsible for the shift allocation of the employees. The utilities and maintenance engineer maintains the machines at good conditions. The purchase of raw materials is also handed by the production department. The production manager has the responsibility of purchasing raw materials.
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PRODUCTION DEPARTMENT STRUCTURE
PRODUCTION DEPARTMENT STRUCTURE Malabar Fruit Products Company has a state of the production facility located at Vazhakkulam in central Kerala. The facility con forms to fruit products order (FPO) standards for manufacturing units. Qualified experienced personnel drawn from a cross section of the food product industry man the facility. HYGIENE - THE HIGHEST PRIORITY Hygiene is given much importance in the manufacturing process. Raw material level Through precleaning and inspection is done before any raw material is passed on to production. Inspection for microbial contamination and pesticides is done in sophisticated labs. In Process Hygiene Periodic standard cleansing procedures for boiler, ducts and vessels is done under expert supervision. Personal hygiene of workers is ensured by antiseptic dips at entry and exit work clothes are cleaned and sterilized in a state of the art facility.
Production Manager Assistant Production Manager
Production Engineer UME Workers Electrician
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Finished Product Hygiene The bottles for packing finished products are cleansed and sterilized by an advanced technique caps also pass through a similar process. MACINERY AND EQUIPMENT USES Pineapple slicer Fruit mill Hydraulic press Mango Pulper Exhaust box with conveyor belt Lubeck seamier Boiler with accessories Automatic seaming machine Reformer machine Coconut milk extractor Colloid mill Homogenizer Juice expeller Can beading machine Cabinet Drier Syrup filler Orange-shirding machine S.S Kettle Coring machine Flanger Roto pump
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Electric Hoist Vessels RAW MATERIALS The main raw materials are Pineapple Mango Jack fruit Carrot Tomatto Orange Lime Potato Carlic PRESENT PRODUCT MIX The brand name of the product of Malabar Fruit Products Company is known is FRUITOMANS. Fruitomans is the best known brand among all the processed fruit products available in India. The products of Malabar Fruit Products Company are as follows. Pineapple Juice Mango Juice Orange Juice Pineapple fruit syrup Mango pulp Orange mar malade
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Pineapple slice Mango slice Tomatto juice Pineapple jam Mixed fruit jam Mango jam Pineapple Tit bits Pineapple crush Tomato sauce Tender mango pickle Cut mango pickle Garlic pickle Lime pickle Tomato puree Fruit cocktail Carrot in brine Potato in brine
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SWOT ANALYSIS
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SWOT ANALYSIS STRENGTHS Extensive marketing network of Malabar Fruit Products Company Imported high quality machineries produce super quality products at less cost. Having the factory in the middle of Keralas own pineapple market Malabar Fruit Products Company has built up a strong customer base through its quality products Dedicated employees of the organization . Advanced Machineries WEAKNESS Absence of good R & D lab is a limitation for Malabar Fruit Products Company Motivation level of workers is found to be low Less brand awareness among the public Lack of effective advertisement OPPORTUNITIES Boom in the fruit products industry Innovative and bring out new products to meet new needs Wide market all over the world THREATS High competition High quality products from other countries High cost of fruits in the off season
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SUGGESTION AND OBSERVATION
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SUGGESTION AND OBSERVATION OBSERVATION Observation means watching tings with a purpose. Observation is keen and scientific study of a problem. It is process of acquiring knowledge through the use of sense organs. Observation starts with curiosity which is natural for every person. During my organization study at Malabar Fruit Products Company I could observe many things. The company is involved in lot of employee welfare activities. For the success of an organization winning the confidence of the employees is an essential factor. There is also a proper machinery for handling grievances in Malabar Fruit Products Company. I could observe an enthusiastic group of employees in Malabar Fruit Products Company. Advertisements helps in developing a favourable consumer attitude towards the product. Malabar Fruit Products Company also has realized the importance of advertisements and is spending a lot of money in this field. Also the company gives lot of importance to sales promotion activities. Hygiene is given the highest priority in the manufacturing process. From raw material level to finished product hygiene is given much importance. Importance is also given to the quality of the products while visualizing the production process I could come to this conclusions.
SUGGESTIONS Through the study I had done, I can suggest some solutions for the development of the company. Improve R&D activities inorder to improve the existing method of production and to develop new products. Strengthen the distribution network by owning transporting vehicles ratherthan taking them on rent.
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Give more importance to advertisement in electronic media especially during the primetime. By utilization of the plant to its maximum the organization can increase its production of fruit products. Maintain the quality of the products and to conduct comprehensive study to find out the customer specifications. Motivate all the retailers to purchase fruitomans by providing incentives and benefits to them.
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CONCLUSION
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CONCLUSION The organization study conducted at Malabar Fruit Products Company, the manufactures of Fruitomans brand food products was very helpful in studying the functioning of various departments, through proper communication and interaction with the personel. From the study I come to know that the company has a good organization structure and an effective management system. Also the company has a good position in the food products industry. Through this study I got many valuable informations that will help me in the business profession.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
C.B Memoria and S.V Sankar, Personal Management, Himalaya Publishing House. C.R Kothare, Research Methodology, New age International (P) Limited I.M Pandey, Financial Management, Vikas Publishing House Pvt.Ltd. Monappa Arun and Saiyadain Misera, Personal Management, Tata M.C Uraw H. Phillip Kolter, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha, Marketing Management (Twelfth Edition) A South Asian Perspective, Personal Education Shashi K.Gupta R.K Sharma, Management Accounting, Kalyani Publishers Annual Reports of Malabar Fruit Products Company